Could you describe the scope of the project? For instance, did it include custom visual design, backend development, information architecture, link building, or training?
I’m familiar with many different approaches to SEO, and we actually have a few different vendors. Relevance focuses on content generation with some link building as well. But, they’re much more focused on content generation, rather than pure link building. They did a fantastic job of really giving us pages to create as well as articles to write for blogs.
How did you select Relevance as your solution partner?
You know, I didn’t select them. They were selected by the former CMO of the other product team. I know his main criterion for the vendor was the capability to generate valuable content for our site, rather than merely building external links from our current content. As I’ve mentioned, that’s exactly what Relevance was able to do for us.
Could you provide a sense of the size of this initiative in monetary terms?
Sure. It’s been roughly $10,000 per month.
When was this project completed?
The project remains ongoing. We still have a regular blog schedule going with them. We’re not necessarily creating as much page content right now. But, yes, we still having an ongoing relationship with them, and we’ll continue that into the future.