FrescoData

BACKGROUND

Please describe your company and your position there.

Owner of an insurance brokerage in the Medicare marketplace

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FrescoData, and what were your goals?

Paid Frescodata $2750 for a list of 10,000 US Expats Age 65+ living in Canada.

SOLUTION

How did you select this vendor and what were the deciding factors?

Selected Frescodata because they promised they could provide reliable age specific Expat data files.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The last week of December 2021 I contacted Frescodata seeking an email campaign to US Expats who are Medicare Beneficiaries. Anthony Mello-Head of Sales, Frescodata, stated that Frescodata was uniquely qualified to provide an email marketing campaign to age 65+ Americans located in foreign countries. The Expat Medicare Beneficiary Campaign required all email recipients to be age 65 or older.

We agreed on Frescodata conducting the campaign to 10,000 Expats in Canada. 10,000 emails would be delivered to the same recipients 4 times representing 40,000 emails. Frescodata would provide activity reports showing delivery counts, opens, and clicks. Frescodata would also provide creative production support for the graphic design and copy of the emails being sent. The charge for this service was $2,750.

How many resources from the vendor's team worked with you, and what were their positions?

Anthony Mello Head of Sales & Mark Peterson, Customer Support

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

20,000 emails were sent to Expats in Canada. There were -0- form submissions seeking more information. Mark Peterson suggested the submission form was too long. I reduced the submission form to 10 questions. The remaining 20,000 emails were sent to Expats in Mexico. There were -0- form submissions. The Economic Law of Substitution states that people want to get the most value for what they pay for goods and services. This economic law is the basis of Walmart’s success. If you paid $100 for groceries at your supermarket then shopped at Walmart and paid $80 for the same groceries, there is a compelling incentive to continue shopping at Walmart.

Medicare Part B cost comparison chart and table were included in the campaign still resulting on -0- form submissions. What could be the cause of this unexpected outcome? My theory is that Frescodata source data records did not include Date of Birth or Age data fields. Sample source data provided by Frescodata proved my theory to be correct. Assuming 1% X 10,000 (100) clicked thru and completed the submission form my revenue opportunity was $57,500. I paid $2,750 for a service that delivered $-0- value.

Are there any areas for improvement or something they could have done differently?

Anthony & Mark misrepresented that their data records included an age-related data field. They did not. The fact that Frescodata doesn’t accept credit card payments was a “red flag”. I proceeded with the transaction after checking their status with Dun & Bradstreet. If I had paid with a credit card, I could have disputed the transaction and presented my documentation to CapitalOne. The documentation includes every relevant timestamped email with Frescodata from 12/29/21 – 3/1/22. I’m confident my dispute would have prevailed with CapitalOne.

BACKGROUND

Please describe your company and your position there.

Industryleadersmagazine.com is Global business leadership platform where you can explore the entrepreneurial process by leaders, business owners, and innovators who drive economies around the world. Industry Leaders Magazine has always been at the forefront for its integrity and authenticity earning recognition from Business leaders internationally.

It highlights best business practices derived by people, companies, and industry sectors around the world. Alongside, it focuses on showcasing world changing business ideas to help readers get a deeper understanding of the progressive business world. I am the Advertising Manager for Industry Leaders magazine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FrescoData?

We wanted to introduce ourselves to some prominent executives and touch base regarding interviews, advertising and our magazine. We thought a offline approach would work best considering the age range of our target demographic.

What were your goals for this project?

We wanted to contact top level executives, CEOs, MDs and board members of some prominent public and private companies and send them our brand kit and gifts. We wanted to establish ourselves in front of this very unique, very select audience.

SOLUTION

How did you select this vendor?

We found them online through Google. They are all very professional, very responsive, and quite competent. They were excited about the work, which made us more confident in the process.

Describe the scope of their work in detail.

We needed a updated mailing list to contact some high level executives. So we were in need of accurate and recent data. Frescodata executives were very confident of providing the right data to us and that gave us a lot of confidence going forward. Their database is comparatively bigger and updated as compared to other names in the industry.

What was the team composition?

I worked closely with Marc and his technical team. I communicated with Marc and Conference calls with his team if needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to interview 17 members of some prominent private and public companies. We were able to increase our person to person contact with their organizations through this marketing campaign.

How effective was the workflow between your team and theirs?

Pretty effective. Their communication was timely and accurate so it made things easier for us.

What did you find most impressive about this company?

Their large database, prompt communication, and good backend technical support impressed us.

Are there any areas for improvement?

we didn't find any.

BACKGROUND

Please describe your company and your position there.

Head of Marketing and Viewer Experience, Technology

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FrescoData?

Demand Generation, Bulk email outbound, Display ads and Connected TV

SOLUTION

How did you select this vendor?

Multiple RFPs and selected this vendor based on their presentation and pricing

Describe the scope of their work in detail.

Great team, timely reporting and accuracy in numbers they reported

What was the team composition?

Sales, Client Manager and Creative team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Happy to see a decent increase in demand of our product at the end of 3 months of our project

How effective was the workflow between your team and theirs?

Their workflow was very smooth, resulting in seamless communication.

What did you find most impressive about this company?

Their innovative techniques of using data for demand generation

Is there any area for improvement or anything that could have been done differently?

