KlientBoost

BACKGROUND

Please describe your company and your position there.

We sell creepy-leaning, nostalgia-based products via an ecommerce platform to customers across the world. I am the CFO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We engaged KlientBoost replace an incumbent PPC/Social agency who had plateaued, having seemingly run out of ideas on new ways to improve performance.

What were your goals for this project?

- Improve ROAS - reduce CPA - scale successful program with increased spending and minimal negative impact on ROAS

SOLUTION

How did you select this vendor?

I had worked with KB in the past. They brought a professional and organized approach to our account and quickly delivered significant improvements to both our social and PPC programs. It was a no-brainer to engage them with my current employer when it became clear that our campaigns needed a refresh.

Describe the project in detail.

We met with the team via Zoom where we walked them through our pain points and set expectations with respect to what KB would be doing and when. The KB team outlined what our strategy should look like and got buy in from the team on our side. As a finance person I try to look at projects through a lens that I can understand. PPC programs and the language used around them don't naturally fall into this lens. In response, I made a number of requests for uniquely framed reporting requirements to help me monitor account health and progress. While other firms have struggled to develop these reports, KB was quickly able to create them - a welcome change.

What was the team composition?

Our day to day contact is a senior account manager (who is far more experienced/effective/professional than account managers that we've worked with in the past - both in and out of the PPC world). We also have access to an ecommerce Director and creative team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's still early days, but we are already seeing positive results ahead of the schedule that we set out during the initial meetings. We've seen improvements to ROAS for both PPC and social. We are very pleased with the results thus far.

How effective was the workflow between your team and theirs?

We speak on a weekly basis where our account manager runs a very efficient meetings. Generally their responses to email/slack messages is timely.

What did you find most impressive about this company?

Their domain knowledge and ability to quickly, effectively take the reigns on a new account has been very impressive.

Are there any areas for improvement?

None at the moment.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Proof, a startup that helps businesses increase conversions through website personalization and social proof.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We have been trying to grow our blog traffic for the last year and a half and having success, but when the person running our content strategy suddenly left, we were stuck trying to figure out how to continue making progress. I turned to Klientboost and they were able to quickly step in and pick up where we left off while also bringing a ton of additional experience and knowledge to the table that we didn't have before.

What were your goals for this project?

Our goal is to create high quality content that increases the quality and quantity of bottom of funnel leads for our sales team. We are looking to concretely increase revenue, not just traffic or clicks.

SOLUTION

How did you select this vendor?

We looked at several vendors, but ultimately chose Klientboost because they had worked with several other B2B SaaS companies we looked up to and also their team is amazing and a ton of fun to work with. They feel like an extension of Proof which is rare in a relationship like this.

Describe the project in detail.

We started off by identifying the goal and crafting the strategy for our content creation. Then Ben helped us make quite a few on-site SEO changes that we had overlooked in how we built and structured our site and blog.Then they started creating content for us and adding it to our blog.

What was the team composition?

We work directly with Ben in a Slack channel. I'm not sure who all writes content on their team, but frankly I don't care or even want to know. I just want to work with Ben and let him manage the entire project end to end and that's what I have.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still early on, but in the first 15 days of actual work going live, we've already seen our organic traffic increase by 12% and according to Ahrefs, our "Traffic Value" has increased 32%. Not a bad start!

How effective was the workflow between your team and theirs?

It's very effective. They are great to work with and on the ball.

What did you find most impressive about this company?

They are both experienced and really, really fun. Overall, our entire company loves Klientboost and they have been nothing but great to work with.

Are there any areas for improvement?

Partly due to Ben having a new baby (understandable), COVID-19, and our team not being as responsive as we needed, we got off to a slower start in creating content than I had hoped for, but after a few weeks we're catching back up and rolling now.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager at a large privately held company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to build landing pages and help improve our UI/UX

What were your goals for this project?

Our goals were to beat our long standing control landing page

SOLUTION

How did you select this vendor?

We've worked with this vendor for some time but recently reengaged because of the quality of work performed in years past

Describe the project in detail.

We had a series of discovery meetings where we described what we were looking to do. KB came back to us with wireframes upon which we selected a few to go to design. After we got the designs we worked with developers to bring them to life.

