Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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Undisclosed$50 - $99 / hrFreelancer
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Fusebox Communications is a branding firm. The agency is headquartered in Kelowna, Canada. Their team offers Branding and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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Located in new delhi, India, The2M2G - Digital Marketing Agency is a website development firm. Launched in 2020, the team focuses on Web Development and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosedFreelancerCaldwell, ID
Services provided
FyndrIQ Digital Marketing, a branding firm, is headquartered in Caldwell, Idaho. The team provides Branding and Digital Strategy.
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$10,000+$150 - $199 / hrFreelancer
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In Salt Lake City, Utah, Insightful Techies is a branding company. The team offers Branding and Public Relations.
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UndisclosedUndisclosedFreelancer
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Web Based Agency is a web design company. Their small team is based in Covington, Louisiana. Their services include Web Design and Social Media Marketing.
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$1,000+< $25 / hrFreelancer
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Global pro marketing, a website development company, was founded in 2023. They offers Web Development and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancer
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Arshad A S is an Advertising company. They are located in Malappuram, India and have small team of experts. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosedFreelancer
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Established in 2024, Digital Riddhi Mehta is a website development company. The team specializes in Web Development and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancer
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Webdesign Weimar is a Weimar, Germany-based web design company. Their services include Web Design and UX/UI Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosedFreelancer
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Shiv Digital Hub is a social media marketing agency. Located in Ahmedabad, India, their small team specializes in Social Media Marketing and Content Marketing. The agency was founded in 2024.
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$1,000+$50 - $99 / hrFreelancer
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Rhody Web Development is a small East Providence, Rhode Island-based web development firm. Their services include Web Development and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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FATHIMATH RIYA, a SEO agency, specialize in Search Engine Optimization and Digital Strategy. They were established in 2024.
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UndisclosedUndisclosedFreelancer
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Founded in 2025, InFront Digital is a web development firm. The small team provides Web Development and Advertising.
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UndisclosedUndisclosedFreelancer
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Launched in 2020, Digitech Mindz, a small software development company, is in New Delhi, India. Their team offers Custom Software Development and Web Development.
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UndisclosedUndisclosedFreelancerSt Albans, England
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Based in St Albans, England, Fat Sloth Digital is a Digital Strategy company. They focus on Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancer
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EgStudio Agenzia Web, a small website development company, is in Asti, Italy. Their services include Web Development and Digital Strategy.
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$1,000+< $25 / hrFreelancer
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Jan Muhammad is a SEO company established in 2025. The agency offers Search Engine Optimization and Business Consulting.
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$1,000+$100 - $149 / hrFreelancerOklahoma City, OK
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Based in Oklahoma City, Oklahoma, Evolve Agency is a small SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Paul Martin Marketing is a Marketing Strategy company. The company is headquartered in Sydney, Australia. Their team specializes in Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerHopkins, MN
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Evoke Agency is a Marketing Strategy company. They are based in Hopkins, Minnesota, and their services include Marketing Strategy and Advertising.
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$5,000+$50 - $99 / hrFreelancerPhoenix, AZ
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Mike Price is a SEO services firm. Their team is located in Phoenix, Arizona. The firm focuses on Search Engine Optimization and Marketing Strategy.
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$1,000+$25 - $49 / hrFreelancerGurugram, India
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Digital Anki is an Advertising company. Established in 2019, their team specializes in Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancer
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EC Web is a Conversion Optimization company. In Papworth Everard, England, their small team provides Conversion Optimization and UX/UI Design. The company was launched in 2025.
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$1,000+$100 - $149 / hrFreelancer
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B2BLAST is an Account-Based Marketing company. In Dublin, Ireland, their team focuses on Account-Based Marketing and Advertising.
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$1,000+UndisclosedFreelancer
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Elliot Digital is a small web design agency. They provide Web Design and Search Engine Optimization and were established in 2024.
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$5,000+$100 - $149 / hrFreelancer
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Ross Purves Marketing, a web design agency, is in London, England. The team provides Web Design and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancerWinnipeg, Canada
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Small web design company getClear Digital, is headquartered in Winnipeg, Canada. The team specializes in Web Design and Web Development.
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UndisclosedUndisclosedFreelancer
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Rameseba is a web design company. Founded in 2026, their team focuses on Web Design and Web Development.
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Undisclosed$25 - $49 / hrFreelancerEdinburgh, Scotland
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Marketing Support is a Performance Marketing company headquartered in Edinburgh, Scotland. The team specializes in Performance Marketing and Digital Strategy.
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$10,000+$50 - $99 / hrFreelancer
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Diwizi is an Advertising company. Launched in 2020, the team offers Advertising and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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Established in 2024, ColdCadence is a Sales Outsourcing company. Their team provides Sales Outsourcing and Email Marketing.
