Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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$1,000+< $25 / hr2 - 9
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Local Pro 1 is a Content Marketing company. They offer Content Marketing and Search Engine Optimization and were founded in 2021. The company is based in Hyde Park, New York and Hyde Park, New York.
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$1,000+$50 - $99 / hr2 - 9Montréal, Canada
Services provided
Nexunom is a social media marketing agency. They are in Montréal, Canada and have small team. They focus on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is a strategic digital advertising agency specializing in Pay-Per-Click Advertising and SEO. The company has received overwhelmingly positive feedback, with 100% of reviewers praising its ability to enhance lead generation and optimize Google Ads campaigns. Clients commend its professional project management and transparent communication, noting significant improvements in CPC and brand visibility.
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$1,000+$25 - $49 / hr2 - 9
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Socialpanel pro is a social media marketing firm founded in 2020. The team focuses on Social Media Marketing and Affiliate Marketing.
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$5,000+$50 - $99 / hr2 - 9Batumi, Georgia
Services provided
Madloba Consult, an Advertising company, is based in Batumi, Georgia. They focus on Advertising and Marketing Strategy and were established in 2022.
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$1,000+$100 - $149 / hr2 - 9Caguas, Puerto Rico
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WebStudio Corp. Is a SEO company. Based in Caguas, Puerto Rico, the team provides Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr2 - 9Passo Fundo, Brazil
Services provided
Drinpe is a small branding firm. They specialize in Branding and Pay Per Click and were established in 2019.
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UndisclosedUndisclosed2 - 9Midrand, South Africa
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Moed Digital is a Demand Generation Marketing company founded in 2022. Based in Midrand, South Africa, the team focuses on Demand Generation Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$1,000+$150 - $199 / hr2 - 9Newtown, Australia
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Located in Newtown, Australia, Fletch Digital is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Purer Digital Ltd is a small Digital Strategy company located in London, England. The team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 400 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. They are highly praised for their data-driven approach, with over 95% of reviews highlighting their effective communication and project management. Clients report significant improvements in conversion rates and cost efficiency, often mentioning their expertise in optimizing online ad campaigns and delivering desired outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
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UndisclosedUndisclosed2 - 9
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Digital Computer Classes is a small PPC agency founded in 2018. Their team offers Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
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Small SEO company LawTurbo, is in Costa Mesa, California. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 35 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
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MedShouter is a small social media marketing company. They specialize in Social Media Marketing and Content Marketing and were launched in 2024.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
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Based in Miami, Florida and Miami, Florida, MiamiSEOPro is a SEO services firm. They offer Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Troy, MI
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Launched in 2024, Bigodigital is a Digital Strategy company. In Troy, Michigan, the team focuses on Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Cáceres, Spain
Services provided
Netbulb is a social media marketing company. Founded in 2015, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Okemos, MI
Services provided
Koshishindia is a social media marketing agency. Founded in 2012, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
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Established in 2016, Click Street is a SEO services firm. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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QualiConvert is a SEO agency. The London, England-based agency was founded in 2016. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Retail-Media, an Advertising company, was established in 2016. The small team offers Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Hürth, Germany
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Heads and Hands E-commerce Agency, a Content Marketing company, is located in Hürth, Germany. They provide Content Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
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Digitree Digital Pvt Ltd is a Digital Strategy company. Established in 2012, their team focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Webmeen Tech IT Solutions is a small New Delhi , India-based Mobile & App Marketing company. The team specializes in Mobile & App Marketing and Pay Per Click.
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$1,000+< $25 / hr50 - 249
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Net2site Solutions, a website development firm, is based in Miramar, Florida. Their services include Web Development and Content Marketing.
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$10,000+$200 - $300 / hr2 - 9Springfield, NJ
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Launched in 2011, AKG Creative is a branding agency. The firm provides Branding and Social Media Marketing, and is small.
