Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$10,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
Services provided
ShopHer Media, a social media marketing agency, was founded in 2007. The firm provides Social Media Marketing and Branding.
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UndisclosedUndisclosed10 - 49Milano, Italy
Services provided
Small social media marketing agency Digital Dust Agency, is located in Milano, Italy. Their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$50 - $99 / hr10 - 49New Delhi, India
Services provided
Social media marketing agency Algorithm was established in 2016. The team focuses on Social Media Marketing and Pay Per Click and is located in New Delhi, India and London, England.
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$1,000+Undisclosed10 - 49Alicante, Spain
Services provided
Nirmedia Marketing Online is a social media marketing company. Their small team is located in Alicante, Spain. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cluj-Napoca, Romania
Services provided
PPC company Maximize provides Pay Per Click and Social Media Marketing. They were established in 2014.
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$1,000+$200 - $300 / hr10 - 49Mumbai, India
Services provided
Located in Mumbai, India, Baclinc - SEO, SMM, Web is a small social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
We Shape Digital Ltd. Is a small web design agency. They focus on Web Design and Social Media Marketing and were founded in 2016.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+Undisclosed2 - 9Las Vegas, NV
Services provided
Software development firm Arehsoft was founded in 2024. The team provides Custom Software Development and Artificial Intelligence and is in Las Vegas, Nevada.
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$5,000+$200 - $300 / hr2 - 9Fort Lauderdale, FL
Services provided
ShineTV Productions , a video production agency, was launched in 2020. Headquartered in Fort Lauderdale, Florida, the team offers Video Production and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+Undisclosed10 - 49Kennesaw, GA
Services provided
HIT Network is a video production company. Their small team of employees is headquartered in Kennesaw, Georgia. Their team specializes in Video Production and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999Calgary, Canada
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Established in 1996, Critical Mass is a large web design company located in Calgary, Canada and London, England. Their team specializes in Web Design and UX/UI Design.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
See all 1 projectsDigital Hive is a Web Technology firm specializing in the design and development of digital products like CRMs, custom web applications, and websites. Our latest launch, SalesHive CRM, is a
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$1,000+< $25 / hr10 - 49
Services provided
Launched in 2019, Brightnest Technologies Pvt Ltd is a small web design company in Coimbatore, India. Their team specializes in Web Design and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49Jakarta Selatan, Indonesia
Services provided
BLUWave.ID is a SEO agency launched in 2016. The firm specializes in Search Engine Optimization and Social Media Marketing.
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$10,000+$25 - $49 / hr2 - 9Beograd, Serbia
Services provided
AIM Solutions Marketing, a social media marketing firm, was established in 2021. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2014, Java Logix is a small social media marketing company. Their team offers Social Media Marketing and Web Design.
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$5,000+$25 - $49 / hr50 - 249Greater Noida, India
Services provided
Avtar Space Technology, a web development company, is located in Greater Noida, India. They provide Web Development and Mobile App Development and were founded in 2016.
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$1,000+Undisclosed2 - 9Mumbai, India
Services provided
OH! Design Studio, a branding agency, is located in Mumbai, India. The team specializes in Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49London, England
Services provided
See all 1 projectsNexusBond is a web development company specializing in e-commerce solutions, as evidenced by their engagement on Clutch.co. Despite their initial confidence and persuasive sales communication, the execution fell short, with 100% of the feedback highlighting issues such as delayed timelines, inadequate project management, and unsuccessful data migration, ultimately rendering the website unusable for live trading.
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$1,000+$25 - $49 / hr10 - 49HCMC, Vietnam
Services provided
Think! Digital is a small Digital Strategy company launched in 2015. Their services include Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
LordSocial is a social media marketing firm founded in 2017. The team specializes in Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49Udaipur, India
Services provided
Founded in 2020, Odd Ideas Communication is a social media marketing firm. The company offers Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249Mumbai, India
Services provided
Midsize pay per click agency Mediapasta Digital Marketing Agency, is headquartered in Mumbai, India and Gurugram, India. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
Curl Ware, a website development company, was launched in 2019. They specializes in Web Development and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Launched in 2009, Divine Orb is a SEO services firm. The midsize team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Yerevan, Armenia
Services provided
Jan Agency is a social media marketing company established in 2024. The small team focuses on Social Media Marketing and Packaging Design.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
Services provided
See all 2 projectsThe Social Group is a social media marketing agency that excels in providing Social Media Management and Digital Marketing services, including SEO and lead generation. Clients highlight their effective communication and timely execution, with 100% positive feedback on their ability to deliver under budget and meet expectations, generating substantial leads and sales growth.
