Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+< $25 / hr2 - 9
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Harbor Sourcing is a website development firm. They focus on Web Development and UX/UI Design and are headquartered in Mississauga, Canada.
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Undisclosed< $25 / hr2 - 9
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ISHIKAWA INTEGRATED SOLUTIONS PRIVATE LIMITED is a PPC company. Headquartered in Hubli, Dharwad, India, the team focuses on Pay Per Click and Web Development.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed2 - 9
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Web design agency Amber Mint was founded in 2024. The team specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Performance Marketing company Paver and Pool Digital Marketing is headquartered in Tampa, Florida. They offer Performance Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsAsian Web Designs specializes in web design services. Feedback indicates they deliver projects on time, maintain effective communication, and align well with clients' cultures. Overall, clients report satisfactory results and a professional experience, though suggestions for improvement are minimal.
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UndisclosedUndisclosed10 - 49Littleton, CO
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Digital Strategy company Auctus Agency focuses on Digital Strategy and Social Media Marketing. They are located in Littleton, Colorado.
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$1,000+$25 - $49 / hr10 - 49Paris, France
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PALM3 Agency is a social media marketing company. The Paris, France-based company was established in 2013. Their team offers Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$10,000+$50 - $99 / hr10 - 49
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Digiex Advertising is a social media marketing firm. They provide Social Media Marketing and Email Marketing and were launched in 2021. The company is based in Ajman, United Arab Emirates.
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$1,000+$50 - $99 / hr10 - 49
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Creative Bureaux is an Advertising company in Bengaluru, India and Kochi, India. The team offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed10 - 49Hyderabad, India
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Boring Commerce is a PPC company. Established in 2018, the firm focuses on Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Chandigarh, India
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Attolo Infotech is a web development company in Chandigarh, India. Launched in 2014, the team focuses on Web Development and Web Design.
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$5,000+$25 - $49 / hr2 - 9Pretoria, South Africa
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Regewall Technology is a SEO company. In Pretoria, South Africa, the firm was established in 2010. Their team provides Search Engine Optimization and Web Development.
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$5,000+$25 - $49 / hr10 - 49São Paulo, Brazil
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SEO company Gravity Agência de Marketing Digital was launched in 2005. Headquartered in São Paulo, Brazil, the team specializes in Search Engine Optimization and Content Marketing.
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Undisclosed$25 - $49 / hrFreelancer
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Founded in 2026, SAMO Soluciones Integrales is a small La Venta del Astillero, Mexico-based web design agency. Their services include Web Design and Robotics Process Automation.
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UndisclosedUndisclosed10 - 49Bokaro Steel City, India
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Webcloud IT is a Digital Strategy company. The Bokaro Steel City, India-based firm provides Digital Strategy and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49
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Refract Group is an user experience company. The firm is based in St Leonards, Australia. Their services include UX/UI Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Sheridan, WY
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See all 1 projectsAdded Marketing is a digital marketing agency that offers a full range of services from SEO, GEO, AEO, paid advertising, Reddit and Quora Management and website development, aiming to help
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$1,000+$50 - $99 / hr2 - 9
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See all 1 projectsAt WPSEO MARKETER, we position ourselves as the top digital marketing company in Cumilla, delivering data-driven growth strategies that help businesses dominate online. As a full-service
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UndisclosedUndisclosed2 - 9
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See all 1 projectsFunnnels is a data-driven digital marketing agency specializing in high-converting B2B outbound lead generation, technical SEO, AEO (Answer Engine Optimization), and targeted digital
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$1,000+Undisclosed2 - 9Edinburgh, Scotland
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See all 1 projectsBreaking Media offers digital marketing services, including lead generation and awareness campaigns, particularly through Facebook messaging. The overall feedback indicates high satisfaction with their tailored approach, effective communication, and impressive results, such as significantly increased leads. The company is praised for its attentive service and capability to meet client-specific needs.
