Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$50 - $99 / hr2 - 9
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Webnso is an user experience agency. In Kitchener, Canada, the company was established in 2024. Their team focuses on UX/UI Design and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Pronto Marketing is a branding company. Headquartered in Sylhet, Bangladesh, the firm was founded in 2025. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$10,000+Undisclosed2 - 9Vilnius, Lithuania
Services provided
Agenzy is a SEO company. They are located in Vilnius, Lithuania and have small team of experts. Their services include Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Sparks, MD
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DISRUPTIVE INC. Is a SEO company. The Sparks, Maryland-based agency provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Scalomedia is a social media marketing agency. Their small team is in Lahore, Pakistan and provides Social Media Marketing and Pay Per Click. The company was launched in 2017.
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$25,000+$50 - $99 / hr2 - 9Harish, Israel
Services provided
EMBOODO is a Marketing Strategy company launched in 2007. Their team provides Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Iter is a branding agency. Established in 2026, the agency is based in Panama City, Panama. Their team specializes in Branding and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$100 - $149 / hr2 - 9Cypress, TX
Services provided
In Cypress, Texas, FoundOnline is a small SEO services firm. The team offers Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hrFreelancerTallahassee, FL
Services provided
KB Studio, a SEO agency, was founded in 2008. The small team provides Search Engine Optimization and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$5,000+$150 - $199 / hr250 - 999Weston-super-Mare, England
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SEO agency Purplex Marketing is in Weston-super-Mare, England and London, England. They provide Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr250 - 999
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Dubai SEO Company is a midsize Ecommerce Marketing company established in 2006. Their services include Ecommerce Marketing and Branding.
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$10,000+$150 - $199 / hr50 - 249London, England
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Midsize web development firm Reading Room, is headquartered in London, England and Bristol, England. Their services include Web Development and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
See all 1 projectsWeboon Technologies offers a range of services, including digital marketing, social media marketing, SEO, and website development. Overall feedback highlights their effective project management, timely delivery, and excellent teamwork. Clients appreciate the value for cost, though some suggest the addition of video graphic services.
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$1,000+$25 - $49 / hr2 - 9Brașov, Romania
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Web design company Freeline Design is located in Brașov, Romania. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Barcelona, Spain
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Glitz - Creative Marketing Agency is a Barcelona, Spain-based social media marketing company. They specialize in Social Media Marketing and Video Marketing.
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$1,000+$25 - $49 / hr2 - 9București, Romania
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PIMEDIASOLUTIONS PUBLICITATE SRL, an e-commerce development company, is located in București, Romania and Buftea, Romania. They specialize in E-Commerce Development and Ecommerce Marketing.
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$50,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
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Advertising company AFFINITY focuses on Advertising and Branding. They are headquartered in Darlinghurst, Australia.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projects7star digital marketing agency offers services in marketing, branding, and designing. Reviews highlight the agency's commitment to transparency, effective communication, and timely delivery, making clients feel valued. The agency's pricing and responsiveness are also noted as standout qualities.
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$5,000+$25 - $49 / hr10 - 49
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Shiv Aurica, a social media marketing firm, was founded in 2025. The company provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Brisbane City, Australia
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See all 1 projectsUnreal Growth Digital specializes in driving traffic and conversions for e-commerce businesses, providing tailored advertising strategies and solutions. Clients commend their ability to significantly boost sales and traffic, noting their effective communication and strategic guidance. Overall, feedback highlights their proficiency in optimizing online stores and delivering measurable results.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsLight Buzz Media specializes in social media management, particularly in creating awareness posts for platforms like Instagram. Reviews consistently highlight their effective communication, impressive results, and successful growth in followers, evidencing their capability to meet client objectives with professionalism and efficiency.
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$1,000+$100 - $149 / hr2 - 9Sacramento, CA
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Founded in 2012, Webtronix Designs Web Agency is a SEO company. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Garh, India
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Based in Garh, India, Oshin Web Solution is a SEO company. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Niš, Serbia
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LeadIn Therapy is a Niš, Serbia-based Content Marketing company. The team specializes in Content Marketing and Content Writing Services.
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Undisclosed< $25 / hr2 - 9
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AKGLS Group is a SEO company launched in 2015. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Zirakpur, India
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The Buddha Technologies is a Zirakpur, India-based SEO agency. They provide Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr2 - 9
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Tech2morrow is a small SEO agency in Thiruvananthapuram, India. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9London, England
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Himal Tech is a social media marketing firm. The London, England-based firm was established in 2012. Their team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
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Launched in 2026, Equilabz is a small Bratislava, Slovakia-based social media marketing agency. Their team specializes in Social Media Marketing and Branding.