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$1,000+$50 - $99 / hr2 - 9Royal Leamington Spa, England
Services provided
See all 1 projectsHOT SOURCE CREATIVE specializes in brand creation and digital marketing strategies, including website development and social media growth. Their clients have praised their ability to significantly increase website traffic and social media following, highlighting their transparency and effective workflow. Overall, HOT SOURCE CREATIVE is commended for their impactful marketing campaigns and growth strategies.
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$1,000+$100 - $149 / hr2 - 9Brandon, FL
Services provided
Vicariously Me Marketing, a social media marketing firm, was launched in 2019. The small team provides Social Media Marketing and Email Marketing.
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$10,000+$25 - $49 / hr50 - 249Houston, TX
Services provided
Click First SMM is a social media marketing agency. The company is in Houston, Texas. Their services include Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr50 - 249Ahmedabad, India
Services provided
Creatofox is a social media marketing company. Their midsize team is headquartered in Ahmedabad, India. Their services include Social Media Marketing and Graphic Design.
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$1,000+$300+ / hr50 - 249Тоshkent, Uzbekistan
Services provided
DORA® is a social media marketing firm. The Тоshkent, Uzbekistan-based company focuses on Social Media Marketing and Web Development.
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$1,000+$50 - $99 / hr10 - 49
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Re Create Technologies is a web development company. Launched in 2014, the team offers Web Development and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Minnetonka, MN
Services provided
Media Minefield is a public relations company. Launched in 2010, the company is located in Minnetonka, Minnesota. Their team focuses on Public Relations and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
TeamSEO is a SEO agency. Established in 2019, the team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Vancouver, Canada
Services provided
Vive Social PR is a small social media marketing firm. Established in 2012, the team provides Social Media Marketing and Event Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Cyber Team is a web design company. Located in Valjevo, Serbia, the company provides Web Design and Social Media Marketing.
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$1,000+Undisclosed50 - 249Giza, Egypt
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Infinity Corp is a Giza, Egypt-based social media marketing agency. They provide Social Media Marketing and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Madrid, Spain
Services provided
Fanquimia is a social media marketing firm. Established in 2011, the team focuses on Social Media Marketing and Advertising.
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$5,000+$25 - $49 / hr10 - 49Olivos, Argentina
Services provided
Based in Olivos, Argentina, Almacén is a social media marketing company. Their services include Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr10 - 49Brighton, Australia
Services provided
Talk About Creative is a social media marketing agency. They offer Social Media Marketing and Branding and are in Brighton, Australia.
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UndisclosedUndisclosed10 - 49Makati, Philippines
Services provided
Based in Makati, Philippines, PurpleBug, Inc. Is a social media marketing firm. They provide Social Media Marketing and Web Design and were launched in 2010.
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$5,000+$200 - $300 / hr10 - 49Beverly Hills, CA
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Soteria Intelligence is a social media marketing company. The Beverly Hills, California-based agency was founded in 2014. Their services include Social Media Marketing and Artificial Intelligence.
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$5,000+$25 - $49 / hr10 - 49
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The Story Room is a Digital Strategy company. They are based in and Montevideo, Uruguay and have small team of experts. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Las Condes, Chile
Services provided
Agencia Los Navegantes is a social media marketing firm. The Las Condes, Chile-based company was launched in 2014. Their team focuses on Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
Established in 2014, Script Technology is a small Noida, India-based social media marketing agency. Their team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49
Services provided
Established in 2019, ViralBulls is a social media marketing agency. Their services include Social Media Marketing and Branding.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Digibeezsy Media is a social media marketing company. Their small team of employees is located in Pune, India. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
See all 1 projectsTeckgeekz - Digital Marketing specializes in Google ads, website optimization, and tracking sales and actions. The reviews highlight their proficiency in connecting businesses with their target audience and increasing return on ad spend (ROAS). Clients commend their skilled team and significant improvements in revenue, conversions, and cost efficiency.
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$1,000+$25 - $49 / hr10 - 49Houston, TX
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See all 1 projectsGrowpixel is a creative design and development agency dedicated to helping brands transform ideas into powerful digital experiences. Specializing in modern design, user-centric interfaces, and
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.