Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed10 - 49London, England
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DemandMore is a social media marketing firm. The firm is in London, England. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Founded in 2020, Nexa PPC Agency is a pay per click agency. Their team focuses on Pay Per Click and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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UndisclosedUndisclosed10 - 49Mirabel, Canada
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Established in 2007, Publi-7 is a small Mirabel, Canada-based SEO company. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Chandigarh, India
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Digital Strategy company Digifame focuses on Digital Strategy and Social Media Marketing. They are located in Chandigarh, India.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
See all 1 projectsLofty Minds Marketing Agency offers a range of services, including PPC advertising, SEO, and social media marketing. Clients praise the agency for its effective marketing strategies and excellent communication, leading to increased inquiries and conversions. The agency's dedication and commitment to delivering high-quality results are consistently highlighted across reviews.
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$1,000+< $25 / hr2 - 9
Services provided
Zuhaus Advertising SRL is a Digital Strategy company. The București, Romania-based firm was founded in 2017. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Novi, MI
Services provided
Based in Novi, Michigan, Blue Lake Web Design is a SEO agency. The team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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$1,000+$200 - $300 / hr10 - 49Frederiksberg, Denmark
Services provided
Leadtime is a SEO services firm. The Frederiksberg, Denmark-based team focuses on Search Engine Optimization and Direct Marketing.
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Undisclosed$100 - $149 / hr10 - 49Lafayette, LA
Services provided
Burning Stick Creative is a branding company. The Lafayette, Louisiana-based team offers Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. With a 100% positive feedback rate across reviews, clients consistently praise their expertise, proactive project management, and ability to increase conversions while reducing costs, such as a 25% reduction in cost per conversion for one client. Their adept handling of online ad campaigns and paid media efforts has led to significant improvements in lead quality and return on advertising spend for diverse businesses.
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$1,000+< $25 / hrFreelancerAthens, Greece
Services provided
Established in 2013, Vivi Papaliaga is a small Athens, Greece-based SEO services firm. Their team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Ludhiana, India
Services provided
Stella Brands is a Conversion Optimization company. They were launched in 2022 and provide Conversion Optimization and Corporate Training & Coaching.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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$5,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Taqseem Marketing Management LLC is a branding firm launched in 2022. Their team provides Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
Digister Marketing Solution Pvt Ltd is a SEO services firm founded in 2022. In Gurugram, India and Leverkusen, Germany, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
Cloud Digital is a small web design company. They provide Web Design and Search Engine Optimization and were established in 2017.
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$1,000+$25 - $49 / hr2 - 9Nairobi, Kenya
Services provided
Kevsam Solutions is a web design agency. The team offers Web Design and Web Development, and the company is in Nairobi, Kenya.
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$1,000+$300+ / hr2 - 9Toronto, Canada
Services provided
Mortgage on Fire is a social media marketing agency. The team focuses on Social Media Marketing and Conversion Optimization and is based in Toronto, Canada.
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$1,000+$25 - $49 / hr2 - 9Beograd, Serbia
Services provided
Launched in 2019, DIGITAL Direct is a web development firm. The team specializes in Web Development and Advertising.
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$1,000+$25 - $49 / hr2 - 9Ganeshpur Rahmanpur, India
Services provided
A2INDIAN TECHNOLOGY SERVICE is an Advertising company. They were established in 2019 and specialize in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Branding company Verb Strategy & Creative Inc. Is based in Toronto, Canada. Established in 2001, the team offers Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9
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Elite MarketingCo, an Advertising company, is located in LaGrange, Georgia. Their services include Advertising and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Hồ Chí Minh, Vietnam
Services provided
GOBRANDING J.S.C, a SEO agency, specialize in Search Engine Optimization and Content Marketing. They were launched in 2013.
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$1,000+< $25 / hr2 - 9Mumbai, India
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Branding agency SocialTag is headquartered in Mumbai, India. Established in 2020, the team focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Chirala, India
Services provided
Launched in 2022, VIP India is an Other Digital Marketing company. The team specializes in Other Digital Marketing and Web Design.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Global Key Info Solutions is a small web development firm. They focus on Web Development and Mobile App Development and were launched in 2020.
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$1,000+$50 - $99 / hr50 - 249New Delhi, India
Services provided
Simontechway - SEO Services In Delhi | SEO Company in Delhi is a SEO agency in New Delhi, India and New Delhi, India. Their services include Search Engine Optimization and Low/No Code Development.
