Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$50 - $99 / hr10 - 49Karachi, Pakistan
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Based in Karachi, Pakistan, Tresmind Solutions is a website development company. The team specializes in Web Development and Mobile App Development.
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$1,000+$100 - $149 / hrFreelancerMounds View, MN
Services provided
Webbiquity LLC is a Content Marketing company founded in 2017. The team provides Content Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$25 - $49 / hr250 - 999West Hollywood, CA
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See all 2 projectsIntroducing The Rocket Retail is your gateway to E-commerce success! We specialize in designing one-of-a-kind storefronts that fascinate customers across the country, catapulting your online brand
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$25,000+$300+ / hr250 - 999Jaipur, India
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Branding agency Digiwebart was founded in 2011. The midsize team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr250 - 999
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SEO Company in Gurgaon is an India-based SEO company. Their services include Search Engine Optimization and Advertising.
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$1,000+Undisclosed2 - 9Berlin, Germany
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Joinative, an Advertising company, is located in Berlin, Germany. They focus on Advertising and Conversion Optimization.
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UndisclosedUndisclosed250 - 999Delhi, India
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Seo2Topp Services is a Digital Strategy company founded in 2013. The midsize team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$150 - $199 / hr250 - 999Naples, FL
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SEO company Customer Finder Marketing is based in Naples, Florida and Naples, Florida. Their services include Search Engine Optimization and Web Design.
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$1,000+< $25 / hr250 - 999Princeton, NJ
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CAT Software Services, a social media marketing firm, is based in Princeton, New Jersey. They offer Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+< $25 / hr2 - 9
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Zaisha Technologies is a Hyderabad, India-based social media marketing agency. They provide Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
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Technicodes is a small branding firm based in Karachi, Pakistan. Their services include Branding and Search Engine Optimization.
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$10,000+< $25 / hr250 - 999Noida, India
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Digital Strategy company INVENTIA TECHNOLOGY CONSULTANTS PRIVATE LIMITED was established in 2006. The midsize team provides Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr250 - 999
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Branding firm Logo Majesty focuses on Branding and Social Media Marketing. They are in Salt Lake City, Utah.
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$1,000+< $25 / hr250 - 999
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Try Web Design is a website development firm. The team specializes in Web Development and Search Engine Optimization, and the agency is headquartered in New York, New York.
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$1,000+Undisclosed50 - 249
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Established in 2019, Bold Technologies is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing and is based in Addis Ababa, Ethiopia.
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$5,000+$100 - $149 / hr2 - 9Vancouver, Canada
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See all 1 projectsiias vancouver is a digital advertising agency specializing in services such as SEO and SEM/PPC strategies, including Pay-Per-Click Advertising and online ad campaigns. However, 100% of their reviews indicate significant dissatisfaction, citing poor quality control and ineffective results, such as failing to improve keyword rankings and generating irrelevant backlinks.
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Undisclosed$50 - $99 / hr2 - 9Edinburgh, Scotland
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See all 1 projectsTeckle Digital Web Design & SEO Agency offers web design, SEO services, and content creation. The overall feedback highlights their strong reputation, transparency, and ability to deliver high-quality work within tight deadlines. Clients particularly appreciate their effective project management and impressive results, especially in SEO performance, leading to increased organic leads and revenue.
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$1,000+$25 - $49 / hr2 - 9Cape Town, South Africa
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Web design company ITM was established in 2005. The team offers Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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BYAAK Digital is a SEO services firm. They are headquartered in Birgunj, Nepal. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Ottawa, Canada
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SOAP Media Inc., a Conversion Optimization company, is located in Ottawa, Canada. They provide Conversion Optimization and Advertising.
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$1,000+$150 - $199 / hr10 - 49
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Sharp Innovations, Inc. Is a social media marketing firm. The firm is based in Conestoga, Pennsylvania. Their services include Social Media Marketing and Content Marketing.
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Undisclosed$50 - $99 / hr10 - 49
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See all 1 projectsAGENTIE SEO PROFESIONALA WEBXTATIC is a company that provides SEO and Google Ads services, with a focus on Pay-Per-Click Advertising. However, feedback reveals a consistent lack of measurable success, with no significant improvement in keyword rankings, organic traffic, or conversions, and failed to meet guaranteed performance targets. The project management approach lacked transparency and accountability, resulting in unsatisfactory client experiences.
