Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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UndisclosedUndisclosed2 - 9Saint Johns, FL
Services provided
Based in Saint Johns, Florida, NetViper Interactive Inc. Is a social media marketing agency. They focus on Social Media Marketing and Conversion Optimization and were established in 2008.
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UndisclosedUndisclosed2 - 9Cork, Ireland
Services provided
EPresence Digital Marketing is a SEO company. Founded in 2008, the team specializes in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
Services provided
Based in Chesapeake, Virginia, Intersect Digital Agency is a small SEO company. The team specializes in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
Services provided
Park Slope Softworks is a Content Marketing company launched in 2009. The team focuses on Content Marketing and Conversion Optimization and is headquartered in Brooklyn, New York.
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UndisclosedUndisclosed2 - 9Shoreline, WA
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Small SEO services firm Pacific NW Digital, is located in Shoreline, Washington. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Bainbridge Island, WA
Services provided
Logan Marketing is a SEO services firm founded in 2017. The team focuses on Search Engine Optimization and Web Development and is based in Bainbridge Island, Washington.
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UndisclosedUndisclosed2 - 9Port Melbourne, Australia
Services provided
ECLICKS is a social media marketing agency. They specialize in Social Media Marketing and Conversion Optimization and are in Port Melbourne, Australia.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 110 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Hughesdale, Australia
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Ignite Digital Solutions is a Hughesdale, Australia-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Established in 2017, alphawhale is a small PPC agency. Their team provides Pay Per Click and CRM consulting and SI.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Burwood, Australia
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SEO-Rush, a small social media marketing company, is headquartered in Burwood, Australia. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Brisbane City, Australia
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Founded in 2021, Ads and Ventures is a social media marketing company. The company focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Peppermint Grove, Australia
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Lead Rocket is a small social media marketing agency headquartered in Peppermint Grove, Australia. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Rooftop Twenty Two is a social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were founded in 2020. The agency is based in Dublin, Ireland.
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UndisclosedUndisclosed2 - 9Omagh, Northern Ireland
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Digital Performance Lab is an Email Marketing company. They are in Omagh, Northern Ireland and have small team. They offer Email Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Sant Joan Despí, Spain
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Marketing & Developer | Infoservex, a Content Marketing company, is located in Sant Joan Despí, Spain. They specialize in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Mesa, AZ
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Founded in 2016, Insider Local TV is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Ballen Brands, a small social media marketing agency, is based in Boulder City, Nevada. Their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Branford, CT
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EVisionSEM International is a social media marketing agency headquartered in Branford, Connecticut. Launched in 1998, the team focuses on Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Reno, NV
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Inidel is a small social media marketing company launched in 2006. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Carson City, NV
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Clear Imaging, Inc., a social media marketing company, was established in 2011. The firm provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Smart Search Media is a small social media marketing company headquartered in Toronto, Canada. Their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Huntington Beach, CA
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Launched in 2006, Swell Marketing Inc. Is a Conversion Optimization company. The team provides Conversion Optimization and Search Engine Optimization and is located in Huntington Beach, California.
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UndisclosedUndisclosed2 - 9Arden, NC
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Net Site Marketing is a social media marketing agency. The team is based in Arden, North Carolina, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Miami, FL
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Accelerank is a pay per click company. They focus on Pay Per Click and Social Media Marketing and were launched in 2010.
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UndisclosedUndisclosed2 - 9
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CRO Creativo is a Digital Strategy company. The firm is headquartered in Valencia, Spain. Their team focuses on Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Webive Digital Marketing is a social media marketing company. Their team is based in Cleveland, Tennessee and offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Worthington, OH
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Choose My Site is a Worthington, Ohio-based social media marketing firm. The team specializes in Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Federal Way, WA
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Wet Fish Digital, L.L.C. Is a social media marketing agency. Located in Federal Way, Washington, the team provides Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Reedsport, OR
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Established in 2013, BlizzardPress is a small web design company. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Portland, OR
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Small SEO company SEO Services Inc., is headquartered in Portland, Oregon. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Headquartered in Atlanta, Georgia, Atlanta Digital Marketing is a small social media marketing agency. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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DIGITAL GROWTH MASTERY, a small social media marketing agency, is based in Granville, Ohio. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Poznań, Poland
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Social media marketing firm Bestin.media was established in 2020. Located in Poznań, Poland, the team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Small social media marketing company Adapt Media Agency, is based in Charlotte, North Carolina. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Concord, NC
Services provided
SEO Select is a SEO agency based in Concord, North Carolina. They focus on Search Engine Optimization and Conversion Optimization and were launched in 2020.
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UndisclosedUndisclosed2 - 9Mooresville, NC
Services provided
Launched in 2017, Sparkinator is a small PPC agency. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
Services provided
Rich Web Solutions, a SEO services firm, is located in Philadelphia, Pennsylvania. Launched in 2017, the team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Saint Marys, PA
Services provided
DigitalWires Inc. Is a SEO company. They are in Saint Marys, Pennsylvania and have small team. They offer Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Herbst Marketing is a social media marketing firm. Headquartered in Alexandria, Virginia, the team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Houston, TX
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Founded in 2010, Get SEO Expert is a SEO agency. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Marketing Doctors is a Marketing Strategy company. They were launched in 2008, and their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Irvine, CA
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AI SEO Services is a small Content Marketing company based in Irvine, California. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bloomington, IN
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White Iron Data is a Bloomington, Indiana-based Email Marketing company. They provide Email Marketing and Conversion Optimization and were founded in 2007.
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UndisclosedUndisclosed2 - 9Mataró, Spain
Services provided
Small social media marketing company Reexporta, is headquartered in Mataró, Spain. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dnipro, Ukraine
Services provided
SeoMaker.Pro is a small SEO services firm. Launched in 2016, the team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cunit, Spain
Services provided
Content Marketing company Imagina Web sl was founded in 2001. The small team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Battipaglia, Italy
Services provided
Giga Communication is a small branding company. They provide Branding and Social Media Marketing and were launched in 2017.
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UndisclosedUndisclosed2 - 9San Martino Buon Albergo, Italy
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Headquartered in San Martino Buon Albergo, Italy, Aletur.it is a SEO company. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Detroit, MI
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Detroit Web Design SEO Company is a PR firm. Located in Detroit, Michigan, the company was launched in 2006. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Local SEO St. Louis is a SEO agency. They are in St. Louis, Missouri and have small team. Their services include Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.