KlientBoost

BACKGROUND

Please describe your company and your position there.

Software company that helps home services providers manage customer communications and generate reviews. I'm the Director of Demand Generation leading all acquisition marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlienBoost, and what were your goals?

We wanted to build an inbound lead engine, and need help creating content, managing SEO, and managing PPC efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Someone on our team had worked with them at a previous org, and was very pleased with what they could do.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We joined discovery calls to determine our goals for both SEO and PPC. we worked with the diff teams to develop strategies for quicks wins, long term approach, and scaling our efforts. From there KlientBoost created a plan with goals to review with us. Upon approving the plan, they started creating ads and implementing SEO initiatives to help achieve our goals.

How many people from the vendor's team worked with you, and what were their positions?

1 sales rep, 2 account reps, 1 SEO lead, 1 SEO specialist, 1 designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In general, we've been very pleased to work with KlientBoost. With our organic efforts, we been able to drive much higher traffic volume. From a PPC perspective. We've significantly increase our lead volume, while cutting CPL in half.

Describe their project management style, including communication tools and timeliness.

Communication is at a high level with KlientBoost. There are weekly update emails and bi-weekly status update meetings, as well as the use of Asana to keep the team notified of progress. They also provide an amazing Data Studio dashboard that allows us to see reports in real time.

What did you find most impressive or unique about this company?

Our account manager, Ari is phenomenal. We also work a lot with Ben, who is amazing from a SEO perspective. The tools are great as well. The dashboard that is provided houses very useful information and insights that help drive decisions.

Are there any areas for improvement or something they could have done differently?

I would not improve anything about the team or how they work. It's been a real pleasure.

BACKGROUND

Please describe your company and your position there.

I am the Chief Operating Officer is STAFFVIRTUAL and we provide outsourcing services to companies around the world. I started my career as a Sales Officer in the industry and so I am very involved in the Sales and Marketing efforts in our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We set huge goals for 2021 and we decided to hire KlientBoost to help us with our PPC and SEO initiatives. We wanted to grow our online presence and get more qualified leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

As a standard operating procedure in our organization, we first conduct an assessment on different vendors and score them according to our set metrics. Once we have shortlisted our vendors, we then send out our Scope of Work and Project Expectations along with a Request for Proposal. We look into different factors when selecting a vendor such as how established a company is, which companies they worked within the past, cost of services/goods, customer reviews, value stream map, as well as cost-effectiveness of the solution.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started in the Discovery Phase. We had to discuss the current state of the sales and marketing department, what were the initiatives we've conducted in the past, along with the future state/goals of the organization. Based on this, KlientBoost came up with a recommended strategy that includes a very specific strategy on how to improve our digital presence. This includes a methodic approach in ads management, backlinking, etc. Our key objective is to increase the number of qualified leads that come through our website, and so far, we have achieved this through KlientBoost.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a Project Manager who acts as our main point of contact. We also work with an SEO and PPC Specialist who presents the strategy to us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started our engagement with KlientBoost, we have seen a tremendous amount of improvement in our online presence. Within the first few months, we can already see difference on the quality of leads that we get in our website.

Describe their project management style, including communication tools and timeliness.

Reliable & data-driven partner for us to continually improve our marketing efforts. The results speak for themselves, increasing our leads from day 1. They are a big improvement over our previous agency. We primarily communicate via email and their team has shown professionalism and efficiency.

What did you find most impressive or unique about this company?

Klientboost has most recently worked on optimizing our website with our PPC efforts, they’re exceeding our expectation with reporting analytics and assistance with bridging the gap between traffic and leads. They make time to meet with any little mishaps and steer you in the direction to assist you in not just reaching your companies goals but exceeding them! Their customer service and attention come second to none! Our PPC and SEO efforts are actually being tracked and optimized to convert into leads.

Are there any areas for improvement or something they could have done differently?

For now, everything has been done according to our expectations and we can't be any more pleased with the results. So there's nothing we'd like to change, as of today.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CTO of an e-commerce fulfillment provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We were looking to capitalize on a large amount of search volume as well as large audience sizes on Facebook and Instagram. We wanted to drive ads and generate leads for our business.

SOLUTION

What was the scope of their involvement?

