Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$50 - $99 / hr50 - 249Bangkok, Thailand
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See all 1 projectsSyndacast offers comprehensive SEO, SEM, and social advertising services aimed at enhancing brand awareness, ROI, and web traffic. Clients commend Syndacast for their proactive project management, reliable expertise, and ability to significantly exceed expectations in terms of impressions, engagements, and traffic. Notably, their services are highly valued for being cost-effective and closely aligned with client needs.
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$1,000+$25 - $49 / hr10 - 49Abu Dhabi, United Arab Emirates
Services provided
Hello Pixels, a web development company, specializes in Web Development and Search Engine Optimization. The agency is located in Abu Dhabi, United Arab Emirates and دبي, United Arab Emirates.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$50 - $99 / hr10 - 49Brno, Czech Republic
Services provided
Optimio s.r.o., a SEO agency, offers Search Engine Optimization and Pay Per Click. The firm is headquartered in Brno, Czech Republic.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsSurelocal Technologies Pvt Ltd offers specialized social media marketing services, particularly excelling in tailoring strategies to specific business needs. Reviews consistently highlight their creativity combined with data-driven insights, contributing to increased online engagement and sales. However, clients suggest improvements in reporting transparency and communication to enhance their overall service experience.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
See all 10 projectsFlashyminds offers digital marketing, branding, inventory management, and lead generation services. The reviews highlight the company's ability to deliver timely and effective results, such as increased sales and improved brand awareness, while maintaining a client-centric approach. Clients appreciate Flashyminds' cost-effective solutions and professionalism, though they suggest more in-person meetings could enhance service delivery.
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$1,000+$25 - $49 / hr50 - 249Semarang, Indonesia
Services provided
Herco Digital, a Digital Strategy company, was founded in 2011. The midsize team offers Digital Strategy and Web Development.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
Hexanovate is a small SEO agency. Established in 2019, the team specializes in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$5,000+$25 - $49 / hr250 - 999Mumbai, India
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Olio Global Adtech LLP is a Mumbai, India-based SEO company. They provide Search Engine Optimization and UX/UI Design and were launched in 2015.
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$5,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
Edbrig is a branding company. Based in Miami, Florida, the firm offers Branding and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+Undisclosed2 - 9Amriswil, Switzerland
Services provided
YEP Digital Marketing, a PPC company, is located in Amriswil, Switzerland. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Buenos Aires, Argentina, Argentina
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Dicore digital is a Buenos Aires, Argentina, Argentina-based pay per click agency. They provide Pay Per Click and Web Design.
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$1,000+Undisclosed50 - 249Bath, England
Services provided
The Social Shepherd is a social media marketing agency in Bath, England. Their services include Social Media Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr50 - 249Saonara, Italy
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Studio Cappello / Digital Marketing is a PPC company. The team specializes in Pay Per Click and Advertising and is in Saonara, Italy and Milano, Italy.
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UndisclosedUndisclosed2 - 9Berwick, Australia
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Think Local Digital is a pay per click company. They are headquartered in Berwick, Australia and have small team. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
PPC agency widest digital media was founded in 2020. The small team offers Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9
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HighValue Digital is a PPC company. Their small team of employees is headquartered in Phoenix, Arizona. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Edmonton, Canada
Services provided
In Edmonton, Canada, Up Digital is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$100,000+$150 - $199 / hr10 - 49New York, NY
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See all 1 projectsSosemo is a strategic media planning, buying, and digital services agency headquartered in New York City, with a European office in Malta. The agency specializes in search engine optimization, paid
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$1,000+$50 - $99 / hr10 - 49
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See all 1 projectsWelcome to Amex Marketing Group, Nairobi’s premier AI-powered SEO and digital marketing consultancy. We are a collective of forward-thinking digital strategists, data engineers, and growth
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$1,000+$25 - $49 / hr2 - 9AAD, Argentina
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R Marketing Digital is a PPC agency. They provide Pay Per Click and Search Engine Optimization and were launched in 2017.
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$10,000+$150 - $199 / hr10 - 49
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See all 1 projectsSimply Works Agency offers services in custom artwork creation and design strategy, specializing in enhancing brand identity and digital presence. Their reviews highlight exceptional project management, a client-focused approach, and impressive outcomes, such as increased online sales and engagement. Clients appreciate their holistic and integrated brand storytelling, which effectively differentiates Simply Works Agency in a competitive market.
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$50,000+$150 - $199 / hr10 - 49Warren, NJ
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Chartis Interactive is a small Digital Strategy company based in Warren, New Jersey. Their services include Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
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Pay per click agency Hawkeye Digital is headquartered in Toronto, Canada. They offer Pay Per Click and Ecommerce Marketing and were founded in 2018.