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Undisclosed$25 - $49 / hrFreelancer
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121Web.site is a social media marketing firm. They provide Social Media Marketing and Search Engine Optimization and were founded in 2010.
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$5,000+$50 - $99 / hr2 - 9Prishtina, Kosovo
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Ravehearts is a social media marketing agency. The team focuses on Social Media Marketing and Content Marketing and is based in Prishtina, Kosovo.
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$1,000+$100 - $149 / hr2 - 9Davie, FL
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BlckPanda Creative, a SEO company, was launched in 2013. The firm specializes in Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr50 - 249Cypress, TX
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Established in 2010, Malone Media Group is a media planning and buying agency. Their services include Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed50 - 249Wakefield, MA
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C-4 Analytics is a Conversion Optimization company. They were founded in 2009, and their services include Conversion Optimization and Graphic Design.
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$5,000+$200 - $300 / hr50 - 249București, Romania
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Fortin Agency is a București, Romania-based Digital Strategy company. They focus on Digital Strategy and Search Engine Optimization.
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$10,000+$50 - $99 / hr50 - 249Cape Town, South Africa
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Rogerwilco is a Cape Town, South Africa-based Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Poznań, Poland
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Social media marketing agency Get Noticed Agency was launched in 2018. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Islamabad, Pakistan
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Mett Global, a small Logistics & Supply Chain Consulting company, is based in Islamabad, Pakistan. Their services include Logistics & Supply Chain Consulting and Social Media Marketing.
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$5,000+$150 - $199 / hr50 - 249North Adelaide, Australia
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Marketing Sweet is a SEO agency established in 2015. Based in North Adelaide, Australia, the team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49Islamabad, Pakistan
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SEO services firm Rank Ray was founded in 2019. Headquartered in Islamabad, Pakistan, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsSEMBEAT is one of the fastest growing Google Ads Management Company and PPC Agency. We manage the digital advertising campaigns for many demanding companies. We can likely deliver results for you,
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UndisclosedUndisclosed2 - 9Birmingham, England
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See all 1 projectsDigitalCave is a digital marketing and web design studio in Birmingham's Jewellery Quarter. Since 2013 we have worked with small and medium-sized businesses across the West Midlands and the rest of
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UndisclosedUndisclosed2 - 9Hyderabad, India
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See all 1 projectsDigital Marketing Works Agency can keep your Business connected by managing and updating your pages to help engage with your target audience and to increase public awareness of your business and
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UndisclosedUndisclosed2 - 9
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See all 1 projectsAman Mishra is a Nepal-based SEO and digital marketing specialist known for delivering transparent, strategic, and result-oriented solutions to businesses. With expertise in technical SEO, content
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$1,000+$25 - $49 / hr2 - 9Warszawa, Poland
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See all 1 projectsNauris specializes in providing SEO solutions, including auditing and implementing recommendations for e-commerce businesses. The company is praised for its effective project management, exceeding KPIs, and the involvement of experienced specialists. However, there is a suggestion that more work could potentially be done in-house instead of outsourcing.
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$1,000+Undisclosed2 - 9Lagos, Nigeria
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See all 1 projectsTolaMasters Digital | Growth Marketing Agency offers services including landing page creation and Google Ads management. Overall feedback highlights their commitment, efficiency, and detailed understanding of client needs. Clients appreciate their swift project execution and effective project management.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
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See all 1 projectsMark Honest Digital Solution - Digital Marketing Company in Ahmedabad, India offers comprehensive digital marketing and social media marketing services. Reviews highlight their impressive team, alignment with company values, and good value for cost, though they could improve on time management. Overall, the company is highly recommended for digital marketing needs.
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$5,000+$100 - $149 / hr2 - 9Oslo, Norway
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Performance Marketing company Skar Digital is headquartered in Oslo, Norway. The team offers Performance Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Tel Aviv-Yafo, Israel
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Fialkov Digital is a social media marketing agency. Established in 2012, the team focuses on Social Media Marketing and Pay Per Click. The firm is in Tel Aviv-Yafo, Israel.
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UndisclosedUndisclosed2 - 9Delhi, India
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SWT GROUP INDIA is a pay per click agency. Located in Delhi, India, the company was established in 2008. Their services include Pay Per Click and Search Engine Optimization.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.