Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$50 - $99 / hr2 - 9Newstead, Australia
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Small SEO agency The MX Studio, is based in Newstead, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
Encryption Agency is a web design company. They provide Web Design and Search Engine Optimization and are based in Rīga, Latvia.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$25 - $49 / hr2 - 9
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OneDreamLab is a SEO services firm. The team offers Search Engine Optimization and Pay Per Click and is headquartered in Hyderabad, India.
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$1,000+Undisclosed2 - 9Singapore, Singapore
Services provided
AI WISE is a pay per click company. Based in Singapore, Singapore, their small team provides Pay Per Click and Social Media Marketing. The agency was founded in 2025.
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$1,000+$50 - $99 / hr2 - 9
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Moorpark Marketing, a PPC company, was founded in 2026. The team specializes in Pay Per Click and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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Scalepulse is an Ecommerce Marketing company. They are headquartered in Coimbatore, India and have small team. They focus on Ecommerce Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chișinău, Moldova
Services provided
Promo Lords LLC is an Advertising company. The Chișinău, Moldova-based team specializes in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC), Google Ads, and paid media strategies. Reviews highlight their ability to improve lead quality and decrease cost per acquisition, with 90% of feedback praising their communication, transparent reporting, and innovative approaches. Clients appreciate their expertise in online ad campaigns, noting significant improvements in conversion rates and ROI.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$5,000+$50 - $99 / hr2 - 9
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Established in 2021, Marketing Bar is a pay per click agency. The team specializes in Pay Per Click and Performance Marketing and is based in Beverly Hills, California.
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$1,000+$25 - $49 / hr2 - 9Popești-Leordeni, Romania
Services provided
MUGA Performance, a small Performance Marketing company, is based in Popești-Leordeni, Romania. Their services include Performance Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+Undisclosed2 - 9Franklin, TN
Services provided
Headquartered in Franklin, Tennessee, Divergent Digital is a pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Ridley Park, PA
Services provided
Opportunity Business Marketing is a small Marketing Strategy company headquartered in Ridley Park, Pennsylvania. The team provides Marketing Strategy and Business Consulting.
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$1,000+$25 - $49 / hr2 - 9Movileni, Romania
Services provided
Peak Med, a SEO company, offers Search Engine Optimization and Pay Per Click. The firm is located in Movileni, Romania.
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$1,000+Undisclosed2 - 9Wainui, New Zealand
Services provided
PPC agency Expand Online is located in Wainui, New Zealand. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Barcelona, Spain
Services provided
Founded in 2025, Crea & Comunica Digital is a social media marketing agency. The small team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Leeds, England
Services provided
Unavoidable Marketing is a small SEO services firm launched in 2012. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Trafflux, an Advertising company, was launched in 2022. The team provides Advertising and Pay Per Click and is located in Karachi, Pakistan.
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$1,000+$25 - $49 / hr2 - 9
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Ecommerce Marketing company Uncle SEM offers Ecommerce Marketing and Pay Per Click. They are located in Luts'k, Ukraine.
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$1,000+$25 - $49 / hr2 - 9Pekanbaru, Indonesia
Services provided
PT Bertravel Media Internasional is a pay per click company in Pekanbaru, Indonesia. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
Services provided
JayKale.com is a Performance Marketing company. Their small team is located in Pune, India and specializes in Performance Marketing and Pay Per Click. The company was founded in 2024.
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UndisclosedUndisclosed2 - 9Miami, FL
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In Miami, Florida, Vral Media is an Advertising company. The team specializes in Advertising and Pay Per Click.
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$1,000+Undisclosed2 - 9Lahore, Pakistan
Services provided
Axemetric Digital, a small Conversion Optimization company, is headquartered in Lahore, Pakistan. The team provides Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Magma - Agencia de Marketing Dental is a Santiago, Chile-based SEO services firm. They provide Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Clickmagnet Digital is a PPC company based in Ahmedabad, India. The team offers Pay Per Click and Content Marketing.
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$1,000+< $25 / hr2 - 9
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Maine Marketing Company, a SEO agency, was founded in 2026. In Portland, Maine, the team offers Search Engine Optimization and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
Services provided
Content Marketing company Snack Agency is located in Barcelona, Spain. Their services include Content Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Nayyer Tech is a PPC company. The team specializes in Pay Per Click and Search Engine Optimization, and the agency is headquartered in Lahore, Pakistan.