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UndisclosedUndisclosed250 - 999Eden Prairie, MN
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Dealer Teamwork LLC is a midsize Advertising company located in Eden Prairie, Minnesota. Their services include Advertising and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Littleton, CO
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PPC agency Mass Division LLC was established in 2018. Located in Littleton, Colorado, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Lake Mary, FL
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Tonic Enterprises is a Content Marketing company in Lake Mary, Florida. They offer Content Marketing and Pay Per Click and were launched in 2014.
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$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
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Established in 2012, [at] Marketing is a social media marketing agency. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Grenoble, France
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Established in 2006, Soyculto is a small CXH, Argentina-based UX design agency. Their services include UX/UI Design and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
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See all 1 projectsCTR Meta Agency specializes in providing paid advertising services, as evidenced by their collaboration with Hair Spa LA. Reviews highlight their effectiveness in implementing new strategies that significantly reduce cost per click and enhance click-through rates. Clients report substantial revenue growth, with one testimonial noting a 100% improvement in results within four weeks and a notable return on ad spend for retargeting and prospecting campaigns.
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Undisclosed$100 - $149 / hr10 - 49Reston, VA
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Boost Local is a branding firm launched in 2023. The team specializes in Branding and Social Media Marketing.
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$25,000+Undisclosed10 - 49Edinburgh, Scotland
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Digital Six is an e-commerce development firm. Established in 1999, the agency is in Edinburgh, Scotland. Their services include E-Commerce Development and Pay Per Click.
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$1,000+< $25 / hr10 - 49Indore, India
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WelkinGetter Global IT Solutions is a SEO agency launched in 2015. The firm offers Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed50 - 249Göteborg, Sweden
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Brightvision is an Advertising company. Founded in 2000, the team offers Advertising and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
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SalesBank is a small Lagos, Nigeria-based social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Rawalpindi, Pakistan
Services provided
See all 3 projectsSoftcrust offers services in PPC management, digital marketing strategy, social media optimization, and paid search, particularly Google Ads. Reviews consistently highlight their expertise, effective communication, and ability to significantly boost online sales and social media engagement. Clients commend Softcrust for their tailored approaches and exceptional project management.
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$5,000+Undisclosed2 - 9Athina, Greece
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Datafunc is a Marketing Strategy company. In Athina, Greece, the company provides Marketing Strategy and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Smyrna, TN
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PPC Better is a pay per click agency. The Smyrna, Tennessee-based team provides Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Imagine Designs & Marketing is a Calgary, Canada-based web design company. Established in 2010, the team specializes in Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49T'bilisi, Georgia
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Public relations agency FIGURA provides Public Relations and Social Media Marketing. They were founded in 2018.
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$1,000+$50 - $99 / hr2 - 9
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Gignaut is a pay per click company. Founded in 2022, the company is in Srinagar, India. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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In Totowa, New Jersey, TubeGrowth Digital is a PPC agency. Established in 2023, the team specializes in Pay Per Click and Video Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Established in 2011, Hill Web Marketing is a small SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Lacey Township, NJ
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Kyber Digital is a small SEO services firm launched in 2017. Their team provides Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed10 - 49Jeddah, Saudi Arabia
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Half Full SA is a social media marketing firm. They were established in 2020, and their services include Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49
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SparkTraffic.com, a social media marketing agency, was launched in 2008. Headquartered in Barcelona, Spain, the team provides Social Media Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr50 - 249Roseville, CA
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Digital Strategy company Closed Loop, Inc is headquartered in Roseville, California. Founded in 2001, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Manchester, England
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FirstFound is a SEO agency. Established in 2000, the team provides Search Engine Optimization and Web Design. The firm is located in Manchester, England.
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$250,000+Undisclosed50 - 249San Tan Valley, AZ
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Relentless Digital is a Digital Strategy company headquartered in San Tan Valley, Arizona. They provide Digital Strategy and Search Engine Optimization and were established in 2020.
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$1,000+$50 - $99 / hr10 - 49Brisbane City, Australia
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See all 1 projectsYes Digital is a digital marketing agency specializing in social media campaigns. According to reviews, client feedback is overwhelmingly negative, highlighting a lack of targeted results and poor business practices. Approximately 100% of reviewers mention unsatisfactory project outcomes, with criticisms focused on the company's inexperience and ineffective delivery.
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$1,000+$100 - $149 / hr2 - 9North Manly, Australia
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Imexpert Digital Marketing Agency is a pay per click agency. In North Manly, Australia, the agency was established in 2014. Their team focuses on Pay Per Click and Search Engine Optimization.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.