Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
Marketiu is a Digital Strategy company in București, Romania. Founded in 2016, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
Services provided
In Lahore, Pakistan, ENVISION DIGITAL is a social media marketing firm. Launched in 2020, the team offers Social Media Marketing and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr2 - 9Bolton, England
Services provided
Social media marketing firm Leverage your socials was founded in 2020. The company provides Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49San Juan, Puerto Rico
Services provided
Mampostea'o is a branding company. They focus on Branding and Social Media Marketing and were founded in 2013. The company is in San Juan, Puerto Rico and Miami, Florida.
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$10,000+$150 - $199 / hr2 - 9
Services provided
In Surry Hills, Australia, FASTDOT DIGITAL is a branding company. They offer Branding and Social Media Marketing and were launched in 2004.
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Undisclosed$25 - $49 / hr2 - 9Satellite Beach, FL
Services provided
Beachside Social Networks is a social media marketing company in Satellite Beach, Florida. Launched in 2013, the team specializes in Social Media Marketing and Web Design.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Industrial Development Service pvt ltd is a Market Research company. They were established in 1968, and their services include Market Research and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+Undisclosed10 - 49Banja Luka, Bosnia and Herzegovina
Services provided
Red box media, a social media marketing firm, is based in Banja Luka, Bosnia and Herzegovina. They offer Social Media Marketing and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Chicago Social Media Marketers is a Chicago, Illinois-based social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$25,000+$100 - $149 / hr10 - 49Montréal, Canada
Services provided
Dialekta is a media planning and buying agency. The Montréal, Canada-based firm was launched in 2010. Their services include Media Planning & Buying and Pay Per Click.
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$5,000+$200 - $300 / hr10 - 49Berkeley Township, NJ
Services provided
Conduit Digital is a small SEO company. Established in 2013, the team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9London , England
Services provided
Established in 2012, (hug)london is a branding firm. Their team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Montclair, NJ
Services provided
Samson Media llc is a web design agency. The Montclair, New Jersey-based agency was established in 2006. Their team provides Web Design and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Mobile app development firm Equartis Technologies Pvt. Ltd. Is in Chandigarh, India and Panchkula, India. They specialize in Mobile App Development and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Portsmouth, England
Services provided
Yes Creative, a branding company, was founded in 2013. The firm provides Branding and Web Design.
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$5,000+$150 - $199 / hr2 - 9Biel, Switzerland
Services provided
Launched in 2022, Digitalmacher, a small social media marketing firm, is based in Biel, Switzerland. Their team focuses on Social Media Marketing and Recruiting.
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$1,000+$25 - $49 / hr50 - 249London, England
Services provided
Starberry, a web design company, was launched in 2010. The team focuses on Web Design and Digital Strategy.
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$10,000+$50 - $99 / hr50 - 249Brooklin, Brazil
Services provided
Twist Agency Brazil is an Advertising company. Their midsize team is headquartered in Brooklin, Brazil and provides Advertising and Social Media Marketing. The firm was launched in 2008.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2019, Twinematics is a small Berlin, Germany-based social media marketing company. Their team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2020, DIY SEO is a social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Brandon, FL
Services provided
Brain Buzz Marketing is a PPC company. They are in Brandon, Florida and have small team. They offer Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Red diamond bulls is a social media marketing firm and Affiliate Marketing company. Headquartered in Harare , Zimbabwe, their team offers Social Media Marketing and Affiliate Marketing.
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$1,000+$25 - $49 / hr50 - 249Gwalior, India
Services provided
Gaurish Technologies Pvt. Ltd. Is a social media marketing company located in Gwalior, India and Tucson, Arizona. Their services include Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
Services provided
InSided is an Amsterdam, Netherlands-based software development firm. They specialize in Custom Software Development and Social Media Marketing and were established in 2010.
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UndisclosedUndisclosed10 - 49Gulfport, MS
Services provided
Social media marketing agency The Wilem Group provides Social Media Marketing and Video Production. They are headquartered in Gulfport, Mississippi.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Webo Creators is a SEO agency. The team focuses on Search Engine Optimization and E-Commerce Development, and the firm is headquartered in New York, New York.
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$1,000+$200 - $300 / hr2 - 9Fredericksburg, VA
Services provided
Web design company Flair Communication was established in 2010. The agency provides Web Design and Social Media Marketing, and is small.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
See all 2 projectsBarrett and Welsh offers services including branding, logo design, and social media marketing. Reviews highlight their professionalism, creativity, and effective project management, with clients particularly appreciating their deep understanding of target audiences and collaborative approach. Barrett and Welsh demonstrate a strong alignment with client values and deliver projects on time and within budget.