What was the team composition?

We worked with various members of the company even the CEO. He took great interest in our project and helped see it from start to finish.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KB was able to help us beat our long standing control landing page improving key metrics across the board.

How effective was the workflow between your team and theirs?

Communication and follow up was excellent. We never had to chase them for updates. They proactively reached out to see how things were going and to see if they could do anything to help.

What did you find most impressive about this company?

The actually understand direct response marketing and took the time to understand our specific goals. Other companies typically lose sight of the end goal while KlientBoost was laser focused.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

Enviroscent/ScentHD is a manufacturer of fragrance products for in-home use. As the Director of Ecommerce, I managed website infrastructure and digital marketing campaign development and media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I hired KlientBoost to manage our PPC campaigns on Google and other search engines.

What were your goals for this project?

Our goal was to more efficiently spend our PPC budget to drive new customer enrollments into our subscription products and show a positive ROI.

SOLUTION

How did you select this vendor?

KlientBoost was recommended to us by another vendor we were speaking with for other services.

Describe the project in detail.

KlientBoost was able to quickly learn our subscription-model business and shift our advertising strategy to target audiences most likely to convert on our product. Previous campaigns we had run were bringing in the wrong audience looking for our competitor's products or commercial fragrance solutions, but KlientBoost was able to finely tune our keywords and implement negatives to eliminate any inefficient spending.

What was the team composition?

I worked directly with an account manager at KlientBoost.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased search revenue of 61%, increased ROAS of 335%

How effective was the workflow between your team and theirs?

We had a weekly call and their team was easily reached during the week when we needed to make promotional changes to ad copy or any other adjustments required by our business.

What did you find most impressive about this company?

I liked the way our account manager really dug in and learned our business model and then was able to suggest new ideas and strategies that would support it

Are there any areas for improvement?

We had a very positive experience with KlientBoost, I can't think of anything I would have changed at this point.

BACKGROUND

Please describe your company and your position there.

I am the Demand Generation Marketing Manager at Wilson Electronics. I manage lead acquisition, paid, organic, the tech stack, and content strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our Paid Search, Display, and Paid Video campaigns. They also manage multi-variate testing on our landing pages in order to increase conversion rate.

What were your goals for this project?

Our primary goals were to increase aquisition and reduce the cost of this aquisition of new b2b marketing qualified leads.

SOLUTION

How did you select this vendor?

We had a robust search process comparing a multitude of competitors. We then narrowed this down to three and used referrals and case studies to pick the agency.

Describe the project in detail.

Once we selected KlientBoost we had a series of onboarding calls so their team would understand our unique B2B needs. They also did a full analysis of our current strategies and participated in hand-off calls with our current agency. By the time our contract started they had built landing pages, and had their entire strategy built on xcel so they could hit the ground running on day 1.

What was the team composition?

We have an account manager, who is also the PPC specialist, they also have a designer for our account and a technical integration manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within our first month, we are already seeing a decrease in our CPA and an increase in our leads overall. This is all with the same if not better quality. I am more than pleased, and they have strategies in place to see even more improvement.

How effective was the workflow between your team and theirs?

They have dashboards and weekly check-ins. They are focused on our KPI's and have met or exceeded each of them. We even had a situation where our ads were all erroneously disqualified due to a javascript from HubSpot on our website. They were able to leverage their relationship with Google to find out the exact problem (Identified HubSpot as the Culprit) and after reaching out to HubSpot we had everything back up and approved within the day.

What did you find most impressive about this company?

Their professionalism, strategic mojo, responsiveness are impressive.

Are there any areas for improvement?

None at this time.

BACKGROUND

Please describe your company and your position there.

CMO at Kinsta, a high-performance managed WordPress hosting provider. In charge of PPC and lead generation efforts for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help manage our PPC and lead generation efforts as most of our marketing team was focused on other projects, including content creation, website development, etc. We needed help due to time constraints.

What were your goals for this project?

The goals were to increase leads to our hosting platform while also trying to take a data-driven approach to decrease our CPA by optimizing as we went.

SOLUTION

How did you select this vendor?

