Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
Services provided
Branding company Make It Happen Marketing was founded in 2012. The small team offers Branding and Other Digital Marketing.
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$10,000+$150 - $199 / hr2 - 9Birkenhead, England
Services provided
The Loft is a web design agency. They are in Birkenhead, England, and their services include Web Design and Branding.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$10,000+$150 - $199 / hr2 - 9Huddersfield , England
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Faith PR is a PR agency. Their team is in Huddersfield , England. The company provides Public Relations and Web Design.
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$10,000+$150 - $199 / hr2 - 9Croydon, England
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Cas Media Group Ltd is a small media planning and buying agency launched in 2015. Their services include Media Planning & Buying and Mobile App Development.
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$10,000+$150 - $199 / hr2 - 9Marlborough, England
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.cforce is a media planning & buying company. The Marlborough, England-based company was founded in 1994. Their services include Media Planning & Buying and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9
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Purple Smudge is a SEO company. They specialize in Search Engine Optimization and Advertising and are located in Hove, England.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
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Web design agency Anderson Advertising was launched in 2016. Based in Leeds, England, the team provides Web Design and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
Services provided
IConcepts Marketing is a Marketing Strategy company. Their small team is located in Oklahoma City, Oklahoma. Their services include Marketing Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Indianapolis, IN
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MyNetWire is a web design company. The Indianapolis, Indiana-based firm was founded in 2001. Their services include Web Design and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr2 - 9
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Vab Media is a Content Marketing company founded in 2007. Their services include Content Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
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Bright Age Digital Creative Agency is a small social media marketing company founded in 2013. Their team offers Social Media Marketing and Branding.
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$10,000+$150 - $199 / hr2 - 9
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User experience design company CAL Agency is based in Harrogate, England. Founded in 2015, the team offers UX/UI Design and Branding.
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$10,000+$150 - $199 / hr2 - 9Leamington, England
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ApexCreate is an app development firm launched in 2014. Located in Leamington, England, the team specializes in Mobile App Development and Web Development.
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$5,000+$100 - $149 / hr2 - 9
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Web design company RB Web Development is based in Des Moines, Iowa. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Plano, TX
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Creative Design of Websites is a web design company. The Plano, Texas-based firm was founded in 2007. Their services include Web Design and IT managed services.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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Founded in 2013, Forward Marketing is a small web design company. Their services include Web Design and Advertising.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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TruRank Marketing, a website development company, provide Web Development and Advertising. They were established in 2014.
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$5,000+$100 - $149 / hr2 - 9Lombard, IL
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Headquartered in Lombard, Illinois, Frizz Marketing is a small Advertising company. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9London , England
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Print design agency Crisp Webdesign is located in London , England. They focus on Print Design and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Located in Charlotte, North Carolina, Next Door SEO is an e-commerce development firm. Launched in 2014, the team specializes in E-Commerce Development and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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Branding firm Wingman Web & Design is located in San Antonio, Texas. Their services include Branding and Web Design.
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$1,000+$25 - $49 / hr2 - 9Chicago, IL
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Suit Social is a small Content Marketing company. Founded in 2012, the team focuses on Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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Vuepoint Creative is a SEO services firm. The team offers Search Engine Optimization and Web Design, and the firm is located in San Antonio, Texas.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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CCP Web Design Studio is a branding firm. The small Charlotte, North Carolina-based team provides Branding and Public Relations. The firm was launched in 2000.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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In Chicago, Illinois, Astek is a small Content Marketing company. The team specializes in Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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SEO agency New Global Ventures was launched in 2006. The company provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Hide & Seek Media, a small web design company, is headquartered in Boston, Massachusetts. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Big Sushi, a social media marketing company, is in Charlotte, North Carolina. Their services include Social Media Marketing and Email Marketing.
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$10,000+$150 - $199 / hr2 - 9Altrincham, England
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UK Website Workshop Ltd is an Advertising company. The Altrincham, England-based agency was established in 2008. Their services include Advertising and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Nottingham, England
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The Web Design Group is a SEO services firm. Headquartered in Nottingham, England, the team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9
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Stryker Web Design is a small Tulsa, Oklahoma-based branding company. Their services include Branding and Web Development.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
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Digital Strategy company Dot Xero was founded in 2000. Located in Las Vegas, Nevada, the team provides Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Marcum Agency is a branding firm based in Broken Arrow, Oklahoma. Their services include Branding and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9London, England
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Klaxon, a Marketing Strategy company, is in London, England. Their services include Marketing Strategy and Market Research.
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$10,000+$150 - $199 / hr2 - 9George Yd, England
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Social You Limited, an e-commerce development company, was founded in 2014. The team focuses on E-Commerce Development and Search Engine Optimization and is in George Yd, England.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
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Content Marketing company The Kansas City Marketing Agency is based in Kansas City, Missouri. The team specializes in Content Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Los Angeles, CA
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SEO agency DM Web Solution provides Search Engine Optimization and Web Design. They are located in Los Angeles, California.
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$10,000+$150 - $199 / hr2 - 9Chichester , England
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Vinco Marketing is a small Advertising company. Launched in 2015, the team focuses on Advertising and UX/UI Design.
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$10,000+$150 - $199 / hr2 - 9Wilton, England
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Based in Wilton, England, The Mustard Agency is a small web design agency. The team provides Web Design and Advertising.
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$10,000+$150 - $199 / hr2 - 9Sheffield, England
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Introspective is an application development firm. Founded in 1991, their team offers Mobile App Development and Web Design.
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$5,000+$100 - $149 / hr2 - 9
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WebWorks of KC is a small Email Marketing company launched in 2007. Their team specializes in Email Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
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Orange Flame Design is a SEO company in Kansas City, Missouri. They specialize in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Stow cum Quy, England
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Cambridge Marketing Consultancy, a Marketing Strategy company, was founded in 2012. They offers Marketing Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Bristol , England
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Satsuma Media Ltd is an e-commerce development company located in Bristol , England and London , England. Their services include E-Commerce Development and Mobile App Development.
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$10,000+$150 - $199 / hr2 - 9Pardubice, Czech Republic
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Headquartered in Pardubice, Czech Republic, MAXX Creative Communication is an Advertising company. They provide Advertising and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
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In Las Vegas, Nevada, ADTACK Integrated Marketing is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9New York, NY
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Vento Solutions LLC, a small public relations company, is based in New York, New York and San Francisco, California. Their services include Public Relations and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Dreamspace is an e-commerce development firm. The team is in London, England, and their services include E-Commerce Development and Web Design.
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$5,000+$50 - $99 / hr2 - 9Rancho Cucamonga, CA
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Founded in 2010, RockonIT is a branding agency. Their team specializes in Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Abita Springs, LA
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SOLID Web Service is a web design company. The team is based in Abita Springs, Louisiana, and their services include Web Design and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.