Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads and Search Engine Marketing. Overall, the company received 88% positive feedback for their proactive project management and ability to achieve measurable outcomes, such as increased lead quality and reduced Cost Per Lead (CPL). However, 12% of reviews indicated dissatisfaction with their performance and financial practices, particularly for larger budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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$1,000+$50 - $99 / hr2 - 9Lekki, Nigeria
Services provided
Seedroc Media, a web design company, was launched in 2009. The firm specializes in Web Design and Search Engine Optimization, and is small.
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Undisclosed$50 - $99 / hr50 - 249Auckland, New Zealand
Services provided
OtherBirds is an Auckland, New Zealand-based branding firm. They specialize in Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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Undisclosed$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsEsparta Integrity Solution specializes in digital marketing and SEO, with additional expertise in developing multivendor e-commerce platforms. The overall feedback from clients highlights the company's strong team, creativity, and good communication skills. Clients report satisfaction with their timely delivery and supportive nature, noting the company offers good value for the cost.
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Undisclosed$25 - $49 / hr10 - 49Bengaluru, India
Services provided
See all 1 projectsOneStrategy Digital provides a wide range of services, including Social Media Marketing, Website Design, and innovative solutions like AI ChatBot integration to enhance user engagement. Their reviews on Clutch.co highlight their expertise in Paid Search and Google Ads, with clients praising their strategic and transformative approach, which results in measurable outcomes such as increased engagement rates and improved user satisfaction.
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$1,000+Undisclosed10 - 49
Services provided
See all 1 projectsKeywrdr offers services in web design, development, branding, and UI/UX strategy. Reviews highlight the company's ability to meet and exceed client expectations, deliver projects on time, and maintain proactive communication. Clients particularly appreciate Keywrdr's hands-on approach and their commitment to improving project outcomes beyond initial requirements.
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$1,000+Undisclosed10 - 49
Services provided
Oxgital is a branding company. They were founded in 2022, and their services include Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Digital frog is a branding firm founded in 2021. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 108 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, offering services such as Google Ads and Paid Media management. The company consistently receives positive feedback, with about 83% of reviewers praising their professionalism, effective project management, and ability to generate significant ROAS. While there are suggestions for improved content alignment, clients appreciate Mavlers' strategic expertise and responsiveness.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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Undisclosed$25 - $49 / hr10 - 49Gurugram, India
Services provided
Located in Gurugram, India and Winnipeg, Canada, Nulo Digital is a small branding company. The team offers Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Lagos, Nigeria
Services provided
Kendak Digital is a small branding agency established in 2020. Their team specializes in Branding and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, including managing Google Ads and other online ad campaigns. The firm is highly regarded for its professionalism, timely delivery, and strategic approach, with 89% of reviewers praising its impressive results in generating quality leads and optimizing advertising strategies. However, 11% of feedback notes concerns about contract transparency and service consistency over time.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Headquartered in Ahmedabad, India, Royal Ample Private Limited is a SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+< $25 / hr10 - 49Navi Mumbai, India
Services provided
Arrowscope IT Solutions is a Navi Mumbai, India-based web design company. Their services include Web Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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$5,000+$150 - $199 / hr10 - 49
Services provided
Big House Marketing is a web development company. Located in Dubai, United Arab Emirates, their team provides Web Development and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsDownstreet Digital specializes in branding and digital identity creation, as evidenced by their work in designing logos, establishing brand consistency, and initiating social media presence. The reviews highlight their efficient project management and the seamless process they provide, offering good value for cost and delivering results promptly. Clients appreciate their professional approach and effective communication.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Digital 6ix is a Digital Strategy company. The small Toronto, Canada-based team provides Digital Strategy and Web Design. The firm was founded in 2023.
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$1,000+$100 - $149 / hr2 - 9Kerkira, Greece
Services provided
Five agendas, a small social media marketing firm, is headquartered in Kerkira, Greece. Their services include Social Media Marketing and Pay Per Click.
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$25,000+$25 - $49 / hr10 - 49
Services provided
Uniorbit is a branding agency. The team focuses on Branding and Social Media Marketing and is headquartered in Jaipur City, India.
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$1,000+Undisclosed2 - 9St. Petersburg, FL
Services provided
See all 1 projectsTradewinds United Media specializes in local SEO marketing. We can put your business in front of potential new clients who are searching for the service you provide. We will structure an effective
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Inklik is a Content Marketing company. They provide Content Marketing and Search Engine Optimization and were founded in 2011.
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$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
SEMO Creative Inc. Is a SEO services firm. Based in Calgary, Canada, their small team focuses on Search Engine Optimization and Web Design. The agency was launched in 2018.
