KlientBoost

BACKGROUND

Please describe your company and your position there.

I’m the chief of operations at the Medical Interpreting and Translating Institute Online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost for basic PPC marketing services and conversion rate optimization (CRO) for our landing pages.

What were your goals for this project?

We wanted to increase our online presence and bring new students into our program.

SOLUTION

How did you select this vendor?

After researching a few different PPC providers, we chose KlientBoost because their portfolio included companies that were similar to ours. We saw this as an indicator that we would get significant results if we worked with them.

Describe the project in detail.

We started with a discovery phase that included introductory meetings and questionnaires. KlientBoost took this time to familiarize their team with our brand and understand what we were looking for in terms of PPC. They worked with us to identify keywords, and we had meetings every few weeks to evaluate the progress of their campaigns.

What was the team composition?

We communicate with a project manager and the director of development.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

After the first two months, we decreased our cost-per-click by 63% and increased our conversion rate by 10%. Those numbers are continually improving, and we’re adding new services to hopefully see even better results.

How did the KlientBoost perform from a project management standpoint?

Their team is very pleasant and answers all of our questions via phone or email.

What impresses you about the KlientBoost?

I’m most impressed by the quality of their landing pages. They are far superior to the landing pages that were created by our past vendors.

Are there any areas for improvement?

At the moment, I can’t say that there is an area where we would like to see improvement.

BACKGROUND

Please describe your company and your position there.

I’m the director of marketing for Champion Power Equipment. We’re a market leader in power generation and outdoor equipment. I'm responsible for all the creative and marketing initiatives within the company, including digital advertising and PPC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We had limited experience crafting effective PPC campaigns in-house, so we needed to find a partner to help us with strategy formation. We didn’t want to someone to simply take over our PPC campaigns and focus on optimizing CPC, however.

What were your goals for this project?

We set out to restrategize and recraft our PPC campaigns from the ground up in a goal-oriented fashion.

SOLUTION

How did you select this vendor?

We found them online initially and vetted them along with a few other providers. KlientBoost had the quickest and best response, and their product/service also seemed to be more of a fit for our goals.

Describe the project in detail.

They’ve developed new PPC campaigns from scratch that feature integrated landing pages. We have weekly calls and summary emails to review the previous week’s work and metric improvement. We also discuss potential areas for improvement and new strategies/initiatives.

What was the team composition?

We’re working with an account manager and an ad/landing page designer.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our CPC continues to improve.

How did the KlientBoost perform from a project management standpoint?

It’s wonderful. They talk to you just as much or as little as you like. It's a client-focused approach.

What impresses you about the KlientBoost?

So far, everything. I didn't expect them to do as much of the heavy lifting as they’ve done. It's been, in a lot of ways, a set-it-and-forget-it type of experience, but one that is definitely tailored to fit our company, products, and goals.

Are there any areas for improvement?

None. The service has exceeded expectations so far.

BACKGROUND

Please describe your company and your position there.

I’m the president of Weekend Maids. We’re a housekeeping company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost for PPC management.

What were your goals for this project?

I wished to reduce our CPA to $15 (or below), and increase our conversion rate (from leads to customers) to 70%.

SOLUTION

How did you select this vendor?

They were a recommendation from my contact network. We spoke with several vendors before deciding on KlientBoost. We liked that they charged a flat rate, rather than a percentage of our budget.

Describe the project in detail.

We service several areas in California and require a sophisticated approach to our PPC. Our past efforts to maximize returns on our budget weren’t successful, so we brought on KlientBoost.

What was the team composition?

We’re working with an account manager from KlientBoost.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our CPA has steadily gone down and is close to our target.

How did the KlientBoost perform from a project management standpoint?

We meet on a weekly basis. That meeting has not been missed, not even once.

What impresses you about the KlientBoost?

I like how they’re willing to try new things and how they don’t scoff at change requests. It really gives me encouragement and confidence to try new ideas without hesitation.

Are there any areas for improvement?

KlientBoost has the unique opportunity to work with clients from many industries. I would welcome ideas on how they see other clients grow their business successfully. Sometimes, we get into a funk when brainstorming about what to do next, so outside thinking from a true partner really goes a long way.

