Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Colmeia Performance Digital is a Rio de Janeiro, Brazil-based Content Marketing company. Launched in 2015, the team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Wi3 Consultoria is a Digital Strategy company. Founded in 2008, the team specializes in Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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UndisclosedUndisclosed2 - 9Port Melbourne, Australia
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Launched in 2000, Lime Virtual Studio, a small graphic design agency, is in Port Melbourne, Australia. Their team focuses on Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Victoria, Canada
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Release Dynamics Digital Marketing is a pay per click company. Their team is located in Victoria, Canada. The firm provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Osborne Park, Australia
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BMC Solutions is a pay per click company. The Osborne Park, Australia-based firm specializes in Pay Per Click and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Morley, Australia
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Cyanweb Solutions Pty Ltd is a small e-commerce development company based in Morley, Australia. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9White Bear Lake, MN
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Nimble Impressions, a small Email Marketing company, is based in White Bear Lake, Minnesota. Their services include Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Online Masters Marketing Group is a small mobile app development company in Chesapeake, Virginia. Their services include Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Highway 29 Creative is a Corporate Photography company. They are located in Minneapolis, Minnesota. Their team offers Corporate Photography and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. With a 100% positive feedback rate across reviews, clients consistently praise their expertise, proactive project management, and ability to increase conversions while reducing costs, such as a 25% reduction in cost per conversion for one client. Their adept handling of online ad campaigns and paid media efforts has led to significant improvements in lead quality and return on advertising spend for diverse businesses.
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UndisclosedUndisclosed2 - 9
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COVA Services Inc is a branding firm established in 2004. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Milano, Italy
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DIGICON SRL is a PR firm. Their small team is in Milano, Italy. Their team offers Public Relations and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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UndisclosedUndisclosed2 - 9San Diego, CA
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San Diego Webworks is a small e-commerce development company established in 2000. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Great Falls, MT
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Elite Social Marketing is a Content Marketing company. They are located in Great Falls, Montana and have small team. Their team offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Based in Kansas City, Missouri, BeKnown Marketing Solutions is a small branding agency. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Garfield, NJ
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Leo Agency is a graphic design company. They are headquartered in Garfield, New Jersey. Their team provides Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Launched in 2014, Evolution Media Comunicaciones is a small video production agency. Their services include Video Production and Branding.
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UndisclosedUndisclosed2 - 9Rapid City, SD
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In Rapid City, South Dakota, Lefthand Advertising Agency is a small graphic design agency. The team specializes in Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Established in 2011, IBC Digital is a small Perth, Australia-based software development firm. Their services include Custom Software Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Located in Glassboro, New Jersey, Small Business Reputation is a small Content Marketing company. The team provides Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Launched in 2003, WebEgo, a small Advertising company, is headquartered in Milano, Italy. Their team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Small Content Marketing company Eggen Group Marketing, Inc., is located in Alexandria, Minnesota. The team specializes in Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cherry Hill, NJ
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Market Simplicity is a Content Marketing company. Their small team is headquartered in Cherry Hill, New Jersey. Their team provides Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Milano, Italy
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In Milano, Italy, MILANO MEDIA LAB is a small graphic design agency. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Liverpool , England
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The Online Marketing Co is an Advertising company. Established in 2014, the firm offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9North Hampton, NH
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Totally Clickful Marketing, a small Content Marketing company, is in North Hampton, New Hampshire. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Málaga, Spain
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Digital Strategy company Grupo Zeth was established in 2011. The company offers Digital Strategy and E-Commerce Development, and is small.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Elastico Comunicazione is a small e-commerce development firm located in Milano, Italy. The team specializes in E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9
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First Look Advertising LLC, a small Content Marketing company, is headquartered in Manchester, New Hampshire. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hillsborough, NJ
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Score Precision is a branding company in Hillsborough, New Jersey. They provide Branding and Digital Strategy and were established in 2016.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
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More Prospects Now is an Advertising company in Fredericksburg, Virginia and Milford, Connecticut. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Providencia, Chile
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Kapeí is a Corporate Training & Coaching company. Founded in 2013, the company offers Corporate Training & Coaching and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Fountain Valley, CA
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Founded in 2012, Addictive Marketing Group is a small Fountain Valley, California-based Mobile & App Marketing company. Their team specializes in Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9C1429AZG, Argentina
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MAITCO, a small web design company, is in C1429AZG, Argentina. The team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ciudad de Buenos Aires, Argentina
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Digital Strategy company Lightfaro is headquartered in Ciudad de Buenos Aires, Argentina. Their services include Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9
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Next Level Media LLC is an Advertising company based in Austin, Texas. They provide Advertising and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Cerritos, CA
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G2CPartners is a Content Marketing company located in Cerritos, California. They focus on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Pacific Internet Consulting Group, a Mobile & App Marketing company, was established in 2004. The team focuses on Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Click Us Srl, an e-commerce development firm, focuses on E-Commerce Development and Pay Per Click. The agency is headquartered in Milano, Italy.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Vegatrade Web Agency is an e-commerce development company. They were founded in 2015 and provide E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Lewisville, TX
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Culium, an Email Marketing company, provides Email Marketing and Pay Per Click. The company is based in Lewisville, Texas.
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UndisclosedUndisclosed2 - 9Woodhaven, NY
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Small Digital Strategy company SEO Firm NYC, is headquartered in Woodhaven, New York. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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Jellyhound, a small Digital Strategy company, is in Edinburgh , Scotland. The team provides Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Cherry Hill, NJ
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SEO By The Phoenix is a small Cherry Hill, New Jersey-based SEO services firm. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Dover, DE
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SEOMA Consulting is a Dover, Delaware-based Advertising company. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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ProRank Digital Marketing is a pay per click company. Their small team is based in Orange, California. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Los Alamitos, CA
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Launched in 2009, Three Palms Media is a SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santa Ana, CA
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Synergy Digital is a small Email Marketing company in Santa Ana, California. The team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Long Beach, CA
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In Long Beach, California, Digital Profusion is a SEO company. The team focuses on Search Engine Optimization and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Middletown, DE
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Small Advertising company LeeBee Media, is located in Middletown, Delaware. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lewes, DE
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ClikTru.com, a Marketing Strategy company, provide Marketing Strategy and Pay Per Click. They were established in 2001.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.