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Get a real-time quoteAmazon & TikTok Shop growth, run by operators
Furnace Commerce is a London e-commerce and marketplace agency for consumer brands turning over £1–30m. We run Amazon, TikTok Shop, Shopify and marketplaces across the UK, EU and US, as operators inside the account rather than account managers on a call. Founder Tom Emmanuel has close to ten years scaling DTC and marketplace businesses across Europe, North America and APAC, and clients work with him directly.
What we run:
- Amazon: Seller and Vendor Central, 1P to 3P migration, Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, listings and Rufus optimisation, inventory and forecasting.
- TikTok Shop: shop setup and category approvals, affiliates and creators, GMV Max and Spark Ads, LIVE shopping and shoppable video.
- Marketplaces: Zalando, OTTO, Kaufland, John Lewis, B&Q, Debenhams, Walmart and more, integrated through Mirakl, ChannelEngine and Rithum.
- Shopify: Shopify Plus builds, migrations and day-to-day trading, with retention on Klaviyo and subscriptions on Recharge.
- AEO & SEO: Amazon and Shopify search, product feeds, and visibility in ChatGPT and Google AI Overviews.
- Affiliate marketing: programmes run on Awin, with commission and voucher control.
- Operations and analytics: 3PL selection, forecasting, and P&L reporting by channel and SKU.
- UK and EU market entry and distribution: route to market, GPSR, EPR and VAT compliance for overseas brands, and EU expansion for UK brands.
Track record (clients under NDA): £10M+ in sales managed for one brand, £3M+ in Amazon ad spend run for a single brand, and clients listed on 40+ marketplaces. We grew a seven-figure Amazon account for an ASX-listed brand by 50% across existing markets and made its US business profitable for the first time.
Every channel is traded against contribution margin, not revenue alone, with weekly trading reports and fortnightly reviews.
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Min project size
$10,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Year founded
Founded 2026
Service Lines
- Pay Per Click
- 15%
Select Focus Area
- eCommerce Marketing Focus
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- Shopify Marketing
- 100%
- PPC Focus
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- Amazon Advertising
- 100%
Industries
- Consumer products & services
- 100%
Clients
No Clients have been added yet…
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Our Story
Furnace was founded in 2026 by Tom Emmanuel after close to ten years running e-commerce and marketplaces in-house for consumer brands across Europe, North America and APAC. Too many agencies put junior account managers between the brand and the work. At Furnace the person who wins the account runs it: strategy, daily trading and reporting sit with one senior operator, and every channel is judged on contribution margin, not revenue alone.
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