Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$5,000+$50 - $99 / hr2 - 9
Services provided
E-MKTG LAB is a PPC company established in 2016. The firm provides Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Malmö, Sweden
Services provided
Atom Agency, a web development firm, focuses on Web Development and UX/UI Design. The agency is located in Malmö, Sweden.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$150 - $199 / hr10 - 49Saint Paul, MN
Services provided
Uproer is a Saint Paul, Minnesota-based SEO agency. Established in 2017, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Budapest, Hungary
Services provided
Toptarget Marketing Ügynökség, a social media marketing firm and PPC company, was launched in 2014. They provides Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Keene, NH
Services provided
SEO company Freitag Marketing focuses on Search Engine Optimization and Pay Per Click. They were launched in 2023.
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$5,000+$25 - $49 / hr250 - 999North Sydney, Australia
Services provided
Founded in 2019, SEO North Sydney & Web Design is a Content Marketing company. The team focuses on Content Marketing and Search Engine Optimization.
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$25,000+$150 - $199 / hr250 - 999Bengaluru, India
Services provided
Hiveminds, a branding agency, was founded in 2010. The company provides Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$50 - $99 / hr10 - 49Sofia, Bulgaria
Services provided
Launched in 2016, Green.Click Bulgaria, a small PPC company, is in Sofia, Bulgaria. Their team specializes in Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Silver Spring, MD
Services provided
Deans Media is a small Silver Spring, Maryland-based PPC company and SEO services firm. The team provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+Undisclosed10 - 49Boulder, CO
Services provided
Established in 2019, Agexa is a pay per click company. The team offers Pay Per Click and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49New York, NY
Services provided
AlwaysOn Digital is a small social media marketing company and PPC company located in New York, New York. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
Services provided
Headquartered in Fort Lauderdale, Florida, Jalapeño Digital is a PPC company. They provide Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Greater Noida, India
Services provided
Digital Dhanu Private Limited is a SEO agency and PPC agency based in Greater Noida, India. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Stockholm, Sweden
Services provided
Established in 2019, Leads Sverige AB is a SEO agency and PPC agency. The small team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
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Established in 2006, PPC & Co is a PPC agency. The firm provides Pay Per Click and Search Engine Optimization.
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$100,000+Undisclosed10 - 49New Milford, CT
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NerdVision is an Advertising and pay per click company. Founded in 2018, the team provides Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Wallasey, England
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DGTL Network is a social media marketing company and PPC agency established in 2018. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Sacramento, CA
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Strive Marketing is a PPC agency. Launched in 2019, the agency is in Sacramento, California. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Coimbatore, India
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PEOPLE MAGNET is a Performance Marketing and PPC agency. The team is in Coimbatore, India, and their services include Performance Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr250 - 999Los Angeles, CA
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See all 1 projectsSpark Digital offers website development and SEO services. Overall, the reviews indicate that Spark Digital delivers projects on time, communicates effectively, and provides good value for the cost. The clients appreciate the company's adherence to promised outcomes and notable improvements in website traffic.
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$1,000+$100 - $149 / hr10 - 49Norwalk, CT
Services provided
Web design agency 203 Media Group was launched in 2008. The company focuses on Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Blue Mountain Web is a Miami, Florida-based web development firm. Their services include Web Development and Pay Per Click.
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Undisclosed$150 - $199 / hr50 - 249New York, NY
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See all 1 projects6D Global Technologies is a digital transformation company specializing in Adobe Experience Manager (AEM) implementations. Reviews highlight their exceptional technical expertise, particularly in AEM, with 100% positive feedback on their skilled resources and project execution. Clients appreciate their ability to deliver projects on time and within budget, noting significant cost savings and increased customer engagement post-transition.
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$1,000+$50 - $99 / hr10 - 49Rochdale, England
Services provided
Creative Marketing (NW) Ltd is a branding company launched in 2017. Based in Rochdale, England, the team specializes in Branding and Public Relations.
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$1,000+$100 - $149 / hr10 - 49Omaha, NE
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Social media marketing company WP Expert Services specializes in Social Media Marketing and Search Engine Optimization. They were launched in 2001.
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$1,000+$300+ / hr2 - 9Ottawa, Canada
Services provided
Savant Marketing Agency, a small PPC company and social media marketing agency, is located in Ottawa, Canada. The team provides Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Las Vegas, NV
Services provided
Aeon Ads is a pay per click agency. The Las Vegas, Nevada-based company specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Baulkham Hills, Australia
Services provided
Don Hesh is a PPC company. Located in Baulkham Hills, Australia, their team focuses on Pay Per Click and Ecommerce Marketing.
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$5,000+$100 - $149 / hr2 - 9Rosemead, CA
Services provided
See all 1 projectsLab 916 offers services including setting up and managing Amazon and Shopify stores, handling logistics and fulfillment, and creating and implementing advertising campaigns on platforms like Facebook, Google, and Instagram. The overall feedback highlights the company's excellent communication, comprehensive expertise, and effective project management, making Lab 916 a highly recommended partner for navigating complex market entries and marketing strategies.
