Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed10 - 49Limassol, Cyprus
Services provided
Social media marketing company Allegru Media is headquartered in Limassol, Cyprus. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49North Miami, FL
Services provided
SEO agency First Firms offers Search Engine Optimization and Pay Per Click. They were launched in 2001.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
PPC agency speedyserp was launched in 2018. The team specializes in Pay Per Click and Search Engine Optimization and is in Dhaka, Bangladesh.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
Leadaze Global Pvt Ltd is a SEO company. Their team is headquartered in Gurugram, India. The company focuses on Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed10 - 49Atlanta, GA
Services provided
GLASS FROG LLC. Is a social media marketing company. Based in Atlanta, Georgia, the team focuses on Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Warszawa, Poland
Services provided
Based in Warszawa, Poland, Infron is a SEO services firm. Founded in 2008, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Fluxy Limited is a pay per click company. Established in 2024, the team provides Pay Per Click and Affiliate Marketing. The firm is in Rawalpindi, Pakistan and Rawalpindi, Pakistan.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+Undisclosed10 - 49
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PPC agency American E-commerce Hub is in Atlanta, Georgia. They focus on Pay Per Click and Search Engine Optimization and were launched in 2026.
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$1,000+Undisclosed10 - 49
Services provided
NASJ Media is a small pay per click company established in 2026. Their services include Pay Per Click and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+< $25 / hr10 - 49Coimbatore, India
Services provided
Shriasys, a social media marketing firm, was founded in 2002. Located in Coimbatore, India and Uppilipalayam, India, the team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
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GW Digital Marketing is a Digital Strategy company. The small Amsterdam , Netherlands-based team specializes in Digital Strategy and Pay Per Click. The agency was established in 2017.
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$1,000+$100 - $149 / hr2 - 9Kearney, NE
Services provided
Pay per click company TMV Social is headquartered in Kearney, Nebraska. They provide Pay Per Click and Web Design and were founded in 2015.
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$1,000+Undisclosed2 - 9Jacksonville, FL
Services provided
Launched in 2020, AC Creative is a SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Oakville, Canada
Services provided
X-Finity PRO is a PPC agency. Their small team is located in Oakville, Canada and provides Pay Per Click and Search Engine Optimization. The agency was established in 2015.
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$1,000+$25 - $49 / hr2 - 9Ivanja Reka, Croatia
Services provided
Digitalni Puls, a SEO services firm, offer Search Engine Optimization and Pay Per Click. They were founded in 2022.
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$5,000+$100 - $149 / hr2 - 9Calgary, Canada
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The Three Marketers is a SEO services firm established in 2003. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed2 - 9Newcastle Upon Tyne, England
Services provided
ROAR Digital Marketing is a SEO company. Launched in 2016, the company is in Newcastle Upon Tyne, England. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Montréal, Canada
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Adsearch Média is a SEO services firm. Their small team of employees is headquartered in Montréal, Canada. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Productive Shop is a SEO company launched in 2016. Their team provides Search Engine Optimization and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9Gloucester Township, NJ
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Simply DSGN is a Gloucester Township, New Jersey-based web design agency. Their services include Web Design and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Magnetif is a PPC agency located in London, England. They focus on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9istanbul, Türkiye
Services provided
See all 1 projectsDigital Agency Longway Media specializes in website design, development, content creation, and search engine optimization. Reviews highlight their success in increasing website traffic, generating leads, and boosting sales, with clients praising their ability to deliver visually appealing and user-friendly websites. Their project management and alignment with client values are also highly commended.
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$1,000+$25 - $49 / hr2 - 9București, Romania
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AdSem.ro is a PPC company headquartered in București, Romania and. Launched in 2014, the team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Growth Rank is a SEO services firm based in Dublin 8, Ireland. They specialize in Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9
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Bek is a pay per click agency. They were launched in 2023, and their services include Pay Per Click and Performance Marketing.
