Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and online ad campaigns. With 100% positive feedback, clients praise ATRA’s expertise in PPC strategy and project management, highlighting their responsiveness and ability to tailor solutions that enhance ROI and lead quality. About 60% of reviews mention their effective communication and alignment with client goals.
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UndisclosedUndisclosed2 - 9
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The Locklin Agency, a small social media marketing agency, is headquartered in San Antonio, Texas. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9City of London, England
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Social Folk Digital Marketing is a social media marketing firm. They were founded in 2022 and focus on Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and SEO services. The company has consistently high ratings, with approximately 90% of reviewers praising their cost-effective strategies, expertise in PPC, and seamless project management. Clients commend their transparent communication, ability to deliver measurable outcomes, and strategic insights that enhance online presence and lead generation.
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UndisclosedUndisclosed2 - 9Reigate, England
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Based in Reigate, England, White Bee Digital is a social media marketing company. They offer Social Media Marketing and Pay Per Click and were founded in 2020.
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UndisclosedUndisclosed2 - 9London, England
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Digital PR is a small SEO services firm in London, England. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9London, England
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Based in London, England, Paid Media Agency is a small Content Marketing company. The team offers Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Veedoomedia is a London, England-based pay per click company. They provide Pay Per Click and Video Marketing.
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UndisclosedUndisclosed2 - 9
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Digital Easily is an Advertising company. The team provides Advertising and Social Media Marketing, and the firm is based in London, England.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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UndisclosedUndisclosed2 - 9Sleepy Hollow, IL
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Searchology, Inc. Is a Sleepy Hollow, Illinois-based Affiliate Marketing company. They focus on Affiliate Marketing and Search Engine Optimization and were launched in 2009.
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UndisclosedUndisclosed2 - 9Grand Forks, ND
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Social media marketing agency Labradorly Marketing was established in 2021. Headquartered in Grand Forks, North Dakota, the team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click Advertising, Google Ads, and search engine marketing. They consistently receive positive feedback, with 100% of reviewers praising their project management and results-driven approach. Clients highlight a 20% increase in conversions and a 25% decrease in cost per conversion, demonstrating their expertise in optimizing online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Small SEO services firm iNET123, is in Philadelphia, Pennsylvania. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Made Possible Creative, a small SEO company, is located in Philadelphia, Pennsylvania and Greenwich Township, New Jersey. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lehi, UT
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Small Content Marketing company Webinauts, is located in Lehi, Utah. The team focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Located in San Diego, California, Local Dudes Marketing is a small social media marketing firm. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Located in Chicago, Illinois, WebProgress.Net, Inc. Is a small SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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HelixSEO is a SEO company. The team focuses on Search Engine Optimization and Branding and is located in Nashville, Tennessee.
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UndisclosedUndisclosed2 - 9Roswell, GA
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WebStoreSEO, a small social media marketing agency, is in Roswell, Georgia. The team offers Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Partnership Web Apps is a social media marketing agency based in Oklahoma City, Oklahoma. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Oklahoma Media Group, LLC, a small Content Marketing company, is headquartered in Oklahoma City, Oklahoma. The team focuses on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Tampa, FL
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FloridaSEO.net is a social media marketing company. They focus on Social Media Marketing and Search Engine Optimization and were established in 2010. The firm is headquartered in Tampa, Florida.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Founded in 2016, SEO Agency LLC is a small San Antonio, Texas-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Web Directive, a web design agency, was established in 2004. The team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New York, NY
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Small social media marketing firm NYC Seo, is located in New York, New York. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Established in 2013, Half Pixel is a small SEO agency. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cedar Park, TX
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LoneStar SEO Pros is a social media marketing company. They are located in Cedar Park, Texas and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Providence, RI
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Established in 1997, Jeff Dodge Technologies is a pay per click company. The team focuses on Pay Per Click and Web Design and is located in Providence, Rhode Island.
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UndisclosedUndisclosed2 - 9
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PPC company ONE & MAIN specializes in Pay Per Click and CRM consulting and SI. They are headquartered in Virginia Beach, Virginia.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Established in 2023, Rocket Search is a Digital Strategy company. The firm provides Digital Strategy and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Launched in 2013, Position Punisher is a SEO services firm. Their team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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Local CEO is a small social media marketing firm in Boston, Massachusetts. The team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Mesa, AZ
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Launched in 2011, Online Yeti is a SEO agency. The team specializes in Search Engine Optimization and Pay Per Click and is headquartered in Mesa, Arizona.
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UndisclosedUndisclosed2 - 9
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Social media marketing firm Connecting You was launched in 2018. The agency provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9
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Established in 2018, Marketer Granted is a small Atlanta, Georgia-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Raynham, MA
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Wicked Modern Websites is a SEO company based in Raynham, Massachusetts. Their services include Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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USA Local SEO is a small New York City, New York-based social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Boost Digital Marketing Agency, a SEO services firm, focuses on Search Engine Optimization and Pay Per Click. The company is headquartered in Seattle, Washington.
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UndisclosedUndisclosed2 - 9Carrollton, TX
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GMedia Branding, Marketing, Web Design Inc. Is a web design company. Their team is headquartered in Carrollton, Texas and specializes in Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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Located in New York, New York, VPR Marketing LLC is a small social media marketing agency. The team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Sparks, NV
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Go Hyper-Local Now is a SEO agency. The company is in Sparks, Nevada. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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Launched in 2017, BigMouth Media Inc., a small social media marketing agency, is based in Boca Raton, Florida. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Clearwater, FL
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Ideal Digital, LLC is a social media marketing agency. Based in Clearwater, Florida, the agency was launched in 2023. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Port St. Lucie, FL
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Spidey Designs, Inc., a social media marketing agency, was founded in 2012. Based in Port St. Lucie, Florida, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Poway, CA
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Rank Harvest is a social media marketing firm. They specialize in Social Media Marketing and Email Marketing and were launched in 2018. The agency is headquartered in Poway, California.
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UndisclosedUndisclosed2 - 9London, England
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Mac Productions SEO is a SEO company. The small London, England-based team focuses on Search Engine Optimization and Pay Per Click. The company was launched in 1996.
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UndisclosedUndisclosed2 - 9Markham, Canada
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CBM Toronto is a branding agency. The company is headquartered in Markham, Canada. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Buffalo, NY
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Located in Buffalo, New York, Accelerate Now Law Firm Marketing is a social media marketing agency. They offer Social Media Marketing and Content Marketing and were established in 2013.
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UndisclosedUndisclosed2 - 9Lititz, PA
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Founded in 2006, The Mediatwist Group, a small social media marketing agency, is in Lititz, Pennsylvania. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Johnstown, PA
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Trav Media Group is a social media marketing agency. Their small team is in Johnstown, Pennsylvania. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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The Kingdom Media Group is a small Las Vegas, Nevada-based social media marketing company. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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SEO company Moveiton is located in kyiv, Ukraine. They provide Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Rivne, Ukraine
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MBR Consulting Group is a SEO agency established in 2018. Their team offers Search Engine Optimization and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.