Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
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UndisclosedUndisclosed2 - 9Irvine, CA
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H4 Marketing is a Content Marketing company based in Irvine, California. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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DASVALE is a Content Marketing company. The team specializes in Content Marketing and Pay Per Click, and the agency is based in Anaheim , California.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Anaheim, CA
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Hilux Marketing Consultants, a small pay per click agency, is headquartered in Anaheim, California. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Belo Horizonte, Brazil
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Amém Comunicação e Marketing Digital is a Digital Strategy company located in Belo Horizonte, Brazil. They focus on Digital Strategy and Email Marketing and were established in 2015.
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UndisclosedUndisclosed2 - 9Berkeley, CA
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Berkeley Web Design is a web design agency launched in 2008. The small team focuses on Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Ja'neen Elliott is a small Email Marketing company in Little Rock, Arkansas. The team provides Email Marketing and Event Marketing.
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UndisclosedUndisclosed2 - 9Turlock, CA
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Wordpack Media is a Turlock, California-based Email Marketing company. Established in 2010, the team offers Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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UndisclosedUndisclosed2 - 9Watsonville, CA
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Launched in 2008, Contractor Advertising is an Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Belo Horizonte, Brazil
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Lambda Marketing Digital is a CRM consulting and SI company. The Belo Horizonte, Brazil-based company was launched in 2017. Their services include CRM consulting and SI and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Berkeley, CA
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Digital Brain Labs is a Conversion Optimization company. Their small team is based in Berkeley, California. Their services include Conversion Optimization and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Budapest Marketing is a branding firm. They are in Budapest, Hungary and have small team. Their services include Branding and IT managed services.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Action Growth Advertising is an Advertising company established in 2018. The company provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Denver, CO
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Social Boomin is an Email Marketing company. They were established in 2016, and their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Málaga, Spain
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Small web development firm 123pagina, is in Málaga, Spain. Their services include Web Development and Advertising.
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UndisclosedUndisclosed2 - 9
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Corporate Photography company Overview Creative Services was launched in 2019. The small team focuses on Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Landenberg, PA
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Established in 1998, Bright Orange Thread is an UX design company. The agency provides UX/UI Design and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Lowell, MA
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Taliesin Web Solutions is an Email Marketing company. Their team is located in Lowell, Massachusetts and offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Launched in 2018, JUCRA Digital, a small graphic design company, is based in Marbella Málaga, South Carolina. Their team offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Headquartered in Mesa, Arizona, Futurebound Marketing is a small Content Marketing company. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Gail Keith Marketing is a branding firm. The small Phoenix, Arizona-based team specializes in Branding and Email Marketing. The company was launched in 2004.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Direct Web Marketing Group, LLC is a pay per click agency. Launched in 2011, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Nonnahs Marketing is a branding company. Headquartered in Phoenix, Arizona, the firm was founded in 2013. Their team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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DRA Collective, a small Advertising company, is in Phoenix, Arizona. The team provides Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Bonanza Cat is an e-commerce development company based in Phoenix, Arizona. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Rosario, Argentina
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Empirika is a Content Marketing company. Headquartered in Rosario, Argentina, the firm was established in 2013. Their team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Based in Marbella, Spain, Strategy 2 Web is a branding company. They offer Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Málaga, Spain
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Established in 2012, Red Creativos is a small pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Wall, NJ
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RnB Design is a branding firm. Founded in 1999, their team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9South Brunswick Township, NJ
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MGEMS Marketing, a Digital Strategy company, provides Digital Strategy and Email Marketing. The company is in South Brunswick Township, New Jersey and South Brunswick Township, New Jersey.
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UndisclosedUndisclosed2 - 9Waycross, GA
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Deep Field, Inc., an e-commerce development firm, offer E-Commerce Development and Email Marketing. They were launched in 2002.
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UndisclosedUndisclosed2 - 9
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Small graphic design agency Internet Advertising Ideas, is based in Appleton, Wisconsin. The team offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Small media planning and buying company EDIT MEDIA, is in. Their services include Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed2 - 9Bremen, Germany
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Admospherics is a social media marketing company based in Bremen, Germany. Founded in 2017, the team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Appleton, WI
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Located in Appleton, Wisconsin, TopVu Media is a small video production company. Their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9
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Small Content Marketing company The Web Marketing Agency, is headquartered in. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Impact Digital Marketing Ltd is a Content Marketing company launched in 2015. Based in , the team provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Málaga, Spain
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Digital Strategy company Sextaplanta is in Málaga, Spain. They specialize in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9London , England
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FireTap Marketing is a Content Marketing company launched in 2016. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Prisma Idea Global is a Corporate Training & Coaching company. In Benalmádena, Spain, their team specializes in Corporate Training & Coaching and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bremen, Germany
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Advertising company onmari is based in Bremen, Germany. The team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bremen, Germany
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Zwob & stahmann is an e-commerce development firm. The agency is headquartered in Bremen, Germany. Their services include E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Ultimo, Australia
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Result Driven SEO is a Digital Strategy company. Launched in 2011, the company is based in Ultimo, Australia. Their team offers Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bremen, Germany
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Trafficmaxx is a Content Marketing company. The firm is based in Bremen, Germany. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Oshkosh, WI
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Open Source Digital is a Content Marketing company. Located in Oshkosh, Wisconsin, their small team provides Content Marketing and E-Commerce Development. The firm was established in 2016.
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UndisclosedUndisclosed2 - 9Neenah, WI
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Elevated Marketing & Lead Gen is a small Content Marketing company. Founded in 2019, the team specializes in Content Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Muswellbrook, Australia
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Think Goat is a graphic design agency. The team is based in Muswellbrook, Australia, and their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Houston, TX
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Small e-commerce development company Qualia Marketing, is based in Houston, Texas. The team provides E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9South Melbourne, Australia
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Established in 2016, Delos Digital is a branding company. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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POGI Marketing is a branding firm. The Houston, Texas-based team offers Branding and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Manunda, Australia
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Local Visibility Agency is a Content Marketing company. The Manunda, Australia-based company was launched in 2016. Their team provides Content Marketing and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.