Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA, a digital advertising agency specializing in Pay-Per-Click (PPC) and search engine marketing, consistently receives positive feedback from clients, with over 90% expressing satisfaction. Clients commend ATRA for significantly increasing leads and conversions while maintaining cost efficiency, with reports of a 49% increase in leads at only a 5% rise in cost per lead. Notable strengths include excellent client communication and strategic adaptability.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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UndisclosedUndisclosed2 - 9Eugene, OR
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Pocket Zeus Media is an Eugene, Oregon-based social media marketing firm. Founded in 2020, the team offers Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Eugene, OR
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Open Door Media, LLC is a social media marketing firm. Their small team is based in Eugene, Oregon. Their team specializes in Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
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UndisclosedUndisclosed2 - 9Portland, OR
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SBD Agency is a branding firm. Launched in 2017, the team focuses on Branding and Search Engine Optimization. The company is located in Portland, Oregon.
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UndisclosedUndisclosed2 - 9
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Branding agency Team Nerds Digital was founded in 2021. The agency provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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ModernDojo is a branding firm headquartered in St. Louis, Missouri. Established in 2012, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Advertising company Raydon Creative Marketing was founded in 2016. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Cool Brand Media is a branding company. Their team is located in Dallas, Texas. The agency specializes in Branding and Market Research.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Sacramento, CAServices provided
See all 6 projectsTwo Trees PPC is a digital advertising agency specializing in Pay-Per-Click advertising, particularly through platforms such as Google Ads and social media. Reviews highlight their effectiveness in increasing business leads and optimizing cost-per-click rates. Remarkable for their communication and responsiveness, they maintain a 100% positive feedback rate, with 75% of reviewers noting their strong project management and strategic insights in online ad campaigns.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 14 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising, with a strong focus on Google Ads and multi-channel online ad campaigns. Feedback highlights their exceptional project management, culture fit, and comprehensive service offerings. They are consistently praised for their strategic approach and effectiveness, achieving significant outcomes like a 985% ROAS increase. Review sentiment is 100% positive, with 70% of clients noting their expertise in PPC and paid media.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Evansville, IN
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Solterra Marketing is a branding agency. The Evansville, Indiana-based team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Skunk Hill Creative is a branding firm. They are based in Indianapolis, Indiana and have small team. They offer Branding and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 394 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing, with a focus on optimizing Google Ads and LinkedIn campaigns. The company is highly praised for its responsive communication, data-driven strategies, and ability to deliver measurable results, such as increased conversion rates and improved cost-per-click metrics. While most reviews are positive, highlighting their strategic insight and collaborative spirit, there is one notable critique regarding contract transparency and service quality decline.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 24 projectsGatorworks is a digital advertising company specializing in PPC, SEO, and SEM services. Across reviews, 100% of clients praise their on-time delivery and responsive communication, highlighting their client-first approach and exceptional project management. Clients also commend Gatorworks for effectively enhancing online ad campaigns and delivering substantial improvements in impressions, SEO rankings, and lead quality.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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MEGAstream Media is a social media marketing firm. Based in Indianapolis, Indiana, the company was established in 1995. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Advertising company Bearpaw Enterprises is in Las Vegas, Nevada. They provide Advertising and Branding and were established in 2008.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249New Delhi, IndiaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
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UndisclosedUndisclosed2 - 9Folsom, LA
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Local MarketPlace is a SEO agency founded in 2008. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Headquartered in Atlanta, Georgia, Tokken Productions is a small SEO company. Their services include Search Engine Optimization and Video Production.
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UndisclosedUndisclosed2 - 9Dublin, OH
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Ultradata Research, Inc. Is a SEO company founded in 1986. The agency focuses on Search Engine Optimization and E-Commerce Development.
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UndisclosedUndisclosed2 - 9White Bear Lake, MN
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Generate 360, a social media marketing company, was launched in 2017. The firm provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Jordan, MN
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Omnisence Digital is a branding agency headquartered in Jordan, Minnesota. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Nevada Help Desk LLC, a small web design company, is based in Las Vegas, Nevada. The team focuses on Web Design and Video Production.
