Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, with a strong focus on optimizing Google Ads and improving cost per click metrics. Reviews indicate a high level of client satisfaction, with approximately 100% positive feedback highlighting ATRA's expertise in PPC strategy, effective communication, and timely project delivery. Clients frequently commend their ability to enhance campaign performance and lead quality.
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UndisclosedUndisclosed2 - 9
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WP Web Design is a web design agency. In Dubai, United Arab Emirates, their small team specializes in Web Design and Search Engine Optimization. The firm was established in 2010.
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UndisclosedUndisclosed2 - 9Coatbridge , Scotland
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Founded in 2010, My Web Application Ltd is a web design agency. The agency provides Web Design and Web Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Small public relations agency Clement | Peterson, is located in San Francisco, California and Golden, Colorado. The team provides Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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Precedence Growth Partners is an Advertising company. They are headquartered in Idaho Falls, Idaho and have small team. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Dover, DE
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Winbound Digital is a Digital Strategy company. In Dover, Delaware, their small team focuses on Digital Strategy and Marketing Strategy. The company was established in 2012.
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UndisclosedUndisclosed2 - 9Oakdale, MN
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That's My Idea! Marketing is an Oakdale, Minnesota-based Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9West Columbia, SC
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Lenker Design is a graphic design agency. Their small team of employees is in West Columbia, South Carolina. Their team offers Graphic Design and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 111 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Management, offering services like Google Ads and online ad campaigns. Their reviews highlight impressive results, such as a ROAS of 1,297.99% and professional project management. Approximately 80% of reviewers commend their responsiveness and value for cost, while around 20% suggest minor improvements in content alignment.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Fountain Valley, CA
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G3 Creative, Inc. Is a small Fountain Valley, California-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9West Columbia, SC
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Jango Studios is a Marketing Strategy company. The team offers Marketing Strategy and Web Design and is headquartered in West Columbia, South Carolina.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 398 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Stafford, VA
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DMV Graphics LLC is a small Stafford, Virginia-based graphic design agency. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Advertising company Brand Spells specializes in Advertising and Branding. They are based in Columbia, South Carolina.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Charlottesville Media Group is a graphic design company. Their small team is headquartered in Charlottesville, Virginia. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Saco, ME
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Established in 2002, Saco Design is a graphic design agency. Their team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Corfu Island, Greece
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Video production agency Lab3Web was founded in 2015. The team focuses on Video Production and Web Development and is headquartered in Corfu Island, Greece.
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UndisclosedUndisclosed2 - 9Lynchburg, VA
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Graphic design company Rokkit Marketing was established in 2014. In Lynchburg, Virginia, the team provides Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Minnetrista, MN
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Cooks Bay Marketing is a small Minnetrista, Minnesota-based Marketing Strategy company. The team offers Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Advertising company Briggs Advertising, Inc. Is in New York, New York. They offer Advertising and Graphic Design and were launched in 1987.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Baylyn Media Services & Agency is a small Advertising company. They provide Advertising and Web Design and were established in 2014.
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UndisclosedUndisclosed2 - 9London, England
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Diversely Digital, an Advertising company, was founded in 2007. The agency offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Bozeman, MT
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Concept Design Studios, an Event Marketing company, is headquartered in Bozeman, Montana. The team provides Event Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9East Greenwich, RI
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Big Fish Results is an East Greenwich, Rhode Island-based Advertising company. Established in 2012, the team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Bellingham, WA
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The Happy Place is a branding agency. They are headquartered in Bellingham, Washington. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Smithfield, RI
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VUP Media is a graphic design company. They are located in Smithfield, Rhode Island and have small team. They offer Graphic Design and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Puyallup, WA
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Based in Puyallup, Washington, Reach3 Marketing is a branding firm. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Bellingham, WA
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ClickMonster is a web design company. The team is based in Bellingham, Washington, and their services include Web Design and IT managed services.
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UndisclosedUndisclosed2 - 9Barre, VT
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Vermont Media Solutions, a Direct Marketing company, was established in 2008. The agency specializes in Direct Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Issaquah, WA
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Monster Development is a CRM consulting and SI company. They provide CRM consulting and SI and Graphic Design and were launched in 1995. The firm is in Issaquah, Washington.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Located in Knoxville, Tennessee, Smarter Searches is a small Advertising company. The team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Washington, DC
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Graphic design agency 9PM STUDIOS specializes in Graphic Design and Logo. They are based in Washington, District of Columbia.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Sutton & Watkins is an Advertising company. The Las Vegas, Nevada-based team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Village, OK
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Markethink Studios Oklahoma is a Marketing Strategy company. They are headquartered in Village, Oklahoma and have small team. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9
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Oklahoma Creative is a small -based Logo company. The team provides Logo and Web Development.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Frazier Creative is a Logo company. Headquartered in Oklahoma City, Oklahoma, the team offers Logo and Web Design.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Established in 2018, WaterStreet Creative is an Email Marketing company. Their team specializes in Email Marketing and Market Research.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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BMJ Creative Group is an Email Marketing company established in 2012. Headquartered in Philadelphia, Pennsylvania, the team focuses on Email Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Portland, ME
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Small Email Marketing company SPIRE Express, is based in Portland, Maine. Their services include Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Torx Media is a Content Marketing company. They focus on Content Marketing and Email Marketing and were established in 2008.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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McCrossen Marketing & Consulting is an Email Marketing company. They focus on Email Marketing and Search Engine Optimization and are in San Antonio, Texas.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Richardson Marketing, an Advertising company, was established in 2003. They offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Calgary, Canada
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Server Center is an application development company. Based in Calgary, Canada, their team specializes in Mobile App Development and Web Design.
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UndisclosedUndisclosed2 - 9
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TopRankVisibility, a small Email Marketing company, is in San Jose, , California. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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BYK Digital Marketing is an Email Marketing company launched in 2016. Their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Tampa SEO Agency, a small Content Marketing company, is headquartered in Tampa, Florida. The team provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Small e-commerce development company Synergy Marketing Solutions, is in Grand Rapids, Michigan and Chicago, Illinois. Their services include E-Commerce Development and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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In Milwaukee, Wisconsin, Pixolia Studios is a small e-commerce development company. The team focuses on E-Commerce Development and Web Design.
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UndisclosedUndisclosed2 - 9Sacramento, CA
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Tech-Line Consulting is a Content Marketing company. Headquartered in Sacramento, California, their team offers Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9El Paso, TX
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Mindful Creative is a branding firm. The small El Paso, Texas-based team focuses on Branding and Digital Strategy. The firm was established in 2018.
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UndisclosedUndisclosed2 - 9Perth, Australia
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West Coast Online is a small Perth, Australia-based branding firm. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Elizabethtown, KY
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Launched in 2017, EndeavorsNow, a small social media marketing company, is headquartered in Elizabethtown, Kentucky. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Lawrenceville, GA
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Organized Pixels is a branding agency. Their small team of employees is headquartered in Lawrenceville, Georgia. Their team focuses on Branding and Public Relations.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.9/40.018/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.