Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads and Search Engine Marketing. Overall, the company received 88% positive feedback for their proactive project management and ability to achieve measurable outcomes, such as increased lead quality and reduced Cost Per Lead (CPL). However, 12% of reviews indicated dissatisfaction with their performance and financial practices, particularly for larger budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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$1,000+Undisclosed2 - 9Worcester, MA
Services provided
Digital Sapien Interactive is a SEO company headquartered in Worcester, Massachusetts. They provide Search Engine Optimization and Email Marketing.
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$1,000+$150 - $199 / hr2 - 9St. John's, Canada
Services provided
Reflective Marketing, a social media marketing company, is based in St. John's, Canada. The team provides Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9Loganville, GA
Services provided
Founded in 2013, Social Sphere Media is a PPC company. The small team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lapeer, MI
Services provided
Web Centre is an e-commerce development firm launched in 2009. The small team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Seal Beach, CA
Services provided
Boulevard Digital Marketing, Inc. Is an Email Marketing company. Located in Seal Beach, California, the agency provides Email Marketing and Pay Per Click.
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$10,000+$25 - $49 / hr2 - 9Orange, CA
Services provided
Founded in 2019, eduMEDIA, a small Content Marketing company, is located in Orange, California. Their team provides Content Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Boise, ID
Services provided
Click Sluice is a Content Marketing company. The Boise, Idaho-based company offers Content Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 108 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, offering services such as Google Ads and Paid Media management. The company consistently receives positive feedback, with about 83% of reviewers praising their professionalism, effective project management, and ability to generate significant ROAS. While there are suggestions for improved content alignment, clients appreciate Mavlers' strategic expertise and responsiveness.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
Services provided
Based in Boca Raton, Florida, Green Arrow Marketing & Media is a Content Marketing company. They provide Content Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Thane, India
Services provided
Yelkotech is a SEO services firm established in 2007. The team specializes in Search Engine Optimization and Email Marketing and is based in Thane, India.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, including managing Google Ads and other online ad campaigns. The firm is highly regarded for its professionalism, timely delivery, and strategic approach, with 89% of reviewers praising its impressive results in generating quality leads and optimizing advertising strategies. However, 11% of feedback notes concerns about contract transparency and service consistency over time.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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$1,000+$25 - $49 / hr2 - 9EDINBURGH, Scotland
Services provided
Yeap Digital, a SEO services firm, provides Search Engine Optimization and Web Design. The agency is headquartered in EDINBURGH, Scotland.
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$1,000+$100 - $149 / hr2 - 9Scottsdale, AZ
Services provided
Content Marketing company Attract and Close was launched in 2015. The team focuses on Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$5,000+$150 - $199 / hr10 - 49Earls Colne, EnglandServices provided
See all 15 projectsClimbing Trees is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, Google Ads, and online ad strategies. Across reviews, 100% of clients praised their effective communication, transparency, and commitment to achieving measurable outcomes like increased traffic and conversions. They are noted for their alignment with client values and budget, delivering significant business growth through well-managed digital advertising and search engine marketing efforts.
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Undisclosed$25 - $49 / hr2 - 9Miami, FL
Services provided
In Miami, Florida, iSONEW Digital is a pay per click agency. They specialize in Pay Per Click and Content Marketing.
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Undisclosed< $25 / hr2 - 9Karachi, Pakistan
Services provided
Tech N Digital is a small Content Marketing company. They provide Content Marketing and Mobile & App Marketing and were established in 2019.