There were a lot of different marketing agencies we could have gone with, but I had followed KlientBoost's online marketing blog for years and really liked the content they produced. They were the first ones to come to mind when we decided to hire someone.

Describe the scope of their work in detail.

After we selected KlientBoost we had a couple of calls to dive into what our goals and objectives were. They then dove right in creating new Google Ad, Bing, and Facebook campaigns. Another advantage we had was that they knew people at Google and Bing that let us test new beta features before they were even available to the public.

They also helped created landing pages using Unbounce. Their design team is awesome. We would do weekly calls at first and after we were happy moved to bi-weekly calls. They also provided in-depth quarterly reviews to ensure we were meeting objectives and to strategize what our next moves should be.

What was the team composition?

We were assigned one person that was in charge of our marketing efforts which was nice. There wasn't any time wasted bouncing around between different people. We also had access to their design team if we needed new ads or landing pages created.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we first hired KlientBoost, we had just a basic shell of ad campaigns. After a couple of months, they had built out dozens of campaigns for us that were continually being optimized. This included Google Ads, Bing, LinkedIn, and Facebook. KlientBoost was able to 5x our leads while also dropping our CPA. They also were a huge help in testing new ad networks and figuring out which ones just weren't right for our audience. This allowed us to focus on the ones that were bringing in the most leads at the lowest CPA.

How effective was the workflow between your team and theirs?

The workflow was great! Their team is very quick to respond. I never went a couple of hours without hearing from them. They are always available for a call if needed.

What did you find most impressive about this company?

As we got really busy, we ended up doing fewer calls. Theur in-depth quarterly PDF reviews they do are extremely helpful. This really helps keep you on track to know what you should focus on next.

Are there any areas for improvement?

There was one time when we were switched to a new account manager and this perhaps slowed us down a little bit as we were already in a good rhythm with the first one.

BACKGROUND

Please describe your company and your position there.

We are a franchising group with various brands in the services industry and retail. I am a business analyst who leads innovation projects for various brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us recruit new franchisees via PPC advertising.

What were your goals for this project?

We had a goal of attaining a cost per opportunity of $1500.

SOLUTION

How did you select this vendor?

It was referred by one of our managing partners.

Describe the project in detail.

We set out to build results-driven PPC campaigns with new landing pages and ads managed by KlientBoost. The product is a high ticket item and it required the understanding of our buying journey and the language that allowed for proper lead qualification. KlientBoost followed a consistent plan of experimentation to improve performance.

What was the team composition?

KlientBoost has an extensive team of experts that come and go during the project. But I had contact with primarily two people: the account manager, and the conversion rate optimization expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to attain the goal of $1500 cost per opportunity and learnt a lot about the keywords and landing page improvements that resulted in less time spent by our salespeople on phone.

How effective was the workflow between your team and theirs?

It was awesome! Maleri and I had a great relationship that was always transparent about expectations and results.

What did you find most impressive about this company?

Their commitment to results, speed of delivery of new assets for tests, and technical prowess stand out.

Are there any areas for improvement?

We did not have the same timelines for success. We both could have planned for that a little better.

BACKGROUND

Please describe your company and your position there.

I am the founder and C.E.O. of the company. My marketing team is more involved with the direct partnership with KlientBoost. Our company sells nuts, candy, chocolates, stroopwafels and other confectionary items direct to consumer and wholesale to businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to work alongside our marketing team and be in charge of the PPC of different social media and online platforms.

What were your goals for this project?

To increase ROAS and increase ROI, while expanding into the different online platforms.

SOLUTION

How did you select this vendor?

My marketing team has vetted numerous companies and highly recommend Klientboost.

Describe the project in detail.

We were working with another marketing agency, after spending a ton of money and the lack of performance it was time for us to separate and find a company that is success driven and highly knowledgeable in their field. This project entailed increasing online presence on different platform, which we are currently continuing to do with Klientboost leading the way.

What was the team composition?

Klientboost has numerous people that do the intake and from there you get assigned to your account manager. On our end we have a marketing team that I am closely involved with to come up with new strategies and implementations based on KlientBoost's recommendations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The current ongoing project has yielded a growing ROAS and ROI as well as an increase in orders coming in from specific platforms that we are targeting.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

Open communication and knowledgeable, they plan their work and work their plan.