KlientBoost provides platform management. They oversee our PPC ad spend across Google and Facebook. They also provide CRO services. The team also builds landing pages and converts page visits into leads. They’ve done everything from soup to nuts.

KlientBoost also does keyword research and account audits with strategy recommendations. They also provide ad copy recommendations. The team handles all of the static ad creation, including graphic design.

What is the team composition?

We work with four people from their team.

How did you come to work with KlientBoost?

I did a survey of 20 different firms with introductory calls and interviews. KlientBoost was laser-focused on what they do; they’re not trying to be an end all be all marketing company. The size was also perfect. Finally, their reviews on Clutch and other sites were also really positive.

How much have you invested with them?

We’ve spent $25,000 so far. They charge $5,000 per month.

What is the status of this engagement?

We started working together in January 2021, and our work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

KlientBoost helped me define a lead acquisition cost from the start. Our goal was $150 per lead, and they’ve been able to get that price point down to $90 per lead. The team is also able to market to 100 times the audience size.

They got us to a good place quickly. I have all the confidence in the world that they’ll keep driving costs down. Now, we’re able to scale much larger than I anticipated.

How did KlientBoost perform from a project management standpoint?

They’ve done a really great job so far. The team uses Asana and takes care of all of our project management. We have a shared Slack channel for quick communication. On a regular cadence, we get reporting to make sure we’re hitting our targets. They’re very communicative and keep things on time and on budget.

What did you find most impressive about them?

Their size and focus stand out.

Are there any areas they could improve?

Whenever I give them feedback, they always change. I don’t have anything for them to specifically improve on.  

Do you have any advice for potential customers?

Make sure that you’re budgeting enough money. Also, make sure you have a long enough vision to let them do their jobs without interference. Don’t micromanage them. Let them come up with ideas that you might not have had. They’re a data-driven shop.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of autoRetouch, an image editing software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We hired them to assist with paid digital media and marketing services around digital advertising channels. The goals were to drive a better cost per interaction and higher conversions.

SOLUTION

What was the scope of their involvement?

They took over the management of our paid media channels. That consisted of GoogleAds and Facebook Ads. We just finished the initial phase where KlientBoost went to understand our campaign and strategy and see if we’re on track for being as efficient as possible. They also assisted with keyword research.

What is the team composition?

There’s one account manager and one conversion rate manager.

How did you come to work with KlientBoost?

We looked at a few agencies over the evaluation period and KlientBoost earned our trust by being open about what they know. They also have a great sense of collaboration.

How much have you invested with them?

We pay a fixed monthly fee. Over the past six months, it’s below $50,000.

What is the status of this engagement?

We’ve worked together since October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the last quarter, they helped our cost per interaction go down by 17% and increased our conversions on the monthly level by 60%.

How did KlientBoost perform from a project management standpoint?

They’re excellent. They call us regularly. They’re quite responsive, they give you more of their time than would be expected.

What did you find most impressive about them?

They make their clients’ success their top priority. They’re a trusted advisor and we’re quite happy with them.

Are there any areas they could improve?

They’re doing great.

Do you have any advice for potential customers?

Be specific as you want with communicating your expectations. That’s general advice for any agency you work with.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing at Asset-Map, a financial technology company headquartered in Philadelphia, PA. I oversee the entire marketing department but with a stronger focus on our digital marketing and demand generation efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to run our paid search and paid social campaigns.

What were your goals for this project?

Our goal was to increase sales from demos booked via social/search channels.

SOLUTION

How did you select KlientBoost?

We were referred to KlientBoost from one of our partners, Mobile Assistant. We did some due diligence in researching other competitors but KlientBoost seemed like the best agency to partner with to achieve the optimum ROI.

Describe the scope of their work in detail.

After we selected KlientBoost, we went through a series of discovery calls to level-set on goals, expectations, and the creative and targeting processes. KlientBoost handled creating our paid media landing pages, and they set up our targeting specifications. They continue to monitor and report on our key metrics, and make adjustments/recommendations to optimize our spend.

What was the team composition?

I've worked closely with Kyle Durkan, our account manager from KlientBoost. We've also been assisted by Tiffany Tran in terms of creative from the KlientBoost side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning work with KlientBoost, we've seen conversions (demos booked) and impressions rise significantly.

How effective was the workflow between your team and theirs?