BACKGROUND

Please describe your company and your position there.

I’m the CMO of Origen RV Accessories. We sell a niche product to the RV industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were a rapidly growing startup that needed assistance in managing our Google Ads and Facebook ad campaigns. KlientBoost managed our campaigns from a tactical perspective and helped design supplementary assets like ads and landing pages.

What were your goals for this project?

We wanted to grow awareness and brand perception and increase sales volumes and conversion efficiency.

SOLUTION

How did you select this vendor?

We did our own research and then contacted Jonathan (CEO, KlientBoost) for a walkthrough. We were impressed by their portfolio of services, depth of understanding of key issues, and willingness to communicate clearly and effectively.

Describe the project in detail.

Initially, they evaluated our Google Ads channel. Then, they optimized our Facebook advertising across our entire sales funnel. The rest of the project involved creating and testing new advertising tactics and strategies, including developing landing pages.

What was the team composition?

We worked with Jonathan to get the project rolling, but eventually, we switched to a dedicated account/project manager and a digital designer.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our CPA and sales both improved during our summer season (the busy period for a seasonal business).

How did the KlientBoost perform from a project management standpoint?

They were excellent communicators and eager for any and all feedback. They also strove to understand our brand goals and business objectives and integrate them with our marketing efforts.

What impresses you about the KlientBoost?

KlientBoost is excellent at digital design, ad creation, copywriting, and tactical execution on Google and Facebook. Their level of communication and dedication to creating a symbiotic relationship was impressive as well.

Are there any areas for improvement?

As we tried to fully develop and optimize our sales funnel, we ran into areas where KlientBoost didn't have offerings or core competencies. For example, we had to take on email marketing strategy and development ourselves because KlientBoost didn't really do that.

BACKGROUND

Please describe your company and your position there.

I’m one of the co-founders of GoodGrains.com. We’re an e-commerce site that offers a variety of different snack and breakfast items.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help with digital media, starting with Facebook and Google. We also brought them on to assist with conversion rate optimization (CRO) for our landing pages. At the time when we hired KlientBoost, we didn’t have the team composition to support these types of services.

What were your goals for this project?

We were hoping to lower our cost per acquisition (CPA) because our current cost wasn’t viable. We also wanted to increase our revenue and raise our average order value (AOV) and customer lifetime value.

SOLUTION

How did you select this vendor?

We met KlientBoost at a student networking event, and one of their team members followed up with us almost a year later. They reached out at the exact time when we were looking for help, so it felt like the partnership was meant to be.

Although there were a couple of other digital agencies that we were interested in at the time, we decided to give KlientBoost a meeting. After speaking with them at their office, we were sold on giving them the project.

Describe the scope of their work in detail.

We started the project with an onboarding phase, where we provided creative assets and discussed our ideas for landing pages and ads. From there, the team moved quickly to launch the first round of landing pages, Facebook ads, and Google ads. They checked with us before publishing each of these initial items.

Over the last few months, we’ve entered an iterative cycle of comparing their ideas to our current approach. For example, we’ve compared our test landing pages to pages built using Unbounce, and we’ve looked into advertising on Bing as a potential way to reach one of our core target audiences. KlientBoost continues to test and modify our ads to keep them fresh and engaging.

What was the team composition?

Our core team from KlientBoost includes an account manager and a lead designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve lowered our average CPA from $75 to $25, and some of our campaigns perform under $10. Our campaigns have all been well received, and we’re excited to see how the next month goes with all of the changes we’re making.

Additionally, KlientBoost has done an excellent job of targeting our core audience without overselling our products. Because we market our food items to people who have diabetes, we’re very concerned with the language of our ads. KlientBoost has been able to reach folks that will benefit from our products in a professional and engaging manner.

How effective was the workflow between your team and theirs?

We communicate primarily through email, web meetings, and phone calls, and the team from KlientBoost is super responsive. We use a shared Google Sheet to track metrics and have bi-monthly meetings to discuss key goals and measurables. KlientBoost does a wonderful job of recapping our progress during these meetings.

What did you find most impressive about this company?

