Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed2 - 9Richhill, Northern Ireland
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Headquartered in Richhill, Northern Ireland, Red Rhino Interactive is a small graphic design agency. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9New York, NY
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Digital Strategy company Green Earth Enterprise is based in New York, New York. The team specializes in Digital Strategy and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosed2 - 9Manchester, England
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Digital Web Services Group is a video production agency. The Manchester, England-based firm was established in 2017. Their team focuses on Video Production and Pay Per Click.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
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IZIMAX Inc. Is a Santa Monica, California-based graphic design agency. They offer Graphic Design and Pay Per Click and were launched in 2013.
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UndisclosedUndisclosed2 - 9Long Island City, NY
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Agency Within is a Long Island City, New York-based Advertising company. They offer Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Launched in 2001, GCDirect is a Digital Strategy company. The firm specializes in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Headquartered in Dubai, United Arab Emirates, UAE Online Marketing is a small pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed2 - 9
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Direct Hits is an Advertising company. They are headquartered in Toronto, Canada and have small team. They offer Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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NEWTRACK is an Advertising company headquartered in Canada. The team provides Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed2 - 9Robertsdale, AL
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BIS Designs, an Email Marketing company, is in Robertsdale, Alabama. Their services include Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Dapp Detroit is a Detroit, Michigan-based user experience design company. The team specializes in UX/UI Design and Mobile App Development.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Warehouse75 is a Digital Strategy company based in Lubbock, Texas. They specialize in Digital Strategy and Pay Per Click and were established in 2014.
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UndisclosedUndisclosed2 - 9Burnaby, Canada
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Founded in 2010, RouteThree Marketing is a small Digital Strategy company in Burnaby, Canada. Their team specializes in Digital Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9Burnaby, Canada
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Strategis Consulting Group is a Business Consulting company. Headquartered in Burnaby, Canada, their small team focuses on Business Consulting and Marketing Strategy. The agency was founded in 2005.
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UndisclosedUndisclosed2 - 9Bend, OR
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Pneuma33 Creative, a branding agency, was launched in 2011. In Bend, Oregon, the team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Media Acadien is a Lafayette, Louisiana-based pay per click company. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Bend, OR
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Farewell Media is a PPC company in Bend, Oregon. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Slidell, LA
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Located in Slidell, Louisiana, eSYNCS Web Design & Buzz Marketing is an Email Marketing company. They provide Email Marketing and Graphic Design and were established in 2010.
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UndisclosedUndisclosed2 - 9Portland, OR
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Small Marketing Strategy company Strategic Marketing, is in Portland, Oregon. The team offers Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Portland, OR
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Established in 1999, Brenner Associates PR is a small Advertising company located in Portland, Oregon. Their team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
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DOTZOE, a small Business Consulting company, is located in Newport Beach, California. Their services include Business Consulting and Web Design.
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UndisclosedUndisclosed2 - 9New Orleans, LA
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Established in 2007, Image Video Solutions is an Advertising company. The team focuses on Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Alliance International IT is a SEO services firm. The small Dubai, United Arab Emirates-based team offers Search Engine Optimization and Email Marketing. The company was launched in 2007.
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UndisclosedUndisclosed2 - 9Brantford, Canada
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On The Mark Local Marketing is a Brantford, Canada-based Advertising company. They provide Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lake Forest, CA
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10th Degree is a Marketing Strategy company. The team focuses on Marketing Strategy and Digital Strategy and is based in Lake Forest, California.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Graphic design company Mercurius Creative was launched in 1998. The firm focuses on Graphic Design and Product Design, and is small.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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EMacity Leads is an Advertising company. The team provides Advertising and Branding, and the company is in Toronto, Canada.
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UndisclosedUndisclosed2 - 9Alexandria, LA
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Town Talk Media Group is a small Alexandria, Louisiana-based print design company. The team focuses on Print Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Founded in 2010, Rank Specialist, a small Advertising company, is headquartered in Toronto, Canada. Their team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Minot, ND
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IWerx Media and Advertising is an Advertising company launched in 2008. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Advertising is Simple is an Advertising company. Launched in 2010, the team specializes in Advertising and Pay Per Click. The firm is located in Wilmington, Delaware.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Launched in 2015, Digital Front Door is a small Lafayette, Louisiana-based Logo company. Their services include Logo and Pay Per Click.
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UndisclosedUndisclosed2 - 9Washington, DC
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SearchWise Media is a Mobile & App Marketing company. In Washington, District of Columbia, the firm offers Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Small Email Marketing company Frontrunner Technologies, is located in Dickinson, North Dakota. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9West Des Moines, IA
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Frogmo is a PPC company. Established in 2007, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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Eden Advertising & Interactive is a print design agency. Their small team is headquartered in Vaughan, Canada. Their services include Print Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hartford, CT
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Checkoff LLC is an Advertising company. Headquartered in Hartford, Connecticut, their small team provides Advertising and Marketing Strategy. The firm was established in 2013.
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UndisclosedUndisclosed2 - 9Verona, Italy
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Digital Strategy company Mintense S.r.l. Was founded in 2005. The team focuses on Digital Strategy and Pay Per Click and is headquartered in Verona, Italy.
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UndisclosedUndisclosed2 - 9Jacksonville, FL
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Based in Jacksonville, Florida, propelfolio is a small e-commerce development company. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
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CORE Communications is a Direct Marketing company launched in 2018. Their services include Direct Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9București, Romania
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Interactions Marketing is a CRM consulting and SI company. Their team is located in București, Romania. The agency offers CRM consulting and SI and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Longford, Ireland
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Founded in 2008, Dotdynamic Ltd. Is an e-commerce development company. The company provides E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Established in 2012, The Whitaker Group is a small Greenville, South Carolina-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Naples, FL
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Ggg marketing, a small Email Marketing company, is headquartered in Naples, Florida. The team provides Email Marketing and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Bellingham, WA
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Ketchup+Mustard is a branding company located in Bellingham, Washington. They specialize in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Bratislava, Slovakia
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Elite Solutions is a Content Marketing company. They are located in Bratislava, Slovakia and have small team. Their team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Manchester, England
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We are Ingenium, a branding firm, focuses on Branding and Pay Per Click. The firm is headquartered in Manchester, England.
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UndisclosedUndisclosed2 - 9Clarksville, TN
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WESFED, a Marketing Strategy company, was established in 2008. The small team specializes in Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Marketing Chattanooga is a Content Marketing company. The Chattanooga, Tennessee-based agency was founded in 2013. Their team offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Murfreesboro, TN
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Influence Direct Inc, a PPC agency, was founded in 2008. The firm provides Pay Per Click and Search Engine Optimization, and is small.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.6/40.019.8/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.