Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
Spark Logix Studio is a web design agency. Their team is headquartered in Minneapolis, Minnesota and Fort Collins, Colorado. The firm focuses on Web Design and Web Development.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Quicklight Media is a small Advertising company launched in 2012. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$200 - $300 / hr2 - 9
Services provided
Hudson Creative is a Digital Strategy company in New York, New York. They specialize in Digital Strategy and Advertising and were established in 2014.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Social Web Tactics, a SEO company, was founded in 2013. The team provides Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Owings Mills, MD
Services provided
Foxtrot Media, Inc. Is a web design company launched in 2005. The small team focuses on Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
Allume Digital is an Advertising company founded in 2007. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Asheville, NC
Services provided
MEV Studios, a small branding agency, is based in Miami, Florida and Asheville, North Carolina. The team offers Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
Gorilla Webtactics, an Advertising company, was founded in 2015. Located in Minneapolis, Minnesota, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Tucson, AZ
Services provided
Go Web Solutions Inc. Is a Tucson, Arizona-based Digital Strategy company. They offer Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$5,000+$100 - $149 / hr2 - 9Tucson, AZ
Services provided
Mobile app development company iRapture.com was launched in 2000. The team offers Mobile App Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Fort Worth, TX
Services provided
Ozment Media is a Digital Strategy company. Their team is based in Fort Worth, Texas and specializes in Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
Nube Internet is a branding company. They were founded in 2009 and specialize in Branding and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Berkeley, CA
Services provided
In Berkeley, California, RadiantBrands is a small Market Research company. Their services include Market Research and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9El Paso, TX
Services provided
MindWarp is a branding agency. The El Paso, Texas-based agency was launched in 2007. Their team focuses on Branding and Web Design.
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$10,000+$100 - $149 / hr2 - 9New Orleans, LA
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Advertising company Studio Mundi was launched in 1997. Based in New Orleans, Louisiana, the team specializes in Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9
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Ideal Growth is a social media marketing firm. Their small team is based in Dallas, Texas. Their services include Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Spring, TX
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Sculpt Marketing Group is a social media marketing company. In Spring, Texas, the company specializes in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Web design agency SEO-Exchange was launched in 2008. The small team provides Web Design and Advertising.
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$5,000+$100 - $149 / hr2 - 9
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Located in Miami Beach, Florida, Sancassano is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
Small Digital Strategy company A Rank Above, is located in San Diego, California. The team specializes in Digital Strategy and Branding.
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$5,000+$50 - $99 / hr2 - 9Glendale, AZ
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In Glendale, Arizona, Upswing Interactive is a small social media marketing agency. The team specializes in Social Media Marketing and Conversion Optimization.
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$5,000+$50 - $99 / hr2 - 9Scottsdale, AZ
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MessageKey is a branding agency. Their small team is located in Scottsdale, Arizona and specializes in Branding and Social Media Marketing. The agency was established in 2005.
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$1,000+< $25 / hr2 - 9Birmingham, England
Services provided
Small SEO services firm Fresh Frog Marketing, is based in Birmingham, England. The team offers Search Engine Optimization and Web Development.
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$1,000+$50 - $99 / hr2 - 9
Services provided
MD Media is a SEO agency. They are based in Houston, Texas and have small team of experts. Their services include Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr2 - 9Spring, TX
Services provided
Peer 365 is a social media marketing agency established in 2008. The company provides Social Media Marketing and Content Marketing, and is small.
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$1,000+< $25 / hr2 - 9Toronto, Canada
Services provided
Back Office Outsourcing company AdvansisVirtual was established in 2014. The company offers Back Office Outsourcing and Accounting.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
OD Marketers, a branding agency, was launched in 2012. The firm specializes in Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Organic SEO Marketing, a small SEO agency, is in Los Angeles, California. Their services include Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr2 - 9San Antonio, TX
Services provided
Established in 2001, Holdsworth & Nicholas is a small branding company. Their team offers Branding and Advertising.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
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Based in Philadelphia, Pennsylvania, 3BG Marketing Solutions is a small public relations firm. Their services include Public Relations and Advertising.
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$10,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
HandBuiltBrands is a video production company. In Houston, Texas, the agency was founded in 2013. Their services include Video Production and Branding.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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Edge Media, an Advertising company, provide Advertising and Branding. They were launched in 2014.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
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Based in Jacksonville, Florida, The Baer Edge is an Advertising company. Founded in 1999, the team focuses on Advertising and Market Research.
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$10,000+$150 - $199 / hr2 - 9Ilkley, England
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Improve SEO is a SEO services firm headquartered in Ilkley, England. They focus on Search Engine Optimization and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Nostell, England
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Chew PR is a branding agency established in 2010. Their team specializes in Branding and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Rothersthorpe, England
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Launched in 2013, 3zero Business Ltd is a small Rothersthorpe, England-based web design company. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Larbert , Scotland
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Located in Larbert , Scotland, Portal Technologies is a small IT managed services company. Their services include IT managed services and Web Design.
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$10,000+$150 - $199 / hr2 - 9Kent, England
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Kick Interactive is an application development company. They are located in Kent, England, and their services include Mobile App Development and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Boomerang Communications is a web design company. Based in Manchester , England, their team focuses on Web Design and Custom Software Development.
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$10,000+$150 - $199 / hr2 - 9Bournemouth , England
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LexisClick Online Marketing is a web design company based in Bournemouth , England. The team focuses on Web Design and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9
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ATB Creative is a web design company launched in 2013. The company provides Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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Social Media SA is a SEO services firm. Headquartered in San Antonio, Texas, the agency was launched in 2015. Their team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Burnley, England
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Alpha360 Digital Ltd, a web design company, is located in Burnley, England. The team focuses on Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9
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D6 Interactive is a web design agency. Founded in 2009, the company is headquartered in Dallas, Texas. Their services include Web Design and Web Development.
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$10,000+$150 - $199 / hr2 - 9Hallow, England
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Worcester Web Studio is a SEO company. Their team is in Hallow, England. The agency specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Graphic design agency Key Element Media was founded in 2003. Based in Rockwall, Texas, the team provides Graphic Design and Web Design.
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$10,000+$150 - $199 / hr2 - 9Southend-on-Sea, England
Services provided
Founded in 2012, Paperback Designs Ltd is a web design agency. The agency provides Web Design and E-Commerce Development, and is small.
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$10,000+$150 - $199 / hr2 - 9Groby, England
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Hyphen Marketing is a branding company headquartered in Groby, England. They specialize in Branding and Web Design.
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$10,000+$150 - $199 / hr2 - 9Darwen , England
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Established in 2014, Acceler8 Media is a small web design company headquartered in Darwen , England. Their team specializes in Web Design and Mobile App Development.
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$5,000+$100 - $149 / hr2 - 9El Paso, TX
Services provided
PixelMark is a small SEO agency in El Paso, Texas. Their services include Search Engine Optimization and Web Design.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.