Contact Equilabz
Get a custom proposalMarketing, branding & web for the equestrian world
EQUILABZ is a marketing agency built exclusively for the equestrian industry. We work with riders, equestrian brands, events and the luxury segment - from strategy and branding to websites, e-shops and booking systems, paid campaigns, social media, photo and video.
Founder Romana Janakova combines years inside the equestrian world - including work with sport horses and international shows - with hands-on experience in project management, PPC and content marketing. We know competitions, breeding, auctions and premium clientele from the inside, so clients don't have to explain their market.
Every campaign starts with a measurable KPI; decisions are driven by data and testing, not opinions. Our process has 5 steps: discovery, strategy, concept, execution and continuous optimization.
Results: an equestrian SEO project reached Google page one for 15+ commercial keywords within 6 months, with organic traffic growing 40% month-over-month on average. Horse-line.com marketplace - UX/UI, development and launch in 3 languages (SK, EN, DE).
Based in Bratislava, Slovakia, working with clients across Europe and worldwide. The first 30-minute consultation is free: you leave with a plan, not a sales pitch.
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Min project size
Undisclosed
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Hourly rate
$25 - $49 / hr
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Employees
2 - 9
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Year founded
Founded 2026
Service Lines
- Branding
- 20%
- Pay Per Click
- 15%
Select Focus Area
- Branding Focus
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- Brand strategy
- 30%
- Brand messaging
- 20%
- Product branding
- 10%
- Content Marketing Focus
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- Copywriting
- 50%
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 30%
- Platform SEO Focus
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- WordPress SEO
- 70%
- Shopify SEO
- 15%
- YouTube SEO
- 15%
- SEO Focus
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- Local search
- 20%
- Multilingual SEO
- 15%
- PPC Focus
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- Google Adwords
- 50%
- Retargeting Advertising
- 25%
- Social Media Focus
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Industries
- Advertising & marketing
- 35%
- Sports
- 35%
- Other industries
- 30%
Clients
- Small Business (<$10M)
- 50%
- Midmarket ($10M - $1B)
- 30%
- Enterprise (>$1B)
- 20%
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Our Story
Equilabz was founded to bridge the gap between equestrian sport and professional marketing. With experience in both worlds, I help stables, brands, and events build strong identities, communicate with purpose, and achieve measurable growth. My mission is to bring world-class marketing to a sport rich in talent, tradition, and passion. My vision is an equestrian industry where every brand looks as professional as it performs.
Meet the Team
Romana JanákováFounder
Contact Equilabz
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