Would like more overlap with UK time zone :)

BACKGROUND

Please describe your company and your position there.

Azine Technologies Inc. provides software engineering services, application development along with information technology consulting on a global scale to Fortune 500 companies since 2015. I am the Senior Director of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FrescoData, and what were your goals?

We provide app development services and needed a full-service digital marketing agency to take the lead. They concentrated on social media advertising and email marketing. We did this in an effort to increase email conversion rates and promote sales for our new product.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for digital marketing agencies in our area and shortlisted few. After interviewing them, we chose this company based on their past clients and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share our branding materials and go over our goals for the campaign. They then put together a 2-part digital strategy, focusing on writing email blasts and Instagram ads. They also made sure that our Instagram ads had clear calls to action.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Project manager, Digital Marketing manager, Designer, and Production team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our digital strategy and logistics have significantly improved. We now think about and design our content based on clear objectives, which has greatly increased interaction numbers and improved our social media image.

How effective was the workflow between your team and theirs?

They have a very powerful workflow.

What did you find most impressive or unique about this company?

We loved how patient and helpful they were. We had previously collaborated with other agencies, but this was particularly collaborative.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

The fastest Media Company is a team with broad range of talent in new business, research, analysis, technology, database management and operations. We are passionate about helping our clients grow their businesses.

Our Board of advisors consists of globally acknowledged thought leaders with an established background in Business Intelligence, transformation and innovation. Our mission is to be the definitive source and partner of choice for our clients by providing them insightful, accurate and actionable business information which helps them take their business to the next level of success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FrescoData, and what were your goals?

For our email marketing initiatives, FrescoData was recruited. Our objectives were to send prospective customers personalised and automated emails.

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted 4 companies in which Frescodata was one of the email marketing agency. After interviewing them and few discussions, we chose this company based on their past clients & costing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a discovery process in which we shared our branding materials and discussed our email marketing goals. They then devised a two-part digital approach, centred on email blasts. They linked our MailChimp account, allowing us to track open and click-through rates. They also ensured that the call to action in our email campaigns were unambiguous.

How many resources from the vendor's team worked with you, and what were their positions?

We had a total of 6 people working with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns were a huge success.

How effective was the workflow between your team and theirs?

Conductive meetings were held three times a month to assess campaign performance, and email was utilised to communicate. They were receptive to our demands, especially when we had questions about something.

What did you find most impressive or unique about this company?

The hands-on service they provide to customers. Unlike other companies we've worked with, FrescoData cares about their clients.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

DecorifyLife provides customers with an extraordinary and exemplary selection of ultra-glam, vintage, contemporary, luxurious, and stylish home décor elements online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FrescoData, and what were your goals?

We were looking to target a considerable amount of customers who were unaware of our brand. Along with this, we were also having products announcement.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them online though Google. After interviewing them, we chose this company based on their past clients. They helped us in providing list of reliable email lists and running PPC campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We required a firm that could run PPC and social media campaigns for our website and an updated mailing list to contact high-level executives.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a social media marketing manager, and an email marketing manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns were very successful. We had an 80% open rate, which was the highest we'd ever seen, and a 73% click-through rate. The emails and Instagram ads combined resulted in $10,000 in sales.

How effective was the workflow between your team and theirs?

The communication of their whole team was timely and accurate.

What did you find most impressive or unique about this company?

They were a one-stop-shop for all of our digital and email marketing needs, especially outbound efforts. Every time we launch a new product line, we ask them for support.

Are there any areas for improvement or something they could have done differently?

They could have done more competitor research in the beginning, but their email marketing efforts were more than effective.

BACKGROUND

Please describe your company and your position there.

CEO of a Portrait buiness

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FrescoData?

Purchased a list of non-profits for market research

What were your goals for this project?

Get a list of 12,000 leads to market to,

SOLUTION

How did you select FrescoData?

on-line

Describe the project in detail.

I worked with Anthony Mello. A great guy as it seemed. He promised,15000 leads for $2500, I paid via a wire transfer as they said they do not like credit cards I only received 14 leads and was told tough luck no refunds,

What was the team composition?

2 partners

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I feel they are liars.

How effective was the workflow between your team and theirs?

Awful !!

What did you find most impressive about this company?

Nothing

Are there any areas for improvement?

Honestly

BACKGROUND

Please describe your company and your position there.

We are a tech based publication interested in acquiring new subscribers and media buyers for our publishing startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FrescoData?

We hired them for email marketing and supplementing and enhancing our existing customer list.

What were your goals for this project?

We wanted to reach top c-level executives for our tech magazine.

SOLUTION

How did you select this vendor?

We found them online and we had a brief chat over email.

Describe the scope of their work in detail.

They were able to assist us in identifying email marketing as the right solution and provided us with a verified and recent email list that was 100% opt-in.

What was the team composition?

I worked closely with the sales team by phone and email. My primary contact was Marc. Conference calls were periodic and on a need by need basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the results. Not only did we target the right people, the feedback and opening rates from the emails sent was just great.

How effective was the workflow between your team and theirs?

It was good. We used phones emails and conference calls if and when needed.

What did you find most impressive about this company?

Their customer service and technical know-how set them apart.

Are there any areas for improvement?

No