Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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Undisclosed< $25 / hr2 - 9Nairobi, Kenya
Services provided
See all 1 projectsCalla Marketing offers digital marketing services, including branding, website design, email marketing, and strategy design. Overall feedback highlights their professionalism, responsiveness, and flexibility, with clients appreciating their timely delivery and value for cost. Calla Marketing is praised for their ability to meet client needs and incorporate feedback effectively.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectseMarketing Depot provides comprehensive SEO services, enabling significant keyword ranking improvements for their clients. Reviews highlight their team of highly experienced industry experts and effective project management, contributing to excellent results. Clients express satisfaction with eMarketing Depot's ability to enhance online presence and visibility, noting their professionalism and strategic approach as particularly impressive.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsWe're a leading digital marketing, SEO, PPC & web design and development agency in Pune, India. We offer our global clientele a full range of digital marketing, online branding, advertising
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$1,000+$50 - $99 / hr2 - 9Hamilton, Canada
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See all 1 projects101 Keys is a full-service digital marketing company. We serve businesses of all sizes across Canada and the US. Whether you run a small shop, large franchise or non-profit organization, we bring
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$1,000+$25 - $49 / hr2 - 9Valrico, FL
Services provided
See all 1 projectsFlorida Website Marketing .com specializes in providing tailored SEO services to enhance online visibility and search engine rankings. Reviews consistently highlight their expertise in niche markets, personalized approach, and data-driven strategies, leading to significant improvements in website traffic and sales. Clients commend their professional communication, timely delivery, and responsive project management, though they suggest simplifying technical reports for better client understanding.
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$1,000+$50 - $99 / hr2 - 9Kiryat Ekron, Israel
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See all 1 projectsDigital Secrets offers comprehensive services including web design and management of Google PPC (Pay-Per-Click) campaigns, aimed at enhancing online visibility and search engine rankings. Clients praise their excellent project management and creativity, noting significant increases in website traffic and customer engagement. The company's personalized service and innovative strategies in paid search are highly appreciated.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsFrom boosting visibility to building connections, our services are designed to accelerate your growth. With tailored strategies in web design, SEO, social media, and consulting, we provide the
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC), Google Ads, and paid media strategies. Reviews highlight their ability to improve lead quality and decrease cost per acquisition, with 90% of feedback praising their communication, transparent reporting, and innovative approaches. Clients appreciate their expertise in online ad campaigns, noting significant improvements in conversion rates and ROI.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsEstablished in 2024, DIGI SEO Agency is a results-driven digital marketing company based in Ahmedabad, India. We specialize in providing tailor-made solutions that align with your business goals and
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Undisclosed$50 - $99 / hr2 - 9Buenos Aires, Argentina
Services provided
RAD MKT is a PPC company. They are located in Buenos Aires, Argentina and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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Undisclosed$100 - $149 / hr2 - 9Ajman, United Arab Emirates
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Headquartered in Ajman, United Arab Emirates, DM Solutionz F.Z.E. Is a Content Marketing company. Their services include Content Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
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Kovach Enterprises is a Conversion Optimization company. They are located in San Antonio, Texas and have small team. Their team specializes in Conversion Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Champlin, MN
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Launched in 2016, BeCognito is a social media marketing agency. The team specializes in Social Media Marketing and Email Marketing and is headquartered in Champlin, Minnesota and Nashik, India.
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$10,000+Undisclosed2 - 9
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Transcend Marketing, a Marketing Strategy company, was established in 2013. The company specializes in Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Located in Cardiff, Wales, PingPress is a small Advertising company. The team focuses on Advertising and Conversion Optimization.
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$1,000+$100 - $149 / hr2 - 9Norwich, England
Services provided
Digital Strategy company Wolf Digital Marketing is headquartered in Norwich, England. They focus on Digital Strategy and Email Marketing and were launched in 2017.