Many companies claim to be excellent in their field, but KlientBoost actually produces results. They're also a great culture fit, and we love working with their team. As we’ve gotten more comfortable with them, we’ve started to trust their understanding of our brand. We now let them proceed with ads and landing pages without us checking on each iteration.

Are there any areas for improvement?

As with any company, there is always room for improvement. One thing I would suggest is that they should provide email marketing services because we had to bring in another group for that. Still, if KlientBoost prefers to remain specialized in digital media and CRO, I commend them for staying focused.

Additionally, we love data, so we would like to go a little deeper into our metrics. We use different tracking tools on our Shopify site, and we’d love to have a partner that looks more into those metrics to identify areas for opportunity.

Lastly, we’ve recently added several tools and integrations for our pages that are both separate from and related to KlientBoost's work. It would be helpful if they worked on developing strategies to help us get the most out of those tools since they augment our ads and landing pages.

As someone who previously ran an ad agency, I would advise KlientBoost to expand from their specialty only if it makes them a better partner. These suggestions are just thoughts to consider. Overall, we’re very pleased with KlientBoost and the work that they’ve done!

BACKGROUND

Please describe your company and your position there.

I’m the CMO of miEdge. We provide a SaaS prospecting platform for insurance and financial professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed to optimize our social media and digital marketing on Facebook, Google, LinkedIn, and Bing.

What were your goals for this project?

We wanted to design digital marketing campaigns to drive both brand awareness and lead generation. That had to be done while controlling CPA, however.

SOLUTION

How did you select this vendor?

With a limited marketing staff, finding the right technology partners for specific projects is very important. KlientBoost worked with us to understand what we do and design campaigns that will control costs and produce quality leads and brand awareness.

Describe the scope of their work in detail.

Generally, we design quarterly goals and meet every week to adjust our campaign logistics. Their work focuses on designing Google Ads and doing paid marketing on Facebook, LinkedIn, and Bing. They also design landing pages with contact forms that incorporate our call to action. A/B testing is part of the process, too.

What was the team composition?

We work with our KlientBoost account manager, designer, and social media specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve received a steady stream of quality leads and are closing them in record time. Already, we’ve produced more revenue than the sum of our fee to KlientBoost and our digital media spend.

How effective was the workflow between your team and theirs?

The workflow is extremely efficient, with weekly meetings lasting 10–20 minutes to adjust our strategy quickly and effectively. My account manager is always prepared and open to discussion and new strategy suggestions. I receive a weekly summary at least 24 hours before our scheduled meetings.

What did you find most impressive about this company?

Their responsiveness is amazing. I needed changes made to ad content over a weekend and was able to text my account manager and have it done in minutes. The design team is fantastic as well.

Are there any areas for improvement?

I can't think of anything else I would want from KlientBoost, other than expanding what they do to include SEO.

BACKGROUND

Please describe your company and your position there.

I’m the director of web operations for SureCall, a cell-signal booster technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were struggling with our PPC strategy and needed to get our cost per conversion under control.

What were your goals for this project?

We wanted to increase our conversions by 20% while lowering costs.

SOLUTION

How did you select this vendor?

We considered over 10 different vendors, all with a similar "throw-more-money-at-it" strategy. KlientBoost presented at a conference I attended, and I was very impressed with their focus on using logic and data to improve conversions. We had several meetings with the KlientBoost team and ultimately decided they were our best option.

Describe the scope of their work in detail.

KlientBoost provides us with PPC management services. They also build landing pages and optimize them for conversions.

What was the team composition?

We work with a PPC manager, a designer, and a support team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Despite maintaining the same budget, our paid conversions have more than doubled since we signed with KlientBoost.

How effective was the workflow between your team and theirs?

It’s great. Our weekly calls are always productive, focusing on what we can do to improve. Our communication is top-notch.

What did you find most impressive about this company?

Combine great communication with the incredible success we’ve seen in our paid conversions, and I'm convinced there isn't a better company out there for PPC solutions.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I’m a senior acquisition manager at Segment, a customer data infrastructure company. I manage all our paid media efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed expert help scaling our efforts on Google, Facebook, and LinkedIn. We were also looking for an ongoing relationship and partnership to drive continued growth and optimization.

What were your goals for this project?

