Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
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UndisclosedUndisclosed2 - 9Spring Hill, Australia
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Space Digital is an Email Marketing company. Located in Spring Hill, Australia, the agency offers Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Mariginiup, Australia
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Adit Marketing, an Email Marketing company, provides Email Marketing and Pay Per Click. The company is located in Mariginiup, Australia.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Pécs, Hungary
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FERLING Kft., a graphic design agency, is located in Pécs, Hungary. Established in 1991, the team focuses on Graphic Design and Packaging Design.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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ArvaliCom is an Advertising company. Located in Budapest, Hungary, the company focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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WixAnts, a small Email Marketing company, is in Houston, Texas. The team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Queensbury, NY
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Adirondack Online Services is a PPC company. Founded in 1997, the company is in Queensbury, New York. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Miami, FL
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The Digital Marketing Studio, a social media marketing firm, was launched in 2016. Based in Miami, Florida, the team provides Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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UndisclosedUndisclosed2 - 9Lansdowne, PA
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JugHead Media, LLC. Is a graphic design company. They were launched in 1999 and specialize in Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Irving, TX
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Say-So Agency is a small video production agency headquartered in Irving, Texas. The team specializes in Video Production and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Ghaziabad, India
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Mohi Infotech is a small Ghaziabad, India-based application development firm. Their services include Mobile App Development and Public Relations.
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UndisclosedUndisclosed2 - 9
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JP Websites is a small web design agency located in Perth, Australia. The team focuses on Web Design and Logo.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Global Digital Online is a small Los Angeles, California-based SEO agency. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Houston, TX
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Mobile application development firm D.A. Designers was launched in 2006. The small team provides Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9O'Fallon, MO
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MR2 Creative is a small SEO company based in O'Fallon, Missouri. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Oxford, England
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31 Digital Marketing is a Digital Strategy company. The small Oxford, England-based team provides Digital Strategy and Search Engine Optimization. The agency was launched in 2013.
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UndisclosedUndisclosed2 - 9Lucknow, India
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Asian IT Solutions is a SEO agency. Their small team of employees is located in Lucknow, India. Their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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Tell Media is a small SEO services firm based in Wodonga, Australia. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brighton, England
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Wild Sprout is a small Brighton, England-based SEO agency. The team provides Search Engine Optimization and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Email Marketing company Richardsongraphics.com was launched in 2003. In Las Vegas, Nevada, the team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Delhi, India
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SEO India Company is a small SEO services firm based in Delhi, India. The team provides Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Navi Mumbai, India
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Thejigsawseo is a SEO services firm. They are located in Navi Mumbai, India, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Delhi, India
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SEOcybernetics, a small SEO services firm, is headquartered in Delhi, India. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Web Groovin is a web design company. Established in 2009, the company is in San Diego, California. Their team specializes in Web Design and Advertising.
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UndisclosedUndisclosed2 - 9
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California Web Design is a graphic design agency based in Los Angeles, California. They focus on Graphic Design and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Halethorpe, MD
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MDMA is a Halethorpe, Maryland-based PPC company. The team focuses on Pay Per Click and Mobile App Development.
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$5,000+$50 - $99 / hr2 - 9
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MediaDigi is an Advertising company. Located in , their team specializes in Advertising and Email Marketing.
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$5,000+$50 - $99 / hr2 - 9
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Founded in 2020, LeadPillar - Lead Generation & Sales Growth is a Content Marketing company. The team offers Content Marketing and Email Marketing and is based in Greece.
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$1,000+$100 - $149 / hr2 - 9
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Digital Strategy company Tradesman Digital Marketing was established in 2019. The firm focuses on Digital Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
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Web Studio BAST is an Advertising company. Launched in 2010, the company focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
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Impulse Design is a social media marketing company. The team is located in Kyiv, Ukraine, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Frankfurt am Main, Germany
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Profigain is a Content Marketing company. They were founded in 2017, and their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Pina, Recife/PE, Brazil
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Moblive is an Email Marketing company founded in 2011. The team focuses on Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Recife, PE, Brazil
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Zimut Studio is a social media marketing agency established in 2018. Their team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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SoMe is a small SEO company based in Bayamon, Puerto Rico. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Arlington, VA
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Schiller Analytics is a Direct Marketing company launched in 2021. The company provides Direct Marketing and Digital Strategy, and is small.
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UndisclosedUndisclosed2 - 9Santo Domingo, Dominican Republic
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Develbrands is a small social media marketing company headquartered in Santo Domingo, Dominican Republic. The team offers Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9
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Golden Link SRL is a Santo Domingo, Dominican Republic-based social media marketing company. They specialize in Social Media Marketing and Mobile & App Marketing and were founded in 2018.
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UndisclosedUndisclosed2 - 9Portland, ME
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Keep It Simple Marketing is a social media marketing agency. They are headquartered in Portland, Maine, and their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Purple Orchid Media (AdVersity Agency) is a social media marketing agency based in Bulgaria. Launched in 2020, the team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Hornby Island, Canada
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Red Bear Seo Services, a SEO services firm, was founded in 2010. The small team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Small social media marketing agency Remud Digital Marketing, is headquartered in Provo, Utah. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Caracas, Venezuela
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It is Ads is an Advertising company. The company is based in Caracas, Venezuela. Their team offers Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Caracas, Venezuela
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Launched in 2020, Smartketing 360 is a small media planning and buying company. Their team provides Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Elizabethtown, PA
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Headquartered in Elizabethtown, Pennsylvania, No Bounds Digital is a small Advertising company. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Boise, ID
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Wolf Advertising is a small Boise, Idaho-based web design company. The team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ha Noi, Vietnam
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Social media marketing firm eViet Global was established in 2019. The team specializes in Social Media Marketing and Search Engine Optimization and is headquartered in Ha Noi, Vietnam.
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UndisclosedUndisclosed2 - 9San Carlos de Bariloche, Argentina
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Milenium Web Solutions, a web development firm, is in San Carlos de Bariloche, Argentina. The team focuses on Web Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Mataró, Spain
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Webbing Online is a social media marketing company headquartered in Mataró, Spain and Barcelona, Spain. They provide Social Media Marketing and Search Engine Optimization and were launched in 2012.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Spainwebmedia is a social media marketing agency. Located in Madrid, Spain, their team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Squaroe is a SEO company established in 2017. In Melbourne, Australia, the team specializes in Search Engine Optimization and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.