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$1,000+< $25 / hr10 - 49
Services provided
See all 2 projectsSEOChum offers a range of digital marketing services, including SEO, social media promotion, keyword research, and on-page setup. Clients consistently highlight their effective communication, professionalism, and agile methodology. Reviews indicate increased brand awareness and organic website traffic as key outcomes.
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Undisclosed$25 - $49 / hr10 - 49Porto Alegre, Brazil
Services provided
See all 1 projectsENGLOBE - Gestão Digital e Tecnologia LTDA specializes in creating websites and implementing effective marketing strategies, particularly through Google Ads. Reviews highlight their professionalism, quality, and transparent workflow, which have significantly contributed to the business growth of their clients. Clients appreciate their human-centered approach, although there's a suggestion for more thorough competitor research.
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Undisclosed$25 - $49 / hr10 - 49
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The Real Social Company is a web design company. Launched in 2002, the team focuses on Web Design and Advertising. The agency is in Columbus, Ohio.
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$1,000+< $25 / hr2 - 9Dhaka, Bangladesh
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The Fog Tech is a Digital Strategy company. The Dhaka, Bangladesh-based firm was established in 2018. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerWollstonecraft, Australia
Services provided
Based in Wollstonecraft, Australia, JB Digital Media is a Digital Strategy company. Established in 2023, the team specializes in Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hrFreelancerNelson, Caerffili, Wales
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Launched in 2025, Drive Me Clicks is a SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
Services provided
Bidmark is a branding agency located in Leeds, England. They provide Branding and Marketing Strategy and were launched in 2015.
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$1,000+$25 - $49 / hr2 - 9
Services provided
EcomLounge, an Ecommerce Marketing company, is located in Hazmiyeh, Lebanon. They specialize in Ecommerce Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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ELITE DESIGN MASTERS DIGITAL AGENCY is a small Digital Strategy company launched in 2021. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Softbuzz Innovation Indore, a Digital Strategy company, is based in Indore, India and Indore, India. The team offers Digital Strategy and Advertising.
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$5,000+$50 - $99 / hr2 - 9
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See all 1 projectsGrowing a business often feels like you are dealing with a silent leak in your revenue because even when you invest in marketing and drive traffic the momentum stops the moment a lead arrives. High
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$1,000+$25 - $49 / hr2 - 9Delhi, India
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See all 1 projectsDigital Gorkhaa offers comprehensive digital marketing solutions in Delhi, empowering businesses to grow their online presence. Our services include expert SEO to boost search engine rankings,
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$1,000+$25 - $49 / hr2 - 9Danbury, CT
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Market Pros International is a small Danbury, Connecticut-based SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Tacoma, WA
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TopFloor Digital is a Tacoma, Washington-based Digital Strategy company. Established in 2020, the team specializes in Digital Strategy and Content Marketing.
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$1,000+< $25 / hr2 - 9Kochi, India
Services provided
SEO services firm SEO Engineer is located in Kochi, India. Launched in 2010, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Headquartered in New Delhi, India, Mahira Digital is a pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Cairo, Egypt
Services provided
Mighty Leap is a Cairo, Egypt-based social media marketing agency. Founded in 2019, the team provides Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Growth Labs Marketing Agency is a Robotics Process Automation company launched in 2023. Their services include Robotics Process Automation and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Optyrise is a social media marketing company. The firm is located in Surat, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2017, Rankfrog is a social media marketing company. In Plano, Texas, the team focuses on Social Media Marketing and Conversion Optimization.
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Undisclosed$150 - $199 / hr2 - 9
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Launched in 2015, Marketing Management Enterprise, LLC is a social media marketing agency. Their services include Social Media Marketing and Blockchain.
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$5,000+$100 - $149 / hr2 - 9Fenton, MI
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Grafted-IN LLC is a SEO company. Founded in 2014, their team offers Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Lacombe, Canada
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EDGE Marketing and Design Inc. Is a web design agency. They provide Web Design and Digital Strategy and were launched in 2008. The company is based in Lacombe, Canada.
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$1,000+$25 - $49 / hr2 - 9Kozhikode, India
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CREATIVE MONKEYS is an Advertising company. In Kozhikode, India, the company was launched in 2017. Their team focuses on Advertising and Branding.
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$1,000+< $25 / hr2 - 9Meerut, India
Services provided
Gurutva Solutions is a custom software development company. They were founded in 2019, and their services include Custom Software Development and Call Center Services.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.