Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$25 - $49 / hr10 - 49Roma, Italy
Services provided
Located in Roma, Italy, Regex Media is a small pay per click company and SEO agency. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Strateegiaturundus is a PPC company and social media marketing company. The firm is headquartered in Tallinn, Estonia. Their team specializes in Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Peribian is a PPC agency. Established in 2007, the team provides Pay Per Click and Custom Software Development. The firm is in Croatia.
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UndisclosedUndisclosed10 - 49East Lansing, MI
Services provided
Small pay per click agency and SEO company Netvantage Marketing, is located in East Lansing, Michigan and Grand Rapids, Michigan. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$200 - $300 / hr2 - 9Evesham, NJ
Services provided
DiPietro Marketing Group LLC is a PPC company established in 2002. The agency offers Pay Per Click and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Tucker, GA
Services provided
Established in 2013, Press Check Marketing, LLC. Is a pay per click agency. Headquartered in Tucker, Georgia, the team provides Pay Per Click and Branding.
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UndisclosedUndisclosed10 - 49Cheyenne, WY
Services provided
Aspiring Media Solutions is a SEO services firm and PPC agency. They are located in Cheyenne, Wyoming, and their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed10 - 49Pequannock Township, NJ
Services provided
A Second Opinion LLC is a Pequannock Township, New Jersey-based pay per click agency and SEO agency. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Alicante (Alacant), Spain
Services provided
BITmarketing is a small pay per click company and SEO services firm established in 2008. Their team provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed10 - 49Wyckoff, NJ
Services provided
Manning Agency LLC is a PPC company and SEO company launched in 1985. The small team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Nottingham, England
Services provided
Random Surfer is a pay per click company and SEO company. Founded in 2010, the agency is in Nottingham, England. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Herzliya, Israel
Services provided
Carmelon Digital Marketing, a PPC agency and SEO services firm, was launched in 2009. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
Services provided
Redfly, a PPC company and SEO services firm, was founded in 2005. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Homebush, Australia
Services provided
Best SEO Company Sydney, a small pay per click company and SEO agency, is located in Homebush, Australia. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Durban, South Africa
Services provided
ACMP Creative is an Advertising company founded in 2011. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Goeteborg, Sweden
Services provided
Established in 2015, Zalster is a small pay per click agency located in Goeteborg, Sweden and New York, New York. Their team focuses on Pay Per Click and Advertising.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Localistico is a small SEO agency and pay per click agency located in London, England. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Poing, Germany
Services provided
Growth360 GmbH is a social media marketing company and pay per click agency. They offer Social Media Marketing and Pay Per Click and were established in 2019. The agency is located in Poing,
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UndisclosedUndisclosed10 - 49Aventura, FL
Services provided
DigiGrad is a small Mobile & App Marketing and pay per click agency in Aventura, Florida. Their services include Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Advertising and PPC agency Tampabay Mobile Billboards was launched in 2014. The company provides Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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KERH Group LLC is a Content Marketing and PPC company. They are located in Parker Ford, Pennsylvania and have small team. Their team specializes in Content Marketing and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Topeka, KS
Services provided
Compass Marketing & Advertising Partners, an Advertising and pay per click agency, was founded in 2023. They offers Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Manhattan, KS
Services provided
LK Creative is a PPC company and web design agency. Their small team is located in Manhattan, Kansas. Their team specializes in Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Riverside, CA
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LinkU is a social media marketing company and PPC agency established in 2003. Their team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Austin, TX
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Headquartered in Austin, Texas, Amazon SEO Experts is a SEO agency and PPC agency. Launched in 2012, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Founded in 2016, Ecomm-Inroads is a SEO agency and pay per click company. Based in Austin, Texas, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
Arvanza Consulting is a small San Diego, California-based SEO company and pay per click company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Havas Market is a SEO company and pay per click agency. They are headquartered in London, England and have small team. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
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Marketplace Sorted is a New York, New York-based SEO agency and PPC agency. Established in 2018, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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SEO company and pay per click agency Sell Global Limited was established in 2016. The firm specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Dublin 8, Ireland
Services provided
Digitize New Media Ltd., a pay per click company and Video Marketing company, was launched in 2008. They offers Pay Per Click and Video Marketing.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
Services provided
Social media marketing firm and pay per click company Lightcraft Media is based in Warszawa, Poland. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Tamworth, England
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ClickPower is a small SEO services firm and pay per click company established in 2022. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Morrisville, NC
Services provided
Advertising company Netsertive was founded in 2009. The firm offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Casablanca, Morocco
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Web Success is a web design agency. The team is in Casablanca, Morocco, and their services include Web Design and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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Wind Song Enterprises is a small Content Marketing company established in 2017. Their team specializes in Content Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Hermon, NY
Services provided
PPC agency BotGuard Pro is in Hermon, New York. Their services include Pay Per Click and Cybersecurity.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
Relevance is a small PPC company. They offer Pay Per Click and Search Engine Optimization and were founded in 2010.
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$1,000+$25 - $49 / hr10 - 49Zlín, Czech Republic
Services provided
Web design agency MarketSoul s.r.o. Is based in Zlín, Czech Republic. They focus on Web Design and Logo.
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$1,000+< $25 / hr50 - 249Kochi, India
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See all 5 projectsGlobosoft is a Shopify Premium Partner and eCommerce development company headquartered in Kochi, Kerala, helping ambitious brands build, scale, and optimize digital commerce experiences across
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$1,000+Undisclosed2 - 9Puchong, Malaysia
Services provided
SEO services firm Nuweb Sdn Bhd was launched in 2010. The small team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Wigmore, England
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We Are The Missing Link Ltd, a web design company, was established in 2014. The small team offers Web Design and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
AMP Digital Agency is an Other Digital Marketing company. The company is headquartered in Minneapolis, Minnesota. Their team specializes in Other Digital Marketing and Pay Per Click.
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$5,000+$200 - $300 / hr2 - 9Greenwood Village, CO
Services provided
Brand Brain Media is a Marketing Strategy company founded in 2019. The team offers Marketing Strategy and Pay Per Click and is based in Greenwood Village, Colorado.
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$1,000+$50 - $99 / hr2 - 9Jakarta, Indonesia
Services provided
Established in 2009, Next Innovation (Nex-i) is a website development firm. The team offers Web Development and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Leeds, England
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Established in 2021, Folifi is a Digital Strategy company. In Leeds, England, the team focuses on Digital Strategy and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Melbourne, Australia
Services provided
Prolific You is a web development firm launched in 2020. The small team provides Web Development and E-Commerce Development.
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$10,000+$150 - $199 / hr10 - 49Aberdeen, Scotland
Services provided
Red Evolution, a Digital Strategy company, was established in 2003. In Aberdeen, Scotland and Edinburgh, Scotland, the team focuses on Digital Strategy and Web Development.
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$50,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Established in 2021, Suite 3A is a branding firm. The small team focuses on Branding and Custom Software Development.
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$1,000+Undisclosed10 - 49Delhi, India
Services provided
TechPlek Technologies Private Limited, a software development company, was established in 2022. They focuses on Custom Software Development and Web Development.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.