We wanted to deliver on lead and opportunity goals to fill the top of the funnel for our sales team. This channel and its goals have very high visibility within the company.

SOLUTION

How did you select this vendor?

We sent out RFPs to several vendors. KlientBoost seemed to be the most passionate, but they also had a reasonable cost. Their addition of CRO really put it over the top.

Describe the scope of their work in detail.

They manage the day-to-day execution of all our new and existing campaigns. Their team also builds visual assets, landing pages, and other creative.

What was the team composition?

We have an account manager, an account specialist, and a visual designer on our account. Four months after starting with two folks, we added one more because of the volume of work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the help of the KlientBoost team, we’ve continued to hit and surpass all our funnel’s demand generation goals.

How effective was the workflow between your team and theirs?

The KlientBoost team has become an extension of our own marketing and design team.

What did you find most impressive about this company?

The level of expertise and drive from every member that we’ve worked with stands out to us.

Are there any areas for improvement?

Overall, we’re really pleased with our account. One area of improvement would be some higher-level strategy sessions with more senior account team members.

BACKGROUND

Please describe your company and your position there.

I’m the sales/marketing manager at Alco Products. We’re a family owned and operated home improvement company servicing the Washington D.C. metro area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost for PPC management. As the company has grown, I no longer have time to handle paid search in-house and needed someone who can handle bidding/keywords and landing page design.

What were your goals for this project?

I wanted to see increased lead flow to support new sales representatives.

SOLUTION

How did you select this vendor?

I’d heard of KlientBoost and Johnathan (Founder, KlientBoost) from his publications online about PPC. When I went to interview potential agencies, I emailed them and liked their proposal and strategy.

Describe the project in detail.

KlientBoost is responsible for managing all my PPC campaigns across various platforms, including Google, Bing, and Yahoo. They also create and test new landing pages, along with writing ad copy and managing bids/spend.

What was the team composition?

Mitchell (Director of Agency Development, KlientBoost) is my account manager and handles most of the day-to-day bidding optimizations. Tyler (Lead Designer, KlientBoost) creates the landing pages for my specific account. There are other people on the team too, but I don’t have much interaction with them.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

KlientBoost has helped increase the number of leads I receive through PPC as well as lower my cost per acquisition (CPA), which is awesome.

How did the KlientBoost perform from a project management standpoint?

I have a very open line of communication with Mitchell and can access him whenever I need. Changes are executed when needed and reports are delivered when requested. I can't ask for anything more.

What impresses you about the KlientBoost?

In the past, I’ve had trouble communicating with other agencies. While I’m nowhere near an industry expert, I do have some idea of what I am doing when it comes to PPC. Whenever I asked questions of my old firms, they either couldn’t answer them or I would feel like I was bothering them. KlientBoost not only does a great job running my account, but of keeping me up to date about what they’re doing and why they make certain changes.

Are there any areas for improvement?

I want to work with them to figure out how counteract the downturn in business my industry experiences in the winter, especially through creative ads/pages.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Throtl Haus, Inc. We’re a performance-based marketing network.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

As part of several e-commerce projects, we needed to work through optimization and identify the KPIs required to scale customer acquisition.

What were your goals for this project?

We wanted to build out new sales funnels for paid search and social media marketing (SMM) that worked together. The top of the funnel ads would be retargeted via search to drive sales.

SOLUTION

How did you select this vendor?

We found them via social media and saw they were local and had a great team.

Describe the project in detail.

We onboarded a couple of new e-commerce advertisers who were looking to run performance-based campaigns, but before doing so, we had to figure out what the KPIs were going to be to acquire new customers. Ultimately, there was work to be done on the landing pages supporting both paid search and SMM.  

What was the team composition?

We worked with a project manager/strategist, who helped facilitate the launch of the new pages, and had a campaign manager assigned to us. They helped us work through creative concepts and open up new audiences for various customer personas.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We were able to lower acquisition costs via the play we created for these clients.

How did the KlientBoost perform from a project management standpoint?

Always on time with communication and updates.

What impresses you about the KlientBoost?

The speed with which they turned around custom landing pages was amazing. As was their knowledge of paid search, SMM, and conversion rate optimization (CRO).

Are there any areas for improvement?

No. I’m just looking for more projects to give them.