Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
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UndisclosedUndisclosed2 - 9
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Small SEO agency Tradesign, is headquartered in Australia. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Top Spot, a SEO services firm, is based in Dublin, Ireland. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9London, England
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3B Digital Ltd. Is a graphic design agency in London, England. The team provides Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Sharp Marketing Associates is a small Advertising company based in Grand Rapids, Michigan. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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PointA is a pay per click agency. Their team is headquartered in Traverse City, Michigan and focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9CVD, Argentina
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Located in CVD, Argentina, Agencia Nombre is a branding company. They focus on Branding and Pay Per Click and were established in 2007.
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UndisclosedUndisclosed2 - 9Córdoba, Argentina
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Le Idée is a SEO services firm established in 2010. Their team specializes in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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UndisclosedUndisclosed2 - 9Córdoba, Argentina
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SEO services firm Gray Mate was founded in 1999. The firm offers Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Córdoba, Argentina
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Hiades is a social media marketing firm. The firm is headquartered in Córdoba, Argentina. Their team offers Social Media Marketing and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Alamo, CA
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Result Driven Design, a small Content Marketing company, is based in Alamo, California. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lowell, MA
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Other Digital Marketing company Jette Marketing Concepts was founded in 2017. The firm provides Other Digital Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Tekcat Australia is a Logo company. The Melbourne, Australia-based company was established in 2012. Their services include Logo and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin 2, Ireland
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Digibeo, a small PPC company, is headquartered in Dublin 2, Ireland. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Longmont, CO
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Pixel Brew is an user experience design company established in 2018. The company offers UX/UI Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Durango, CO
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Animas Marketing, an Email Marketing company, was established in 2016. The team offers Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Portsmouth, VA
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Founded in 2012, RocketBike Digital Agency is an Email Marketing company. Located in Portsmouth, Virginia, the team provides Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Located in Örnsköldsvik, Sweden, Teveo is a SEO services firm. They focus on Search Engine Optimization and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Göteborg, Sweden
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Double Cloud is a Conversion Optimization company. The firm is located in Göteborg, Sweden. Their team provides Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Forest, VA
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Zappy Go Lucky, LLC, an Advertising company, is in Forest, Virginia. They specialize in Advertising and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Macclesfield, England
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The Web Designer Group UK, an e-commerce development firm, is headquartered in Macclesfield, England. Launched in 2009, the team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Small web design agency Website Builders Ireland, is based in Dublin, Ireland. The team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Longmont, CO
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ICita - Creating a Smarter Web is an e-commerce development company launched in 2000. The company offers E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Dublin 1, Ireland
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MoveFastSEO is a SEO company. They are located in Dublin 1, Ireland and have small team. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Mindstorm Media Inc is a custom software development company. Their small team is based in Winston-Salem, North Carolina. Their services include Custom Software Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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Email Marketing company Miami SEO Consultant is located in Miami Beach, Florida. Their services include Email Marketing and Pay Per Click.
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Peter Hutcheson Digital, a mobile app development company, is headquartered in Pleasant Hill, California. Founded in 2013, the team offers Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin 12, Ireland
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CreatorSEO is a small Dublin 12, Ireland-based SEO company. Their services include Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Göteborg, Sweden
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Strategi digital, a small Digital Strategy company, is in Göteborg, Sweden. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Prestwich, England
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MINT Websites, an Email Marketing company, specializes in Email Marketing and Pay Per Click. The company is located in Prestwich, England.
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UndisclosedUndisclosed2 - 9San Leandro, CA
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Ignitor Marketing is an Email Marketing company. The San Leandro, California-based company was founded in 2014. Their team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Perth, Australia
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Summit Web is a small PPC agency headquartered in Perth, Australia. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Cumberland Park, Australia
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Small Email Marketing company SEO Adelaide, is in Cumberland Park, Australia. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Launched in 2007, eDigital is a small Advertising company. Their team offers Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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Ferus Medical is a branding agency. Headquartered in New York, New York, the agency was established in 2017. Their team offers Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Santiago, Chile
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Web design agency Web Soft was established in 2011. The small team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Sovereign Digital is a branding firm. Founded in 2013, the firm focuses on Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Gilroy, CA
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GIlroyWebDesign is a pay per click company. Located in Gilroy, California, the agency was launched in 2015. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lewisville, NC
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Based in Lewisville, North Carolina, 5 Tool Digital is a small Advertising company. The team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Colmeia Performance Digital is a Rio de Janeiro, Brazil-based Content Marketing company. Launched in 2015, the team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Wi3 Consultoria is a Digital Strategy company. Founded in 2008, the team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Port Melbourne, Australia
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Launched in 2000, Lime Virtual Studio, a small graphic design agency, is in Port Melbourne, Australia. Their team focuses on Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Victoria, Canada
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Release Dynamics Digital Marketing is a pay per click company. Their team is located in Victoria, Canada. The firm provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Osborne Park, Australia
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BMC Solutions is a pay per click company. The Osborne Park, Australia-based firm specializes in Pay Per Click and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Morley, Australia
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Cyanweb Solutions Pty Ltd is a small e-commerce development company based in Morley, Australia. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9White Bear Lake, MN
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Nimble Impressions, a small Email Marketing company, is based in White Bear Lake, Minnesota. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Online Masters Marketing Group is a small mobile app development company in Chesapeake, Virginia. Their services include Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Highway 29 Creative is a Corporate Photography company. They are located in Minneapolis, Minnesota. Their team offers Corporate Photography and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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COVA Services Inc is a branding firm established in 2004. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Milano, Italy
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DIGICON SRL is a PR firm. Their small team is in Milano, Italy. Their team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed2 - 9San Diego, CA
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San Diego Webworks is a small e-commerce development company established in 2000. Their services include E-Commerce Development and Pay Per Click.
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Why Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.