Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
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UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
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Groundswell, an UX design agency, was founded in 2017. They offers UX/UI Design and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Fennimore, WI
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Pay per click company WebWise Design & Marketing focuses on Pay Per Click and Search Engine Optimization. They were established in 1995.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Bolivar, MO
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HelpDesk Digital Solutions is a small Bolivar, Missouri-based Email Marketing company. Their services include Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Saint Charles, MO
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Razor Sharp Digital, a pay per click company, is in Saint Charles, Missouri. They focus on Pay Per Click and Search Engine Optimization and were founded in 2014.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Big Rush Marketing, an Advertising company, was established in 2016. The firm provides Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Peace of cake Agency is a graphic design company. The company is in Antwerp, Massachusetts. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9München, Germany
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HighTech communications, a small PR agency, is in München, Germany. The team specializes in Public Relations and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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UndisclosedUndisclosed2 - 9Upland, CA
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Six Days Media, LLC is a pay per click company. They are headquartered in Upland, California and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9București, Romania
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Small software development firm Web Style Expert, is located in București, Romania. Their services include Custom Software Development and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Malvern, PA
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Established in 2009, The Marketing Department is an Advertising company. The team provides Advertising and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Fahrenzhausen, Germany
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Digitalwunder.io is a SEO company. The team is based in Fahrenzhausen, Germany, and their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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Etix is a small Heroica Puebla de Zaragoza, Mexico-based web design agency. Their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Colmar, PA
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RedKnight, a graphic design agency, was launched in 2005. The company offers Graphic Design and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9
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SPWeb s.r.o. Is a web design agency founded in 2008. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Timișoara, Romania
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Web2lead is an Email Marketing company. Their team is headquartered in Timișoara, Romania. The company focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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H1 Web Consulting is an e-commerce development company. The firm is headquartered in Portland, Oregon. Their team focuses on E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Creative Web Results is a branding company. The agency is located in Philadelphia, Pennsylvania. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Shohola, PA
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Sohn Social Media Solutions is a small Email Marketing company based in Shohola, Pennsylvania. Their services include Email Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Belém, Brazil
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Jokerman Belém is a branding agency. They specialize in Branding and Pay Per Click and were established in 2009. The company is based in Belém, Brazil.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
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Website development company Maxil & CO. Estratégica was established in 2011. The small team offers Web Development and Advertising.
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UndisclosedUndisclosed2 - 9București, Romania
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Artweb Media Design SRL is a graphic design agency. Established in 2002, the team specializes in Graphic Design and IT managed services. The agency is headquartered in București, Romania.
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UndisclosedUndisclosed2 - 9
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Web Design & Printing is an Advertising company. Their small team is in Deerfield Beach, Florida. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lehi, UT
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Small Other Digital Marketing company Back2Black Marketing Agency, is based in Lehi, Utah. The team offers Other Digital Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Colton, CA
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Inland Empire IT Services is an Email Marketing company. Headquartered in Colton, California, the company was established in 2015. Their team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Apex, NC
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Symply Done is a Marketing Strategy company. Their small team of employees is located in Apex, North Carolina. Their team specializes in Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Essen, Germany
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EU Werbeagentur is a SEO company. The Essen, Germany-based company specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kill Devil Hills, NC
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Established in 2013, Mitro Digital Marketing is a small Email Marketing company. Their team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9München, Germany
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Jedernet is a graphic design agency. Launched in 2010, the agency offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Redding, CA
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BridgeHouse Marketing is a branding firm located in Redding, California. The team focuses on Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Brno, Czech Republic
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NET invenio, s.r.o. Is a branding company. Located in Brno, Czech Republic, the team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Aspen Hill, MD
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Techknacks It Solutions LLC is a mobile application development firm. They are located in Aspen Hill, Maryland and have small team. Their team focuses on Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Brno , Czech Republic
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WebProgress, s.r.o. Is a small Other Marketing company based in Brno , Czech Republic. The team provides Other Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Webcuatro is a PPC company located in Madrid, Spain. Founded in 2005, the team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Mariposa Marketing, a branding agency, was established in 2018. The team provides Branding and Pay Per Click and is located in Albuquerque, New Mexico.
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UndisclosedUndisclosed2 - 9Roswell, NM
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CAS Marketing - Roswell, New Mexico is a Content Marketing company. Based in Roswell, New Mexico, the agency was launched in 2016. Their team provides Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Small Corporate Photography company ShowebStudio, is based in Madrid, Spain. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Hermosa Beach, CA
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7th Floor Digital is a branding agency launched in 2012. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Hendersonville, TN
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Established in 2017, Music City Social Media is a small Mobile & App Marketing company. Their services include Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9St. Pete Beach, FL
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DIGITAL EEL, INC is a Content Marketing company. They were launched in 1999 and focus on Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Barquisimeto, Venezuela
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Geekzahi is a small Digital Strategy company based in Barquisimeto, Venezuela. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Deerfield Beach, FL
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RM2GO is a branding company. Based in Deerfield Beach, Florida, the firm was established in 2015. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Roma, Italy
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ITALA Tecnologia Informatica is a SEO agency. Based in Roma, Italy, their small team offers Search Engine Optimization and Pay Per Click. The firm was founded in 2007.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Ploomia is a SEO services firm. They were launched in 2014 and specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9București, Romania
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Direct SEO SRL is a PPC agency. Based in București, Romania, the firm offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Livermore, CA
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Marketing Magic Mojo is a branding agency. Their team is in Livermore, California. The firm offers Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Allen, TX
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Broken Peanut Media is a video production company. The team is headquartered in Allen, Texas, and their services include Video Production and Pay Per Click.
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UndisclosedUndisclosed2 - 9San Andrés Cholula, Mexico
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Rotentech is a mobile application development company. They offer Mobile App Development and Pay Per Click and were established in 2001.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Jaguar VNM Worldwide is an e-commerce development firm. They were founded in 2003 and offer E-Commerce Development and Graphic Design.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Founded in 2013, Micoworker is an IT managed services company. The team focuses on IT managed services and Mobile App Development and is located in Bogotá, Colombia.
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UndisclosedUndisclosed2 - 9Centennial, CO
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Peak 14 Media is a Corporate Photography company headquartered in Centennial, Colorado. They offer Corporate Photography and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.