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$1,000+$50 - $99 / hr2 - 9Leeds, England
Services provided
Eralis, a Content Marketing company, was launched in 2015. The team focuses on Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Rochester, NY
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RevSpark is a branding agency. The team is headquartered in Rochester, New York, and their services include Branding and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
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Butane Digital is an Advertising company. The Milwaukee, Wisconsin-based company offers Advertising and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Cobham, England
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Established in 2000, VIViD is a small Cobham, England-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Superior Charter Township, MI
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Established in 2015, Web Flux Marketing is a small Superior Charter Township, Michigan-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Coral Gables, FL
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Corey Consulting, a Digital Strategy company, is headquartered in Coral Gables, Florida and. Launched in 2011, the team focuses on Digital Strategy and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Webster Groves, MO
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Sandbox Creative is a branding agency. Their team is in Webster Groves, Missouri. The agency focuses on Branding and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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SEO services firm BuildIt Digital Marketing was launched in 1998. The small team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Swansea, Wales
Services provided
Soroni.co.uk, a small Content Marketing company, is in Swansea, Wales and London, England. The team provides Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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ClickFactory is a Tallinn, Estonia-based Digital Strategy company. Their services include Digital Strategy and Mobile & App Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Founded in 2017, Agency Seventeen is a Digital Strategy company. The team focuses on Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sahibzada Ajit Singh Nagar, India
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Code Unfold Solutions is a mobile app development firm. They are located in Sahibzada Ajit Singh Nagar, India and have small team. Their team offers Mobile App Development and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9
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Founded in 2007, MagicWeb Global Marketing Agency is an UX design agency. Their team specializes in UX/UI Design and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Ramat Gan, Israel
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GH.Agency - Digital Marketing Agency is a Content Marketing company. They were founded in 2005 and focus on Content Marketing and Conversion Optimization.
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$5,000+$100 - $149 / hr2 - 9Skudai, Malaysia
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Xwork Digital Agency is an e-commerce development firm. The team offers E-Commerce Development and Graphic Design and is located in Skudai, Malaysia.
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Undisclosed$25 - $49 / hr2 - 9Toronto, Canada
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Seo Nerds - SEO | SMM | PPC | WEB | LEAD GEN, a SEO agency, was established in 2016. Located in Toronto, Canada, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Established in 2016, DMOOP, a small custom software development company, is located in India. Their services include Custom Software Development and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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SmartSale is a Conversion Optimization company. The team offers Conversion Optimization and Digital Strategy and is located in Vilnius, Lithuania.
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$1,000+$150 - $199 / hr2 - 9
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Sugar Estate Media is a Conversion Optimization company headquartered in Toronto, Canada. They specialize in Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Big Splash Social is an Advertising company. Established in 2016, the agency is based in Mississauga, Canada. Their services include Advertising and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Athens, GA
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Local Eye Media is an Advertising company headquartered in Athens, Georgia. Established in 2016, the team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Longmont, CO
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Conecto is a PPC agency. Their small team is based in Longmont, Colorado. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Beirut, Lebanon
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Compiac is a Content Marketing company in Beirut, Lebanon. Established in 2013, the team focuses on Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Mumbai, India
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Headquartered in Mumbai, India, LAKSN Technologies is an Advertising company. They provide Advertising and Branding.
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$1,000+< $25 / hr2 - 9Bremerhaven, Germany
Services provided
Richtech Marketing solutions is an Advertising company. Headquartered in Bremerhaven, Germany, the firm offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Bend, OR
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Kliq Marketing Agency is an Advertising company. They were established in 2014, and their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Miami, FL
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Design Zone, a small branding firm, is headquartered in Miami, Florida. The team offers Branding and Packaging Design.
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$1,000+< $25 / hr2 - 9Kozhikode, India
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Small SEO agency The Loudspeaker, is headquartered in Kozhikode, India. Their services include Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Navi Mumbai, India
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Wheezine is a graphic design agency established in 2016. The firm offers Graphic Design and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Smyrna, DE
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Established in 2012, Eastmoor Digital is a branding company. The company specializes in Branding and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Hurricane, WV
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Local Impact Group is an Email Marketing company launched in 1997. Their team focuses on Email Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9
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Located in Montreal, Canada, Performance Marketers is a small pay per click company. Their services include Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9
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Concrete Marketing Crew is a SEO company. They offer Search Engine Optimization and Pay Per Click and are based in Miami, Florida.
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$1,000+< $25 / hr2 - 9Bengaluru, India
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Balloon Networks is a SEO agency. Their team is headquartered in Bengaluru, India and India. The firm focuses on Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Naples, FL
Services provided
Located in Grand Rapids, Michigan and Naples, Florida, Intellectual Ninjas is a pay per click company. They offer Pay Per Click and Digital Strategy and were launched in 2012.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.