Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA, a digital advertising agency specializing in Pay-Per-Click (PPC) and search engine marketing, consistently receives positive feedback from clients, with over 90% expressing satisfaction. Clients commend ATRA for significantly increasing leads and conversions while maintaining cost efficiency, with reports of a 49% increase in leads at only a 5% rise in cost per lead. Notable strengths include excellent client communication and strategic adaptability.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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UndisclosedUndisclosedFreelancerTucson, AZ
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Sean Alan is a Tucson, Arizona-based Email Marketing company. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerVirginia Beach, VA
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Launched in 2002, Hampton Roads Online.com is an Email Marketing company. The team specializes in Email Marketing and Mobile & App Marketing and is headquartered in Virginia Beach, Virginia.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
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UndisclosedUndisclosed50 - 249Denver, CO
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Blue Moon Digital, Inc. Is a midsize branding agency launched in 2014. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosedFreelancerFrederick, MD
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Curley Marketing, a small Email Marketing company, is in Frederick, Maryland. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancerHutchinson, MN
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Headquartered in Hutchinson, Minnesota, Studio 544 Web Design is a Logo company. The team focuses on Logo and Web Design.
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UndisclosedUndisclosedFreelancerAtlanta, GA
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The MLE Agency is a Content Marketing company. The Atlanta, Georgia-based company provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Roanoke, VA
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Midsize SEO services firm Visual Creative Marketing, LLC, is based in Roanoke, Virginia. The team provides Search Engine Optimization and UX/UI Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Sacramento, CAServices provided
See all 6 projectsTwo Trees PPC is a digital advertising agency specializing in Pay-Per-Click advertising, particularly through platforms such as Google Ads and social media. Reviews highlight their effectiveness in increasing business leads and optimizing cost-per-click rates. Remarkable for their communication and responsiveness, they maintain a 100% positive feedback rate, with 75% of reviewers noting their strong project management and strategic insights in online ad campaigns.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 15 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising, with a strong focus on Google Ads and multi-channel online ad campaigns. Feedback highlights their exceptional project management, culture fit, and comprehensive service offerings. They are consistently praised for their strategic approach and effectiveness, achieving significant outcomes like a 985% ROAS increase. Review sentiment is 100% positive, with 70% of clients noting their expertise in PPC and paid media.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosedFreelancerDennis, MA
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Community Web Development is an Email Marketing company. They are headquartered in Dennis, Massachusetts and have small team. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerVentura, CA
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Launched in 2003, Global Web FX Inc. Is a small Ventura, California-based social media marketing firm. Their services include Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 394 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing, with a focus on optimizing Google Ads and LinkedIn campaigns. The company is highly praised for its responsive communication, data-driven strategies, and ability to deliver measurable results, such as increased conversion rates and improved cost-per-click metrics. While most reviews are positive, highlighting their strategic insight and collaborative spirit, there is one notable critique regarding contract transparency and service quality decline.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 24 projectsGatorworks is a digital advertising company specializing in PPC, SEO, and SEM services. Across reviews, 100% of clients praise their on-time delivery and responsive communication, highlighting their client-first approach and exceptional project management. Clients also commend Gatorworks for effectively enhancing online ad campaigns and delivering substantial improvements in impressions, SEO rankings, and lead quality.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosedFreelancerMelbourne, FL
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Florida Marketing is a pay per click company. Based in Melbourne, Florida, the firm focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMaisach, Germany
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MOOS is a small Maisach, Germany-based web design agency. The team offers Web Design and E-Commerce Development.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249New Delhi, IndiaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
$5,000+$150 - $199 / hr10 - 49Earls Colne, EnglandServices provided
See all 15 projectsClimbing Trees is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, Google Ads, and online ad strategies. Across reviews, 100% of clients praised their effective communication, transparency, and commitment to achieving measurable outcomes like increased traffic and conversions. They are noted for their alignment with client values and budget, delivering significant business growth through well-managed digital advertising and search engine marketing efforts.
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UndisclosedUndisclosed50 - 249Woodbridge, CA
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Splash Factory LLC is a Woodbridge, California-based custom software development company. They offer Custom Software Development and UX/UI Design and were founded in 2015.
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UndisclosedUndisclosedFreelancerBelfast, Northern Ireland
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Small graphic design agency Erudite Digital Solutions, is in Belfast, Northern Ireland. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed50 - 249München, Germany
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Launched in 1987, PRCO Group is a branding company. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249München, Germany
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Fortuneglobe is a CRM consulting and SI company established in 2000. The team offers CRM consulting and SI and Branding and is based in München, Germany.
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UndisclosedUndisclosedFreelancerBrno, Czech Republic
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Reklamka Brno - Eva Číhalová, a Content Marketing company, was launched in 1999. They focuses on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Ruddington, England
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Wida Group is a web design company. They were launched in 1998, and their services include Web Design and Web Development.
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UndisclosedUndisclosed50 - 249Nottingham , England
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It'seeze Web Design Nottingham is a web design company. Their midsize team is located in Nottingham , England and provides Web Design and Search Engine Optimization. The firm was established in
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UndisclosedUndisclosed50 - 249Nottingham, England
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Juno, a web design company, specialize in Web Design and Branding. They were established in 2006.
