Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads and Search Engine Marketing. Overall, the company received 88% positive feedback for their proactive project management and ability to achieve measurable outcomes, such as increased lead quality and reduced Cost Per Lead (CPL). However, 12% of reviews indicated dissatisfaction with their performance and financial practices, particularly for larger budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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$1,000+$150 - $199 / hr10 - 49Chatswood, Australia
Services provided
IctOne is a small IT managed services company founded in 2004. Their team offers IT managed services and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Bournemouth, England
Services provided
Blue Thirst, a Digital Strategy company, was launched in 2011. The firm focuses on Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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$1,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
See all 10 projectsAuthentic Agency is a full-service Facebook advertising agency specializing in lead generation and marketing strategies. The feedback from clients is overwhelmingly positive, with highlights including increased ROI by up to 48% and a 58% sales boost within the first month for some clients. Clients appreciate their professionalism, effective communication, and team collaboration, with 100% of reviewers expressing satisfaction and noting the agency's impressive attention to detail and client support.
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$1,000+$50 - $99 / hr2 - 9Denver, CO
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SEO Denver, Inc. Is a pay per click agency. Their small team is located in Denver, Colorado. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9
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PPC company Webcentric Solutions was established in 2008. The team specializes in Pay Per Click and Search Engine Optimization and is in Birmingham , England.
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$10,000+$150 - $199 / hr2 - 9
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Pro PPC Ltd is a small pay per click agency based in Bristol, England. Their services include Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Hamburg, Germany
Services provided
Founded in 2010, elbmarketing is a pay per click agency. Located in Hamburg, Germany, the team provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 108 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, offering services such as Google Ads and Paid Media management. The company consistently receives positive feedback, with about 83% of reviewers praising their professionalism, effective project management, and ability to generate significant ROAS. While there are suggestions for improved content alignment, clients appreciate Mavlers' strategic expertise and responsiveness.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$10,000+$150 - $199 / hr2 - 9Harrogate, England
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ELS Media, a small pay per click company, is based in Harrogate, England. Their services include Pay Per Click and E-Commerce Development.
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$5,000+$50 - $99 / hr2 - 9Kentwood, MI
Services provided
On-Target SEO, a small SEO agency, is based in Kentwood, Michigan. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, including managing Google Ads and other online ad campaigns. The firm is highly regarded for its professionalism, timely delivery, and strategic approach, with 89% of reviewers praising its impressive results in generating quality leads and optimizing advertising strategies. However, 11% of feedback notes concerns about contract transparency and service consistency over time.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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$5,000+$100 - $149 / hr2 - 9Greendale, WI
Services provided
Launched in 2012, Milwaukee Social Media is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Fairfield, CT
Services provided
Based in Fairfield, Connecticut, Mark Your Media is a small pay per click agency. The team provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
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Terrakon Marketing is a PPC company launched in 2004. The team focuses on Pay Per Click and Advertising and is in St. Louis, Missouri.
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$5,000+$100 - $149 / hr2 - 9București, Romania
Services provided
CLOVER AND CLOUD, a small PPC company, is headquartered in București, Romania. Their services include Pay Per Click and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Livezeni, Romania
Services provided
Launched in 2004, proClick, a small PPC company, is located in Livezeni, Romania. Their team provides Pay Per Click and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9București, Romania
Services provided
Pay Per Click, a pay per click agency, is based in București, Romania. They provide Pay Per Click and Advertising and were established in 2010.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
AdClick is a pay per click agency. Their small team is in Rīga, Latvia and Latvia. Their services include Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr2 - 9Birkdale, Australia
Services provided
Agile SEO is a pay per click agency based in Birkdale, Australia. They specialize in Pay Per Click and Search Engine Optimization and were launched in 2015.
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$5,000+$100 - $149 / hr2 - 9Johor Bahru, Malaysia
Services provided
Optisage Technology Sdn Bhd, a pay per click agency, specialize in Pay Per Click and Search Engine Optimization. They were launched in 2006.
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UndisclosedUndisclosed2 - 9Punta del Este, Uruguay
Services provided
Agencia Punta Del Este Marketing Digital is a pay per click company established in 2015. Their team specializes in Pay Per Click and Email Marketing.
