Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA, a digital advertising agency specializing in Pay-Per-Click (PPC) and search engine marketing, consistently receives positive feedback from clients, with over 90% expressing satisfaction. Clients commend ATRA for significantly increasing leads and conversions while maintaining cost efficiency, with reports of a 49% increase in leads at only a 5% rise in cost per lead. Notable strengths include excellent client communication and strategic adaptability.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Hang 10 Digital is a SEO agency. Established in 2022, the team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Infatex, Inc is a web development company. The San Diego, California-based agency specializes in Web Development and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
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UndisclosedUndisclosed2 - 9Mukwonago, WI
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Entrebel Creative Studio is a branding firm. They are located in Mukwonago, Wisconsin and have small team of experts. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Duluth, GA
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I800services is a social media marketing agency. Launched in 2021, the company is headquartered in Duluth, Georgia. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Dacula, GA
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Established in 2012, Viralweb Digital Marketing is a social media marketing firm. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Zebralove Web Solutions is a social media marketing company. They are located in Limington, Maine and have small team. Their team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Morgantown, WV
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Korevariance is a small mobile application development firm launched in 2014. Their team focuses on Mobile App Development and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Sacramento, CAServices provided
See all 6 projectsTwo Trees PPC is a digital advertising agency specializing in Pay-Per-Click advertising, particularly through platforms such as Google Ads and social media. Reviews highlight their effectiveness in increasing business leads and optimizing cost-per-click rates. Remarkable for their communication and responsiveness, they maintain a 100% positive feedback rate, with 75% of reviewers noting their strong project management and strategic insights in online ad campaigns.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 14 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising, with a strong focus on Google Ads and multi-channel online ad campaigns. Feedback highlights their exceptional project management, culture fit, and comprehensive service offerings. They are consistently praised for their strategic approach and effectiveness, achieving significant outcomes like a 985% ROAS increase. Review sentiment is 100% positive, with 70% of clients noting their expertise in PPC and paid media.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Shillington, PA
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RC Website Group is a social media marketing company launched in 2014. The small team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Reno, NV
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Small video production agency Media Spotlight Marketing, is located in Reno, Nevada. Their services include Video Production and Video Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 394 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing, with a focus on optimizing Google Ads and LinkedIn campaigns. The company is highly praised for its responsive communication, data-driven strategies, and ability to deliver measurable results, such as increased conversion rates and improved cost-per-click metrics. While most reviews are positive, highlighting their strategic insight and collaborative spirit, there is one notable critique regarding contract transparency and service quality decline.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 24 projectsGatorworks is a digital advertising company specializing in PPC, SEO, and SEM services. Across reviews, 100% of clients praise their on-time delivery and responsive communication, highlighting their client-first approach and exceptional project management. Clients also commend Gatorworks for effectively enhancing online ad campaigns and delivering substantial improvements in impressions, SEO rankings, and lead quality.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Pottstown, PA
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FutureNow Marketing is a small Pottstown, Pennsylvania-based Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Austin, TX
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Overse is a branding firm in Austin, Texas. They offer Branding and Social Media Marketing and were established in 2020.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249New Delhi, IndiaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
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UndisclosedUndisclosed2 - 9Wauwatosa, WI
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Lakeside Web Design LLC is a web design company. They were launched in 2023 and focus on Web Design and E-Commerce Development.
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UndisclosedUndisclosed2 - 9
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Creekside Marketing is a small Nashville, Tennessee-based Direct Marketing company. The team specializes in Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Portland, OR
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Cyphon Digital is a branding agency. Founded in 2001, the team offers Branding and Social Media Marketing. The agency is headquartered in Portland, Oregon.
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UndisclosedUndisclosed2 - 9Sheridan, WY
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US Digital Pro is a small social media marketing firm headquartered in Sheridan, Wyoming. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Calera, AL
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Founded in 2017, MFJ Web Development Company, LLC is a Marketing Strategy company. The team focuses on Marketing Strategy and Conversion Optimization and is located in Calera, Alabama.