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$5,000+$25 - $49 / hr2 - 9Pärnu, Estonia
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See all 1 projectsETHOS MARKETING specializes in SEO optimization and Google advertising, helping clients achieve top search engine rankings and significant sales growth. Reviews highlight their effective project management, rapid communication, and adherence to promises, with clients experiencing notable outcomes such as reaching the first page of Google within three months and over 100% sales growth.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsSEOPlus Digital Marketing Solutions provides comprehensive SEO services including keyword research, on-page optimization, technical fixes, content creation, and link building. The reviews highlight their impressive ability to tailor strategies to specific industry needs, delivering significant improvements in search rankings and engagement metrics. Clients commend their responsive project management and transparent communication, noting that their services consistently exceed expectations and foster trust.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Small web design company SheTech, is based in Los Angeles, California. The team focuses on Web Design and Web Development.
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$1,000+< $25 / hr2 - 9Bengaluru, India
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Located in Bengaluru, India and India, E Digital Marketing is a SEO services firm. Established in 2015, the team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9Auckland, New Zealand
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Orchid is a web design company. The team offers Web Design and Social Media Marketing, and the company is located in Auckland, New Zealand.
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$5,000+$25 - $49 / hr2 - 9Vadodara, India
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TaskyMonk, a SEO agency, is located in Vadodara, India and India. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Columbia, MD
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Web design company Web Partners was established in 2001. The firm specializes in Web Design and Content Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9
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Online Marketing Outsourcing, a Digital Strategy company, offers Digital Strategy and Marketing Strategy. The company is headquartered in Riga, Latvia.
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$1,000+$150 - $199 / hr2 - 9Campbell, CA
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Web design agency Solutionarian Marketing is headquartered in Campbell, California. Founded in 2010, the team focuses on Web Design and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Portsmouth, England
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Evisible is a small SEO agency founded in 2007. Their team offers Search Engine Optimization and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
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Citadel Digital Agency is a web design agency. They are in Denver, Colorado and and have small team. They offer Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Ixelles, Belgium
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Oltre Digital, a small Conversion Optimization company, is located in Tallinn, Estonia and Ixelles, Belgium. The team offers Conversion Optimization and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Cercado de Lima, Peru
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Agencia de Publicidad - Dots Interactive is an Advertising company established in 2009. Their services include Advertising and Web Design.
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$1,000+< $25 / hr2 - 9Amravati, India
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SEO Vertex is a SEO agency. They are based in Amravati, India and Amravati, India and have small team. Their team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9
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Founded in 1998, intox Creative is a web design agency. Headquartered in Tuckahoe, New York and , the team focuses on Web Design and Branding.
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$5,000+Undisclosed2 - 9Kuala Lumpur, Malaysia
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Kognifi Sdn Bhd is a Conversion Optimization company based in Kuala Lumpur, Malaysia. They focus on Conversion Optimization and Corporate Training & Coaching.
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$1,000+$50 - $99 / hr2 - 9
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The Brand Build LLC is a SEO company. Established in 2014, the agency is located in Medford, Oregon. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9London, England
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Launched in 2016, Hawk Digital Marketing is a Marketing Strategy company. The team provides Marketing Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Edinburgh, Scotland
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Degu Media PR is a public relations company founded in 2013. Their team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9
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Public relations company Socializer Digital Marketing is in Calgary , Canada and Halifax, Canada. They offer Public Relations and Email Marketing.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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Maneuver Up is a SEO services firm. Their team is located in Traverse City, Michigan and focuses on Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
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Strike Marketing is a media planning & buying company. Headquartered in Houston, Texas, the team offers Media Planning & Buying and Advertising.
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$1,000+$100 - $149 / hr2 - 9Auckland, New Zealand
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Ryze Digital is a SEO services firm located in Auckland, New Zealand. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Launched in 2018, Cheddar Consulting is a small Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Alexandria, MN
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EVM Digital is a SEO agency. Their small team is based in Alexandria, Minnesota. Their services include Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Srigim-Li On, Israel
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SEM2U is a SEO company. The team specializes in Search Engine Optimization and Web Design and is located in Srigim-Li On, Israel.
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$5,000+Undisclosed2 - 9Kailua-Kona, HI
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Website development company Your Marketing Girls specializes in Web Development and Pay Per Click. They are based in Kailua-Kona, Hawaii.
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UndisclosedUndisclosed2 - 9Burnsville, MN
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Aktion Interactive is a SEO company. Launched in 2011, the team provides Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9San Antonio, TX
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Diamond R Creative is a small SEO services firm founded in 2014. Their services include Search Engine Optimization and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Pune, India
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Content Marketing company ORSEEP was founded in 2011. The company offers Content Marketing and Pay Per Click.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.