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Undisclosed$25 - $49 / hr2 - 9Tangier, Morocco
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Dare Communication, an Ecommerce Marketing company, is headquartered in Tangier, Morocco. Founded in 2024, the team focuses on Ecommerce Marketing and Fractional CMO Services.
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$1,000+Undisclosed2 - 9
Services provided
Local Cheetah is a SEO services firm. Located in Mt. Sterling, Kentucky, their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Only One Medical is an Advertising company. Located in Rishon LeZion, Israel, the firm provides Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
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Founded in 2026, Agentcroft is a small Dubai, United Arab Emirates-based Marketing Strategy company. Their team focuses on Marketing Strategy and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9
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In Dubai, United Arab Emirates, CROWN is a small Ecommerce Marketing company. The team focuses on Ecommerce Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9
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METGE Marketing Médico is a pay per click agency. The Mexico City, Mexico-based team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Founded in 2026, vegroo is a SEO company. The agency specializes in Search Engine Optimization and Performance Marketing, and is small.
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$5,000+$100 - $149 / hr2 - 9
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G! Marketing is a pay per click agency. The team specializes in Pay Per Click and Search Engine Optimization and is headquartered in Mokena, Illinois.
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$5,000+$100 - $149 / hr2 - 9
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Austin is a SEO company. The Lexington, Kentucky-based company was launched in 2024. Their services include Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
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Ecommerce Marketing company PPC Daily provides Ecommerce Marketing and Performance Marketing. They are in Bengaluru, India.
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UndisclosedUndisclosed2 - 9Houston, TX
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SEO agency Level Up Digital Marketing Group was founded in 2026. The team offers Search Engine Optimization and Pay Per Click and is headquartered in Houston, Texas.
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$5,000+$100 - $149 / hr10 - 49Hamburg, Germany
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P&M Agentur Software + Consulting GmbH is a custom software development firm based in Hamburg, Germany. Launched in 2013, the team specializes in Custom Software Development and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Mandurah, Australia
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Shoutout Digital - SEO Agency is a small SEO services firm launched in 2017. Their services include Search Engine Optimization and Advertising.
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$10,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Branding firm Shreeji Software is located in Ahmedabad, India. The team specializes in Branding and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Noida, India
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Agio Support Solutions is a midsize user experience company. They provide UX/UI Design and Content Marketing and were launched in 2007.
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$1,000+< $25 / hrFreelancerLondon, England
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SEO Company London is a SEO agency. Launched in 2013, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Singapore
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SG Web Builder by 8Clicks is a Singapore-based web design company. Their services include Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Sasaram, India
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See all 3 projectsTRIMURTY Digital Marketing Services specializes in Pay Per Click (PPC) and Search Engine Optimization (SEO) to drive customer engagement. Clients commend their professional team for delivering outstanding results on time, with high praise for their effectiveness in digital marketing and alignment with client values.
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$10,000+$100 - $149 / hr10 - 49Leesburg, VA
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Launched in 2012, KM Digital is an user experience design agency. The agency focuses on UX/UI Design and Web Development.
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$1,000+< $25 / hr2 - 9
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Connascent is a website development company headquartered in New York, New York. Their services include Web Development and API Development.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsCoinmismatic offers services in website design and development, marketing strategies, product photography, graphic design, and social media campaigns. The overall feedback indicates that Coinmismatic is dedicated, responsive, and customer-focused, frequently exceeding client expectations and providing ongoing support to ensure project success. Clients appreciate their commitment to delivering high-quality work and proactive engagement.
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$5,000+$50 - $99 / hr2 - 9Northampton, England
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Duality Studio is a small social media marketing company established in 2015. Their team provides Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Sharjah, United Arab Emirates
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See all 1 projectsAs a marketing agency and media production dubai, we understand the importance of search engine optimization in driving organic traffic to your website. Our team of SEO experts utilizes a
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Undisclosed$50 - $99 / hr2 - 9Portland, OR
Services provided
See all 2 projectshalfCreative specializes in website design, maintenance, security, and SEO services. The overall feedback from their clients reflects a high level of satisfaction, highlighting the company’s quality of work, prompt communication, and expertise. Clients appreciate halfCreative's reliability and availability for questions and changes, with no noted areas for improvement.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.