Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$50 - $99 / hr2 - 9Istanbul, Türkiye
Services provided
Located in Istanbul, Türkiye, Webselco is a graphic design company. The team focuses on Graphic Design and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Sem Sector Online Marketing is a İstanbul, Türkiye-based Advertising company. Their services include Advertising and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$50 - $99 / hr2 - 9
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Kobisi, a small Advertising company, is based in. The team provides Advertising and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
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White Penguin Media is a social media marketing firm. Located in Rīga, Latvia, the team offers Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Prague 7, Czech Republic
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Evocreative is a pay per click agency. Launched in 2004, the company is in Prague 7, Czech Republic. Their services include Pay Per Click and Branding.
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$1,000+$25 - $49 / hr2 - 9Praha 4, Czech Republic
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Arta&Design is a small Praha 4, Czech Republic-based Content Marketing company. Their services include Content Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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Carat Estonia is a small Tallinn, Estonia-based Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$25 - $49 / hr2 - 9Legnano, Italy
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Cepar Digital Agency is a small Advertising company launched in 2012. Their services include Advertising and Public Relations.
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$1,000+$25 - $49 / hr2 - 9Milano, Italy
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Branding company MEM was founded in 2003. Based in Milano, Italy, the team specializes in Branding and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr2 - 9Milano, Italy
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Agenzia Brand is an Email Marketing company founded in 1987. The firm offers Email Marketing and Public Relations.
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$1,000+$25 - $49 / hr2 - 9Milano, Italy
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Web Communication 4.0, a small Digital Strategy company, is located in Milano, Italy. The team specializes in Digital Strategy and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9
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06Labs is a PPC company. Their small team is located in Roma, Italy. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Ferrara, Italy
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All Digital Strategy is a pay per click company. Launched in 2014, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Azzano San Paolo, Italy
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Circle Web Agency, an e-commerce development company, is in Azzano San Paolo, Italy. The team focuses on E-Commerce Development and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Gembloux, Belgium
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Phone answering service STRATENET was established in 2009. The team offers Call Center Services and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Germantown, TN
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In Germantown, Tennessee, True Vision 360 is a small web design agency. Their services include Web Design and Web Development.
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$1,000+$25 - $49 / hr2 - 9
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ALYS is a branding company. The Woluwe-Saint-Lambert, Belgium-based agency was established in 1999. Their team focuses on Branding and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Woluwe-Saint-Lambert, Belgium
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Sellmor is a Woluwe-Saint-Lambert, Belgium-based pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Etterbeek, Belgium
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ET-Consulting is an e-commerce development firm founded in 2007. The agency focuses on E-Commerce Development and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Ukkel, Belgium
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Semopti is an UX design agency. They are based in Ukkel, Belgium, and their services include UX/UI Design and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Wien, Austria
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Global Site Position is a SEO company. In Wien, Austria, the company was established in 2000. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Fortitude Valley, Australia
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MangoMatter, a small web design company, is located in Fortitude Valley, Australia. The team offers Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Teneriffe, Australia
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Mama Advertising, a branding agency, offers Branding and Print Design. The firm is located in Teneriffe, Australia.
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$5,000+$100 - $149 / hr2 - 9Stockholm, Sweden
Services provided
New Logic, a small Conversion Optimization company, is located in Stockholm, Sweden. The team provides Conversion Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9
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Moneytized is a Conversion Optimization company. Their team is located in Athens, Greece. The company focuses on Conversion Optimization and Email Marketing.
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$10,000+$100 - $149 / hr2 - 9Athina, Greece
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Diadima is a small Athina, Greece-based PPC agency. The team focuses on Pay Per Click and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Larisa, Greece
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PARAMARKETING.GR is a small SEO company founded in 2000. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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ROI SEO Sydney is a pay per click company. In Sídney, Australia, the company was launched in 2014. Their team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Sydney, Australia
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Batish Technologies Pty Ltd, a small mobile application development firm, is located in Sydney, Australia. Their services include Mobile App Development and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Bella Vista, Australia
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Fortigrid ICT is an app development company. Their small team is in Bella Vista, Australia. Their team focuses on Mobile App Development and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Torino, Italy
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DiamondWeb, a Marketing Strategy company, was launched in 2015. The firm specializes in Marketing Strategy and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9Paris, France
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Located in Paris, France, YourWebPartner is a small pay per click company. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Limerick, Ireland
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Discover Digital Ireland is a small Digital Strategy company established in 2016. Their services include Digital Strategy and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Dublin, Ireland
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FCDM is an e-commerce development company. They were founded in 2010, and their services include E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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ASENZ Marketing is a small Email Marketing company. Founded in 1995, the team offers Email Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Oslo, Norway
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Launched in 2016, Digital-sikring AS is a Content Marketing company. Their services include Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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Buzy Bee Leadz is a SEO agency. Their small team is in San Antonio, Texas. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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Image Freedom, a small social media marketing agency, is in San Antonio, Texas. The team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Banten , Indonesia
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Andrastudio, an IT managed services company, is based in Banten , Indonesia. Established in 2005, the team focuses on IT managed services and Logo.
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$5,000+$100 - $149 / hr2 - 9San Juan, Philippines
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Sketch2Pixel IT Solutions is a web design agency. They are headquartered in San Juan, Philippines. Their team specializes in Web Design and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Cercado de Lima, Peru
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PPC agency GURU DIGITAL SAC is based in Cercado de Lima, Peru. Launched in 2015, the team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Amman, Jordan
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Almond Solutions is a Marketing Strategy company. Their small team of employees is located in Amman, Jordan. Their team focuses on Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Puchong, Malaysia
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SKYTOMATO is an e-commerce development firm launched in 2009. The team offers E-Commerce Development and Pay Per Click and is headquartered in Puchong, Malaysia.
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$5,000+$100 - $149 / hr2 - 9Kuala Lumpur, Malaysia
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ALLDESIGNSOLUTION is a small Kuala Lumpur, Malaysia-based branding firm. The team provides Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Subang Jaya, Malaysia
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CloudRock is a Content Marketing company headquartered in Subang Jaya, Malaysia. They specialize in Content Marketing and Pay Per Click and were founded in 2012.
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$5,000+$50 - $99 / hr2 - 9Port Washington, NY
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In Port Washington, New York, Picus Enterprises is a small Business Consulting company. The team offers Business Consulting and Pay Per Click.
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UndisclosedUndisclosed2 - 9Pasig City, Philippines
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Graphic design agency Zigzag Media was founded in 1999. The team offers Graphic Design and Web Development and is headquartered in Pasig City, Philippines.
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UndisclosedUndisclosed2 - 9Muntinlupa, Philippines
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SYS Digital Inc., a Content Marketing company, is headquartered in Muntinlupa, Philippines. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Manila, Philippines
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Established in 2016, GOBIGGR is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bunkyo City, Japan
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AUN Consulting is an Advertising company. They offer Advertising and Pay Per Click and were founded in 1998. The firm is in Bunkyo City, Japan.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.6/40.019.8/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.