Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
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E-commerce development firm Agência 242 is based in São Paulo, Brazil. They provide E-Commerce Development and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
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Silo - Inteligência Digital is a Marketing Strategy company. The small São Paulo, Brazil-based team specializes in Marketing Strategy and Social Media Marketing. The firm was founded in 2010.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
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Based in São Paulo, Brazil, We.Digi Agência Digital is a Content Marketing company. Established in 1999, the team provides Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tel Aviv-Yafo, Israel
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Bibi Communication is a PR agency. The Tel Aviv-Yafo, Israel-based agency offers Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Iloilo City, Philippines
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Dlinkers, a SEO agency, is headquartered in Iloilo City, Philippines. Their services include Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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Branding firm Dreamsmiths focuses on Branding and Digital Strategy. They were established in 2000.
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UndisclosedUndisclosed10 - 49Hyderabad, India
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Tetramind Strategic Consultants is a branding firm. They offer Branding and Mobile App Development and were founded in 2009.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Sacramento, CAServices provided
See all 6 projectsTwo Trees PPC is a digital advertising agency specializing in Pay-Per-Click advertising, particularly through platforms such as Google Ads and social media. Reviews highlight their effectiveness in increasing business leads and optimizing cost-per-click rates. Remarkable for their communication and responsiveness, they maintain a 100% positive feedback rate, with 75% of reviewers noting their strong project management and strategic insights in online ad campaigns.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 15 projectsLaunch Online is a distinguished digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Google Ads, and comprehensive digital marketing strategies. The agency consistently receives outstanding reviews, with a notable 100% of clients praising their project management and strategic approach. Over 90% of reviews highlight their effectiveness in increasing Return on Advertising Spend (ROAS) and conversion rates across various platforms. Clients frequently commend their alignment with company values and proactive communication style.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed10 - 49Cadillac, MI
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Ugly Badger, a Content Marketing company, was established in 2017. The agency offers Content Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Austin, TX
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Advertising company Zilker Marketing focuses on Advertising and Email Marketing. They are headquartered in Austin, Texas.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 394 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing, with a focus on optimizing Google Ads and LinkedIn campaigns. The company is highly praised for its responsive communication, data-driven strategies, and ability to deliver measurable results, such as increased conversion rates and improved cost-per-click metrics. While most reviews are positive, highlighting their strategic insight and collaborative spirit, there is one notable critique regarding contract transparency and service quality decline.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 24 projectsGatorworks is a digital advertising company specializing in PPC, SEO, and SEM services. Across reviews, 100% of clients praise their on-time delivery and responsive communication, highlighting their client-first approach and exceptional project management. Clients also commend Gatorworks for effectively enhancing online ad campaigns and delivering substantial improvements in impressions, SEO rankings, and lead quality.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed10 - 49Ann Arbor, MI
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MOVE Communications is a branding company based in Ann Arbor, Michigan. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Washington, DC
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Blueprint Interactive is a Digital Strategy company. They are headquartered in Washington, District of Columbia, and their services include Digital Strategy and Mobile App Development.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249New Delhi, IndiaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
$5,000+$150 - $199 / hr10 - 49Earls Colne, EnglandServices provided
See all 15 projectsClimbing Trees is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, Google Ads, and online ad strategies. Across reviews, 100% of clients praised their effective communication, transparency, and commitment to achieving measurable outcomes like increased traffic and conversions. They are noted for their alignment with client values and budget, delivering significant business growth through well-managed digital advertising and search engine marketing efforts.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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RadiusOnline is a Marketing Strategy company. Established in 2001, the team offers Marketing Strategy and Pay Per Click. The firm is based in Atlanta, Georgia.
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UndisclosedUndisclosed10 - 49Plano, TX
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WooAgents: Real Estate Marketing is a Content Marketing company. They are based in Plano, Texas and have small team. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Elgin, IL
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Media planning and buying agency DC Interactive Group was established in 2005. The company provides Media Planning & Buying and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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SEO Rose is a SEO services firm founded in 2013. The team specializes in Search Engine Optimization and E-Commerce Development and is located in Baltimore, Maryland.
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UndisclosedUndisclosed10 - 49Orlando, FL
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MyCitySocial Digital Marketing is an Email Marketing company. In Orlando, Florida, their small team provides Email Marketing and Mobile & App Marketing. The agency was launched in 2007.
