Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$50 - $99 / hr2 - 9Elsene, Belgium
Services provided
Alexa Kowalczyk, a small Advertising and social media marketing agency, is located in Elsene, Belgium. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
ZZAP Digital Agency is a New Delhi, India-based social media marketing agency. Their services include Social Media Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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Undisclosed$100 - $149 / hr2 - 9Zürich, Switzerland
Services provided
Social media marketing firm connected dlt is headquartered in Zürich, Switzerland. Launched in 2019, the team provides Social Media Marketing and Business Consulting.
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UndisclosedUndisclosed2 - 9Colombo, Sri Lanka
Services provided
Pixar Digital Marketing is a social media marketing agency. The company is based in Colombo, Sri Lanka. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
Social media marketing company Now You're Trending was launched in 2015. The company offers Social Media Marketing and Digital Strategy.
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$1,000+Undisclosed2 - 9Notre-Dame-de-l'Île-Perrot, Canada
Services provided
Founded in 2020, Wizo Media is a small social media marketing agency and web design agency. Their team specializes in Social Media Marketing and Web Design.
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$5,000+$50 - $99 / hr2 - 9Austin, TX
Services provided
Digital Thrust is a small social media marketing company. Founded in 2020, the team specializes in Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+Undisclosed2 - 9
Services provided
Social media marketing agency Aiton Digital is in Brussels, Belgium. The team focuses on Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Marketing Digital Cartagena, a small social media marketing agency, is headquartered in Cartagena, Spain. Their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$50 - $99 / hr2 - 9Seattle, WA
Services provided
Revive marketing is a social media marketing company. They are based in Seattle, Washington and have small team. They focus on Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Group Knots is a social media marketing agency. They specialize in Social Media Marketing and Marketing Strategy and are headquartered in New Delhi, India.
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$1,000+$150 - $199 / hr2 - 9San Diego, CA
Services provided
Eclectic Media is a social media marketing agency. Founded in 2014, their team provides Social Media Marketing and Other Digital Marketing.
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$1,000+Undisclosed2 - 9Glasgow, Scotland
Services provided
Launched in 2022, Shaka Social is a small social media marketing agency. Their team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9
Services provided
NuReach is an Other Marketing and social media marketing agency. In , the team offers Other Marketing and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Jakarta Selatan, Indonesia
Services provided
Perlu Agency is a social media marketing firm launched in 2022. The team specializes in Social Media Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Vilnius, Lithuania
Services provided
Colibris, a social media marketing firm, is in Vilnius, Lithuania. They offer Social Media Marketing and Digital Strategy and were launched in 2020.
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$5,000+$100 - $149 / hr2 - 9Meridian, ID
Services provided
Slicebright is a Meridian, Idaho-based social media marketing firm and Ecommerce Marketing company. Their services include Social Media Marketing and Ecommerce Marketing.
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$1,000+$25 - $49 / hr2 - 9Kaunas, Lithuania
Services provided
BE FIRST Digital is a social media marketing company and PPC agency. Their small team is located in Kaunas, Lithuania. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Kuching, Malaysia
Services provided
Blackstone Consultancy is a Kuching, Malaysia-based social media marketing agency. Founded in 2022, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Rank digital solution is a social media marketing company and SEO company. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2018.
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$1,000+Undisclosed2 - 9Central, Hong Kong
Services provided
In Central, Hong Kong, MarketingHero is a social media marketing firm and SEO company. They specialize in Social Media Marketing and Search Engine Optimization and were launched in 2023.
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UndisclosedUndisclosed2 - 9Brampton, Canada
Services provided
NRC digital Marketing, a Digital Strategy and social media marketing company, was founded in 2021. The company specializes in Digital Strategy and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
Quick Boosting is a social media marketing company and Other Digital Marketing company established in 2024. The agency focuses on Social Media Marketing and Other Digital Marketing.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Narratent Digital Marketing is a social media marketing firm. The Chicago, Illinois-based firm was founded in 2019. Their team offers Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Gurugram, India
Services provided
See all 1 projectsMarketing Solutions, not just a great design Since our foundation in 1998, our goal has been to co-create success through experiential engagement between the client and us. We believe, Creative,
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$10,000+$25 - $49 / hr10 - 49
Services provided
Cliqtechno is a small social media marketing company headquartered in Al Farwaniyah, Kuwait. Their services include Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed250 - 999San Francisco, CA
Services provided
See all 1 projectsPhoenix Ghostwriting offer a comprehensive range of ghostwriting services, including book illustrations and marketing. Our team conducts meticulous research with unwavering dedication to ensure your
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UndisclosedUndisclosed250 - 999
Services provided
Radex Digital is a midsize SEO agency in Falköping, Sweden. The team offers Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
Services provided
The Ghostwriting Club is a social media marketing company. Headquartered in Los Angeles, California, the team provides Social Media Marketing and Search Engine Optimization.