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Undisclosed< $25 / hr10 - 49
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See all 2 projectsPro Digital Mate specializes in social media marketing and digital marketing services. The reviews highlight their exceptional expertise, professionalism, and dedication, with clients noting significant business growth and excellent customer service. Overall, Pro Digital Mate is highly recommended for their effective strategies, proactive communication, and commitment to delivering quality results.
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$1,000+$25 - $49 / hr10 - 49Jeddah, Saudi Arabia
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Tatbiqaty, a Business Consulting company, was launched in 2004. The company provides Business Consulting and Social Media Marketing, and is small.
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$1,000+< $25 / hr10 - 49Manchester, England
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Founded in 2022, Zink Global Marketing is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancerChandler, AZ
Services provided
Peoples Digital is a Content Marketing company established in 2019. The company specializes in Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Dayton, OH
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50 Bubbles, a SEO agency, was launched in 2011. Headquartered in Dayton, Ohio, the team specializes in Search Engine Optimization and Web Development.
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$5,000+Undisclosed50 - 249delhi, India
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Pulp Strategy is an Advertising company. Launched in 2011, the team provides Advertising and Branding. The agency is headquartered in delhi, India.
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$5,000+$150 - $199 / hr250 - 999Weston-super-Mare, England
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SEO agency Purplex Marketing is in Weston-super-Mare, England and London, England. They provide Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr250 - 999
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Dubai SEO Company is a midsize Ecommerce Marketing company established in 2006. Their services include Ecommerce Marketing and Branding.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Located in New Delhi, India, Digitalet.net is a small SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Noida, India
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Naira Infotech - Best Software Company In Noida is an application development firm. Launched in 2019, their team offers Mobile App Development and Pay Per Click.
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$1,000+Undisclosed10 - 49Bandung, Indonesia
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Foremery is a Bandung, Indonesia-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
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See all 4 projectsMohcky Agency brings together experts in SEO, digital marketing, web design, development, and PPC advertising to deliver comprehensive solutions that drive traffic and convert visitors into loyal
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UndisclosedUndisclosed2 - 9Ahmedabad, India
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See all 1 projectsUplift Communication is your growth partner in Ahmedabad. We specialize in digital marketing and video production, empowering startups, SMEs, and real estate developers to reach new heights.
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Undisclosed$25 - $49 / hr2 - 9Nashik, India
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See all 1 projectsKT Web Creations is a results-driven digital marketing agency dedicated to helping businesses grow online with confidence. We specialize in website development, SEO, digital advertising, social
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$1,000+$100 - $149 / hr2 - 9Manchester, England
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TheEword is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were founded in 2006.
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$5,000+$100 - $149 / hr2 - 9Sacramento, CA
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OnPoint Internet Marketing is a pay per click agency. Founded in 2009, the company provides Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Raleigh, NC
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C0MPLÉX1 is a small SEO services firm founded in 2006. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Gurugram, India
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Fielmente is a Digital Strategy company located in Gurugram, India. They provide Digital Strategy and Social Media Marketing and were established in 2020.
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UndisclosedUndisclosed2 - 9Townville, SC
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Skyline Digital Marketing is a Conversion Optimization company founded in 2024. Their services include Conversion Optimization and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Scottsdale, AZ
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Ps Creative is a branding agency. Headquartered in Scottsdale, Arizona, the agency offers Branding and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Social media marketing agency Growth Wealthh is in delhi, India. They specialize in Social Media Marketing and Content Marketing and were established in 2024.
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Undisclosed< $25 / hr2 - 9
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KP Digitally, a small SEO services firm, is located in Ahmedabad, India. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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RankBrain Solutions is a SEO services firm. They are in Ahmedabad, India and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
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Nexon Media is an e-commerce development firm. Their small team is located in Jaipur, India. Their services include E-Commerce Development and Web Development.
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$5,000+$50 - $99 / hr2 - 9
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HYPE B2B Digital Growth Agency is a small web design company in Sofia, Bulgaria. Their services include Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Fishers, IN
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Web design agency Sharp Guys Web Design was established in 2011. The small team specializes in Web Design and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.6/40.019.8/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.