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$1,000+$25 - $49 / hr10 - 49Plovdiv, Bulgaria
Services provided
Speedflow BG is an application development firm. Their small team is based in Plovdiv, Bulgaria. Their team specializes in Mobile App Development and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Artistixe IT Solution LLP is a social media marketing firm. Located in Jaipur, India, the agency was established in 2016. Their team provides Social Media Marketing and Custom Software Development.
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$50,000+Undisclosed10 - 49Berlin, Germany
Services provided
Launched in 2017, MOONBASE - The Social-First Agency for Category-Leaders is a social media marketing company. The team provides Social Media Marketing and Media Planning & Buying.
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$5,000+$50 - $99 / hr2 - 9Indianola, IA
Services provided
In Indianola, Iowa, Gradient9 Studios is a small Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
See all 2 projectsSquirrel Wiz Technology LLP specializes in Social Media Marketing and Digital Marketing services, focusing on generating business leads through effective online strategies. Overall feedback highlights their impressive project management, punctuality, and expert team, with clients appreciating their tailored approaches and dedication to fulfilling client goals.
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UndisclosedUndisclosed10 - 49Lancaster, England
Services provided
Get Your Mobi is a social media marketing agency. The small Lancaster, England-based team provides Social Media Marketing and Search Engine Optimization. The company was launched in 2009.
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$5,000+$50 - $99 / hr250 - 999Chicago, IL
Services provided
Laughlin Constable, a Content Marketing company, is in Chicago, Illinois and Milwaukee, Wisconsin. Their services include Content Marketing and Mobile & App Marketing.
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$5,000+Undisclosed250 - 999Barcelona, Spain
Services provided
Adsmurai, an Advertising company, is based in Barcelona, Spain and Madrid, Spain. They specialize in Advertising and Marketing Strategy.
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$1,000+Undisclosed250 - 999Bangkok, Thailand
Services provided
AdAsia Thailand, a Mobile & App Marketing company, is located in Bangkok, Thailand. Founded in 2016, the team focuses on Mobile & App Marketing and Other Digital Marketing.
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$1,000+$150 - $199 / hr10 - 49Brunswick, Australia
Services provided
The Township is a small social media marketing firm founded in 2009. Their team provides Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Mumbai, India
Services provided
Founded in 2008, A One Salasar Pvt Ltd is a midsize Mumbai, India-based social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Gurugram, India
Services provided
Launched in 2015, WORO Media LLP is a midsize social media marketing company. Their team offers Social Media Marketing and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249
Services provided
Based in Dubai, United Arab Emirates, IBG Digital Solutions is a social media marketing company. Founded in 2020, the team offers Social Media Marketing and Web Design.
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$5,000+$50 - $99 / hr50 - 249Dubai, United Arab Emirates
Services provided
MKV Digital is a social media marketing firm. The Dubai, United Arab Emirates-based agency was launched in 2018. Their services include Social Media Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Kraków, Poland
Services provided
Good-PR , a public relations firm, is headquartered in Kraków, Poland. The team focuses on Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
See all 2 projectsThat PR Firm provides comprehensive PR services, including influencer marketing, online article placements, and offline promotions. Clients consistently praise the firm's excellent project management, prompt communication, and ability to achieve significant growth and meet quality standards. The agency is recognized for its value for cost and readiness to address client needs, even beyond the original scope of work.
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$5,000+$100 - $149 / hr10 - 49
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See all 1 projects<p>We are Sayonara, a digital marketing agency based in Cádiz, Spain, specialized in helping both local and global businesses boost their online presence and generate real results
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$1,000+< $25 / hr2 - 9
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Based in Surat, India, U Turn Digital Media is a small Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Kottukal, India
Services provided
Aenon Technologies Pvt Ltd, a web development company, was established in 2018. The small team provides Web Development and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Kaštela, Croatia
Services provided
Founded in 2018, BitBooks is a Content Marketing company. Located in Kaštela, Croatia and Split, Croatia, the team focuses on Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
MadDog Studios, a video production agency, provides Video Production and Branding. The firm is located in New York, New York.
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$1,000+Undisclosed2 - 9Vrhnika, Slovenia
Services provided
MA marketing d.o.o. Is a public relations company founded in 1992. The team offers Public Relations and Event Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.