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$10,000+$150 - $199 / hr10 - 49Cincinnati, OH
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Advertising company The Solution Agency was launched in 2007. The agency specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Vadodara, India
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Founded in 2019, Ideatick, a small Advertising company, is based in Vadodara, India. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Meerut, India
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Namaste Technology, a SEO agency, is in Meerut, India and Ghaziabad, India. Their services include Search Engine Optimization and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Bengaluru, India
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TechnoCorps is a small SEO agency founded in 2015. Their team specializes in Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
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Think Your Media is a Digital Strategy company. The Ghaziabad, India-based agency was founded in 2018. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Hyderabad, India
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ReachPeeps - Digital Marketing Agency is a small Hyderabad, India-based Advertising company. The team specializes in Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Aberdare, Wales
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Sgor is a SEO services firm established in 2018. The team offers Search Engine Optimization and Web Design and is based in Aberdare, Wales.
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Undisclosed$25 - $49 / hr10 - 49Ahmedabad, India
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See all 5 projectsSkylark SEO is an SEO agency renowned for its comprehensive digital marketing expertise, particularly in e-commerce platforms. Reviews highlight their exceptional communication and strategic approach, contributing to increased revenue and client engagement. Notably, 100% of the feedback emphasizes their profound understanding of digital marketing and successful project execution without areas for improvement noted.
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$1,000+$50 - $99 / hr10 - 49
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See all 1 projectsCars Multimedia specializes in car rentals and offers a range of multimedia services for an enhanced driving experience. Reviews highlight their expertise in the automotive industry, delivering tailored marketing solutions, and timely project management. Clients appreciate their full-service approach but suggest offering more flexible pricing options and innovative marketing strategies.
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$1,000+$25 - $49 / hr10 - 49Noida, India
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See all 1 projectsAt NGNetworksIT, we specialize in developing all kinds of websites, apps, games, and other software solutions. Our primary focus is e-commerce website development, where we excel in delivering
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$1,000+$100 - $149 / hr10 - 49
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Optimize Key, a small SEO services firm, is based in Patna, India. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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VA Digital Marketing Solutions is a Dera Bassi, India-based social media marketing firm. They offer Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
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Digitalsark.com is a New Delhi, India-based social media marketing company. Launched in 2018, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Delhi, India
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Hash Digitech, a SEO services firm, specialize in Search Engine Optimization and Pay Per Click. They were launched in 2022.
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$1,000+$100 - $149 / hr10 - 49Sanauli, India
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Grafix Mistri Studio is a small branding company. They offer Branding and Social Media Marketing and were established in 2020.
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UndisclosedUndisclosed10 - 49
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Scaliv is a small branding firm established in 2019. Their team specializes in Branding and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Social media marketing firm Ocean Digitech Pvt Ltd. Was founded in 2022. The small team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr10 - 49
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Optimihub is a SEO agency founded in 2019. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Royal Oak, MI
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Detroit Internet Marketing is a small Royal Oak, Michigan-based SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Atlanta, GA
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EverSpark Interactive is a small SEO services firm headquartered in Atlanta, Georgia. The team offers Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Burnaby, Canada
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Smartt is an IT managed services company. Their small team of employees is in Burnaby, Canada. Their team provides IT managed services and Web Development.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Good2bSocial is a Content Marketing company established in 2011. The small team specializes in Content Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Lyon, France
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Small SEO services firm 1ere Position, is in Lyon, France and Paris, France. The team specializes in Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49
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Freelancers HUB, Canada is a SEO services firm. Their small team is based in London, Canada and offers Search Engine Optimization and Web Development. The agency was established in 2015.
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$1,000+< $25 / hr2 - 9New Delhi, India
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See all 2 projectsDIGITAL RAI PRIVATE LIMITED offers social media marketing and SEO services, delivering strategic solutions such as social media strategies and SEO optimization. Feedback highlights their effective project management, timely delivery, and proactive responses. Clients appreciate their value for cost and commend their ability to increase social media engagement and followers, although suggestions for real-time content and varied services exist.
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$10,000+$50 - $99 / hr2 - 9London, England
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Mercure DAO , a public relations firm, was established in 2023. The firm specializes in Public Relations and Social Media Marketing.
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$1,000+Undisclosed2 - 9New Westminster, Canada
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Vanguard Media is a small New Westminster, Canada-based social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
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See all 1 projectseBrand Works specializes in brand building, marketing, and providing qualified resources for graphic design needs, notably in Adobe Illustrator and Adobe Photoshop. The overall feedback highlights their effective workflow and impressive working atmosphere, with clients noting successful outcomes and high satisfaction without any significant areas for improvement.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.