Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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Undisclosed< $25 / hr10 - 49Pallekele, Sri Lanka
Services provided
See all 2 projectsInspirenix offers comprehensive web development services, including graphic design, web design, and content creation. The reviews highlight their professionalism, effective communication, and ability to deliver high-quality, user-friendly websites that have positively impacted their clients' businesses. Clients consistently praised Inspirenix for their impressive project management, attention to detail, and responsiveness to feedback.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsSEO-Studio specializes in enhancing website traffic and improving keyword rankings for businesses. Reviews consistently highlight their professional approach, effective communication, and significant improvements in search engine rankings. Clients particularly commend their expertise and the impressive performance of their team members.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+Undisclosed2 - 9Houston, TX
Services provided
Success Tech Services is a pay per click agency. Launched in 2019, the company is in Houston, Texas. Their services include Pay Per Click and Advertising.
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Undisclosed$100 - $149 / hr10 - 49San Diego, CA
Services provided
Small web design agency Cravo Marketing, is in San Diego, California. The team offers Web Design and Email Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Banish Media is a PPC company. Headquartered in Edmonton, Canada, their team provides Pay Per Click and Search Engine Optimization.
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$10,000+$50 - $99 / hr50 - 249Buffalo, NY
Services provided
Based in Buffalo, New York, kdp publishers is a midsize SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249
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Grow Your Audience Media (GYA Media) is a Sales Outsourcing company established in 2017. Their services include Sales Outsourcing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$50,000+Undisclosed50 - 249Toronto, Canada
Services provided
Triple2s Agency is a pay per click company. Based in Toronto, Canada, the agency was established in 2015. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerRingwood, England
Services provided
All Aspect Media Ltd is a pay per click company. The Ringwood, England-based agency provides Pay Per Click and Web Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+< $25 / hr50 - 249
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Established in 2008, United Software Associates LLC is a midsize Chicago, Illinois-based pay per click company. Their services include Pay Per Click and Web Design.
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$1,000+$100 - $149 / hr50 - 249
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Advertising company Podean is based in New York, New York. The team specializes in Advertising and Market Research.
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$5,000+$150 - $199 / hr2 - 9Arlington, VA
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Spiral Marketing is a social media marketing agency. They provide Social Media Marketing and Pay Per Click and were founded in 2015. The agency is in Arlington, Virginia.
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$5,000+Undisclosed10 - 49Manteca, CA
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See all 14 projectsSocial Cali provides comprehensive digital marketing services, including website development, SEO, and PPC (Google Ads). Client reviews consistently highlight their effectiveness in generating leads, increasing online traffic, and delivering excellent ROI. Themes of responsiveness, transparency in pricing, and strong project management are prevalent across the feedback, indicating a reliable and professional service provider.
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$1,000+$100 - $149 / hr10 - 49Alicante, Spain
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Launched in 1994, Digital Nature is a branding firm. Their services include Branding and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Chapmansboro, TN
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Headquartered in Chapmansboro, Tennessee, Pandacuads agency is a SEO agency. Founded in 2019, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Verona, Italy
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Deep Marketing is a branding company. Headquartered in Verona, Italy, the company was founded in 2021. Their services include Branding and Public Relations.
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Undisclosed$25 - $49 / hr50 - 249Pune, India
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PanGrow Tech is a Pune, India-based SEO company. They offer Search Engine Optimization and Pay Per Click and were launched in 2014.
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$50,000+Undisclosed250 - 999London, England
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M+C Saatchi Performance is an Advertising company. Launched in 2006, the company is in London, England and Singapore, Singapore. Their team provides Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Umhlanga, South Africa
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Established in 2001, Carver Media, a small web design company, is located in Umhlanga, South Africa. Their services include Web Design and Digital Strategy.
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$1,000+Undisclosed10 - 49Newquay, England
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Linked Hacker Ads is a small pay per click company. Launched in 2017, the team focuses on Pay Per Click and Sales Outsourcing.
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$5,000+$200 - $300 / hr10 - 49Santa Monica, CA
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I Think an Idea is a small SEO agency launched in 2009. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Senta, Serbia
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Launched in 2019, Dropkom Ltd., a small Performance Marketing company, is based in Senta, Serbia. Their services include Performance Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Cairo, Egypt
Services provided
See all 1 projectsSEO Egypt is a web development company with a focus on UI-UX and website creation. According to the reviews, the company has received predominantly negative feedback, with 100% of reviewers expressing dissatisfaction regarding project management, delays, and financial discrepancies. Reviewers recommend improvements in customer engagement and commitment to deliverables.