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$1,000+$25 - $49 / hr2 - 9Ciudadela, Argentina
Services provided
Posicionando is a SEO agency. They were established in 2008 and specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lorena, TX
Services provided
AlliedOne Marketing is a Content Marketing company. They are based in Lorena, Texas and have small team. Their team focuses on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
Services provided
Onederful Pictures is a pay per click agency. The Miami Beach, Florida-based agency was launched in 2006. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lakewood, NJ
Services provided
EarningCoach Marketing is an Email Marketing company established in 2005. The agency provides Email Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
Services provided
WM.Digital is an user experience design company. They are located in Miami Beach, Florida, and their services include UX/UI Design and AR/VR development.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
Services provided
Headquartered in Budapest, Hungary, PLUS CREATIVE & MEDIA LTD. Is a graphic design agency. They focus on Graphic Design and Pay Per Click and were founded in 2014.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Compuvate, a PPC agency, was launched in 2013. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
Branding firm Element 47, LLC was established in 2019. The small team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Surat, India
Services provided
Launched in 2018, DIGITAL MARKETING AGENCY & INSTITUTE is a SEO agency. Headquartered in Surat, India, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9West Perth, Australia
Services provided
3am Ideas is a Digital Strategy company. The team is based in West Perth, Australia, and their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Feasterville-Trevose, PA
Services provided
Stepman SEO, a small branding agency, is headquartered in Feasterville-Trevose, Pennsylvania. The team focuses on Branding and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Cedar Hill, TX
Services provided
Rhino Web Group is a small web design company founded in 2007. Their team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9BEH, Argentina
Services provided
Located in BEH, Argentina, NEOSHIHARA is a small Digital Strategy company. Their services include Digital Strategy and Web Design.
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$1,000+Undisclosed2 - 9Sydney, Australia
Services provided
Domain Bird is a SEO company founded in 2013. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Newstead, Australia
Services provided
Resurge Digital is a PPC company. The team is located in Newstead, Australia, and their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Advertising company MarComm was founded in 2019. Located in Gilbert, Arizona, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Digital Strategy company Social Fox is located in Melbourne, Australia. Launched in 2019, the team specializes in Digital Strategy and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9North Coogee, Australia
Services provided
In North Coogee, Australia, Scott Shorter PTY LTD is a social media marketing company. They specialize in Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Orlando, FL
Services provided
Fela Media is a small Conversion Optimization company. Established in 2018, the team focuses on Conversion Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Brighton, England
Services provided
Search Solved is a SEO services firm. They provide Search Engine Optimization and Content Marketing and were founded in 2019.
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$1,000+$25 - $49 / hr2 - 9Udaipur, India
Services provided
Social media marketing agency Midinnings was established in 2019. The small team provides Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Melbourne, Australia
Services provided
Digital Movement is a small Melbourne, Australia-based Conversion Optimization company. Their services include Conversion Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Cape Town, South Africa
Services provided
Skylight Digital is a Digital Strategy company. They are based in Cape Town, South Africa, and their services include Digital Strategy and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Witney, England
Services provided
Akoca seo is a SEO services firm. Their small team of employees is in Witney, England. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Digital Habitus is a Digital Strategy company established in 2018. The team focuses on Digital Strategy and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2020, Starttoweb - Vancouver SEO Agency is a small Vancouver, Canada-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
Inmantech DGi is a pay per click company. Based in Hyderabad, India, the team provides Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Costa Mesa, CA
Services provided
Grand Digital Solutions is a SEO company. They offer Search Engine Optimization and Web Design and are based in Costa Mesa, California.
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$5,000+$50 - $99 / hr2 - 9Lincoln, England
Services provided
Orisel Limited is a Conversion Optimization company. Their small team is based in Lincoln, England and specializes in Conversion Optimization and Digital Strategy. The firm was founded in 2015.
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$1,000+$100 - $149 / hr2 - 9Cambridge, Canada
Services provided
Zahavian Legal Marketing is a small Cambridge, Canada-based SEO services firm. Their services include Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Colorado Springs, CO
Services provided
Growth Local, a PPC agency, is headquartered in Colorado Springs, Colorado. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
SEO Eksperts is a SEO company. They are based in Rīga, Latvia. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Huntsville, AL
Services provided
Established in 2018, McWilliams Marketing is a small social media marketing company located in Huntsville, Alabama. Their team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Madrid, Spain
Services provided
Digital Strategy company Ottomarketer is headquartered in Madrid, Spain and San José, Costa Rica. They focus on Digital Strategy and Pay Per Click.
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$5,000+Undisclosed2 - 9Berlin, Germany
Services provided
Marketing Envoy is an Email Marketing company. Their team is based in Berlin, Germany. The agency offers Email Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Charleston, SC
Services provided
Atlantic Marketing Company is a SEO agency. The Charleston, South Carolina-based agency offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Bodo, Norway
Services provided
Headquartered in Bodo, Norway, Mikalsen Utvikling is a small SEO company. The team focuses on Search Engine Optimization and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.7/40.018.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
36/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.