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UndisclosedUndisclosed2 - 9Highland Park, IL
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Digital Content Strategy LLC is a branding agency based in Highland Park, Illinois. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Hamden, CT
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Small social media marketing agency Love Local Design, is located in Hamden, Connecticut. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Galway, Ireland
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Social media marketing company Red Pick Media was founded in 2020. The small team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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AdRespect is a social media marketing firm. The Szczecinek, Poland-based team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Wrocław, Poland
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Answermedia is an Advertising company. The team specializes in Advertising and Media Planning & Buying and is based in Wrocław, Poland.
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UndisclosedUndisclosed2 - 9Gijón, Spain
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SEO Web Asturias is an Advertising company. Their small team is headquartered in Gijón, Spain and provides Advertising and Social Media Marketing. The agency was founded in 2010.
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UndisclosedUndisclosed2 - 9Carbondale, KS
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Located in Carbondale, Kansas, Pinecrest Marketing Group is a branding agency. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Issaquah, WA
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Fervorfish Digital Media is a web design company. Founded in 2021, the agency offers Web Design and Video Production.
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UndisclosedUndisclosed2 - 9Somerville, NJ
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Media Ozone is a branding firm established in 2014. The company focuses on Branding and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Miami, FL
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Kingz Creations LLC is a branding firm based in Miami, Florida. They offer Branding and Social Media Marketing and were launched in 2020.
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UndisclosedUndisclosed2 - 9Brandon, FL
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Social media marketing firm Dezerv Digital specializes in Social Media Marketing and Content Marketing. They were launched in 2018.
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UndisclosedUndisclosed2 - 9Ostrander, OH
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Pinnacle Webs is a web development company based in Ostrander, Ohio. Established in 2008, the team provides Web Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Bradenton, FL
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Rooks Advertising Agency is a Direct Marketing company. They are located in Bradenton, Florida, and their services include Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Palm Beach Gardens, FL
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Rainmaker Marketing, LLC, a social media marketing firm, was founded in 2017. The small team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Nxt Era Marketing is an Advertising company established in 2021. The team specializes in Advertising and Branding and is headquartered in Tampa, Florida.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Launched in 2015, BrandUp Strategy is a small Tampa, Florida-based branding agency. Their team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Oviedo, FL
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Headquartered in Oviedo, Florida, No Limit Digital Media is a branding company. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Jacksonville, FL
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RockIT Interactive is a branding agency. Their small team of employees is in Jacksonville, Florida. Their team provides Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Plano, TX
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Social Beans Marketing is a social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization and is in Plano, Texas.
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UndisclosedUndisclosed2 - 9Katy, TX
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N-Sight Web Services is a social media marketing firm. They provide Social Media Marketing and Content Marketing and were founded in 2011. The firm is located in Katy, Texas.
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UndisclosedUndisclosed2 - 9
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WebZebra Content Marketing is a Digital Strategy company. The firm is based in Salford, England. Their team focuses on Digital Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9London, England
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DVO Agency Ltd, a Market Research company, provides Market Research and Search Engine Optimization. The agency is headquartered in London, England.
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UndisclosedUndisclosed2 - 9
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In , Design website IO is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Actlocal.ae is a small Dubai, United Arab Emirates-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Invictara Solutions is a small branding agency. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Surrey, Canada
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Four Square Business Services is an Accounting company. They are located in Surrey, Canada and have small team. Their team provides Accounting and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Based in Zagreb, Croatia, M&D Agency is a branding agency. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Kuala Lumpur, Malaysia
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Appnicorn is a Kuala Lumpur, Malaysia-based web design company. Launched in 2021, the team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Blue Ladders Web Design is a SEO company. They were founded in 2020, and their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Senta, Serbia
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Launched in 2020, Brandit Marketing Agency is a small Digital Strategy company. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Collingwood, Canada
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Canopy Media Digital Marketing is a branding firm. They provide Branding and Social Media Marketing and were launched in 2006.
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UndisclosedUndisclosed2 - 9Montpellier, France
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Marketing Strategy company BEEWEEN.COM is headquartered in Montpellier, France. They offer Marketing Strategy and Digital Strategy and were launched in 2011.
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UndisclosedUndisclosed2 - 9
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Doble Click is a Digital Strategy company. Founded in 2021, the firm is in Buenos Aires, Argentina. Their services include Digital Strategy and Search Engine Optimization.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.7/40.019.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.6/20 Reviews9.7/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36.4/40.018.6/20 Reviews9.6/10 Clients & Experience8.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.3/40.017.4/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.