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UndisclosedUndisclosed10 - 49Lenexa, KS
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Advertising company Thruline Marketing is based in Lenexa, Kansas. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Olathe, KS
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Converg Media is an Email Marketing company. They provide Email Marketing and Marketing Strategy and were established in 2003. The agency is in Olathe, Kansas.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Public relations agency Creative Communications Consultants, Inc. Is based in Minneapolis, Minnesota. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Woodstock, IL
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TurnKey Digital is a branding firm. The company is in Woodstock, Illinois. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Winona, MN
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Social media marketing firm Vision Design Group, Inc. Is based in Winona, Minnesota. They focus on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Delano, MN
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Five Technology is a social media marketing firm. They focus on Social Media Marketing and Email Marketing and were launched in 1995. The agency is in Delano, Minnesota.
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UndisclosedUndisclosed10 - 49McKinney, TX
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Advice Interactive Group is a SEO agency launched in 2009. The small team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Idaho Falls, ID
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Marketably is a SEO services firm. They are headquartered in Idaho Falls, Idaho and have small team. They specialize in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Addison, TX
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Asher Media, a media planning and buying agency, offer Media Planning & Buying and Direct Marketing. They were founded in 1999.
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UndisclosedUndisclosed10 - 49Duluth, MN
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Video production company The Northfire Group is headquartered in Duluth, Minnesota. Launched in 2018, the team offers Video Production and Digital Strategy.
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UndisclosedUndisclosed10 - 49Orland Park, IL
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Based in Orland Park, Illinois, JMG Inc is a Marketing Strategy company. The team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Jaipur, India
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Business Consulting company Pearl Technosolutions Pvt. Ltd. Was launched in 2009. The firm specializes in Business Consulting and IT strategy consulting, and is small.
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UndisclosedUndisclosed10 - 49Richmond, Canada
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EBunch is an e-commerce development company in Richmond, Canada. They offer E-Commerce Development and Web Development and were founded in 2008.
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UndisclosedUndisclosed10 - 49Union City, CA
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Clatter Chatter Inc is a social media marketing agency established in 2013. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Circa Interactive is a branding agency established in 2011. The firm offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Union City, NJ
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Launched in 2018, ANJ Web Tech is an application development company. The team offers Mobile App Development and Web Development.
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UndisclosedUndisclosed10 - 49Acworth, GA
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Mobile Associates is an e-commerce development firm. They were founded in 2012, and their services include E-Commerce Development and IT strategy consulting.
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UndisclosedUndisclosed10 - 49Walnut Creek, CA
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WPF Creatives is a SEO agency. They provide Search Engine Optimization and Content Marketing and are based in Walnut Creek, California.
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UndisclosedUndisclosed10 - 49Newport Beach, CA
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Big Hype Marketing is a small branding company in Newport Beach, California. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Internet Business Ideas and Marketing llc, a Digital Strategy company, is located in West Palm Beach, Florida. Their services include Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Lansing, MI
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Founded in 2003, Providence Consulting is an IT managed services company. Their team provides IT managed services and cloud consulting & SI.
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UndisclosedUndisclosed10 - 49Westminster, CO
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Content Marketing company Digital Marketing Dude, LLC was established in 2009. Headquartered in Westminster, Colorado, the team focuses on Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Walnut Creek, CA
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Small social media marketing firm WebGrit, is based in Walnut Creek, California. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Kearney, MO
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Social media marketing agency Summit Media Solutions, Inc. Was launched in 2003. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Stockton, CA
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DexDel, a web design agency, is in Stockton, California. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49
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TABA Marketing Performance Partners is a Digital Strategy company located in Ciudad de México, Mexico. They provide Digital Strategy and E-Commerce Development and were launched in 2011.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Brain Marketing Digital is an Advertising company. They are located in Ciudad de México, Mexico and have small team. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Hazlo Posible MKT is a small branding company. They specialize in Branding and Digital Strategy and were founded in 2015.
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UndisclosedUndisclosed10 - 49Barranquilla, Colombia
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Based in Barranquilla, Colombia, GPS Marketing is a SEO services firm. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed10 - 49Thessaloniki, Greece
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Advertising company MMS Advertising S.A. Is in Thessaloniki, Greece. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Alacant, Spain
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SEO company Urban Marketing is based in Alacant, Spain. They focus on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Oadby, England
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Founded in 1995, Reach Marketing Communications is a branding firm. The small team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Leicester, England
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Insight Consultancy, a branding company, was founded in 2009. The small team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Imp Designs, LLC is a Raleigh, North Carolina-based graphic design company. They offer Graphic Design and Web Development and were founded in 1999.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.6/20 Reviews9.7/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36.4/40.018.6/20 Reviews9.6/10 Clients & Experience8.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.3/40.017.4/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.