Zeller Media

Introduce your business and what you do there.

I’m the owner of a real estate agency.

What challenge were you trying to address with Zeller Media?

We were looking for out-of-town lead generation for our business.

What was the scope of their involvement?

At first, we did a Skype call to go over the details of what we were looking for and the platforms that we wanted to use — they already had everything in place to start working. Zeller Media is great at identifying the areas that we want to generate the leads from so we don’t waste money getting leads for areas that aren’t useful for us. We’ve been creating our websites, doing PPC, and geo-targeting to social media platforms like Facebook, Instagram, and Twitter.

What is the team composition?

We only work with Bradley (Managing Partner).

How did you come to work with Zeller Media?

They were referred to us by our web developer.

How much have you invested with them?

We’ve spent around $1,400 with them so far.

What is the status of this engagement?

We started working in April 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve received 70% more leads than those we were getting from other companies; besides, Zeller Media’s leads tend to be more verified. It’s a very personal engagement because they dig into what we need and do research to keep us updated to make sure we’re getting what we need.

How did Zeller Media perform from a project management standpoint?

They do excellent; everything’s organized, detailed, and they’re always available and on top of things. We usually communicate through email, text, and we have monthly video calls to check on things.

What did you find most impressive about them?

Their customer service skills are impressive; they’re very personable, easy to work with, and they listen to our needs. 

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

Any advice for potential customers?

Be specific about your goals, and they’ll take care of the rest.

Please describe your company and your position there.

I am the CFO of a real estate technology company.

For what projects/services did your company hire Zeller Media?

We hired Zeller Media to manage our digital marketing campaigns for our new real estate brokerage division.

What were your goals for this project?

We wanted to optimize our spending across different platforms and increase brand awareness.

How did you select Zeller Media?

Zeller Media came highly recommended from another real estate professional and the past results were very impressive.

Describe the scope of their work in detail.

The scope was very thorough, with Zeller evaluating our market niche and how we were positioned, then making recommendations for different channels and providing projections of expected performance, then receiving feedback on the performance and updating the strategy as a result.

What was the team composition?

The principal, Bradley, was the point person for executing all of our plans.

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of the project was a success in that we were able to achieve a cost of acquisition similar to other channels that required us to committ upfront in advance; therefore, with this project we were able to prove out alternative channels where we could flexibly manage our spend with more short term controls.

How effective was the workflow between your team and theirs?

The scheduling was very responsive, and his team was very responsive to feedback and turned around changes promptly.

What did you find most impressive about this company?

I was incredibly impressed with the speed with which the company grasped our specific business goals, turned it into a recommendation for action, executed the campaigns, and managed them.

As a high-growth company, we truly found someone that was able to operate with our sense of urgency.

Are there any areas for improvement?

None

Introduce your business and what you do there.

I'm the founder of a company called FL Home Buyers, and we’re house flippers. We look for people that are motivated to sell their property at a discount. These properties often need to be renovated 99 times out of 100 because they're usually in bad shape. 

What challenge were you trying to address with Zeller Media?

Zellar Media helps us get the attention of clients. 

What was the scope of their involvement?

Bradley (Managing Partner) manages our Google Ads and PPC campaigns. He also does keyword research for us, but we don’t have a large bucket of words. They’re just around 5–6 phrases, and Zeller Media focuses on optimizing those keywords for us to show up on search results at the right time. Bradley’s main focus is tweaking our budget on a daily basis and making changes to the PPC campaign. 

What is the team composition?

Bradley is my main point of contact.

How did you come to work with Zeller Media?

They were recommended by a mutual friend. We met out at a restaurant, and we were talking about PPC. I worked with another PPC company before, but it only lasted for two and a half weeks. Zeller Media was so much better, so I stayed with them. 

What is the status of this engagement?

We started the engagement in August 2018, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Bradley controls the lifeline of my business. I look at what I’m spending and what I’m getting. For every dollar I put in, I ask what I get. We should be closing our third $80,000 deal soon, and we’ve had a $100,000 deal prior to that. If I totaled everything I’ve spent on Google Ads while working with Zeller, we'd easily have $500,000 in revenue. 

How did Zeller Media perform from a project management standpoint?

As far as project management is concerned, Zeller Media is really good. Bradley does what you tell him needs to happen. We communicate by text and email. If we're spending too much on one channel and I need to tell them to shut the ads, I can just text them to do so. 

