Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
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UndisclosedUndisclosed2 - 9New Windsor, NY
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Social media marketing company Sunrise Digital was founded in 2014. The company provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Mountain Lakes, NJ
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Span Marketing Solutions is a social media marketing firm. They are headquartered in Mountain Lakes, New Jersey. Their team offers Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Wayne, NJ
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Aha! Aronson Hecht Agency, a SEO agency, was launched in 2012. The agency provides Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Augusta, GA
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Nine Five One is a social media marketing company. They provide Social Media Marketing and Content Marketing and were launched in 2006. The company is headquartered in Augusta, Georgia.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Advertising company TSL Digital is based in Atlanta, Georgia and London, England. The team offers Advertising and Web Design.
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UndisclosedUndisclosed2 - 9
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Branding agency Franchise Marketing Network was established in 2013. Headquartered in Atlanta, Georgia, the team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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ToriStar Media, a social media marketing firm, was established in 2010. The company specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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UndisclosedUndisclosed2 - 9Johns Creek, GA
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Founded in 2006, Expert Maker Media is a branding company. The team provides Branding and Social Media Marketing and is headquartered in Johns Creek, Georgia.
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UndisclosedUndisclosed2 - 9
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Designer Web Agency is a social media marketing agency. The company is located in Atlanta, Georgia. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Wilmington, NC
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Digital Star Marketing is an Email Marketing company located in Wilmington, North Carolina. The team focuses on Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Upright Digital Agency is a branding firm. The company is in Charlotte, North Carolina. Their team provides Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Leadorder.com is a Sales Outsourcing company launched in 2002. The agency offers Sales Outsourcing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Amplify Marketing Services is a small Marketing Strategy company. Founded in 2019, the team offers Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Southfield, MI
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Established in 1995, Wise Digital Marketing LLC is a small social media marketing company. Their team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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MiiA Digital is a public relations agency. They are headquartered in Nashville, Tennessee, and their services include Public Relations and Market Research.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Linx Media is a branding company. The Chicago, Illinois-based agency was founded in 2003. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Carpentersville, IL
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Founded in 2023, BERG MKTG is a small social media marketing company. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Phenix7 Mktg, Inc., a Market Research company, is in Chicago, Illinois. Their services include Market Research and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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ÀLAVANT MARKETING, INC. Is a Chicago, Illinois-based Content Marketing company. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
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In Columbus, Ohio, Konetiq is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Loveland, OH
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FanMail Marketing , a social media marketing company, specialize in Social Media Marketing and Email Marketing. They were launched in 2002.
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UndisclosedUndisclosed2 - 9Chagrin Falls, OH
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Launched in 2021, Marketing Harmony is an Advertising company. Their team provides Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Westerville, OH
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GongGong Communications is an Event Marketing company. They are in Westerville, Ohio. Their team provides Event Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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RMS Media, a social media marketing firm, is based in Hartville, Ohio. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Medina, OH
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J4 Communications is a SEO agency launched in 1990. The small team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cleveland, OH
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Dedicated Marketing LLC is a Market Research company. Their small team is in Cleveland, Ohio. Their services include Market Research and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Morro Bay, CA
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Rock Harbor Marketing, a small Advertising company, is headquartered in Morro Bay, California. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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IAB Ireland is a small Dublin, Ireland-based Market Research company. Their services include Market Research and Event Marketing.
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UndisclosedUndisclosed2 - 9Baltimore, MD
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Ad Ambience is a branding agency. In Baltimore, Maryland, the agency was founded in 2022. Their team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Online Engine Marketing, a social media marketing agency, specializes in Social Media Marketing and Search Engine Optimization. The agency is headquartered in Saint Cloud, Minnesota.
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UndisclosedUndisclosed2 - 9
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Sweetpea Works is an Advertising company. Their team is located in Metairie, Louisiana. The firm offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9West Monroe, LA
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SnapMe Creative is a Corporate Photography company. They are located in West Monroe, Louisiana, and their services include Corporate Photography and Advertising.
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UndisclosedUndisclosed2 - 9Monroe, LA
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The Digital People is a SEO services firm. Their small team is located in Monroe, Louisiana. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Ivory Digital is a branding agency. Their small team is located in Baton Rouge, Louisiana. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Advertising company Muddy Waters Marketing was established in 2017. The company specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Blosm Brands, a Marketing Strategy company, is based in Dallas, Texas. Founded in 2018, the team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
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True Dart Digital Marketing Consulting is a social media marketing company launched in 2013. The firm focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Newport, DE
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Wise Tactic Inc, a small Advertising company, is headquartered in Newport, Delaware. Their services include Advertising and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Dover, DE
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Vestify LLC is a social media marketing company. The team offers Social Media Marketing and Search Engine Optimization, and the company is based in Dover, Delaware.
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UndisclosedUndisclosed2 - 9Frederica, DE
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Small branding agency EP Assets Group, is located in Frederica, Delaware. The team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Milton, DE
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Advertising company SugarFly Studios is in Milton, Delaware. Launched in 2009, the team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lewes, DE
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High Five! Creative, a pay per click agency, is in Lewes, Delaware. The team offers Pay Per Click and Graphic Design.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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KNIGHTLABS is a branding company. The Toronto, Canada-based team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Launched in 2021, TYJ Creative LLC is an Advertising company. The firm focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lakeville, MA
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LTi7 Marketing, LLC is a small Market Research company founded in 2018. Their team offers Market Research and Email Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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BC Media Group is a social media marketing agency founded in 2009. The small team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Social media marketing company Bluella Leads was established in 2022. The small team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Mediadot LLC is a small Marketing Strategy company established in 2001. Their team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Established in 2019, Smoko Digital LLC is a small Bolton, Massachusetts-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New Prt Rchy, FL
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Andrew Dubats is a Digital Strategy company. They are based in New Prt Rchy, Florida and have small team of experts. Their services include Digital Strategy and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.