Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$50 - $99 / hr2 - 9
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SEO Monkey is a pay per click company founded in 2019. Located in Auckland, New Zealand, the team focuses on Pay Per Click and Advertising.
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$5,000+$50 - $99 / hr2 - 9Zagreb, Croatia
Services provided
In Zagreb, Croatia, Honest Marketing Zagreb is a SEO agency. They offer Search Engine Optimization and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Local Website Club is a web design company. The Dallas, Texas-based firm was founded in 2023. Their team provides Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Collingwood, Australia
Services provided
Onpoint Media is a Collingwood, Australia-based media planning and buying company. They provide Media Planning & Buying and Pay Per Click.
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$1,000+Undisclosed2 - 9Sheridan, WY
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ClickWave Marketing LLC is a Sheridan, Wyoming-based SEO services firm. The team provides Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9
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Based in Noida, India, Iteasy Solutions is a SEO company. The team focuses on Search Engine Optimization and Other Digital Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Anuncier is a Digital Strategy company. Located in Kingsville, Maryland, the agency focuses on Digital Strategy and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$25 - $49 / hr2 - 9Sacramento, CA
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Launched in 2013, Koading Digital Marketing Agency is a small branding agency. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Reinstate Labs is a SEO agency. They specialize in Search Engine Optimization and Other Digital Marketing and were launched in 2012. The firm is located in Melville, New York.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$100,000+$300+ / hr2 - 9
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Launched in 2018, dizi2 connect is a small Noida, India-based Digital Strategy company. Their team provides Digital Strategy and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Pompano Beach, FL
Services provided
Growth Digital HUB is a Conversion Optimization company in Pompano Beach, Florida. They focus on Conversion Optimization and Pay Per Click and were launched in 2026.
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$5,000+$100 - $149 / hr2 - 9Surry Hills, Australia
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Launched in 2022, Branchlead is a CRM consulting and SI company. The company specializes in CRM consulting and SI and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Jaipur, India
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OxDigital-Digital marketing company in jaipur is a Digital Strategy company established in 2016. Their services include Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Magelang, Indonesia
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Content Marketing company Digipoint Creative was established in 2021. The team specializes in Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Lo Barnechea, Chile
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To The Moon is a SEO agency located in Lo Barnechea, Chile. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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Ampliyfyklicks is a Vadodara, India-based social media marketing agency. They offer Social Media Marketing and Content Marketing and were established in 2025.
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$1,000+< $25 / hr2 - 9Sheridan, WY
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Founded in 2025, Digital Aimission LLC, a small Content Marketing company, is based in Sheridan, Wyoming. Their services include Content Marketing and Digital Strategy.
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$1,000+< $25 / hr2 - 9
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Small graphic design company Digiinfinity, is in Guntur, India. The team offers Graphic Design and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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Tehranto.Plus is a video production agency. Their team is headquartered in Toronto, Canada and provides Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Small SEO agency KC DIGITAL, is in Kozhikode, India. The team specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9
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Established in 2025, dotSHOP.agency is an e-commerce development company. The small team provides E-Commerce Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Ritvik sachdeva is a Digital Strategy company. In delhi, India, the firm focuses on Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Click Hive Marketing, a Marketing Strategy company, was launched in 2019. The team offers Marketing Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
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Grow Shark is a PPC agency. They offer Pay Per Click and Search Engine Optimization and are based in Mansfield, Texas.
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$1,000+$50 - $99 / hr2 - 9Moradabad, India
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Brandbolts is an Advertising company. The Moradabad, India-based firm was founded in 2017. Their team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9London, England
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Dotventure is a SEO services firm. The small London, England-based team offers Search Engine Optimization and Pay Per Click. The company was launched in 2020.
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$5,000+$25 - $49 / hr2 - 9
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Conversion Optimization company Converxion Lab is in Whitby, Canada. They specialize in Conversion Optimization and Digital Strategy and were established in 2023.
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UndisclosedUndisclosed2 - 9
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CrawlAds - Digital Marketing Agency is a social media marketing company. Established in 2025, the agency provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Boostro is a Digital Strategy company located in Parsippany-Troy Hills, New Jersey. They specialize in Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Digi Mantravm Media is a SEO services firm. Their small team of employees is located in Mumbai, India. Their team provides Search Engine Optimization and Performance Marketing.
