Help Global Brands Win in China’s Social Ecosystem
LEAP Strategy (LEAP / 粉跃LEAP) is a Shanghai-based advertising and social media consultancy focused on building long-term brand communication systems for companies operating in China.
Unlike traditional agencies that prioritize one-off campaigns, LEAP helps brands translate business and brand strategy into scalable social media and social campaign frameworks across platforms such as Xiaohongshu, Douyin, WeChat, and emerging content ecosystems.
Our core capabilities include:
Social campaign strategy and creative development
Social media system design and content architecture
Visual identity and content storytelling for social platforms
Integrated execution across multiple social channels
LEAP has worked with international and domestic brands including L’Oréal, Li-Ning, alo, JLL, Danone, Bioderma, Nestle, supporting projects across beauty, sports, real estate, finance, and lifestyle sectors.
Our methodology is built around three layers:
Strategy Translation – turning brand and business objectives into platform-native communication logic. Social System Design – structuring content, roles, rhythm, and engagement mechanisms for sustainable growth. Creative Execution – delivering ideas, visuals, and interactions that users understand and participate in.
For brands looking for a partner that understands both international brand standards and China’s fast-evolving social media ecosystem, LEAP provides strategic clarity and creative execution under one integrated model.
Social Media Marketing for Food & Beverage Company
Social Media Marketing
Confidential
Jan. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We have a sincere partnership with them."
Jun 10, 2026
Department Director, Nestle
Anonymous
Consumer products & services
Vevey, Switzerland
10,001+ Employees
Online Review
LEAP Strategy provides social media marketing and new consumer acquisition services for a food and beverage company. The team has provided a market entry strategy and managed the client's social media accounts.
LEAP Strategy's work has resulted in a 100% increase in Gen Z awareness, a 20x increase in industry average engagement, and a 30% increase in product revenue year-over-year. The team is very creative and provides great insights and value. LEAP Strategy's project management is very precise.
BACKGROUND
Introduce your business and what you do there.
I’m a department director of Nestlé, the world’s largest food and beverage company. We offer a wide range of products and services across all stages of life to enhance the quality of life for people and families globally.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire LEAP Strategy to accomplish for Nestlé?
We hired LEAP Strategy for Gen Z communication, social media marketing, and new consumer acquisition.
SOLUTION
What was the scope of their involvement?
LEAP Strategy has provided market entry strategy, social media operations, account management, brand image, and key visual design. The team has managed our Xiaohongshu, RED, Douyin, WeChat, and Weibo accounts.
What is the team composition?
We work with creative, social, and strategy team members from LEAP Strategy.
How did you come to work with LEAP Strategy?
We found LEAP Strategy through an online search and ex-colleagues' referral. We chose them over other options because of their high ratings.
What is the status of this engagement?
We started working with LEAP Strategy in January 2025, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
LEAP Strategy's work has resulted in a 100% increase in Gen Z awareness, a 20x increase in industry average engagement, and a 30% increase in product revenue year-over-year. We measure these results through social media analytics, Xiaohongshu backend data, and Huitun Analytics.
How did LEAP Strategy perform from a project management standpoint?
LEAP Strategy's project management is very precise. The team delivers on time and ensures smooth communication. We communicate in person, through virtual meetings, and via email and messaging apps.
What did you find most impressive about them?
LEAP Strategy is very creative and provides great insights and value. We have a sincere partnership with them.
Are there any areas they could improve?
I don't think there's anything they can improve on — they're already great.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
At LEAP, we believe great social campaigns are not created by tactics alone, but by clarity of strategy and deep understanding of human behavior in digital culture.
What makes LEAP different is our way of thinking:
Global standards, local fluency. We apply international agency methodology with deep understanding of China’s digital culture.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust LEAP Strategy.
Get connected to see updates from LEAP Strategy like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.