Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$100 - $149 / hr2 - 9Freiburg im Breisgau, Germany
Services provided
Schoch & Friends is a small Freiburg im Breisgau, Germany-based SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2016, The Jengu Group is a small Pompano Beach, Florida-based web design agency. Their team provides Web Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
Tecygig web design & Development is a small website development firm in Mumbai, India. The team offers Web Development and Pay Per Click.
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$5,000+$300+ / hr2 - 9
Services provided
Next Step Connect, a small SEO company, is based in Asbury Park, New Jersey. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
Brand Fox Digital, a social media marketing firm, was founded in 2026. In Malvern, Australia, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Agua Dulce, CA
Services provided
Namaste Advertising, a Performance Marketing company, provides Performance Marketing and Social Media Marketing. The agency is located in Agua Dulce, California.
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$1,000+$25 - $49 / hr2 - 9Austin, TX
Services provided
High Level Experts is an Advertising company. They offer Advertising and Performance Marketing and were established in 2019. The agency is headquartered in Austin, Texas.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
Other Digital Marketing company Swoon.ai is based in Los Angeles, California. They specialize in Other Digital Marketing and Digital Strategy and were established in 2024.
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Undisclosed$100 - $149 / hr2 - 9Austral, Australia
Services provided
Rextech Marketing Agency is a Conversion Optimization company. They are in Austral, Australia, and their services include Conversion Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr2 - 9
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WIDE is an Advertising company launched in 2023. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Freeport, NY
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Launched in 2013, Yellowfin Development is a small web design company in Freeport, New York. Their team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Launched in 2019, Doon Digital is a SEO services firm. The team specializes in Search Engine Optimization and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9
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Founded in 1998, DVCOM inc. Is a small Conversion Optimization company. Their services include Conversion Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Long Beach, CA
Services provided
BareBones Media LLC is a small SEO company launched in 2024. Their services include Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9
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Clever Marketing is a small Skopje, North Macedonia-based Ecommerce Marketing company. Their services include Ecommerce Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chennai, India
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ONEHUB AI TECH MARKETING SOLUTIONS is a SEO agency launched in 2022. The agency specializes in Search Engine Optimization and Digital Strategy, and is small.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2025, Digital BizStar is a small SEO company. Their team provides Search Engine Optimization and Account-Based Marketing.
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$1,000+$300+ / hr2 - 9
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Andrew Ryan Marketing is a SEO agency. They focus on Search Engine Optimization and Conversion Optimization and are located in Johnson City, Tennessee.
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$1,000+$50 - $99 / hr2 - 9Ottawa, Canada
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WebRise, a small social media marketing company, is headquartered in Ottawa, Canada. Their services include Social Media Marketing and Advertising.
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$5,000+$50 - $99 / hr2 - 9Cape Town, South Africa
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Fortune Design is a SEO services firm. Their team is in Cape Town, South Africa. The firm offers Search Engine Optimization and Web Design.
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$25,000+$150 - $199 / hr2 - 9Houston, TX
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Fibonacci Agency is a SEO services firm. They focus on Search Engine Optimization and Performance Marketing and were launched in 2018. The company is in Houston, Texas.
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$1,000+< $25 / hr2 - 9
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Leads Boost Lab is an Advertising company. They were established in 2025 and specialize in Advertising and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Meant is a website development company. The Dubai, United Arab Emirates-based team focuses on Web Development and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9
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Enginuity Software & Consulting is a custom software development company established in 2020. The team specializes in Custom Software Development and Branding.
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$1,000+Undisclosed2 - 9Managua, Nicaragua
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Based in Managua, Nicaragua, Elevate Web Lab LLC is a Digital Strategy company. They focus on Digital Strategy and Web Development.
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$1,000+$50 - $99 / hr2 - 9Midlothian, TX
Services provided
Web design agency Houseful Co. Was established in 2026. The team provides Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Levesque Creative is a video production agency. The small West Sacramento, California-based team focuses on Video Production and Web Design. The company was established in 2018.