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$250,000+$200 - $300 / hr250 - 999Sacramento, CA
Services provided
Best Bee AI Marketing, a social media marketing firm, is in Sacramento, California. Founded in 2023, the team offers Social Media Marketing and Content Marketing.
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$5,000+$200 - $300 / hr250 - 999Ephraim, UT
Services provided
Social media marketing firm Marketing Stealth was launched in 2019. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999
Services provided
SEO Recovery is a midsize social media marketing firm headquartered in Toronto, Canada. The team specializes in Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr250 - 999Zirakpur, India
Services provided
SOCIAL WEBS MEDIA is a social media marketing agency. The Zirakpur, India-based firm specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Raymore, MO
Services provided
See all 1 projectsBlue Door Marketing offers comprehensive services in Social Media Management and Digital Marketing, including website overhauls and online branding efforts. Reviews highlight the agency's commitment to collaboration, responsiveness, and delivering projects on time, resulting in increased social media engagement for clients. Their small business approach allows for direct communication with leadership, ensuring personalized service.
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$1,000+$25 - $49 / hr2 - 9Fredericksburg, VA
Services provided
Pitschy, a Digital Strategy company, was launched in 2016. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerBerwyn, IL
Services provided
See all 1 projectsDertiweb offers services in business appointment registration and Google Maps integration. The overall feedback from reviews on Clutch.co highlights their timely project delivery, efficient online appointment management systems, and exceptional customer service, particularly noting the speed of work and the kindness of their representative, Jorge.
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$1,000+Undisclosed50 - 249Hanoi, Vietnam
Services provided
ConeX is an Advertising company. They are headquartered in Hanoi, Vietnam and Ho Chi Minh, Vietnam, and their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Launched in 2014, Juniper Marketing and Communications is a social media marketing firm. Their services include Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Edmonton, Canada
Services provided
Small social media marketing firm SocialPixel, is based in Edmonton, Canada. The team specializes in Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr250 - 999London , England
Services provided
Advertising company We Are Social was founded in 2008. The firm focuses on Advertising and Branding.
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$250,000+$100 - $149 / hr250 - 999Austin, TX
Services provided
Advertising company GSD&M was established in 1971. The agency specializes in Advertising and Social Media Marketing, and is midsize.
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$1,000+$25 - $49 / hr250 - 999Boston, MA
Services provided
Hill Holliday is an Advertising company. Their midsize team is in Boston, Massachusetts and New York, New York and specializes in Advertising and UX/UI Design. The firm was founded in 1968.
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UndisclosedUndisclosed250 - 999
Services provided
Marchewka Studios is a social media marketing agency. Their team is in Leeds, England and specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999Pune, India
Services provided
Growbizz is a social media marketing firm. The midsize Pune, India-based team offers Social Media Marketing and Email Marketing. The firm was launched in 2013.
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$1,000+Undisclosed50 - 249Surry Hills, Australia
Services provided
News Xtend is an Other Digital Marketing company. Located in Surry Hills, Australia, the agency offers Other Digital Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Sofia, Bulgaria
Services provided
TriplePro is a Digital Strategy company. They were launched in 2014 and offer Digital Strategy and Branding.
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$1,000+< $25 / hr10 - 49Coimbatore, India
Services provided
Aveniron is a small Business Consulting company established in 2017. Their services include Business Consulting and Market Research.
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$1,000+$25 - $49 / hr10 - 49cairo, Egypt
Services provided
Located in cairo, Egypt, Penvlit is a social media marketing firm. Their services include Social Media Marketing and Web Design.
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$5,000+$25 - $49 / hr10 - 49دبي, United Arab Emirates
Services provided
G2M Digital, a Digital Strategy company, was launched in 2017. In دبي, United Arab Emirates and Pune, India, the team provides Digital Strategy and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Toledo, OH
Services provided
CHIKA creative is a branding firm. Their small team is in Toledo, Ohio. Their services include Branding and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.