If I do a spot check and see that we’re not showing up first for a certain keyword, I’ll tell them about it. Then, after 45 minutes, they’ll tell me it’s fixed. It’s like having a good friend that’s great at their job. It's a pretty personal relationship, which is nice because we run a personal business.

What did you find most impressive about them?

What stands out to me about Bradley is that he tells me things I need to hear even if I don’t want to. When I go to him with an idea, such as targeting a certain demographic at a certain time of the day, he’ll explain to me why it may or may not work. Overall, as much as he’s good at his job, he’s also good at managing my expectations as the owner and operator of the business. 

Are there any areas they could improve?

No, there aren’t. I can’t think of anything that I dislike about them. They’re responsive, professional, and easy to talk to. They know how to translate what we want into actual action. 

Do you have any advice for potential customers?

If you know a little bit about what you want, that’s always helpful. For instance, I knew for a fact that Bradley could do keyword research better than a lot of other people. As a result, I’ve gone to him knowing that I need to show up on top of the page when somebody types the keywords we’re targeting.

Introduce your business and what you do there.

I’m the director of sales and marketing for a financial services firm. We’re a B2C platform and we service people that are receiving payments from annuity and structured settlements, so payment overtime and liquid assets. We do a lot of advertising online through direct mail, etc., and looking for these people and helping them unlock their payment value.

What challenge were you trying to address with Zeller Media?

We wanted to get in front of sellers and people looking for our services.

What was the scope of their involvement?

Zeller Media provides traditional paid search. They manage our Google paid search campaign so that we can budget month in and month out. We collaborated on the keyword search and research process and compiled a list together. They’re spending budget so that we can hit our key deliverables and for us, that’s managing cost per qualified lead.

What is the team composition?

I work directly with Bradley (Managing Partner).

How did you come to work with Zeller Media?

A close friend of ours referred them to us. Also, the fact that Zeller Media had some industry experience was a plus.

How much have you invested with them?

We’ve invested anywhere from $50,000–$60,000.

What is the status of this engagement?

We’ve been working together for about a year.

What evidence can you share that demonstrates the impact of the engagement? 

Overall they’ve performed really well. We measure how many total leads are turning into real opportunities, as well as managing the cost per qualified lead.

How did Zeller Media perform from a project management standpoint?

They’re great. I’m really impressed with the responsiveness as well as the organization ideas and strategies that they bring to the table. They’re very collaborative. We have a pretty close relationship where we talk on the phone pretty regularly. They’re also pretty timely with reports and adjusting.

What did you find most impressive about them?

I know they have other campaigns they’re managing but they make us feel like we’re the only ones. The attention that they put into our campaign and our business is really appreciated. They’re very professional and have good experience.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Take the time to get to know Bradley and his company. He seems to have a grasp of what’s best in class and how to navigate the choppy waters of paid search. I think you’ll be pleased if you give him a shot.

Introduce your business and what you do there.

I’m the president and owner of the South Florida Medicare Specialists. We provide assistance for Medicare beneficiaries in selecting Medicare coverage.

What challenge were you trying to address with Zeller Media?

We wanted to capture a larger market share and reach more individuals searching for assistance with online Medicare coverage selection.

What was the scope of their involvement?

Zeller Media manages our paid search initiatives via Google and Bing. Their team directs all of our ads on the platforms. If a person in my area makes a Medicare-related search, they’re directed to a page that encourages them to input their information. I receive that information via email and text and then reach out to them offering my services. They also connected us with another vendor who helped create our web page.

What is the team composition?

I’m not certain how many people work on our account.

How did you come to work with Zeller Media?

I found Zeller Media through a mutual contact. Bradley (Managing Partner) and my cousin attended the same university. I knew Bradley had a lot of experience in paid search and reached out to him about what I wanted to accomplish. We then set up a game plan and budget.

How much have you invested with them?

On average, we spend about $5,000 monthly.

What is the status of this engagement?

We started the project around September 2019, and we’re continuing to work together.

What evidence can you share that demonstrates the impact of the engagement? 

I’m collecting leads as we speak because Zeller Media is amazing. I referred them to several of my friends who wanted to increase their online presence and advertise online. I’ve had phenomenal success with Zeller Media.

How did Zeller Media perform from a project management standpoint?

They recommended several different client management software packages. We use CallRail to track the phone calls, which I primarily use. There are different tools that Zeller Media uses.

What did you find most impressive about them?

I have great success with Zeller Media and stay with them. I haven’t explored other options.

Are there any areas they could improve?

No, I don’t see how they could improve.