Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$100 - $149 / hr10 - 49
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In Newport Beach, California, Digital Admits is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Glasgow, Scotland
Services provided
Nexus Healthcare is a social media marketing firm. The Glasgow, Scotland-based firm provides Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+< $25 / hr10 - 49
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Gowebworld Technology is a social media marketing agency. They were launched in 2015 and specialize in Social Media Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Small branding firm gecora, is headquartered in Košice, Slovakia and Lahore, Pakistan. Their services include Branding and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Fifth Shield is a small New Delhi, India-based SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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Skyaltum global service private limited is a social media marketing firm. The Bangalore, India-based team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Digitalgrowth media is a Digital Strategy company founded in 2015. The team offers Digital Strategy and Social Media Marketing and is based in Kolkata, India.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
ECommerce Virtual Assistant is a Back Office Outsourcing company. The Sahibzada Ajit Singh Nagar, India-based team focuses on Back Office Outsourcing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
Services provided
First Page GmbH is a Digital Strategy company. The Wien, Austria-based company was established in 2023. Their team focuses on Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed10 - 49
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ChannelPro Communications is a social media marketing company founded in 2014. The small team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
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Social media marketing agency Innovative Digital Marketing was founded in 2011. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Jabalpur, India
Services provided
Established in 2021, Gounicrew Private Limited is a small Jabalpur, India-based pay per click agency. Their services include Pay Per Click and Web Development.
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$1,000+$25 - $49 / hr10 - 49Poznań, Poland
Services provided
Wanilia.pl, a SEO agency, specializes in Search Engine Optimization and Pay Per Click. The company is based in Poznań, Poland.
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$1,000+< $25 / hr10 - 49
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Grow With BIGFORMULA is a social media marketing firm. In Kochi, India and Dubai, United Arab Emirates, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
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Acend ApS is a SEO company. Their small team of employees is headquartered in København, Denmark. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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ProtonX Media is a social media marketing company. They are in Delhi, India. Their team provides Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Techkriti Webcare Services Pvt Ltd is a SEO agency. Located in San Francisco, California, the agency was founded in 2009. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Revenx is a Marketing Strategy company. Their team is in Dunedin, Florida and offers Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Accra, Ghana
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Seo Ghana is an Accra, Ghana-based public relations firm. They provide Public Relations and Digital Strategy and were founded in 2017.
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$1,000+Undisclosed10 - 49Austin, TX
Services provided
Established in 2023, Vincent Brand Go is a small Austin, Texas-based public relations company. Their team focuses on Public Relations and Social Media Marketing.
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$1,000+Undisclosed10 - 49
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Diamond Accelerator is a Boise, Idaho-based social media marketing agency. They focus on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Bekasi Selatan, Indonesia
Services provided
Krona. Is a social media marketing company. They provide Social Media Marketing and Search Engine Optimization and are in Bekasi Selatan, Indonesia.
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UndisclosedUndisclosed10 - 49Edgewater, NJ
Services provided
Blast Marketing Agency is an Advertising company. Their small team of employees is based in Edgewater, New Jersey. Their team specializes in Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Lisboa, Portugal
Services provided
Founded in 2015, UppOut is a Digital Strategy company. In Lisboa, Portugal, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Kalispell, MT
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Headquartered in Kalispell, Montana, The Fold Tech is a website development company. Their services include Web Development and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Oslo, Norway
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Established in 2021, Frank & Dick is a branding agency. The team focuses on Branding and Digital Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
SEO Chennai is a social media marketing firm. Established in 2012, the team offers Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Established in 2017, Ellox is a SEO company. The team provides Search Engine Optimization and Pay Per Click and is in Lajeado, Brazil.
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UndisclosedUndisclosed10 - 49Market Harborough, England
Services provided
Market Harborough Website Designers, a social media marketing company, was established in 2015. The firm offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49
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BSTR – luova markkinointitoimisto, a branding company, is located in Seinäjoki, Finland. The team focuses on Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Pizarra, Spain
Services provided
Linkasoft is a social media marketing firm established in 2003. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49South Brisbane, Australia
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Web Professionals is a small social media marketing firm. They provide Social Media Marketing and Search Engine Optimization and were established in 2023.
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UndisclosedUndisclosed10 - 49Kozhikode, India
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Founded in 2017, Iberr Technologies is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Doral, FL
Services provided
Based in Doral, Florida, Matrix2 Advertising is a small pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Kolkata, India
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Transinfo Solutions is a social media marketing agency launched in 2000. The small team offers Social Media Marketing and Performance Marketing.
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$1,000+Undisclosed10 - 49
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Launched in 2015, Tradies & Creatives Digital is a small Tootgarook, Australia-based social media marketing agency. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+$150 - $199 / hr10 - 49Vero Beach, FL
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Established in 2015, Karma Health AI is a SEO company. The team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Hollywood, FL
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Noetic Creative is a small PPC agency launched in 2015. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Located in Wrocław, Poland, Agencja Wrocławska is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49
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Established in 2022, Lawn & Land Marketing is a small St. Petersburg, Florida-based AI Consulting company. Their team offers AI Consulting and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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Based in Almaty, Kazakhstan, ArtBull is a web development firm. Founded in 2011, the team provides Web Development and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9
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HYPE B2B Digital Growth Agency is a small web design company in Sofia, Bulgaria. Their services include Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Fishers, IN
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Web design agency Sharp Guys Web Design was established in 2011. The small team specializes in Web Design and Digital Strategy.
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$1,000+Undisclosed2 - 9Huntsville, AL
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Move Digital Group is a Digital Strategy company established in 2013. The firm focuses on Digital Strategy and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Malo, Italy
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Branding firm Evisole Studio Associato is located in Malo, Italy and Vicenza, Italy. They offer Branding and Social Media Marketing and were launched in 2003.
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$1,000+$150 - $199 / hr2 - 9San Clemente, CA
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CRO Digital Marketing is a Conversion Optimization company. Founded in 2019, the company focuses on Conversion Optimization and UX/UI Design.
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Undisclosed< $25 / hr10 - 49Dhaka, Bangladesh
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MY SOFT IT, a web design company, is based in Dhaka, Bangladesh and Dhaka, Bangladesh. The team specializes in Web Design and E-Commerce Development.
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$1,000+< $25 / hr10 - 49
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Spantik Digital is a branding firm. Launched in 2010, the company specializes in Branding and E-Commerce Development.
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$1,000+< $25 / hr10 - 49Nairobi, Kenya
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Qodewire is a web design agency. They offer Web Design and Web Development and are located in Nairobi, Kenya.
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$50,000+$100 - $149 / hr10 - 49Tallinn, Estonia
Services provided
Spill Media is a Digital Strategy company. In Tallinn, Estonia and Bangkok, Thailand, the team provides Digital Strategy and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.