Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$25 - $49 / hr50 - 249NIT Faridabad, India
Services provided
Abacus Desk, a PPC agency, is located in NIT Faridabad, India. They offer Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Newport, Australia
Services provided
USource is a PPC company. The Newport, Australia-based company was launched in 2015. Their services include Pay Per Click and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+< $25 / hr50 - 249Niddrie, Australia
Services provided
EStore Factory - Amazon Consulting Agency, an e-commerce development firm, was established in 2014. The company offers E-Commerce Development and Search Engine Optimization, and is midsize.
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$1,000+$100 - $149 / hr50 - 249Dubai, United Arab Emirates
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Zoom Digital is a midsize SEO services firm located in Dubai, United Arab Emirates. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr50 - 249Córdoba, Spain
Services provided
Adentity is a SEO agency founded in 2016. The midsize team provides Search Engine Optimization and Pay Per Click.
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$10,000+Undisclosed2 - 9Montgomery, TX
Services provided
Gravity Digital in Texas is a PPC agency. The Montgomery, Texas-based team focuses on Pay Per Click and Video Production.
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$10,000+$100 - $149 / hr10 - 49Paris, France
Services provided
See all 1 projectsAgence SEO.fr is an SEO agency offering services such as website development and hosting. However, 100% of the feedback highlights negative experiences, particularly regarding unmet deliverables and poor communication. Clients report dissatisfaction with their services, labeling the company as unreliable and expressing frustration over unfulfilled promises and legal disputes.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
See all 1 projectsClickCallSell specializes in web development, particularly using WordPress and Shopify, and offers maintenance support. Reviews highlight their exceptional quality, attention to detail, and efficient processes, with clients noting the company's ability to stay within budget and meet deadlines. Overall, ClickCallSell is praised for exceeding expectations, though additional services like copywriting were not provided during some projects.
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UndisclosedUndisclosed10 - 49
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Brand's Best Friend is a Digital Strategy company. Headquartered in Barrington, Illinois, the firm was launched in 2014. Their team offers Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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Undisclosed$100 - $149 / hr50 - 249
Services provided
CBIL360 is a web design company founded in 1998. The team specializes in Web Design and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Sherwood, AR
Services provided
Joyce James Agency is a pay per click agency established in 2019. The small team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Vaughan, Canada
Services provided
Analytics & Beyond Marketing, a SEO agency, focus on Search Engine Optimization and Web Design. They were established in 2014.
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$1,000+Undisclosed2 - 9Irvine, CA
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Branding firm Lyfted Agency is located in Irvine, California. Launched in 2020, the team provides Branding and Search Engine Optimization.
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$1,000+< $25 / hr250 - 999Gurugram, India
Services provided
See all 4 projectsAdvology Solution offers digital marketing services, including site optimization and social media management. Reviews highlight their professionalism, solution-oriented approach, and transparency in work and cost. Clients have experienced increased site visitors, enhanced CTR, and overall growth due to their expertise and effective communication.
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$1,000+Undisclosed2 - 9
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See all 1 projectsTitan SEO Group offers SEO and PPC services, focusing on campaign improvement and traffic increase. Reviews highlight their professional approach, effective communication, and thorough methodology. Clients appreciate the expertise and consistency provided by seasoned managers, though some desire more customizable packages.
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$1,000+$50 - $99 / hr2 - 9Gainesville, FL
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Gator SEM, a pay per click agency, was founded in 2020. The small team specializes in Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9San Francisco, CA
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ShoutHaus is a SEO company. Located in San Francisco, California, the company was founded in 2018. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249London, England
Services provided
See all 1 projectsConnective3 is a digital marketing agency specializing in content marketing campaigns. Feedback indicates dissatisfaction with their ability to deliver high-quality backlinks, with 100% of the reviews highlighting concerns over link quality and missed deadlines. Clients expressed the need for clearer communication and transparency regarding expectations and deliverables.
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UndisclosedUndisclosed50 - 249Barcelona, Spain
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Headquartered in Barcelona, Spain and Ipanema, Brazil, Inboundcycle is a midsize pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Paris, France
Services provided
SLAP Digital is a PPC agency in Paris, France. Founded in 2011, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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Raskrutka, a PPC company, is in Kharkiv, Ukraine. They provide Pay Per Click and Search Engine Optimization and were founded in 2011.