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$1,000+$50 - $99 / hr50 - 249
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TSORBIT LLC is an Advertising company. The Sheridan, Wyoming-based team provides Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Poznań, Poland
Services provided
See all 14 projectssemguru specializes in enhancing online presence through PPC and paid search services, including Google Ads and SEO. Client reviews highlight their expertise in optimizing campaigns for increased traffic and sales, along with excellent project management and communication. They are praised for their attention to detail and ability to deliver high-quality results that align with client objectives.
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$1,000+Undisclosed2 - 9Cherry Hill Township, NJ
Services provided
PPC company Banana Gray was founded in 2023. The small team provides Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
Services provided
Digital EcoSEOExperts LLP is a small SEO services firm. Established in 2017, the team offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Košice, Slovakia
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IMPROVE is a website development firm. They specialize in Web Development and Custom Software Development and were founded in 2008. The agency is based in Košice, Slovakia.
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$5,000+< $25 / hr50 - 249Jaipur, India
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Marketing Mindz is a Cupertino, California-based PPC company. The team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Tetbury, England
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See all 3 projectsCenturion Media Co offers services in Pay Per Click (PPC) management, including Google Ads and Facebook advertising. Reviews highlight their expertise in strategic guidance, clear communication, and delivering promised results. Clients appreciate the company's professionalism, budget-friendly pricing, and the positive impact on their advertising effectiveness and revenue.
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$5,000+$100 - $149 / hr10 - 49Melbourne, Australia
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Aston Digital is a small social media marketing company founded in 2012. Their team specializes in Social Media Marketing and Email Marketing.
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$10,000+Undisclosed10 - 49Lake Zurich, IL
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See all 1 projectsMaven Marketing Group specializes in managing Pay Per Click (PPC) campaigns, including Facebook ads and other ad channels, to support global launches. Reviews highlight their timely delivery, fast response times, and quality work, indicating strong project management and alignment with client values.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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See all 1 projectsipexpert offers comprehensive digital marketing services, including PPC advertisement, on-page SEO, and social media marketing, with a special focus on Paid Search and Google Ads. As per their Clutch.co reviews, ipexpert is praised for delivering quality leads and effective branding, demonstrating strong project management and coordination, with room for improvement in facilitating more face-to-face meetings.
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$10,000+$25 - $49 / hr50 - 249Los Angeles, CA
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Media Trovert is a midsize Los Angeles, California-based PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancerBucharest, Romania
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Beonweb is a PPC agency. They are headquartered in Bucharest, Romania and have small team. They offer Pay Per Click and Digital Strategy.
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$10,000+$100 - $149 / hr1,000 - 9,999Plano, TX
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Launched in 2019, MIU Medical Billing is a social media marketing firm. The agency specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed1,000 - 9,999
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Dhanam Technologies W.L.L is a Digital Strategy company. They provide Digital Strategy and Search Engine Optimization and are headquartered in Manama, Bahrain and Manama, Bahrain.
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Undisclosed$50 - $99 / hrFreelancer
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ETER MEDIA is a pay per click agency founded in 2020. In Vilnius, Lithuania, the team focuses on Pay Per Click and Marketing Strategy.
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$5,000+< $25 / hr10 - 49Tampa, FL
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See all 1 projectsCentaur Interactive offers a range of digital marketing services, including SEO and PPC, with a specific focus on paid search and Google Ads. Clients have praised the company for its professional approach, transparency, and timely delivery, highlighting significant increases in website traffic and customer reach through their campaigns.
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$1,000+$50 - $99 / hr2 - 9Zaventem, Belgium
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Lone Wolves is a Zaventem, Belgium-based social media marketing company. Launched in 2021, the team offers Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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Pod Digital Marketing Ltd, a social media marketing company, was founded in 2016. The team offers Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Sandton, South Africa
Services provided
See all 1 projectsEdot Digital offers a comprehensive suite of digital marketing services, including PPC, Google Ads, website design, SEO, and e-commerce development. Feedback highlights their professional, innovative, and knowledgeable approach, with clients noting successful outcomes such as increased customer engagement and business growth. The firm is praised for timely delivery, effective communication, and exceeding expectations.
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$1,000+$25 - $49 / hr2 - 9New York, NY
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See all 1 projectsE-Commerce Villa offers a range of services including PPC, listing creation, and optimization, particularly excelling in Amazon marketplace strategies. Overall feedback highlights their expertise in ranking and profitability through effective PPC campaigns. Clients appreciate their knowledgeable team and strategic approach to project management, indicating high satisfaction with their performance.
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$1,000+< $25 / hr2 - 9Noida, India
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Apptrasoft Technologies is a PPC company and SEO agency. Launched in 2020, the agency is based in Noida, India. Their services include Pay Per Click and Search Engine Optimization.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.