Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$5,000+$100 - $149 / hr10 - 49Toronto, Canada
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Jive PR + Digital is a Digital Strategy company. They were established in 2009, and their services include Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9East Victoria Park, Australia
Services provided
In East Victoria Park, Australia and Haymarket, Australia, Ignite Search is a social media marketing agency. The team offers Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$1,000+$100 - $149 / hr10 - 49Liverpool, England
Services provided
Blaze Media, a social media marketing company, was established in 2017. They provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
XPixel FZE is a social media marketing company. They are in Dubai, United Arab Emirates and have small team of experts. Their services include Social Media Marketing and Branding.
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Undisclosed$100 - $149 / hr10 - 49Killamarsh, England
Services provided
Fenti Marketing is a Marketing Strategy company. The team is headquartered in Killamarsh, England, and their services include Marketing Strategy and Digital Strategy.
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$10,000+$25 - $49 / hr2 - 9Lucknow, India
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Aimsoftnet Website Development Company is a Digital Strategy company. Their team is located in Lucknow, India and offers Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr250 - 999Noida, India
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See all 1 projectsCinntra is a trusted SAP and Oracle Partner, delivering end-to-end IT and digital solutions that help businesses evolve, scale, and lead in their industries. We specialize in IT Staff Augmentation,
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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Undisclosed$25 - $49 / hr2 - 9Kraków, Poland
Services provided
Skyy Agency is a Kraków, Poland-based social media marketing firm. The team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Singapore, Singapore
Services provided
See all 1 projectsVue Tech Pte Ltd offers comprehensive digital marketing services, including SEO and paid advertising campaigns. Clients have reported significant business growth and impressive ROI, with over 800% achieved in marketing initiatives. The company is praised for its effective workflow and successful track record, although they could improve response times to inquiries.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click Advertising, Google Ads, and search engine marketing. They consistently receive positive feedback, with 100% of reviewers praising their project management and results-driven approach. Clients highlight a 20% increase in conversions and a 25% decrease in cost per conversion, demonstrating their expertise in optimizing online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$1,000+$25 - $49 / hr10 - 49Zapopan, Mexico
Services provided
Puntoasterisco is a Zapopan, Mexico-based branding company. They specialize in Branding and Pay Per Click and were established in 2004.
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$5,000+$50 - $99 / hr2 - 9St. George, UT
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Red Digital Marketing Group is a pay per click company launched in 2018. The small team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Madrid, Spain
Services provided
Small Market Research company SER o no SER, is headquartered in Madrid, Spain and Bilbao, Spain. Their services include Market Research and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49
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FEB Marketing Agency is a social media marketing agency. Launched in 2008, the team specializes in Social Media Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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The Weird Company, an e-commerce development firm, was established in 2018. The small team provides E-Commerce Development and Pay Per Click.
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$1,000+Undisclosed10 - 49Ten Sleep, WY
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Pro Impressions Marketing is a social media marketing firm. They are located in Ten Sleep, Wyoming and have small team. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsSEOBERG is an SEO agency that was hired to enhance online visibility and drive organic traffic. However, according to the provided review, the company failed to deliver measurable results, with 0% improvement in customer inquiries and a significant lack of return on investment. The client described them as unreliable and untrustworthy, highlighting issues with project management and communication.
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$10,000+Undisclosed10 - 49Kolkata, India
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Blueantz Advertising Private Limited is a small print design agency. They specialize in Print Design and Digital Strategy and were founded in 2011.
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$1,000+Undisclosed2 - 9
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Kumo is a pay per click agency. Launched in 2011, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Newton Abbot, England
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Priority Pixels is a small SEO company. They offer Search Engine Optimization and Pay Per Click and were founded in 2016.
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$10,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Headquartered in Dubai, United Arab Emirates, Maaketto is a small social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Jersey City, NJ
Services provided
See all 10 projectsZeller Media is a dynamic digital advertising agency specializing in Pay-Per-Click Advertising and paid search management, offering services such as Google Ads and PPC campaigns. With 100% positive feedback from clients, reviewers consistently highlight Bradley's hands-on, responsive approach, leading to notable increases in lead volume and business opportunities. Clients report enhanced cost efficiency and effective keyword optimization, reflecting Zeller Media’s personalized and highly effective campaign strategies.
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$1,000+$25 - $49 / hr10 - 49
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See all 11 projectsFBA Brigade is a specialized agency offering Pay-Per-Click Advertising, Amazon account management, and SEO services. Clients consistently praise their effective project management and communication, resulting in a significant revenue increase for businesses. Approximately 100% of reviewers highlighted their impressive PPC management and strategic approach, while 67% noted their comprehensive Amazon consulting capabilities. Areas for improvement were minimal, with only one client suggesting enhancements in graphic design skills.