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UndisclosedUndisclosed2 - 9
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HYF Technologies is an Email Marketing company. They are headquartered in Sacramento, California and have small team. Their team provides Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Codepilot, Inc. Is a web design company launched in 2017. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9El Paso, TX
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U Marketing & IT is an application development firm. Their team is based in El Paso, Texas and focuses on Mobile App Development and Branding.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Chalkstart is a custom software development company in Chattanooga, Tennessee. They focus on Custom Software Development and Web Development.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Devi Studios is a web design agency. Based in Orlando, Florida, the company was launched in 2003. Their team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9
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SEO Marketing Us is a small London, England-based SEO agency. The team provides Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9
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Blulytix is a social media marketing company. Founded in 2022, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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TeamVFM LLC is a small social media marketing firm founded in 2009. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Small branding agency Kotte Agency, is located in. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Indian Harbour Beach, FL
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Cowbell Agency is a small Advertising company. Established in 2020, the team focuses on Advertising and Web Development.
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UndisclosedUndisclosed2 - 9Burlington, Canada
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Zerotozenith Media, a small Market Research company, is in Burlington, Canada and Lekki, Nigeria. Their services include Market Research and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ashburn, VA
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Tandette LLC is a small Ashburn, Virginia-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Huntsville, TX
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Integrated Marketing of Texas is a web design company. Their team is located in Huntsville, Texas and provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Carlsbad, CA
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Digital Marketing Doctor Agency, a small branding company, is in Carlsbad, California. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Established in 2014, Motive Marketing is a small Fort Worth, Texas-based web design company. Their services include Web Design and Video Production.
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UndisclosedUndisclosed2 - 9Manhattan Beach, CA
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Pacificwebtraffic.com is an Advertising company located in Manhattan Beach, California. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Newburgh, NY
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Creative Quality Marketing is a Market Research company. The Newburgh, New York-based team focuses on Market Research and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Long Beach, NY
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Cybernet, LLC, a small social media marketing firm, is in Long Beach, New York. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Lynnwood, WA
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Founded in 2010, Super Charge Marketing is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization and is based in Lynnwood, Washington.
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UndisclosedUndisclosed2 - 9
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Green Monkeys Studio is a SEO agency. Launched in 2006, the agency is located in Kent, Washington. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Amherst, OH
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Mosaik Media LLC, a small SEO company, is in Amherst, Ohio. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Leesburg, VA
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Sprolo Marketing Consultants is a small Leesburg, Virginia-based social media marketing agency. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Aurora, CO
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Online Marketing Media, LLC is a branding firm. Founded in 2011, their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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J Group Media, a branding agency, focus on Branding and Public Relations. They were founded in 2007.
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UndisclosedUndisclosed2 - 9Chandler, AZ
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Go Pro Local Internet Marketing is a social media marketing firm. Their team is in Chandler, Arizona and provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Hampstead, MD
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Hampstead Marketing and Design is a social media marketing firm located in Hampstead, Maryland. Established in 2018, the team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Founded in 2008, Phoenix Afterglow is a small Irvine, California-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Saginaw, MI
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Advertising company Conach Marketing Group was launched in 2008. The agency specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Freeport, MI
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Social media marketing firm Pixelvine Creative was founded in 2008. The team offers Social Media Marketing and Content Marketing and is based in Freeport, Michigan.
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UndisclosedUndisclosed2 - 9Bloomfield Hills, MI
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Launched in 2020, TogoTiki is a small Advertising company in Bloomfield Hills, Michigan. Their team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Highland Village, TX
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G2web is a social media marketing company. In Highland Village, Texas, the company offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Detroit, MI
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K12 Media is a small Detroit, Michigan-based social media marketing firm. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Fayetteville, TN
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Fynyty Media LLC is a video production company. The Fayetteville, Tennessee-based company was launched in 2014. Their team offers Video Production and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Lamplight Creatives is a SEO agency launched in 2019. Their team specializes in Search Engine Optimization and Social Media Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.7/40.019.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.6/20 Reviews9.7/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36.4/40.018.6/20 Reviews9.6/10 Clients & Experience8.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.3/40.017.4/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.