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$5,000+$100 - $149 / hrFreelancer
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Qyliq, a web design agency, is located in Edgware, England. They focus on Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerMumbai, India
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NextFusion is a PPC company. They were launched in 2020 and offer Pay Per Click and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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Social media marketing firm Ben Güthlein was launched in 2019. The firm specializes in Social Media Marketing and Pay Per Click, and is small.
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$1,000+< $25 / hrFreelancerHargeisa, Somalia
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Dhibic Digital Marketing Consultancy is a social media marketing agency. They specialize in Social Media Marketing and Pay Per Click and were established in 2019.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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See all 1 projectsBitxel is a software development company that offers services such as online platform creation and mobile app design for iOS and Android. The overall feedback from their reviews is overwhelmingly negative, with 100% of reviewers expressing dissatisfaction due to issues such as project delays, poor communication, and incomplete deliverables.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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See all 1 projectsVariance Marketing helps companies of all types across North America generate leads and online sales. Working primarily as an SEO agency, our clients occupy first page rankings on Google for
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$1,000+$100 - $149 / hr10 - 49Denver, CO
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See all 15 projectsAstash Web Design and Marketing provides services in web design, content development, branding, and paid advertising, including PPC and Google Ads. Reviews highlight their impressive project management, timely delivery, and significant outcomes, such as high user engagement and successful campaign results. The professionalism and dedication of their team make them a reliable choice for marketing and web development needs.
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UndisclosedUndisclosed10 - 49Falls Church, VA
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See all 4 projectsESB Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising and other media strategies. Clients commend their creative and budget-friendly approach, with 100% positive feedback on their ability to deliver impressive returns on ad spend and increased lead opportunities. Their expertise in PPC and responsiveness to client needs are frequently mentioned.
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$1,000+< $25 / hr10 - 49
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See all 3 projectsExpert Digital India excels in providing high-quality Google Promotion Services designed to elevate your business to the next level. Let us simplify the challenges of online promotion, enhance your
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$10,000+$150 - $199 / hr10 - 49Maplewood, MO
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See all 2 projectsEvolve Digital Labs is a digital advertising agency specializing in PPC, SEO, and SEM services. Across all reviews, clients commend their expertise in Google Ads and Analytics, exceptional project management, and the ability to improve digital presence with a 100% positive feedback rate. Reviewers particularly appreciate their commitment to delivering excellent ROI on PPC campaigns and their responsiveness to client needs.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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See all 2 projectsCO/LAB CA offers services in Search Engine Optimization (SEO), branding, and web development. The reviews consistently highlight their exceptional initial presentations, consistent and efficient communication, and timely project delivery. CO/LAB CA's clients, including brand managers from plumbing and leather jacket companies, report significant improvements in online presence and lead generation, with no notable areas for improvement.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
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See all 2 projectsTretech Media offers services including marketing strategy, digital marketing campaigns, lead generation, social media marketing, SEO, and web production. Reviews highlight substantial growth in client lists and lead generation, with clients praising their professionalism, cooperation, and effective communication. Their timely and comprehensive approach to project execution is consistently noted as impressive.
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$1,000+$25 - $49 / hr10 - 49Praha 5, Czech Republic
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See all 1 projectsRobertNemec.com specializes in providing services such as PPC, Google Ads, and Paid Search. Reviews highlight their systematic and clear project management, along with excellent cooperation and high ratings that influenced client decisions. Overall, the feedback reflects a positive experience with notable outcomes in increased turnover and brand awareness.
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UndisclosedUndisclosed10 - 49Warwick, RI
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See all 1 projectsNortheast Advertising Solutions offers a range of services including PPC, website redesign, social media page optimization, keyword strategy, and Google Ads management. The reviews consistently highlight their ability to generate a steady flow of high-quality leads and commend their project management and communication. The company's high ratings and value for cost are frequently noted as key strengths.
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UndisclosedUndisclosed10 - 49New Delhi, India
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See all 1 projectsDgDoc Services Private Limited - Out of Business was a website development company offering website design and content writing services. Reviews highlight effective communication and project management, with 100% of reviewers appreciating weekly updates and virtual meetings. Clients valued the company's alignment with their budget and needs, although initial challenges were noted before achieving successful collaboration.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Cookerly is a PR company. They were established in 1991 and provide Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49El Segundo, CA
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Highly Relevant is a SEO agency. Founded in 2009, the company is in El Segundo, California. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
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SEO agency MezzoLogic was founded in 2011. Based in Los Angeles, California, the team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Jersey City, NJ
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Content Marketing company Youth Noise was founded in 2014. The company offers Content Marketing and Search Engine Optimization, and is small.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.