The account manager we were assigned is proactive in their approach and provides regular optimization and testing recommendations. We connect once a week on a Zoom call and use a Slack channel for regular communication.

What did you find most impressive about this company?

Their proactive approach and willingness to test new copies have helped boost our paid media efforts significantly. It's also helped keep our team honest in completing action items in a timely manner.

Are there any areas for improvement?

My only recommendation (other than speed of requests fulfilled) is an up-to-date dashboard with weekly/monthly/quarterly metrics that I can use to report out to the rest of the team.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an outsourcing company called STAFFVIRTUAL.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We were trying to increase traffic and conversions on my website.

SOLUTION

What was the scope of their involvement?

They provided SEO services, content marketing, Google Ads, and conversion rate optimization (CRO). They built landing pages to boost our conversion rate.  

What is the team composition?

I worked with a total of five people. I had contact with a PPC specialist, a content marketing specialist, a landing page developer, and a graphic designer. Then they have a project manager overseeing the team.

How did you come to work with KlientBoost?

They reached out to me through email marketing. I scheduled a call with them and was impressed. After doing some of my own research, I decided to work with them. They had a lot of good case studies and client reviews on their website.

How much have you invested with them?

I’ve spent about $100,000.

What is the status of this engagement?

I started working with them in April 2020 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were able to increase traffic to my site by about 30%. They’re very good.

How did KlientBoostperform from a project management standpoint?

They’re responsive and communicative. They listen to us and what we need. We had to pivot mid-way through the project and they adjusted to our needs. Originally, we were focused on driving traffic to landing pages, but we decided the best course of action was on-site SEO.

We used Asana, which let me see what they were working on in real-time. We also have an update call every two weeks. Their communication methods were very effective.

What did you find most impressive about them?

The results speak for themselves. They deliver quality work.

Are there any areas they could improve?

Their prices aren’t cheap, but they’re fair. Overall, they’re doing everything right.

Do you have any advice for potential customers?

Keep up with them because they move quickly.

BACKGROUND

Introduce your business and what you do there.

I’m a business development associate at a money transfer service that sends money from the US to other parts of the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We wanted to grow our user base and acquire new customers.

SOLUTION

What was the scope of their involvement?

We hired KlientBoost to run Facebook Ads exclusively for us. After a launch call where we walked them through what we’re trying to accomplish, they came back to us with a strategy before launching the campaign. We also gave them our brand guidelines to work off of.

What is the team composition?

I primarily work with the account manager, but three or four people primarily work on our account.

How did you come to work with KlientBoost?

We saw one of their case studies where they worked with a client on Facebook. They were also referred to us by another company we were speaking with.

How much have you invested with them?

Along with our monthly spend on Facebook, we spend $5,000 per month at the moment.

What is the status of this engagement?

We started working together in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re looking at the number of new customers and the CPA for each of those customers.

How did KlientBoost perform from a project management standpoint?

Since they use Asana, we started using that internally.

What did you find most impressive about them?

Their knowledge of Facebook is impressive. We’ve worked with other agencies that had the strategy, but they weren’t able to deliver results.

KlientBoost told us exactly what they were going to do, and they delivered. We saw the results.

Are there any areas they could improve?

We’re interested in testing other different campaign strategies to see what will work. That’s something we would want to accelerate a bit. Testing out ideas more quickly would be a good thing to start.

Do you have any advice for potential customers?

Set very clear objectives. Make sure they know exactly what you’re looking for so there won’t be any confusion.

BACKGROUND

Please describe your company and your position there.

We are a San Diego based real estate team. We cover residential sales throughout San Diego county. We excel at educating consumers about long-term real estate strategies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Our challenge is that the traditional agent tries to hold listing information as a barrier to entry and collects "leads" to prospected and convince them they are the right person to work with. Only dealing with the type of person that is ready now. We hired KlientBoost to help provide valuable information to consumers that "opt-in" to our marketing message.

Their primary goal is lead conversion optimization but is crucial to our in-house social media team that conveys value to consumers through education on these channels.

What were your goals for this project?

Test marketing messages that identify those seeking information about real estate. KB has helped generate numerous "opt-ins" that have created relationships with our team and lead to their real estate goals.

SOLUTION

How did you select KlientBoost?

Their own content marketing plan helped me to decide they understand the type of plan I was going for.

Describe the scope of their work in detail.

