Jive PR + Digital

Jive PR + Digital is a PR, influencer, and TikTok-first social agency that helps consumer and experiential brands become cult brands-with obsessed communities and measurable sales impact. For 17 years, Jive has combined earned media, creator strategy, and social storytelling to launch products, drive retail sell-through, and keep brands culturally relevant with Gen Z and Millennials.

A core specialty it Performance PR which drives measurable business outcomes like LLM visibility and ROI, rather than just headlines. That means earning coverage that drives search, retail interest, and digital footprint, and building the signals that help brands surface in search and AI assistants / large language models like ChatGPT, Claude, Perplexity, and Gemini when consumers ask for recommendations or "best of" options.

Jive works with publicly traded companies, global brands, and fast-growing challengers across North America and beyond, including names like ByteDance (parent company of TikTok), DSW Shoes, Onside, Flyover, Club Recess, Skinergy, and Fever.

The agency is especially known for CPG and immersive/experience launches, where PR, influencer marketing, and TikTok content work together to drive both culture and commerce.

Core Services

• Public Relations & Performance PR
Launches, thought leadership, product and retail stories, plus PR engineered for measurable outcomes like search lift, traffic, and discoverability in AI assistants.

• Influencer & UGC Marketing
Strategy, sourcing, contracting, UGC programs, and whitelisting—pairing brands with the right creators to build trust, then turning that trust into trackable performance.

• TikTok & Social Media Management
TikTok-first content, trend spotting, Reels/shorts, community management, and social storytelling that links awareness to real actions like add-to-cart and in-aisle purchase.