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UndisclosedUndisclosed2 - 9Surat, India
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Established in 2025, Rank Repair is a SEO company. The small team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Barcelona, Spain
Services provided
Vandelay Digital Marketing Agency is a PPC company established in 2020. The firm focuses on Pay Per Click and Web Design, and is small.
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$5,000+$150 - $199 / hr10 - 49Phoenix, AZ
Services provided
Vertical Measures is a PPC agency. The Phoenix, Arizona-based team provides Pay Per Click and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Culver City, CA
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Social media marketing agency True North Social is in Culver City, California. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Virginia Beach, VA
Services provided
Launched in 2015, Spin Modern, a small pay per click agency, is located in Virginia Beach, Virginia. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
Services provided
Mark My Words Media is an Other Digital Marketing company founded in 1997. Their team offers Other Digital Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Chattanooga, TN
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Software development company Text Request was founded in 2014. The small team provides Custom Software Development and Other Application Development.
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UndisclosedUndisclosed10 - 49West Bridgford, England
Services provided
Based in West Bridgford, England, Hello Online is a SEO services firm. Established in 2018, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49San Diego, CA
Services provided
Iskali Consultoría Integral, a PPC company, is based in San Diego, California and Tijuana, Mexico. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr50 - 249Jesus Maria, Mexico
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See all 1 projectsOrbis Digital Marketing Agency is one of the few Digital Marketing Agencies in Mexico that have the Google Partner Premier certification, this certification is granted to less than 3% of Google
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Undisclosed$150 - $199 / hr50 - 249London, England
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FINN Partners UK, a social media marketing firm, was founded in 2002. The team focuses on Social Media Marketing and Search Engine Optimization and is headquartered in London, England.
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$10,000+$150 - $199 / hr10 - 49Chester, England
Services provided
We Influence is a Content Marketing company located in Chester, England. They specialize in Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49London, England
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Digital Strategy company Curated Digital was launched in 2014. The agency offers Digital Strategy and Content Marketing.
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$5,000+$25 - $49 / hr2 - 9Prague, Czech Republic
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Adcraft is a SEO agency. Established in 2021, the company is located in Prague, Czech Republic. Their team offers Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr50 - 249
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See all 1 projectsBizExpress24 offers a comprehensive range of digital marketing services, including SEO, social media, content marketing, and PPC with a focus on Google Ads. Reviews highlight their exceptional ability to deliver tailored strategies that improve metrics such as CPC and ROI. Clients commend their professionalism, data-driven approach, and strong communication, indicating a high level of satisfaction with BizExpress24’s results and client-centric service.
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$1,000+$100 - $149 / hr2 - 9Crows Nest, Australia
Services provided
SEO for Small Business Australia is a PPC company. Headquartered in Crows Nest, Australia, the team focuses on Pay Per Click and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Noida, India
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Established in 2011, Search Media Solution is a PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Brisbane, Australia
Services provided
Singularity Digital is a SEO company. They were founded in 2016 and specialize in Search Engine Optimization and Pay Per Click.
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$50,000+$50 - $99 / hr10 - 49Barcelona, Spain
Services provided
Sociaw, a small Event Marketing company, is located in Barcelona, Spain. The team provides Event Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Central, Hong Kong
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Kindred, a Digital Strategy company, provide Digital Strategy and Pay Per Click. They were founded in 2018.
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UndisclosedUndisclosed10 - 49Sioux Falls, SD
Services provided
Located in Sioux Falls, South Dakota, 9 Clouds is a small social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Services provided
In Toronto, Canada, Powered by Search is a Digital Strategy company. Established in 2009, the team provides Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Glasgow, Scotland
Services provided
Pay per click agency Radiator Digital is located in Glasgow, Scotland. Their services include Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr10 - 49Rīga, Latvia
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Advertising and pay per click agency Infomedia is based in Rīga, Latvia. Their services include Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49
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Online Marketing Consultants is an Advertising and PPC company. Headquartered in Forest Grove, Oregon, the team specializes in Advertising and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.