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UndisclosedUndisclosed2 - 9Brasilia, Brazil
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Founded in 2010, Concept is a small Brasilia, Brazil-based PPC agency. Their team focuses on Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Pay per click agency Garden Grove Media is based in Sarasota, Florida. They focus on Pay Per Click and Email Marketing.
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UndisclosedUndisclosed2 - 9Naples, FL
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Launched in 1997, ActiveData Digital Marketing is a PPC company. Their team offers Pay Per Click and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Allendale, NJ
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Accent Local Marketing is an Allendale, New Jersey-based social media marketing company. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Midland Park, NJ
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Reckloose Entertainment is a Midland Park, New Jersey-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Eden Prairie, MN
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WorkMatix LLC is a SEO services firm established in 2012. The company offers Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Lincoln, RI
Services provided
Breeze Digital Media is a PPC company. Their small team is located in Lincoln, Rhode Island. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9McDonough, GA
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WebMobileFusion, a PPC agency, was launched in 2011. The firm focuses on Pay Per Click and Digital Strategy, and is small.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Vuepoint Agency is a PPC company. Their small team is headquartered in San Antonio, Texas and specializes in Pay Per Click and Search Engine Optimization. The firm was founded in 2004.
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UndisclosedUndisclosed2 - 9
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Leftfoot Design is a pay per click company. Headquartered in Rathdrum, Idaho, their small team provides Pay Per Click and Graphic Design. The firm was founded in 2017.
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UndisclosedUndisclosed2 - 9Lexington, GA
Services provided
System X Designs is a PPC agency. The small Lexington, Georgia-based team provides Pay Per Click and Mobile App Development. The firm was established in 2007.
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UndisclosedUndisclosed2 - 9Waitsfield, VT
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Pay per click company eBizVisibility, LLC was launched in 2008. The small team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Mazar Media is a small PPC agency headquartered in Bend, Oregon. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Portland, OR
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SEOfav | Portland SEO Agency is a PPC company established in 2016. Headquartered in Portland, Oregon, the team offers Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Marrakesh, Morocco
Services provided
BRM, a small pay per click agency, is in Marrakesh, Morocco. The team focuses on Pay Per Click and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Berlin, Germany
Services provided
Wunderbar Marketing is a PPC company. Located in Berlin, Germany, the team specializes in Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9Cheyenne, WY
Services provided
Headquartered in Cheyenne, Wyoming, SPLEN Marketing Consulting is a social media marketing company. Launched in 2008, the team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Annapolis, MD
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PPC agency Monkey Fist Digital was founded in 2012. In Annapolis, Maryland, the team focuses on Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9
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Bon Digital is a small PPC company headquartered in Fairfax, Virginia. Their services include Pay Per Click and Branding.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Pay per click agency Fusion One Marketing specializes in Pay Per Click and Search Engine Optimization. They are headquartered in Birmingham, Alabama.
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UndisclosedUndisclosed2 - 9Decatur, GA
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Dot-Dot.com is a SEO agency. The Decatur, Georgia-based company was established in 1997. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bradford, England
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FreedomDigital is a pay per click company founded in 2018. The team specializes in Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed2 - 9Vista, CA
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SEO company Beacon SEO is in Vista, California. Founded in 2018, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Symbio Search Marketing Blog is a SEO services firm. They offer Search Engine Optimization and Pay Per Click and are based in Hoboken, New Jersey.
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UndisclosedUndisclosed2 - 9München, Germany
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Based in München, Germany, INMINGA is a small PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ocean City, NJ
Services provided
Sure Sites Inc., a small SEO company, is located in Ocean City, New Jersey. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9West Orange, NJ
Services provided
Based in West Orange, New Jersey, Beverly's Webshop is a small social media marketing company. The team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9München, Germany
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Small PPC company Optimal Digital, is based in München, Germany. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Launched in 2017, TUF Digital is a small PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Wuppertal, Germany
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Michael Grosse - Agentur für Webmarketing, a SEO company, is in Wuppertal, Germany. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
Services provided
PPC agency Buenosites is headquartered in Goiânia, Brazil. Founded in 2010, the team offers Pay Per Click and Web Development.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
36/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.