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$1,000+$100 - $149 / hr10 - 49
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See all 9 projectsiTonic is a digital advertising agency specializing in PPC and paid media services, including Google Ads management and online ad campaigns. Their reviews highlight exceptional growth in key metrics, such as a 365% increase in new customer growth and a 400% improvement in ROAS efficiencies. The company is praised for its responsiveness, timely communication, and impressive results, with no negative feedback reported across multiple reviews.
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$1,000+$100 - $149 / hr2 - 9Bozeman, MT
Services provided
See all 4 projectsVenture Labs is a digital advertising firm specializing in Pay-Per-Click (PPC) services, including Google Ads and campaign optimization. Reviews indicate a 100% satisfaction rate, with clients praising their effective communication and alignment with company values. Notably, one client achieved a 44% response rate in a PPC campaign, emphasizing their expertise in conversion rate optimization.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsCampaign Crushers offers expertise in digital marketing, specializing in optimizing Facebook and LinkedIn ad campaigns to significantly enhance returns. Their data-driven, targeted approach has noticeably increased ad revenue, achieving a 380% return increase. Clients commend their efficiency, timely delivery, and excellent communication, making them a preferred partner for Paid Search projects, including PPC and CPC strategies.
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UndisclosedUndisclosed10 - 49
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EBOW is a pay per click company. Headquartered in Dublin, Ireland, their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Small pay per click agency Digital Huddle, is in Dublin, Ireland. Their services include Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Monmouth , Wales
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Red Effect Marketing Ltd is a PPC company. Their small team is based in Monmouth , Wales. Their services include Pay Per Click and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9
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Launched in 2006, The London Digital Agency, a small pay per click company, is located in London , England. Their services include Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Harrogate , England
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PPC Hub, a pay per click agency, was founded in 2015. Located in Harrogate , England, the team provides Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Novi Sad, Serbia
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Headquartered in Novi Sad, Serbia, Marble is a pay per click company. The team offers Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49İstanbul, Türkiye
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Kontra Digital is a PPC agency. Located in İstanbul, Türkiye, the firm was founded in 2013. Their team specializes in Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Tallinn, Estonia
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AdWell is a Tallinn, Estonia-based PPC agency. They provide Pay Per Click and were launched in 2015.
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$1,000+$25 - $49 / hr50 - 249Bowen Hills, Australia
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Optimax is a midsize Bowen Hills, Australia-based PPC company and SEO services firm. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Caulfield North, Australia
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Digital Advocates is a pay per click company. In Caulfield North, Australia, the agency specializes in Pay Per Click and Search Engine Optimization.
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$10,000+$100 - $149 / hr50 - 249Istanbul, Türkiye
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SEM is a pay per click agency and SEO agency. The team is located in Istanbul, Türkiye, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Torino, Italy
Services provided
Yonkana is a pay per click company. They are headquartered in Torino, Italy and have small team. Their services include Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Lambersart, France
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Open Linking is a pay per click agency. Their team is located in Lambersart, France and specializes in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Makati, Philippines
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Launched in 2014, Search Marketing Joe is a small pay per click company. Their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9
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SellerOptimize is a PPC agency. They are headquartered in Reno, Nevada and have small team. Their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Jungle Hustle is a small PPC agency headquartered in. The team offers Pay Per Click.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Amazowl is a PPC agency. Their small team of employees is headquartered in Dublin, Ireland and. Their team provides Pay Per Click.
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UndisclosedUndisclosed50 - 249
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Launched in 2014, EDealer is a PPC agency. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Toronto, Canada
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Digital Marketing Reputation Agency is a PPC company and Accounting company. They are in Toronto, Canada and have midsize team. They specialize in Pay Per Click and Accounting.
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UndisclosedUndisclosed2 - 9Manchester, NH
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New England Web Strategies is a pay per click company established in 2000. Headquartered in Manchester, New Hampshire, the team specializes in Pay Per Click and Market Research.
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UndisclosedUndisclosed10 - 49Clark, NJ
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Forrest & Blake Marketing - Advertising is a PPC agency. The team offers Pay Per Click and is headquartered in Clark, New Jersey.
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UndisclosedUndisclosed50 - 249
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MOJO Marketplace, a graphic design agency and PPC company, was launched in 2010. The agency focuses on Graphic Design and Pay Per Click, and is midsize.
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UndisclosedUndisclosed2 - 9Parsippany-Troy Hills, NJ
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ImpressM, LLC is a PPC agency. The team focuses on Pay Per Click, and the firm is in Parsippany-Troy Hills, New Jersey.
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UndisclosedUndisclosed2 - 9Upland, CA
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Salt Social Media is a PPC company. They were established in 2012 and provide Pay Per Click.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Expertos PPC is a pay per click company. They were established in 2012, and their services include Pay Per Click and Social Media Marketing.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.