Objective Marketing

Objective Marketing is a team of search industry veterans with experience dating back to the previous century. We have the knowledge, experience, and expertise to launch and maintain successful campaigns within search and related networks. Our team members have varying skill sets that complement each other and deliver expertise across the entire search, social, and display marketing landscape.

Our team has worked in SEO since the term was first coined. We have worked with various search algorithms dating back to Open Text which was the first search engine to power search results at Yahoo. We have worked through on-page only algorithms from such engines as AltaVista, Lycos, Excite, WebCrawler, and Infoseek. As Google entered the picture in the late ’90s, our efforts evolved to match algorithms that included off-page signals (link popularity) and then content quality. As engines have evolved, so have our processes which now incorporate user experience, site speed, and security.