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$1,000+$50 - $99 / hr2 - 9
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ICH Agency, an Advertising company, was founded in 2023. They offers Advertising and Demand Generation Marketing.
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Undisclosed< $25 / hr2 - 9
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SumaPyme is a web design agency launched in 2026. The team focuses on Web Design and E-Commerce Development and is headquartered in Buenos Aires, Argentina.
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$5,000+$100 - $149 / hr2 - 9
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Causal Growth Science is a Marketing Strategy company in Sydney, Australia. Their services include Marketing Strategy and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
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Bright Automations, a web design company, was founded in 2025. The company offers Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Chelure Enterprises is a web design company. Their small team of employees is in Karachi, Pakistan. Their team offers Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Askotter is a SEO company. The company is headquartered in Dover, Delaware. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+< $25 / hr2 - 9
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Favif Digital is a social media marketing agency. Founded in 2022, their team provides Social Media Marketing and Web Development.
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$10,000+$100 - $149 / hr2 - 9
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Furnace Commerce is a small Ecommerce Marketing company headquartered in London, England. The team specializes in Ecommerce Marketing and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9
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HD+M (Hospitality Design & Marketing) is a Digital Strategy company. They are headquartered in Austin, Texas, and their services include Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
See all 15 projectsDigitech Buds offers web development and design services, including creating and modifying websites to enhance user experience and functionality. Across multiple reviews, clients praised Digitech Buds for their professionalism, effective communication, and thorough documentation. The company is noted for meeting deadlines, providing user-friendly and attractive sites, and delivering high-quality work with impressive speed.
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$1,000+$25 - $49 / hr2 - 9
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Seven Seeds Media is a SEO agency located in Ciudad de México, Mexico and Tepoztlán, Mexico. They specialize in Search Engine Optimization and Web Design and were established in 2017.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
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Established in 2009, CTH Global Solutions is a web development firm. The agency provides Web Development and Mobile App Development.
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$1,000+$25 - $49 / hr2 - 9
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ONPRE.:. Online Presence, a SEO agency, is in Buenos Aires, Argentina. They offer Search Engine Optimization and Conversion Optimization and were founded in 2016.
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$1,000+$25 - $49 / hr2 - 9Ghaziabad, India
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Audience Planet is an UX company. They are based in Ghaziabad, India and have small team. They specialize in UX/UI Design and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Web design agency Sites By Us specializes in Web Design and Digital Strategy. They were founded in 2016.
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$10,000+$100 - $149 / hr2 - 9Raïs Hamidou, Algeria
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La Pointe Informatique, a Digital Strategy company, was founded in 2007. The team provides Digital Strategy and Search Engine Optimization and is based in Raïs Hamidou, Algeria.
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$1,000+< $25 / hr2 - 9Pune, India
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Digisource is an Other Digital Marketing company. Launched in 2017, their team offers Other Digital Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Gateshead, England
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SEO Tweaks is a SEO services firm. Their team is headquartered in Gateshead, England. The firm offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9New Delhi, India
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Digital weblogy Pvt Ltd is a Content Marketing company established in 2018. The small team provides Content Marketing and Conversion Optimization.
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$5,000+$50 - $99 / hr2 - 9Las Palmas de Gran Canaria, Spain
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Markitella, a Digital Strategy company, offers Digital Strategy and Marketing Strategy. The firm is located in Las Palmas de Gran Canaria, Spain.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
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Established in 2015, BuzzPorte, a small web design agency, is headquartered in Lagos, Nigeria. Their services include Web Design and Email Marketing.
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$1,000+< $25 / hr2 - 9Parklea, Australia
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WEB DESIGN MARKETING AUSTRALIA, a small web design agency, is located in Parklea, Australia. Their services include Web Design and Web Development.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Headquartered in Toronto, Canada, Interakt Digital Marketing is a small Content Marketing company. The team specializes in Content Marketing and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.