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UndisclosedUndisclosedFreelancerNottingham, England
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Mad Cat Marketing is a web design agency. They offer Web Design and Pay Per Click and are in Nottingham, England.
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UndisclosedUndisclosedFreelancerRoma, Italy
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Isabella Mancioli Graphic Designer is a small Roma, Italy-based PPC agency. The team offers Pay Per Click and Web Design.
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UndisclosedUndisclosedFreelancer
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Small SEO agency Luca Valente, is in. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerRoma, Italy
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Takeabyte, a small SEO agency, is in Roma, Italy. The team provides Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosed50 - 249Roma, Italy
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Primi Sui Motori is a SEO company. Their team is headquartered in Roma, Italy. The company offers Search Engine Optimization and Web Development.
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UndisclosedUndisclosed50 - 249Chapinero, Colombia
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Sainet, an IT managed services company, focus on IT managed services and Web Design. They were founded in 2007.
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UndisclosedUndisclosedFreelancer
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Artitude Inc. Is a small Content Marketing company founded in 1994. Their team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Launched in 1998, Rocket Marketing Inc. Is a small Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Graphic design company Lux Digital Marketing was established in 2017. The small team offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosedFreelancerLeipzig, Germany
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Digital verliebt, an Email Marketing company, was launched in 2019. The firm specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Based in St. Petersburg, Florida, Tampa Bay Marketing Agency is a small Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerLeipzig, Germany
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Conversion Optimization company Online Marketing Brauer is located in Leipzig, Germany. Established in 2018, the team focuses on Conversion Optimization and Corporate Training & Coaching.
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UndisclosedUndisclosed50 - 249Medford, OR
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Rosebud Media is an Advertising company. The team offers Advertising and Search Engine Optimization, and the company is headquartered in Medford, Oregon.
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UndisclosedUndisclosedFreelancerLake in the Hills, IL
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Solid Gold SEO is a Marketing Strategy company. The Lake in the Hills, Illinois-based agency focuses on Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerStoke-on-Trent, England
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DT Digital Marketing is a Digital Strategy company. The small Stoke-on-Trent, England-based team provides Digital Strategy and Email Marketing. The firm was established in 2013.
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UndisclosedUndisclosedFreelancerClearwater, FL
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Best in Class SEO, Inc. Is a web design agency. Launched in 2013, the team provides Web Design and Search Engine Optimization. The company is based in Clearwater, Florida.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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PauwR Digital Marketing is an Advertising company. Their midsize team of employees is based in Amsterdam, Netherlands. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosedFreelancerCardiff, Wales
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Founded in 2017, The Web Design Studios is a Digital Strategy company. Located in Cardiff, Wales, the team provides Digital Strategy and Graphic Design.
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UndisclosedUndisclosedFreelancerBorehamwood, England
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StartaDesign is a Borehamwood, England-based user experience agency. The team offers UX/UI Design and IT managed services.
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UndisclosedUndisclosed50 - 249Neutral Bay, Australia
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SSW is a software development firm. In Neutral Bay, Australia, their midsize team specializes in Custom Software Development and UX/UI Design. The company was established in 1990.
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UndisclosedUndisclosed50 - 249Allen, TX
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Mehra Innovations is a Back Office Outsourcing company. Established in 2005, the team focuses on Back Office Outsourcing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerCiudad autónoma de Buenos Aires, Argentina
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Berlin Web, a Digital Strategy company, was launched in 2008. The agency focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosedFreelancerABG, Argentina
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Digital Now, an Email Marketing company, was founded in 2016. The small team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerBernal Oeste, Argentina
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Codeworking is a SEO agency. The company is based in Bernal Oeste, Argentina. Their team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerLewisville, NC
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Business Consulting company Group Work Flow Consulting is based in Lewisville, North Carolina. They specialize in Business Consulting and Pay Per Click.
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$10,000+$50 - $99 / hr50 - 249Villanova, Italy
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Social Factor is a social media marketing agency. The Villanova, Italy-based firm was launched in 2013. Their services include Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancerYaxley, England
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Established in 2018, Social Media Time is a small social media marketing firm. Their team specializes in Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249
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Beshared, an Advertising company, is in Sofia, Bulgaria. They provide Advertising and Event Marketing.
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UndisclosedUndisclosed50 - 249Medellín, Colombia
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Absolute Marketing LLC. Is a midsize web design agency. They focus on Web Design and Search Engine Optimization and were founded in 2012.
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UndisclosedUndisclosed50 - 249Padova, Italy
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Storeis is a midsize Padova, Italy-based Advertising company. The team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Hyderabad, India
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Located in Hyderabad, India and Milton, Delaware, Resolute B2B Inc is a midsize Content Marketing company. The team focuses on Content Marketing and Email Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.6/20 Reviews9.7/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36.4/40.018.6/20 Reviews9.6/10 Clients & Experience8.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.3/40.017.4/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.