Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+$100 - $149 / hr2 - 9Andover, MA
Services provided
Scholes Marketing is a social media marketing agency. Based in Andover, Massachusetts, the team focuses on Social Media Marketing and Web Design.
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$5,000+$100 - $149 / hr2 - 9Ankeny, IA
Services provided
Launched in 2011, Be Always Marketing is a web design company. Their services include Web Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$5,000+$100 - $149 / hr2 - 9Apex, NC
Services provided
Whiteboard Creations, a website development company, is headquartered in Apex, North Carolina. They focus on Web Development and Web Design.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
Services provided
Located in San Jose, California and Chandigarh, India, Frisco Web Solutions is a small SEO agency. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Heroica Puebla de Zaragoza, Mexico
Services provided
Innova ideas is an Email Marketing company. The Heroica Puebla de Zaragoza, Mexico-based agency was launched in 2015. Their team offers Email Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
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Founded in 2013, World Means is a small branding company located in Los Angeles, California. Their team specializes in Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Billerica, MA
Services provided
RCS Technology Solutions, a small IT managed services company, is located in Billerica, Massachusetts. Their services include IT managed services and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$100 - $149 / hr2 - 9Torrance, CA
Services provided
PurpleJACK Technologies is a web design company established in 2012. The team focuses on Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
Eyepinch Interactive is a Virginia Beach, Virginia-based Advertising company. They offer Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Geek in NY, a small SEO company, is located in New York, New York. The team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9
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Kona Company is a mobile app development firm. Their team is based in Lansing, Michigan and offers Mobile App Development and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Headquartered in Boston, Massachusetts, Auctus Marketing is a small web design company. The team offers Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Naples, FL
Services provided
ISOOSI Marketing Agency is a graphic design agency based in Naples, Florida and Simi Valley, California. They offer Graphic Design and Mobile & App Marketing and were founded in 2002.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Tesla Media Group is a social media marketing firm established in 2006. The team specializes in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Albuquerque, NM
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Maverick Web Marketing is an Albuquerque, New Mexico-based web design company. They specialize in Web Design and Social Media Marketing and were founded in 2009.
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$5,000+$100 - $149 / hr2 - 9Geneva, IL
Services provided
Doubletime Marketing is a SEO services firm. Established in 2002, their team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Des Plaines, IL
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Launched in 1994, Paradigm Productions is a SEO services firm. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Philadelphia, PA
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Headquartered in Philadelphia, Pennsylvania, Pixel Engine is an e-commerce development company. Launched in 2008, the team focuses on E-Commerce Development and UX/UI Design.
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$1,000+$50 - $99 / hr2 - 9Philadelphia, PA
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Total Web Company, a small social media marketing firm, is in Philadelphia, Pennsylvania and Bensalem, Pennsylvania. The team focuses on Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Philadelphia, PA
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Celerify is a Philadelphia, Pennsylvania-based SEO agency. They offer Search Engine Optimization and Web Design and were founded in 2012.
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$5,000+$100 - $149 / hr2 - 9Gig Harbor, WA
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Marketing Giant is a branding agency. Their small team of employees is located in Gig Harbor, Washington. Their team provides Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Brentwood, TN
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Sovereign Consulting, an Advertising company, is in Brentwood, Tennessee. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Olympia, WA
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Digitaleer, a SEO company, is located in Olympia, Washington. They provide Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Portland, OR
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Eris Creative is an Advertising company. The team focuses on Advertising and Social Media Marketing, and the firm is in Portland, Oregon.
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$5,000+$100 - $149 / hr2 - 9Louisville, KY
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Xstreme Media LLC is a small Louisville, Kentucky-based web design company. Their services include Web Design and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Washington, DC
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1424 Marketing Group is a Digital Strategy company. In Washington, District of Columbia, the company was founded in 2010. Their services include Digital Strategy and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Aurora, CO
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Top Spot Consulting, a social media marketing agency, was founded in 2010. The team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Brookline, MA
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Transmyt Marketing is a branding company. Located in Brookline, Massachusetts, the firm focuses on Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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AgencyAxis is a small Advertising company located in San Francisco, California. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Penstraze, England
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Launched in 2006, Channel Digital is an e-commerce development company. Their services include E-Commerce Development and Web Design.
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$10,000+$150 - $199 / hr2 - 9Dewsbury, England
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Studio 116 Design is a Mobile & App Marketing company. They are in Dewsbury, England and have small team. Their team offers Mobile & App Marketing and Web Design.
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$5,000+$100 - $149 / hr2 - 9Boulder, CO
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Peak Studios is a SEO company. Their team is located in Boulder, Colorado and provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Mansfield, England
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Full Phat Design is an UX design company launched in 2003. The team provides UX/UI Design and Branding and is based in Mansfield, England.
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$5,000+$100 - $149 / hr2 - 9Parkville, MD
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Baltimore Computer Solutions LLC is an IT managed services company. The firm is located in Parkville, Maryland. Their services include IT managed services and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Cleveland, OH
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E-commerce development firm IPCS Design was established in 2003. The team provides E-Commerce Development and Web Design and is based in Cleveland, Ohio.
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$10,000+$150 - $199 / hr2 - 9Gloucester, England
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Launched in 2007, Nettl of Gloucester is a graphic design company. Their services include Graphic Design and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Cognito Marketing, LLC is a Marketing Strategy company. They are based in Minneapolis, Minnesota. Their team specializes in Marketing Strategy and Web Design.
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$10,000+$150 - $199 / hr2 - 9Bamber Bridge, England
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Launched in 2008, LSS Interactive is a Digital Strategy company. The small team offers Digital Strategy and E-Commerce Development.
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$10,000+$150 - $199 / hr2 - 9Brighton, England
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Applicado is a Digital Strategy company in Brighton, England. Launched in 2013, the team focuses on Digital Strategy and Web Development.
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$10,000+$150 - $199 / hr2 - 9
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Edico Media is a small software development company headquartered in Bristol, England. The team focuses on Custom Software Development and Mobile App Development.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
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Alyr is a small Toronto, Canada-based Advertising company. Their services include Advertising and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Waverley, Australia
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Catalyst MDC is a small Digital Strategy company headquartered in Waverley, Australia. Their services include Digital Strategy and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9
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Small branding agency One North West, is based in Manchester, England. Their services include Branding and Advertising.
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$10,000+$150 - $199 / hr2 - 9Manchester, England
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Webphoria Web Design is a SEO services firm. They were launched in 2008 and focus on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Huddersfield, England
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Founded in 2008, Alvi Pixels Design Studio is a web design agency. The agency specializes in Web Design and Web Development.
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$10,000+$150 - $199 / hr2 - 9Richmond, Australia
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Eighty8design is an Advertising company established in 2016. Their team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Calumet City, IL
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Launched in 2005, Dins-Inc is a small Calumet City, Illinois-based SEO agency. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Winford, England
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Based in Winford, England, ESC IT Support is a custom software development company. The team provides Custom Software Development and Call Center Services.
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$1,000+$50 - $99 / hr2 - 9Chicago, IL
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Established in 2014, QuistBuilder is a Content Marketing company. The team focuses on Content Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Salford, Manchester, England
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CodifyMedia is a branding company. Founded in 2014, the agency specializes in Branding and Search Engine Optimization.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.