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Undisclosed< $25 / hr2 - 9Kolkata, India
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Praxis Web Solutions is a website development company. The firm is located in Kolkata, India. Their team offers Web Development and Web Design.
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$1,000+$50 - $99 / hr2 - 9
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Royal Palm Marketing is a web design company. Founded in 2022, their team offers Web Design and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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LIMPID digital is a small Conversion Optimization company. They provide Conversion Optimization and Demand Generation Marketing and were launched in 2026.
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$1,000+$50 - $99 / hr2 - 9Brighton and Hove, England
Services provided
See all 1 projectsBrandPublic specializes in branding awareness campaigns and rebranding services. Their efforts have significantly boosted client ROI, exemplified by a 200% increase within a year for GRASSFITT, an artificial grass adhesive company. Clients commend BrandPublic for their unique and bold approach, effective communication, and alignment with company values, ensuring timely and successful project delivery.
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$5,000+< $25 / hr2 - 9Thị xã Dĩ An, Vietnam
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Digital Strategy company Mua Backlink was launched in 2010. Headquartered in Thị xã Dĩ An, Vietnam and Bình Dương, Vietnam, the team focuses on Digital Strategy and Mobile & App Marketing.
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$1,000+< $25 / hr10 - 49
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See all 2 projectsLeading with LEDA: Unlocking Digital Success We are an experienced digital agency specializing in lead generation and web development, dedicated to helping businesses reach new heights. With 7 years
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$10,000+< $25 / hr10 - 49
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Launched in 2018, Streaming Web Digital Services, a small Advertising company, is located in Henderson, Nevada and West Footscray, Australia. Their services include Advertising and Content
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$50,000+$200 - $300 / hr10 - 49Hyderabad, India
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Imagni Technologies is a SEO agency headquartered in Hyderabad, India. They offer Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Jaipur, India
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Deep Media Solution is a SEO company. Headquartered in Jaipur, India, the company provides Search Engine Optimization and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49Piliyandala, Sri Lanka
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Heshra Benz is a custom software development company. They are headquartered in Piliyandala, Sri Lanka and have small team. They specialize in Custom Software Development and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49Casper, WY
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Digichanics, a web design company, is based in Casper, Wyoming. They provide Web Design and Web Development.
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$1,000+< $25 / hr2 - 9Bengaluru, India
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See all 2 projectsBest Digital Marketing Agency offers a comprehensive range of services including search engine optimization, Google Ads, and social media marketing, with a strong focus on PPC and CPC strategies. Feedback highlights their exceptional project management, timely delivery, and effective marketing strategies, leading to impressive ROI outcomes and high client satisfaction.
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$1,000+Undisclosed2 - 9Madhapur, India
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See all 1 projectsAll DGM Solutions |digital marketing| SEO,SMM & PPC services offers comprehensive digital marketing services, including email newsletters and advertising plans, aimed at enhancing brand exposure and sales. Overall, reviews highlight their commitment, enthusiasm, patience, and professionalism, with clients reporting significant increases in sales and broad audience engagement.
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$1,000+Undisclosed2 - 9Patna, India
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See all 1 projectsENSETT is digital marketing agency with a vision to enable people and provide a quality digital and web services. We are based in Patna, India. We dish out the best quality services such as SEO,
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$1,000+$100 - $149 / hr2 - 9Calgary, Canada
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Vox Digital, a SEO agency, is based in Calgary, Canada. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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A.T.G. Photography & Marketing is a social media marketing agency. Their small team is based in Baton Rouge, Louisiana. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9West Des Moines, IA
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SLIM marketing is a social media marketing agency. The agency is located in West Des Moines, Iowa. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Washington, DC
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East Coast Advertising, Inc. Is a web design agency. The team focuses on Web Design and Search Engine Optimization, and the agency is in Washington, District of Columbia.
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$1,000+Undisclosed2 - 9Toronto, Canada
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DigitalLAB of UWe is a small media planning & buying company headquartered in Toronto, Canada. Their services include Media Planning & Buying and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9london, England
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Ima6ine Ltd is a video production agency in london, England. Their services include Video Production and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.