Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Headquartered in Mumbai, India, SPARS Creations is a SEO agency. They specialize in Search Engine Optimization and Other Digital Marketing.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
Appy Technologies is a SEO agency. Located in New York, New York, the team focuses on Search Engine Optimization and Ecommerce Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr10 - 49
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Atechub is an Abeokuta, Nigeria-based Content Marketing company. They specialize in Content Marketing and Pay Per Click and were launched in 2020.
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$1,000+< $25 / hr10 - 49
Services provided
Web design agency Resultopia is in. They offer Web Design and Web Development.
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$1,000+< $25 / hr10 - 49
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Founded in 2020, Sell Maverick is a branding agency. The team focuses on Branding and Social Media Marketing and is headquartered in London, England.
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$1,000+< $25 / hr10 - 49
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Labtech Studio, a Digital Strategy company, was established in 2013. The company focuses on Digital Strategy and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr10 - 49
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Digital Strategy company Ekra Digital was established in 2022. The small team offers Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$5,000+$150 - $199 / hr10 - 49
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SEO services firm SouthSwell Digital Marketing offers Search Engine Optimization and Digital Strategy. They were launched in 2022.
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Undisclosed$25 - $49 / hr10 - 49Mississauga, Canada
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Media planning and buying agency Digitize Zone is based in Mississauga, Canada and Dubai, United Arab Emirates. They offer Media Planning & Buying and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$5,000+Undisclosed10 - 49New York, NY
Services provided
Integral Agency is a social media marketing company. Located in New York, New York, the team provides Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49Gurugram, India
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AppsInfinito is a SEO agency. Launched in 2017, the company is in Gurugram, India. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
DivPanda is a social media marketing company. The Lahore, Pakistan-based agency was established in 2016. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Bamenda, Cameroon
Services provided
Agency Hub is a small web design agency based in Bamenda, Cameroon. The team focuses on Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49Tampa, FL
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Portusx LLC is a social media marketing firm founded in 2018. Headquartered in Tampa, Florida and Faisalabad, Pakistan, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Gatineau, Canada
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CSoft Marketing is a social media marketing company. Founded in 2022, the company focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49London, England
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Launched in 2009, CoddyX is an Email Marketing company. The team offers Email Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49
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Cybersecurity company Cyberwingsolutions was launched in 2023. The team provides Cybersecurity and Social Media Marketing.
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$1,000+Undisclosed10 - 49San Francisco, CA
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Headquartered in San Francisco, California, Supercharge Growth is a branding agency. The team focuses on Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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Small SEO agency Blue Tangerine, is based in Dubai, United Arab Emirates. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49New Delhi, India
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Social media marketing agency Startuptycoons was established in 2019. The team offers Social Media Marketing and Content Marketing and is based in New Delhi, India and delhi, India.
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$5,000+$50 - $99 / hr10 - 49
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Creative spark box is a social media marketing company. They are headquartered in Delhi, India. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Edex Digital is a Content Marketing company. They specialize in Content Marketing and Search Engine Optimization and were founded in 2021. The firm is based in Gloucester, England.
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$1,000+$25 - $49 / hr10 - 49
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Li Square Tech is a SEO company launched in 2023. Located in Hyderabad, India and Bengaluru, India, the team provides Search Engine Optimization and Pay Per Click.
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$25,000+$25 - $49 / hr10 - 49Chandigarh, India
Services provided
Digify Consultant Pvt. Ltd. Is a website development company. The Chandigarh, India-based team focuses on Web Development and Mobile App Development.
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$1,000+< $25 / hr10 - 49mohali, India
Services provided
Syzygy Innovations, an Advertising company, was launched in 2023. The company provides Advertising and Social Media Marketing, and is small.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
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Blak Trident is a pay per click company. The team offers Pay Per Click and Digital Strategy, and the firm is headquartered in Karachi, Pakistan and Midlothian, Texas.
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UndisclosedUndisclosed10 - 49
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In Delhi, India and Delhi, India, Nuzn Infotech is a social media marketing agency. They offer Social Media Marketing and Content Marketing and were founded in 2023.
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$1,000+$50 - $99 / hr10 - 49Richmond, Canada
Services provided
Headquartered in Richmond, Canada, V-Max Media is a Content Marketing company. The team specializes in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Pimpama, Australia
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Established in 2022, Kotech Solutions - Digital Marketing Agency Gold Coast, Australia is a small social media marketing company. Their services include Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr10 - 49Liverpool, England
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Parallel Digital is a SEO company. Located in Liverpool, England, the firm was founded in 2023. Their team offers Search Engine Optimization and Pay Per Click.
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$5,000+$200 - $300 / hr10 - 49Sanford, NC
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Social media marketing agency Kilvington Digital Marketing is based in Sanford, North Carolina. Established in 2020, the team provides Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr10 - 49London, England
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Unblock Digital is a public relations agency. In Delhi, India and London, England, their small team provides Public Relations and Social Media Marketing. The firm was launched in 2020.
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UndisclosedUndisclosed10 - 49Gurugram, India
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Wishful Digital Solutions Pvt Ltd, a web development company, is located in Gurugram, India. The team specializes in Web Development and Mobile App Development.
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$5,000+$25 - $49 / hr10 - 49
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Healthcare Marketo, a Content Marketing company, was launched in 2024. Based in Indore, India, the team provides Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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Launched in 2017, Tafadol is a small Dubai, United Arab Emirates-based SEO services firm. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Pune, India
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ScaleX Media, a web development company, is based in Pune, India. They provide Web Development and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Indore, India
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Established in 2024, Digital Desk Solution is a social media marketing company. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Kakkanad, India
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Zamgra International is a Digital Strategy company. They were launched in 2022, and their services include Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49
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Serps Solutions is a web design agency. Their team is in Wah, Pakistan and focuses on Web Design and UX/UI Design.
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$1,000+$200 - $300 / hr10 - 49Ahmedabad, India
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Sarvaswa Digital is an Ahmedabad, India-based social media marketing firm. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49New Delhi, India
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99Seo Solution World Pvt Ltd is a New Delhi, India-based Content Marketing company. The team focuses on Content Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49
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Success Point-IT is a Dhaka, Bangladesh-based social media marketing company. Established in 2020, the team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49
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PRADEEPNATANI-DIGITALMARKETER is a SEO services firm. Headquartered in San diego, California, the agency was founded in 2020. Their team provides Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Noida, India
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In Noida, India and Dover, Delaware, MakeOlix Consulting is a social media marketing agency. They specialize in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Designs Arena is a branding company established in 2015. The small team offers Branding and Web Development.
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$1,000+< $25 / hr10 - 49
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Launched in 2024, shyamadagency is a small branding company. Their team focuses on Branding and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49
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Snaptic Minds Consulting is a social media marketing company founded in 2024. The firm provides Social Media Marketing and Search Engine Optimization, and is small.
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$5,000+Undisclosed10 - 49Arnouville, France
Services provided
Jobid is a website development firm launched in 2017. Their services include Web Development and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Altona North, Australia
Services provided
Based in Altona North, Australia, G'Day Broadcast is a social media marketing company. Their services include Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49Vancouver, Canada
Services provided
SearchYVR, a SEO company, offer Search Engine Optimization and Pay Per Click. They were established in 2016.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.