Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed250 - 999London, England
Services provided
MG OMD is a media planning and buying company. The London, England-based agency was founded in 1990. Their services include Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Wilmington, DE
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Burloak Consulting, a Digital Strategy company, is headquartered in Wilmington, Delaware and Calgary, Canada. The team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed250 - 999London, England
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Lolly.com, a social media marketing agency, is headquartered in London, England and New York, New York. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Lahore, Pakistan
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CSG Pakistan is an Other Digital Marketing company. The Lahore, Pakistan-based firm was founded in 2020. Their team specializes in Other Digital Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999San Francisco, CA
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Sojern is an Advertising company. Launched in 2007, the agency is based in San Francisco, California and Dublin, Ireland. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999San Mateo, CA
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Social media marketing agency Rakuten Advertising was launched in 1996. Based in San Mateo, California and City of London, England, the team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed250 - 999San Francisco, CA
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WideOrbit is a midsize Advertising company in San Francisco, California and City of London, England. The team provides Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed250 - 999Carson City, NV
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Swift Local Solutions is a public relations company. Established in 1975, the team focuses on Public Relations and Social Media Marketing. The firm is located in Carson City, Nevada.
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UndisclosedUndisclosed250 - 999Plano, TX
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SPAR Information Systems LLC is an Email Marketing company. The midsize Plano, Texas-based team provides Email Marketing and Pay Per Click. The firm was founded in 2012.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosed250 - 999Austin, TX
Services provided
Olly Olly is a SEO agency based in Austin, Texas and Charlotte, North Carolina. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Colorado Springs, CO
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Streiff Marketing | Intero Digital is a SEO company. Founded in 2007, the company specializes in Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed250 - 999Sheridan, WY
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Founded in 2016, Integro Softwares Inc is a midsize pay per click company headquartered in Sheridan, Wyoming and Colwood, Canada. Their team offers Pay Per Click and Mobile App Development.
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UndisclosedUndisclosed250 - 999Maidstone, England
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Automotive Transformation Group is a SEO services firm. Their midsize team is in Maidstone, England. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed250 - 999Saskatoon, Canada
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Founded in 2023, Harvard Excelerate, a midsize social media marketing company, is located in Saskatoon, Canada and Regina, Canada. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed250 - 999Dublin, Ireland
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SEO agency WHY Global Services was established in 2009. Headquartered in Dublin, Ireland and Clifton upon Dunsmore, England, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed250 - 999Frisco, TX
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Elixirr Digital is a midsize social media marketing firm in Frisco, Texas and Colchester, England. The team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed250 - 999Budapest, Hungary
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Mito Group, a branding firm, was established in 2008. The team specializes in Branding and Conversion Optimization and is in Budapest, Hungary.
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$5,000+$50 - $99 / hr50 - 249Castelfranco Veneto, Italy
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Social media marketing company Velvet Media Italia Srl was established in 2013. The team provides Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Miradevsolutions is an Abeokuta, Nigeria-based Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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$50,000+$100 - $149 / hr10 - 49Leeds, England
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Digital Strategy company GRM Digital provides Digital Strategy and Social Media Marketing. They are in Leeds, England and Sarajevo, Bosnia and Herzegovina.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
See all 1 projectsSunlight Digital Technologies specializes in social media management and conversion rate optimization. The company is praised for its ability to significantly increase website conversion rates, resulting in more qualified leads and improved business performance. Clients appreciate their cultural fit and cost-effective services, highlighting their impressive project management and prompt communication.
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$1,000+$50 - $99 / hr2 - 9Kuala Lumpur, Malaysia
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Aleph Media is a web design agency based in Kuala Lumpur, Malaysia. Their services include Web Design and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9
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See all 1 projectsCanadian Development Technology (CDT) | Award-Winning Web Design, SEO & Digital Marketing Agency Canadian Development Technology (CDT) is an award-winning Canadian web design, SEO, digital
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$1,000+$25 - $49 / hr2 - 9
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ZaragozaWebs is a SEO agency. The Zaragoza, Spain-based firm was founded in 2018. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249Ilorin, Nigeria
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GMB Agency Ltd is a branding firm. The Ilorin, Nigeria-based agency specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Fassy.Kraus is a PPC company. The Efrat, Israel-based team offers Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Netmatico, a website development company, was established in 2018. The team focuses on Web Development and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Bistrița, Romania
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TMAG Dev is a web design company. The agency is headquartered in Bistrița, Romania and Roma, Italy. Their team offers Web Design and Custom Software Development.
