Funnnels

BACKGROUND

Please describe your company and position.

 I am the Digital Marketing Manager of an IT company.

Describe what your company does in a single sentence.

SEO, AEO, PPC, Web development, Social media management & Digital Growth Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnnels to accomplish?

• AEO
• Social media management

SOLUTION

How did you find Funnnels?

Online Search

Why did you select Funnnels over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Funnnels were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Scope

Managed end-to-end Social Media Operations, Answer Engine Optimization (AEO), and Conversion Funnel Setup to increase brand visibility across social platforms and generative AI search engines while driving qualified lead generation. 

Key Deliverables

AEO & Technical SEO: Implemented schema markup, direct-answer FAQ content, and entity mapping to ensure brand citation in AI search engines (ChatGPT, Gemini, Perplexity).

Social Media Management: Developed monthly content calendars, created visual/video assets, managed community engagement, and optimized post performance.

Funnel & Conversion Optimization: Mapped ToFu–BoFu user journeys, built optimized landing pages, and integrated lead magnets with automated email nurture flows.

Tracking & Analytics: Implemented Meta Pixel, GA4, and UTM attribution tracking to measure cross-channel conversion and funnel efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

AI Search Visibility: Achieved an 85%+ brand citation rate on ChatGPT, Gemini, and Perplexity using custom schema and entity mapping.

Social Reach & Engagement: Expanded organic reach by 145% and lifted account engagement rate from 1.8% to 4.6%.

Funnel Conversions: Generated 250+ qualified leads, boosting landing page conversion rates from 2.4% to 5.8%.

Acquisition Efficiency: Reduced Cost Per Lead (CPL) by 28% through optimized funnel pathways and UTM attribution tracking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management: Organized and milestone-driven. Maintained structured content calendars, clear task tracking, and seamless cross-functional workflows.

On-Time Delivery: Delivered 100% of project deliverables on schedule, meeting every key deadline for social content launches, AEO schema rollouts, and funnel setups.

 Responsiveness: Highly proactive and adaptable, offering rapid turnaround times (within 24–48 hours) for feedback, updates, and data-driven strategy adjustments.

What was your primary form of communication with Funnnels?

Virtual Meeting

What did you find most impressive or unique about this company?

What made Funnnels truly unique was their forward-thinking approach to Answer Engine Optimization (AEO). Instead of relying solely on traditional SEO, they optimized content specifically for AI search engines like ChatGPT and Gemini while building seamless, high-converting social sales funnels. Their combination of cutting-edge AI search strategy, data-driven UTM tracking, and rapid 24-to-48-hour turnaround times made them an exceptionally strong growth partner.

Are there any areas for improvement or something Funnnels could have done differently?

AEO Automated Tracking: While manual citation tracking across ChatGPT and Gemini was effective, building automated AI share-of-voice dashboards could give deeper real-time visibility as answer engines evolve.