The optimize and test marketing messages through google search ads. They have helped with CRO to maximize return on ad spend for a particular goal and optimized landing pages not just on a cost per lead basis but also taking into account the type of quality leads they have generated.

What was the team composition?

I have had the same amazing ad development team from the start. The primary account rep meets with me monthly to cover anything we need to discuss, test or change. Her direct supervisor checks in but is unnecessary.

I know she leverages the rest of her team to answer any questions I might have or find solutions for our outcomes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have generated thousands of contacts that have created dozens of future clients. Just now, we are working with 8 individuals to achieve their real estate goals. they have helped lower lead cost but also identify higher quality opportunities.

How effective was the workflow between your team and theirs?

They run their project management through Asana and I actually already used the system so it was a very easy transition. Without any knowledge of the system, you would still be able to adapt quickly to their organization of the project.

What did you find most impressive about this company?

The systematic organization of everything they do. Companies can strive for some of the customer service practices that KB has used during our time partnering.

Are there any areas for improvement?

Everything has been great, I couldn't ask for more on the marketing side. Having a deeper understanding of what has worked for other real estate teams in similar markets would be great but they can't do everything for you!

BACKGROUND

Please describe your company and your position there.

Electric mobility solutions for commuting and delivery purposes based on weekly subscription plans.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Online paid marketing campaigns on Google and social media platforms.

What were your goals for this project?

Increase the quality and quantity of the generated leads by at least 20%

SOLUTION

How did you select KlientBoost?

We had online search for the marketing companies specialized in paid search marketing with good track record.

Describe the scope of their work in detail.

They analyzed our existing campaigns and provided a detailed proposal that included the projected results and cost analysis.

What was the team composition?

They have an extensive team involved in our project that includes account manager, designer and campaign coordinator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They exceeded all the goals that we collectively set with KlientBoost. We expected an improvement of over 20% in our lead volume and we were able to hit over 35% increase in the newly originated leads.

How effective was the workflow between your team and theirs?

They meet the timelines that we set together. They have good online platforms to have a transparent process and we have weekly online zoom meetings to go over the results and share feedback with each other.

What did you find most impressive about this company?

They have an experienced team with proven work methods that they follow to guarantee the results. It is difficult to quantify the improvements with most competitive firms and they have great systems in place to make it happen.

Are there any areas for improvement?

Not really an area for improvement but we plan to add more of their services to our mix to support the results and expand the partnership. We are talking to their related team members about video production and email campaigns.

BACKGROUND

Please describe your company and your position there.

VP of a consumer product company that experienced incredibly rapid growth during 2020 (about 8x). Due to the growth, we we were stressed, too busy, and needing a lot of help.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

They helped us create and launch our facebook and google ad campaigns, develop landing pages, and troubleshoot some complex regulatory issues.

What were your goals for this project?

Establish a strong ROAS of 4+

SOLUTION

How did you select KlientBoost?

Extensive research and vetting on sites like this. They had incredibly solid reviews and as I like to see, practiced what they preach. Ultimately though, it was their business systems, clear communication, and upfront contract that sold me over a competitor that I'd originally been leaning towards.

Describe the scope of their work in detail.

Monthly retainer plus percentage of ad spend. They launched our ad accounts, built out the custom audiences, landing pages, and ads. Part of the challenge was that we were selling a legitimately germicidal product during a time where the ad platforms were restricting similar products.

What was the team composition?

While I worked with a lot of their team, the vast majority of communication was through our stellar account manager (Kyle). We had short weekly calls during the first few months of our engagement which fit my extremely busy schedule perfectly and helped prevent things from falling behind schedule.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Achieved upwards of 13 ROAS during the Christmas season, and averaged around 5-6 during the slower parts of the year. Overcame the initial challenges with account creation during a volatile time

How effective was the workflow between your team and theirs?

Perhaps the thing I appreciated most about Klientboost, aside from the people, was the strong communication system in place to insure that everyone was on the same page and things were transparent.

What did you find most impressive about this company?

Similar to the previous comment, it was the strong policies and communication steps that Klientboost has built into their culture. These fostered strong working relationships that helped us succeed.

Are there any areas for improvement?

I know they're working on this now, but we'd like to have seen a greater marriage between ad management and content creation. Ultimately the bottleneck for our growth was our lack of content.