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$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
Advertising company Digital SERP was launched in 2017. The firm specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Davis, CA
Services provided
JDog Enterprises, a web design agency, was launched in 2008. The company offers Web Design and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr2 - 9Abuja, Nigeria
Services provided
Lead Web Praxis is an Abuja, Nigeria-based Digital Strategy company. The team provides Digital Strategy and Mobile App Development.
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$5,000+< $25 / hr2 - 9Nagpur, India
Services provided
Tirtha Infotech is a small software development firm founded in 2016. Their team specializes in Custom Software Development and Mobile App Development.
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$10,000+< $25 / hr2 - 9Thane, India
Services provided
Kreativgenes is a Digital Strategy company. The Thane, India-based company was established in 2019. Their services include Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Nagoya, Japan
Services provided
Digital Strategy company Mondo Marketing LLC (合同会社問答マーケティング) is headquartered in Nagoya, Japan and Shibuya City, Japan. They offer Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
Vcode Middle East LLC is a branding firm. The firm is in Dubai, United Arab Emirates. Their services include Branding and Mobile & App Marketing.
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$5,000+$50 - $99 / hr2 - 9Wilder, KY
Services provided
Optimized SEO and Websites is a web design company. The team provides Web Design and Search Engine Optimization and is headquartered in Wilder, Kentucky.
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UndisclosedUndisclosed2 - 9Alberton, South Africa
Services provided
Webshure Digital Marketing & Website Design Agency, a Content Marketing company, was founded in 2018. The small team provides Content Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
QooCommerce is a small Marketing Strategy company located in New Delhi, India. Their services include Marketing Strategy and Advertising.
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$1,000+< $25 / hr2 - 9Kozhikode, India
Services provided
Established in 2014, ISHA'S CREATIVE MEDIA is a small Kozhikode, India-based Marketing Strategy company. Their team specializes in Marketing Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Cancún, Mexico
Services provided
Huella digital | Agencia de marketing digital is an Advertising company. They are located in Cancún, Mexico, and their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Stuart, FL
Services provided
Based in Stuart, Florida, TOVO is a social media marketing firm. They provide Social Media Marketing and Web Design and were established in 2011.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
See all 1 projectsOrange Digital Marketing provides digital marketing services with a focus on improving keyword rankings, increasing website traffic, and generating organic leads. Reviews highlight the company's effective project management, timely delivery, and a strong commitment to client needs, with CEO Bala A. praised for his strategic marketing knowledge and leadership. Clients appreciate their expertise in content marketing, PPC, and SMM strategies.
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$1,000+Undisclosed10 - 49
Services provided
Small social media marketing agency Huddle Fifty, is located in New York, New York. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Glasgow, Scotland
Services provided
Digital Impact is a SEO services firm launched in 2011. Located in Glasgow, Scotland, the team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Roseville, MN
Services provided
ProWeb365 is a public relations agency. They were established in 2009, and their services include Public Relations and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Broughton, England
Services provided
Pauley Creative, a Market Research company, is located in Broughton, England. Their services include Market Research and Content Marketing.
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$5,000+Undisclosed2 - 9London , England
Services provided
Web design agency Works Digital was founded in 2006. The firm offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Torino, Italy
Services provided
Posizionamento SEO is a SEO services firm. Launched in 2013, the firm is in Torino, Italy. Their team provides Search Engine Optimization and Advertising.
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$5,000+$50 - $99 / hr2 - 9Newport Pagnell, England
Services provided
Klood Digital, a Digital Strategy company, was established in 2008. Located in Newport Pagnell, England, the team specializes in Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Services provided
EXPANS is a SEO agency. Launched in 2017, the agency is located in Kyiv, Ukraine. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Keysborough, Australia
Services provided
Digifix (Pvt) Ltd is a Keysborough, Australia-based Digital Strategy company. Established in 2017, the team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New Delhi, India
Services provided
Web design company Msinterface Technologies Pvt. Ltd. Is in New Delhi, India. They specialize in Web Design and Web Development.
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$1,000+$50 - $99 / hr2 - 9Pencoed, Wales
Services provided
HML Marketing is a SEO agency. They are based in Pencoed, Wales and Taff's Well, Wales and have small team of experts. Their services include Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Digital Avenue is a social media marketing agency founded in 2023. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Salinas, CA
Services provided
Core6 Marketing, a SEO services firm, was founded in 2007. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Parets del Vallès, Spain
Services provided
Small web development company SANTACONCHA, is in Parets del Vallès, Spain. The team provides Web Development and Digital Strategy.
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UndisclosedUndisclosed2 - 9Pointe-Claire, Canada
Services provided
Headquartered in Pointe-Claire, Canada, WSI Digital Marketing is a SEO company. They focus on Search Engine Optimization and Web Development.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Rainfall Branding is a branding firm. They are located in Arad, Romania. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
In Noida, India, Knit Infosys is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
36/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.