Venture Labs

BACKGROUND

Introduce your business and what you do there.

I started my own small sunglass prescription and polarize business. We do online and in-store sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Venture Labs?

Ventures Labs helped me with displaying my products correctly online, creating my site from start to finish. They helped me keep track of my customers too.

SOLUTION

What was the scope of their involvement?

They built my site from start to finish, also helping me with marketing strategies for the site. It was built using WordPress and has a login portal. Johnny (President, Venture Labs) showed me how to monitor its various pages and design themes after he produced it, so I could maintain it myself. The final product helps me account for my inventory and buyers. He helped me discover who my customers were and how to appeal to them using digital platforms.

What is the team composition?

I worked directly with Johnny.

How did you come to work with Venture Labs?

Johnny and I knew each other from college. When it came time for me to build a site, I was already getting feedback from him on what to include. I shopped around, too, but he offered competitive pricing and a great service. That’s why I eventually had him do the project.

How much have you invested with them?

I’ve spent slightly over $1,000 on the engagement.

What is the status of this engagement?

The creation of the site lasted from April–June 2019.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

He set me up with Google Analytics after the site was built. I’m able to track various trends regarding how people are accessing my content. That way, I can measure success through several avenues. 

How did Venture Labs perform from a project management standpoint?

He’s always responsive whenever I need him to help me. We communicate through email, text, and calls.

What did you find most impressive about them?

Their reliability was most important to our success together. Whenever I needed something, Johnny and the Venture Labs team was able to take care of it right away.

Are there any areas they could improve?

I’m very satisfied with them at the moment.

Do you have any advice for potential customers?

Know exactly what you want them to do before engaging them. That was my biggest challenge because we’re just starting up. I was often changing my mind on website aspects mid-development, but thankfully they were willing to help me despite that. Having a plan going into the project would save time, though. 

BACKGROUND

Please describe your company and position.

I am the Project Manager of a consumer products company

Describe what your company does in a single sentence.

Our company develops best-in-class anti-fouling coatings for a variety of applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Venture Labs to accomplish?

• Synthesize Google Ads Marketing strategy
• Ongoing Google Ads management and optimization

SOLUTION

How did you find Venture Labs?

Referral

Why did you select Venture Labs over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Venture Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work: Learning about brand background, keyword research, campaign optimization Deliverables: Initial strategy deck, monthly reports and suggestions for improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion value/cost for ads Traffic to website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects all completed in a timely manner and communication is efficient and professional

What was your primary form of communication with Venture Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a genuine desire to help the company perform, good culture fit

Are there any areas for improvement or something Venture Labs could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Head of Subscriber Acquisition of Angel Publishing

Describe what your company does in a single sentence.

Publish newsletters about investing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Venture Labs to accomplish?

• Increase conversion rate

SOLUTION

How did you find Venture Labs?

Referral

Why did you select Venture Labs over others?

Referred to me

What was the size of Venture Labs’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had Venture Labs re-design my landing and order pages with the goal of increasing conversion rate for our PPC campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• One landing page saw a 44% response rate which is insane for our industry. The other designs either maintained average performance or exceeded it, and the revenue generated from those PPC campaigns paid for their services. Definitely recommend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very quick responses and they were also available and happy to check in.

What was your primary form of communication with Venture Labs?

• Email
• Messaging App

What did you find most impressive or unique about this company?

Being able to communicate my design visions and having them totally understand it with little back and forth and delivering. Their deep knowledge of direct response and PPC marketing helped us a lot.

Are there any areas for improvement or something Venture Labs could have done differently?

Nope!

BACKGROUND

Please describe your company and your position there.

Online farmers market delivering local produce through Birmingham, AL. Founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Venture Labs?

Setting up a membership website, blog and eCommerce store.

What were your goals for this project?

Be able to create a payment gateway, members, annual/monthly memberships, variable products and a blog with recipes.

SOLUTION

How did you select this vendor?

I have worked with the founder in the past at a different capacity and fully believed in both his ability to get the task done and his integrity in doing it right.

Describe the project and the services they provided in detail.

They developed both the back and front end of our membership-based eCommerce site.

What was the team composition?

We worked exclusively with one designer throughout the time period.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We lauched the beta of the site and successfully converted 25% of our email list to members. Since, we've eclipsed over 100 paying members and $30k of revenue.

How was project management arranged and how effective was it?

We leveraged slack and Zoom for collaboration as needed.

What did you find most impressive about this company?

They demonstrated high integrity and were able to manage tasks within our timeline. 

Are there any areas for improvement?

I would have enjoyed working with both a front and back end designer. Since working with Venture they have grown and accommodated for this.