Are there any areas for improvement?

There isn't any area that really needs to be improved, just trust the process.

BACKGROUND

Please describe your company and your position there.

I am the President & Founder of Rankings.io. Rankings.io is a personal injury law firm marketing agency. Our primary offering is search engine optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us with Google Ads pay-per-click management services and CRO.

What were your goals for this project?

Our goals were to improve top of mind brand awareness and direct lead gen.

SOLUTION

How did you select this vendor?

We chose to work with Johnathan's company after listening to their podcast and speaking with him personally in their private Slack community at GrowthComet.

Describe the project in detail.

What sets them apart is not only their focus on bid and placement, but also their strategies for conversion rate optimization. A couple of the things that surprised me were the low barrier to entry (M2M contracts) and their radical transparency in regards to the campaign’s performance; I’ve worked with other PPC providers and I’ve always felt like they kept me in the dark.

What was the team composition?

Our team works directly with an account manager and a web designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen an 89% improvement in our visibility and our conversion rate percentages have nearly doubled.

How effective was the workflow between your team and theirs?

They are very accessible and transparent. It's a partnership-type relationship where they are truly trying to exceed our expectations. We're very happy with their efforts.

What did you find most impressive about this company?

What sets them apart is not only their focus on bid and placement, but also their strategies for conversion rate optimization. A couple of the things that surprised me were the low barrier to entry (M2M contracts) and their radical transparency in regards to the campaign’s performance; I’ve worked with other PPC providers and I’ve always felt like they kept me in the dark.

Are there any areas for improvement?

There really isn’t a downside; we’ve been happy with their services.

BACKGROUND

Please describe your company and your position there.

Crime Intervention Alarm, or CIA, was started in 1996 by the current owner and has been providing security and surveillance throughout the tri-state area ever since. With the number one priority of protecting what matters most to each individual, CIA was built on core customer service principals that still last to this day. I am the Technical Advisor for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We reached out to KilentBoost in the summer of 2019 to help us revise our marketing strategy through Google AdWords. They have been extremely helpful in improving our ROI with Google Ads and also provide additional value in other areas such as suggesting new ways to get more leads through our website.

What were your goals for this project?

Our primary goal was to increase ROI with our Google Ads Campaigns. By decreasing the overall cost per new lead and increasing the volume of leads, this will have a lasting impact on the growth of the company and put us ahead of our competition.

SOLUTION

How did you select this vendor?

My team found KlientBoost through a Google Search in 2018, however we didn't initially work with them. After working with another vendor for approximately 3 months, we paused all campaigns because they weren't getting the results we were looking for.

Then, we reached out to KlientBoost again in 2019 and began working with them. Our Criteria for selecting a vendor was price, reviews and overall experience. There was a total of two-three companies considered and I was solely responsible for the decision process.

Describe the scope of their work in detail.

After we hired this company, we initially began with a series of calls to review our current Google Ads account. The very next thing they did was optimize what was currently there and devise a gameplan for moving forward. They did thorough research into our competitors and used that insight to revise our advertising strategies. Over the course of working together, we talked on the phone about once a month and continue to stay in touch via email.

What was the team composition?

We only worked with about 3 people from KlientBoost throughout the duration of working together. The team size from our viewpoint did not change.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work they have done continues to be very successful. We have seen a reduction of our cost per lead by at least 50% and it continues to decrease. Meanwhile, they have helped increase our lead volume by about 60% which is great. These results were immediately and much better then our previous AdWords advisors.

How effective was the workflow between your team and theirs?

The communication was great! The KlientBoost team continues to reach out and provide insight as to what is going on with our campaign frequently. They offer advise outside of the campaign often as well which is a great bonus to working together.

What did you find most impressive about this company?

The most impressive part about this company is their experience and the results they bring. I was impressed that after working together, we immediately saw better results, rather than waiting several months to see them. I appreciate the hustle on their side to get improvements for their clients.

Are there any areas for improvement?

My only request for improvement would be to see more reports of our ad account. Frequently the team reaches out to tell and explain to me what they are doing to try to get better numbers, but I'd be looking for more data within the email reports.