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$1,000+$100 - $149 / hr50 - 249Portsmouth, England
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Vertical Leap is a Portsmouth, England-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr50 - 249Folkestone, England
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Sleeping Giant Media is a midsize PPC company in Folkestone, England. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249Cheshire, England
Services provided
Click Consult (Part of Ceuta Group), a midsize SEO agency, is in Cheshire, England and Manchester, England. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249
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Vertoz Inc is a pay per click company in New York, New York and Mumbai, India. They specialize in Pay Per Click and Digital Strategy and were launched in 2012.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2022, MVP Media is a branding agency. The team specializes in Branding and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Johor Bahru, Malaysia
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Yea Business, a social media marketing firm, was launched in 2017. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Hornchurch, England
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Founded in 2018, Disruptiv Media is a SEO agency. The team provides Search Engine Optimization and Pay Per Click and is based in Hornchurch, England.
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$10,000+< $25 / hr50 - 249Memphis, TN
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See all 1 projectsAEGIIZ TECHNOLOGIES offers web design, development, and digital marketing services. Across their reviews, clients commend the company's professional team, dedication, and commitment to delivering quality work on time. AEGIIZ TECHNOLOGIES is recognized for its good value for cost, impressive infrastructure, and alignment with client values.
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$1,000+< $25 / hr50 - 249
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SEO company Codiea is based in Bahawalpur, Pakistan. Established in 2019, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed250 - 999Hamburg, Germany
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Performance Media Deutschland GmbH is a media planning & buying company headquartered in Hamburg, Germany. Their services include Media Planning & Buying and Pay Per Click.
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$1,000+Undisclosed10 - 49Noida, India
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See all 1 projectsGarage Media offers services such as PPC, SEO, and SMM, with notable expertise in managing Google Ads campaigns. The overall feedback from reviews indicates excellent execution and workflow, with clients highlighting their satisfaction and effective results in digital marketing efforts.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
See all 1 projectsYaspire Technologies specializes in PPC management, paid social, landing page design, usability testing, and market research. The overall feedback highlights their expertise in Google Ads, timely project execution, and exceptional customer support. Reviewers consistently commend their ability to achieve impressive results, particularly in ranking websites highly in organic search.
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$1,000+$100 - $149 / hr10 - 49Sisli, Türkiye
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Boosmart is a pay per click company. Their small team is located in Sisli, Türkiye and focuses on Pay Per Click and Search Engine Optimization. The company was launched in 2014.
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$1,000+$25 - $49 / hr10 - 49Buffalo, NY
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Ataria Media is a small SEO services firm. Established in 2015, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Ramat Gan, Israel
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JONNY - Digital Advertising Made Right is a PPC company. They are in Ramat Gan, Israel and have small team of experts. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Jhelum, Pakistan
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THRIVEBIZZ is a pay per click agency. They focus on Pay Per Click and Advertising and were established in 2020. The company is headquartered in Jhelum, Pakistan.
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$1,000+Undisclosed10 - 49Cape Town, South Africa
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Klick Sense is a Cape Town, South Africa-based SEO services firm. They specialize in Search Engine Optimization and Pay Per Click and were launched in 2019.
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$1,000+Undisclosed10 - 49
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Pay per click company SATISUPP is based in Chalandri, Greece. The team offers Pay Per Click and Customer Service Outsourcing.
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Undisclosed< $25 / hr10 - 49
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Best Marketing Agency, a SEO agency, is in London, England. The team provides Search Engine Optimization and Pay Per Click.
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$10,000+$200 - $300 / hr10 - 49Shibuya City, Japan
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Geezerbuild is a pay per click agency. They specialize in Pay Per Click and Digital Strategy and were established in 2013. The agency is in Singapore, Singapore and Shibuya City, Japan.
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UndisclosedUndisclosed10 - 49Bethesda, MD
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Summit Chase is a Bethesda, Maryland-based PPC company. Their services include Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Madrid, Spain
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Acelera tu CRM, a pay per click agency, is headquartered in Madrid, Spain. The team focuses on Pay Per Click and CRM consulting and SI.
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$1,000+$50 - $99 / hr2 - 9
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DigiSocialMark is a Secunderabad, India-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2012, Social Dental Now is a small Hillsboro, Oregon-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Lucknow, India
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Suman Marketing Solutions-SMS is a SEO services firm founded in 2024. The agency offers Search Engine Optimization and Pay Per Click, and is small.
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$1,000+Undisclosed10 - 49Roodepoort, South Africa
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Launched in 2017, Prebo Digital is a small Roodepoort, South Africa-based PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Madrid, Spain
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See all 1 projectsPixelclip offers a personalized service as experts in search engines optimization. (SEO, GEO,SEM). Based in Madrid, Spain.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.