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$1,000+$50 - $99 / hr10 - 49Beograd, Serbia
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KickAssGrowth is a Digital Strategy company. In Beograd, Serbia and Sofia, Bulgaria, the company was established in 2015. Their services include Digital Strategy and Marketing Strategy.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
KENZ Web Services is a Digital Strategy company founded in 2010. The small team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Noida, India
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Launched in 2016, PawaSys Technologies is a small web development company based in Noida, India. Their team focuses on Web Development and E-Commerce Development.
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$1,000+$50 - $99 / hr10 - 49Karachi, Pakistan
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Small custom software development company FM Software Solutions, is in Karachi, Pakistan. The team offers Custom Software Development and UX/UI Design.
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$1,000+$100 - $149 / hr10 - 49Mombasa, Kenya
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Located in Mombasa, Kenya, Tevama is an Advertising company. Their services include Advertising and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Edison, NJ
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Headquartered in Edison, New Jersey, Zhoustify LLC is a social media marketing agency. Launched in 2020, the team offers Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49
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Poshnee Tech is a SEO agency. The team is based in Austin, Texas, and their services include Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Karachi, Pakistan
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Based in Karachi, Pakistan, Tresmind Solutions is a website development company. The team specializes in Web Development and Mobile App Development.
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$1,000+< $25 / hr50 - 249Pakenham, Australia
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See all 1 projectsMonday Software specializes in developing comprehensive e-commerce solutions, including project planning, user experience design, and security implementation. Reviews highlight the company's effective project management and timely delivery, while their work results in increased sales and customer engagement. Clients appreciate their alignment with company values and the positive impact on business metrics.
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$1,000+< $25 / hr2 - 9
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Zaisha Technologies is a Hyderabad, India-based social media marketing agency. They provide Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
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Technicodes is a small branding firm based in Karachi, Pakistan. Their services include Branding and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Toronto, Canada
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See all 1 projectsGAIA Media specializes in expanding online sales and managing digital advertising campaigns, including setting up essential tools such as Facebook Business Manager and Google Analytics. The overall feedback highlights their effective, data-driven approach, resulting in significant revenue growth. Clients appreciate their responsiveness, quality of service, and partnership-focused mentality.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
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See all 1 projectsGroble offers digital marketing services, including Amazon and Meta Ads campaigns, and Shopify store development. Client feedback highlights significant sales growth and praises Groble's effective communication, transparency, and customer support. The company is commended for its strategic approach and timely delivery, which contribute to achieving measurable business outcomes.
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$10,000+$25 - $49 / hr10 - 49New Delhi, India
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Based in New Delhi, India, Sociowash is a media planning & buying company. Established in 2015, the team offers Media Planning & Buying and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Angora, MN
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Small web development firm Art Unlimited, is based in Angora, Minnesota. Their services include Web Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
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Digital Strategy company Social Media Marketing is in Karachi, Pakistan. Their services include Digital Strategy and Social Media Marketing.
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$50,000+$100 - $149 / hr10 - 49
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Established in 2006, PHD Media Latvia is a media planning & buying company. The team specializes in Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed10 - 49Chicago, IL
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DocIgnite is a Chicago, Illinois-based branding firm. Launched in 2005, the team provides Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr250 - 999
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Social media marketing agency Fella Technologies was launched in 2010. The midsize team focuses on Social Media Marketing and Content Marketing.
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$1,000+Undisclosed250 - 999
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Launched in 2020, TechSyn is an Advertising company. The team focuses on Advertising and Social Media Marketing and is headquartered in Dubai, United Arab Emirates and Noida, India.
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Undisclosed$25 - $49 / hr250 - 999Kochi, India
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Calpine Group is a branding company. Established in 2003, the agency is based in Kochi, India. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed250 - 999
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Net Access India Limited is a midsize Chennai, India-based social media marketing company. Their services include Social Media Marketing and Email Marketing.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.