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Undisclosed$150 - $199 / hr10 - 49Boca Raton, FL
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CAE Marketing & Consulting, Inc. Is a pay per click company. Established in 2004, the company is in Boca Raton, Florida. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Auckland, New Zealand
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Search Republic, a pay per click agency, was established in 2012. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999El Segundo, CA
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Agent Image is a Digital Strategy company. They were launched in 1999, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Chișinău, Moldova
Services provided
Located in Chișinău, Moldova, iCode.md is a small SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Paris, France
Services provided
SEO services firm AEP DIGITAL is headquartered in Paris, France. Established in 2009, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
SWG Marketing is a social media marketing company. Based in Preston, England, the team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
See all 1 projectsVirtualAd offers PPC services, including ad asset creation, campaign optimization, and budget management. Feedback highlights their expertise in producing low CPC results and effective app installs. Clients commend their willingness to innovate mid-campaign, exceptional service, and ability to act as an integral part of their team.
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$250,000+$150 - $199 / hr250 - 999Bala Cynwyd, PA
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Harmelin Media is a Bala Cynwyd, Pennsylvania-based media planning and buying agency. They specialize in Media Planning & Buying and Digital Strategy.
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$1,000+$50 - $99 / hr250 - 999Kanpur, India
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Marketing Spire is a midsize Content Marketing company founded in 2012. Their services include Content Marketing and Other Digital Marketing.
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$1,000+$50 - $99 / hr2 - 9Barcelona, Spain
Services provided
MIROSLAVO® is a Barcelona, Spain-based SEO company. They offer Search Engine Optimization and Product Design.
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$1,000+Undisclosed2 - 9Manchester, England
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Mechanised is a SEO agency. Their small team of employees is based in Manchester, England. Their team offers Search Engine Optimization and E-Commerce Development.
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$5,000+< $25 / hr50 - 249Clarkston, GA
Services provided
819Media is an UX company. They focus on UX/UI Design and Affiliate Marketing and are headquartered in Clarkston, Georgia.
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$1,000+$100 - $149 / hr2 - 9Phoenix, AZ
Services provided
Stay Modern Marketing is a pay per click company. Founded in 2020, the company provides Pay Per Click and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9London, England
Services provided
Established in 2015, Digital Uncut, a small PPC agency, is in London, England. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Lake Worth, FL
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Mr. Pipeline Internet Marketing is a Lake Worth, Florida-based PPC company. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Opole, Poland
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Exelmedia® is an Opole, Poland-based SEO company. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Based in London, England, The Casino Marketing Shop is a PPC agency. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr250 - 999
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Established in 2015, Uncommon Web Design is a social media marketing company. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999
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Branding company StratMarketer is located in. They offer Branding and Marketing Strategy and were founded in 2025.
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$5,000+$50 - $99 / hr10 - 49Sandton, South Africa
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League Digital, a social media marketing agency, offers Social Media Marketing and Search Engine Optimization. The agency is headquartered in Sandton, South Africa and Perth, Australia.
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UndisclosedUndisclosed10 - 49Ventura, CA
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See all 4 projectsVonazon is a full-service marketing and advertising agency that offers web design, communications, email campaigns, and more. Reviews depict a mixed picture: one client praised their exceptional customer service and successful technical integration, while another criticized their lack of strategic deliverables and ineffective project management. Approximately 50% of the reviews highlighted positive experiences, particularly in customer service, whereas the other 50% noted significant shortcomings in meeting business objectives and managing projects efficiently.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsSMEGOWEB - Digital Marketing Agency offers website development services, specializing in platform transitions such as moving from Magento to WordPress. Reviews highlight their professionalism, effective communication, and adherence to project timelines, with clients expressing satisfaction in the agency's ability to deliver projects promptly and make clients comfortable throughout the process.
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$1,000+$25 - $49 / hr10 - 49Nairobi, Kenya
Services provided
See all 1 projectsOracom Web Solutions offers software design consultations, digital marketing services, and app development. The overall feedback indicates a high level of satisfaction with their professionalism, timely delivery, and attention to detail. Clients appreciate the value for cost and the significant improvements in software functionality and conversion rates achieved through their services.
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Undisclosed$50 - $99 / hr2 - 9Ödåkra, Sweden
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Snabbanalys is a PPC agency founded in 2018. The team provides Pay Per Click and Digital Strategy and is based in Ödåkra, Sweden.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
SellerExa is a pay per click company. Established in 2019, the team focuses on Pay Per Click and Advertising. The agency is in Lahore, Pakistan.
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$1,000+$50 - $99 / hr2 - 9Newport Beach, CA
Services provided
Vissible is a SEO services firm. Founded in 2023, the agency is headquartered in Newport Beach, California. Their services include Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Valledupar, Colombia
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Serfan SEO is a SEO services firm in Valledupar, Colombia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Kreativa Group is a small Miami, Florida-based PPC company. Their services include Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr2 - 9Dubai, United Arab Emirates
Services provided
Email Marketing company Slicky Media was established in 2023. The agency offers Email Marketing and Search Engine Optimization.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.